Portfolio GIULIA BARRA | DESIGNER Contacts: giulia.barra@hotmail.it (IT) +39 3297885874
HIGHSCHOOL GRADUATION 10/09/2000 - 03/07/2005 Scientific/Linguistic Diploma, final grade 92/100 Liceo Scientifico Marie Curie, Pinerolo FIRST LEVEL DEGREE 15/09/2005 - 13/07/2009 Graduation in Graphic & Virtual Design, final grade: 106/110 Politecnico di Torino (University)
MILANO
TORINO
JOB EXPERIENCE 10/2008 - 12/2008 Press Agency PUBLI3 Working as Graphic Designer ERASMUS 15/09/2007 - 15/06/2008 Design Engeneering Universidad Politecnica de Valencia
VALENCIA
About me LIFE MAPPING A visual overview of my study experience in the last few years.
FIRST LEVEL MASTER 15/09/2009 - 03/10/2012 Product Service System Design (PSSD), final grade: 106/110 Politecnico Di Milano (University)
FIRST LEVEL MASTER 15/02/2011 - 18/06/2012 Design and Art, POLITONG Double Degree Program Tongji University, Design & Innovation College JOB EXPERIENCE 10/2011 - 04/2012 Arobase Communication Working as Graphic Designer
上海
I was born the 20th of November 1986 near Torino, one of the cities I love the most. I grew up in the countryside, with mountains just out of my window and cornfields all around, until Design knocked at my door.
Competencies DESIGN PROCESS Tools and methodologies used inside the different design phases of the project.
RESEARCH
IDEATION
User Analysis
Brainstorming
Trend Setting
Concept
Competitors
Moodboard
Business Model
Scenario Building
Data analysis and display
Personas Storyboard and Customer Journey
PROTOTYPE
DEVELOPEMENT
Mock up
Product Service System
User Testing
System Map
Concept evaluation
Positioning and Swot Analysis New Business Model Identity and Communication
Projects PRODUCT SERVICE SYSTEMS DESIGN Starting from the research and user analysis we design a whole system comprehensive
of services, products, communication and strategic evaluation.
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1.CuvĂŠe Chocolat 2.Takeaway 3.Dinner with Buddies 4.B&B Lago 5.Alldesign Magazine
Pssd cuvèe chocolat Original retail design for a chocolate store: concept (chocolate-pharmacy), identity,
product line, packaging, website, interior, staff uniform.
First floor retail area (products’ display and payment counter), second floor intensive care
(bar area, interactive table and hug-armchair), outside first-aid automatic dispenser.
Pssd takeaway Wrist-wallet easy to carry around and keep money safe. 100% cotton, available in
3 different colours. Concept, production, packaging, market stand and selling.
Pssd dinner with buddies New welcoming service for Indian immigrants moving to Italy. An informal dinner to meet
experts and consultants to better manage staying’s problems and doubts.
System (stakeholders, sponsors, customer journey), coordinate image (logo, business card), webpage, ad and interior design of the space hosting the dinner.
Pssd B&b lago New business model for Lago (interior design company). Strategy, system (stakeholders,
partners, customer journey) and commercial.
Pssd alldesign magazine Reasearch and development of a new strategic solution for a design magazine
published inside Tongji University. Strategy, website and magazine content.
Projects GRAPHIC I keep myself constantly updated following and collecting inspiration everyday, in order
to have always a good starting point, then it’s just about imagination and a lot of attempts.
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1.Devernois 2.Elisabeth De Brabant 3.French People
Graphic devernois Led by the third DEVERNOIS generation, the brand, whose headquarters are historically
based in Roanne, designs and realizes high quality ready-to-wear clothes.
In order to broaden its market to Asia we develop a new web communication with two
different proposals to meet the new market expectations and convey the brand’s values.
Graphic elisabeth de brabant Elisabeth de Brabant is a contemporary art curator and consultant, based in Shanghai.
Considering the new devices available on the market, we proposed the client to create a
virtual catalogue to welcome and guide the visitors during the exhibition. Leslie Thornton
is the first artists’ complete iBook, including videos and dynamic content.
Graphic french people French Shanghai-based fashion design studio producing haut-couture prĂŠt-a-porter clothes
needed a coordinate image for their own brand launch, starting from the logo.
