Portfolio by Julia Harvey

Portfolio Julia Harvey

BA (Hons) Fashion Communication & Promotion

Inside: 04. Hyperreality: An Antidote

12. Pond Life

18. TOY: The Other Youth

23. Hunger Magazine Internship

28. Rebranding R. Newbold

34. Raw Print & Metazine

37. Contanct

Hyperreality: An Antidote October 2015 - June 2016: Final year project at Nottingham Trent University. The report explores the ideas around an increase in hyperrealism, posing the hypothesis that is can cause negative effects to us as consumers. Right: Bound Dissertation. Overleaf: Double page spread of competitors.

Visual References This Page: Mood board of disstertation design recipe. Right: Big Idea ‘Hyperreality an antidote through irony’, ‘What?’ and ‘How?’ Overleaf: Vetements Case Study

Pond Life 2016 Introducing Pond Life, an antidote to hyperreality. A break from the celebrity fuelled trivial gossip magazines that line not only our newstands but our phones and computers, too. Hear what our favourite childrens characters have been getting up too in their lives as celebs. Spoof Advert Illustrations: @Super_Freak, Danial Whitehouse Right: Pond Life, Issue 1 Overleaf: Double page spread of â&#x20AC;&#x2DC;Zippyâ&#x20AC;&#x2122; story.

PondLife Celebs

Zippy T

Pond Life enter the world of Zippy for a catch up in his luxurious Kensington penthouse apartment.

Mr. Z’s people are continuously in and out, iPhones firmly gripped. The chatter softens to a distant low hum as staff members filter out and an ever charming Zippy takes their place. Following the success of his show ‘Up Late With Zippy’ the talk show host is keen to make the most of some elusive time off. ‘I love coming here just to be with friends’ he explains, ‘we have the most fabulous dinners here all drinking It is 8am and Zippy has just buzzed and laughing’. us through the cast iron gates of the I get the sense that it would be apartment block, reinforced following a particularly paparazzi heavy month. incomprehensible for anything to be at all non-fabulous around here. Today’s ’He just has to keep his private life, interview will be one of the last before private, you know?’ one of Zippy’s people informs us. We are then ushered a solid two weeks free of meetings and appearances. Despite travelling into an impressive drawing room across the world a boasting an ever complete with yellow velvet chaise lounge and oil paint portraits of the star expanding portfolio Zippy has kept a covering almost an entire wall. It seems, close circle of friends around him. in this household, if something is worth Following the very public, but doing, it is worth doing properly… and seemingly amicable, split from long term partner Bungle, friends rallied with all the bells and whistles you can round and whisked Zippy off for a find. week in the white sands of Barbados, before he launched himself back into work. ‘We just needed to get him away from all those bloody paps and chatty Cathy’s’, Janice reveals. It is this grounding group who keep Zippy’s feet, ever so slightly, on the ground. Zippy’s UK half of the year is spent here, splitting life between LA and London. Despite the building’s size, its Continue reading in Pond Life issue 1... entirety is filled with the buzz of activity, he last episode of ‘Up Late With Zippy’ has just aired and with it comes a whole heap of fabulous reviews. In a rare catch up the ever dazzling host invites Pond Life in for a nosy around his equally as dazzling UK home and a rare catchup to talk fame, friends and fabulous furnishings.

‘I think I have reached an age where I feel I have things to say which are actually useful.’

14 www.pondlife.co.uk

This Page: Cookie Monster Fitness DVD Overleaf Top: Double page spread of ‘Miss Piggy in a Blanket’ story. Overleaf Bottom: Story and Advert, commissioned by @Super_Freak

TOY: The Other Youth 2014 - 2015 Group branding project. TOY, our brand, was inspired by the film Roman Holiday which stars Audrey Hepburn. Our brand was created for a a fashion aware consumer and accomodates, subtly, the more strutured shapes needed for a more mature frame. Our muse, Alexandra Handford, features in our fashion film and interview. which are shown below. Group: Julia Harvey, Molly McGarry, Charlotte Yau, Charlotte Pratt, Katie Chubb, Thomas Ryan. Right: Brand Book Cover

Allow us to introduce ourselves: We are TOY, The Other Youth. A collective of those who crave attention to detail in design, functionality with modern flare. It became increasingly apparent that we are alive in a market aimed solely at young fashion forward professionals. Yet those who tutored and nurtured their tastes have been forgotten. We do not see this as a gap in the market for us to take advantage of but as a mine hole of error in ignoring those who desire timelessness and consider design. Those who see no limitation with their age. This is what we are determined to exemplify and invent. TOY stands for every age. Our designs go beyond the idea of what is simply stylish, they survive seasonality and serve a purpose. Technology lives with materials and design is considered the upmost importance. We do not shy away from changing silohettes but embrace them and aim to flatter. Regardless of age, personal style should flourish and we embed that to our core. With that comes empowerment and from that empowerment comes distinction.

