SHEPARD FAIREY TALES: PART 01
Providence Rhode Island, 1989
Yo Shepard! Yo Charlie!
Teach me how to stencil yeah?
Sure, let’s look through some newspapers.
Find anything?
Why don’t you cut this image of Andre out and make a stencil of it? I don’t want to do Andre the Giant, that’s stupid! What are you talking about? You joking right? We can’t just use this imagery. Andre the Giant is going to be taking over!
What’s this Andre posse thing about?
I just got an idea for a viral campaign! What about Team Shed?
That is so played out, Andre’s posse is the new thing.
Shepard’s group of friends called themselves “Team Shed.”
Whats this? Doesn't matter, give 'em to everyone you know.
And remember to keep it low-key.
G
RIN
! NG RI ING R R I NG !
Shepard's home, 1993
Yo. Hello, I'm a rep from Titan Sports. Stop using the trademarked name and imagery of the late Andre the Giant.
OK.
SL
A
It is plagiarism and cultural misappropiration. goodbye.
M
!!!
"Amount and substantiality of the portion used in relation to the copyrighted work as a whole: Under this factor, courts look at both the quantity and quality of the copyrighted material that was used."
"If the use includes a large portion of the copyrighted work, fair use is less likely to be found; if the use employs only a small amount of copyrighted material, fair use is more likely."
“That said, some courts have found use of an entire work to be fair under certain circumstances.”
“And in other contexts, using even a small amount of a copyrighted work was determined not to be fair because the selection was an important part—or the “heart”—of the work.” -U.S. Code § 107
DESIGN APPROPRIATELY! Shepard said, "The problem with copyright enforcement is that when the parameters aren't well defined, big corporations can bully people."
COPY RIGHTS
COPY WRONGS
Tips from successful visual appropriators:
Myths about visual appropriation:
"If you steal from one author it's plagiarism; if you steal from many it's research." -Wilson Mizner
"Find a really, really old book that is out of print and scan the images from it. The author is probably dead by now." -Anonymous
"I try to steal from the best. Suck it all in. 'Taxi Driver' is really a bible for film actors, a master class. A lot of emotional power, a lot of emotional depth but it's contained and you just see the tip of the iceberg." -Sam Rockwell "Immature poets imitate; mature poets steal." -T. S. Eliot "Immature artists imitate. Mature artists steal." -Lionel Trilling "Good artists copy, great artists steal." -Pablo Picasso
The ownership of any works protected by copyright do not solely belong to its creator/s. The copyright can also be owned and renewed by other parties. "If it doesn't have that little copyright sign (Š) next to the image, logo, whatever, then you should be all good." -Unnamed This is not at all true, do not assume that works without a copyright mark isn't protected.
What is this glitchy square thingy? It’s a QR Code. This particular one leads to my online publications. Download an app to scan it or just visit the link. "Like adding a friend on snapchat, but it links to a website instead."
-Justin
issuu.com/jucoji