First Level Master Thesis CHINESE CRAFT PROJECT The project aims to identify opportunities for promotion and preservation of Chinese Intangible Cultural Heritage, in order to create a bridge between traditional craft expressions and modern Cultural System, operating inside Shanghai area. While UNESCO and Government policy focus on grand artistic traditions, this project will operate to a local level in order to give special recognition also to minor or less-known crafts. Moreover it will see the involvement of key individuals and partners in order to better chinesecraftproject.weebly.com
connect with the territory. Going through a better understanding of the context in which the project will be operating (field research, interviews, UNESCO and Government policies, current preservation), and broadening the comparison to include inspiring solutions all over the world (trends and case studies), the creative phase will lead to a final proposal to answer the problem of raditional craftsmanship awareness and trigger new dynamics between typical knowledge and local Shanghai community.
Research CRAFT HUNTING (FIELD RESEARCH) Collect stories and inspiration from people. Understand the Cultural System operating inside the city and compare it to similar cases around the region. MAPPING Identify places, medias and events communicating and selling arts & crafts inside the city in order to map the different channels
useful for the final solution development. SECONDARY RESEARCH Deep understanding of the preservation actions already undertaken by the government and official organizations. Craft overview and collection of meaningful examples around the world.
China中国
Jiangsu
CRAFT HUNTING Shanghai & Jiansu Provinces
lantern master paper-cutting museum dongguan area yunjin brocade institute
Yangzhou扬州 Nanjing南京
CHONGMING ISLAND
bamboo master EXPERTS
Shanghai上海
ds ren
SECONDARY RESEARCH
UN
SC
E
Crea
tiv e E v e n t s
Wo rld
O&
o ns
Distributio nC h
CRAFTSMEN
ies e Stud Cas
MAPPING
n Channels atio nic
Com mu
els ann
survey
World C raft T
CRAFTSMANSHIP CUSTOMERS
DESIGNERS
Ac G o vern m e nt
ti
中 国 工 艺 美 术 市 集
L I V E
Final Concept CRAFT LIVE The concept, inspired by examples of western exhibitions and fairs, provide a general solution to be adapted inside multiple contexts, and a specific solution fitting the case of Shanghai city. CraftLive it’s not a fair but more of a multiexperience market, it’s a two-day local event to present and promote traditional knowledge through craftsmen and artists operating inside Shanghai area. Stepping aside from simple commercial interest and pursuing cultural involvement, we want visitors to explore and experience the intangible value of traditional craftsmanship and not just it’s final product. That is why at the centre of the event won’t be artifacts but typical knowledge: the people, with their stories and skills, will convey the
quality of narrative enclosed inside each piece of craft. Craftlive aims to become a bridge between local artisans and the city community, it also aims to raise awareness by attracting a sensitive public genuinely interested into original craft expressions. The event will be inclusive of different services, in order to provide a more diverse experience to the visitors and better adapt to artisans profile and needs. Following a strict criteria of evaluation (that ensures a qualitative and sustainable approach), it gathers multiple local realities under the same philosophy and values, creating a recognizable network, enabling visibility, encouraging dialogue and trustworthy relationships.
Prototyping CHINESE ARTS & CRAFTS MARKET A first example of the idea (still not fully defined) was presented as the first edition of Chinese Arts & Crafts Market: local craftsmen
and artists, traditional music and new design solutions were promoted. A survey helped us collect feedbacks from visitors.
creative people
traditional artisans
Designers, artists and people with creative attitudes inspired by typical knowledge for the production of new handicrafts or engaged in the restoration and reinterpretation of existing pieces of craft
Local craftsmen engaged in the production of handicrafts with cultural, religious or traditional meaning, realized following the typical knowledge that is part of the intangible cultural heritage
THE - PARTICIPANTS
Craftlive FINAL DEVELOPMENT The final solution includes a better definition of the event: participants, occurence, organization, communication channels,
location and core services offered to the participants and the visitors. Full project presentation
https://dl.dropbox.com/u/85424189/dissertation_craftlive.pdf
market
tours
CORE SERVICES craft performance
website
ICH performance
business card
COMPLEMENTARY - SERVICES
General General Space Space Layout Layout
Legend Legend MarketMarket Artisans Artisans Performing Artisans Performing Artisans Live Market Live Market ICH Performers ICH Performers Food Food and Drinks and Drinks Entrance Entrance & Tours & Tours
Personal interest ANALOGIC PICS Lomo is a quite unpredictable, surprising and beautiful tool for sperimentation.