Above: Mock Up Product inspired by Audrey Hepburn’s Roman Holiday scarf.

Above: Mock Up Slogan T-Shirt inspired by Audrey Hepburn’s Roman Holiday. Left and overleaf: Stills of Alexandra Handford, featuring in our Fashion Film.

Internship: Hunger Magazine June - August 2015 Summer Internship witj Kim Howells, Fashion Director for Hunger Magazine, Rankin HQ. Responsibilities included researching, writing up short pieces, assisting on a number of shoots and coordinating returns.

Hunger 09 Cover

Shoot Assistant for Tribes Shoot, Hunger 09

Assisted solely on this DSquared2 shoot. Shot by: Rankin

Shoot assistant for I was a Teenage Anarchist, Hunger 09 Shot by: Trisha Ward

Live Brief: Rebrand R. Newbold Group Project: Julia Harvey, Molly McGarry & Charlotte Yau October 2015 - May 2016 A live brief set by Paul Smith to rebrand Japanese division R. Newbold for a new consumer. As a group we completely rebranded the division for a contemporary UK consumer, gaining insights from a range of industry sources. Following this we created a brand book, campaign and moving image to present to our client. Right: Brand Book Cover Overleaf: Campaign shot for R. Newbold shot by Alannah Pummell, model Robin Hughs.

Born in Britain

Raised in Japan

Above: Colour Palette from Presentation. Right: Bound Brand Book and Dust Bag.

Raw Print: Metazine Work placement with Raw Print, an organisation celebrating independent publishing. Along with updating social channels and assisting with the monthly events, this placement saw the launch of Raw Printâ&#x20AC;&#x2122;s magazine about magazines; Metazine. Here I was required to write a piece on JOSHUAâ&#x20AC;&#x2122;s magazine for the first issue, assisting Dizzy Ink with the binding process for the launch. Right: Interview with Eli Ankutse for Metazine Issue 1

Eli Ankutse from JOUSHUA’s Magazine

et aside from the hordes of glossies is JOSHUA’S Magazine. In short, a sharp, stylish offering to the premium men’s lifestyle market. Giving us much more than just products, an air of celebration is felt throughout the pages, each chapter covering every interest from motoring to food and design. There is no sense of brash boastfulness, we’re simply presented with the interesting, the beautiful and the ingenious. Of course we’re not all living this premium life and that is where JOSHUA’s steps in offering us an ‘aspirational lifestyle’ one which is crafted to creating aspirations, tantalise and inspire. Don’t be fooled into thinking this is simply another ‘Portfolio Title’, as Eli calls them, this is much more than that, built with a viable purpose, one which is introduced and developed over each issue. Editorin-Chief comes in the form of Eli Ankutse who came to speak at Raw Print back in October 2014. He tells us how he has become fearless in his work, a fearlessness which is reflected in this publication, we’re told to not disregard digital from the print world and he talks us through how the two can, in fact, coexist perfectly well with one another. The line between digital and print is blurring and JOSHUA’s, it seems, is right there at the helm. ‘I could talk about my business background, about various ventures that I’ve undertaken – some worked well, some not so well – but I think the main differential in my story, and keydefining moments in the main happened before I was 10 years old. I was born in the UK but before I was 1 my family moved to Saudi Arabia where my father worked as a Doctor. During that time the Gulf War started, and we were bombed every night for 3 months. My family shared a room with 3 months food supply, and put wet towels under the doors just in case there was a gas attack. I remember my sister and I had to sleep under a table, so if the window shattered on explosion, we wouldn’t get covered in glass. The embassies at the time gave us gas masks, so every time the air raid sirens went off, we would put then on and run for cover. But despite all this, when after a couple of months, life returned to normality, and even got to a stage that when the sirens went off, we’d just put our gas masks on and continue playing. I think the experience is a large part of why I’m fearless now; the conditioning not to fear from a young age, is a resilience that has translated to my business approach. I’ll always remember the day we knew the war had finished; the CNN transmission stopped on TV and the cartoons came back on. At the time, it felt like winning the lottery.’ With an upbringing as testing as this it appears JOSHUA’s content couldn’t be further from the humble beginnings of its creator, but in fact it’s these experiences which have inspired the key purpose of the magazine. Eli’s love affair with print begins with classic fashion magazines aged just 13 ‘I remember a feeling of wonderment every time I looked at these magazines. At the time magazines were a window to a world that, at the time, I had no right to be part of. I was looking at these double-breasted, thick knitted Gucci cardigans worn by a Steve McQueen-esque model driving classic Ferraris – a solar system away from my life at the time. It wasn’t that I liked the items per se, but it was the feeling

they gave me, a kind of aspirational warmth. I still prefer looking at classic editorial shoots, they resonate with so much more honesty. While in Japan I recently acquired some vintage French magazines from 1931, absolute masterpieces. Their attention to detail, especially pertaining font, is really humbling.’ After leaving a past business in the men’s grooming industry Eli ventured into the world of publishing. ‘As with most ventures in my life, it was something I felt implored to do, it felt like it was a field I was being ‘led’ to.’ It’s here where the idea for JOSHUA’s began to unfold. I didn’t want to be another one of these “Passion projects” where the magazines are created solely to illustrate the publisher’s passion for a topic area or perhaps to further one’s position in industry – I call those “portfolio titles.”’ The readers are invited to dream, to achieve more, features on what’s described as ‘aspirational lives’ set out to inspire each and every one. The publication itself was ‘created to find a viable solution for the modern print industry,’ a concept which is becoming more and more apparent throughout each issue. Will we end up in solely digital world? ‘I think print and digital can thrive side by side, they key is finding a way for them both to exist. Print means so much to me that I can’t bear to see it disappear, we just need to find a solution.’ Along with the release of new sports publication SAMSUM, which will be accompanied by a digital app, JOSHUA’s Magazine will begin to tackle this in their upcoming fifth issue. So is having a digital background, like Eli, a help or a hindrance to the world of publishing? ‘The main change has been the efficiency of process; everything has got quicker and better as our understanding has grown.’ When it comes down to formulating ideas, however, digital isn’t so important. ‘Inspiration quite literally means ‘from the heavens’ and, I think, to be truly innovative you can’t base your content on what’s around you; concepts have to come from within. These can then be tailored to current issues and brands.’ The creative process for Eli involves ridding the mind from what he describes as ‘earthly distractions’ including the likes of social media or emails; ‘Then, normally, the ideas will start to come. My Dad calls them “downloads”, I’ve had them since I was little, ideas would just pop into my head along with a plan to execute them. It really is a blessing; it’s an attribute that has got me out of trouble on more than one occasion. I thank God for that.’ The most enjoyable chunks of making magazines, Eli says, are the ‘bits in-between’ and the creative parts. ‘Also unearthing new talent, there are some amazing people out there.’ And the most challenging? ‘The same as most people I would guess, the chasing up, the mundane.’ Continue reading in Metazine issue 1...

Top: Metazine Cover Below: Back Page of Metazine. Both Images courtesy of Mag Culture.com

Contact

Julia Harvey julia_harvey@outlook.com +44 07753260373 http://juliaharvey.wix.com/julialoui

Education Nottingham Trent University 2013 - 2016 (Graduation year)

BA (Hons) Fashion Communication & Promotion Lutterworth College 2011 - 2012 A Levels

A - Media Studies, B - English Language & Textiles 2008 - 2010 2

Full set of GCSE’s A* - C Skills

Adobe: Photoshop, InDesign, Illustrator

Employment & Experience Retro Styling - Kibworth, Leicester.

June 2012 - Present Nick Beswick - info@retrostyling.co.uk Repairs & Social Media Assistant to Retro Styling, vintage suppliers. I was able to update tthe companies social media channels including Pinterest and WordPress. Repairs and maintenance to stock. Picking appropriate stock for clients orders, complete admin and invoices. Research forecasting trends to ensure appropriate stock is available.

Raw Print - Nottingham. Jan 2015 - Present Matt Gill matthew.gill@ntu.ac.uk Work experience with Raw Print, an organisation which celebrates independent publishing, over the past two academic years at Nottingham Trent University. Social media assistant, creating and posting content. setting up and running of each Raw Print Assisting with se event. Writing content and assisting Dizzy Ink with the construction of Raw Print’s publication METAZINE.

HUNGER Magazine & Kim Howells - Rankin HQ, Kentish Town, London.

June - August 2015 Chantal des Vignes chantal@hungertv.com 6 week Internship with stylist Kim Howells, Womenswear Fashion Director for Hunger, her assistants and the fashion team. Assisting on sshoots, both with Kim and individually, for the magazine and on separate projects. Writing content for the website and interviewing clients for pieces for Hunger TV. Research and collating content for their online social channels such as Pinterest. Co-ordinating returns, organising the styling wardrobe Co-o and general assisting to the fashion team.

Stephen Jones Millinery - Great Queens St, London. September 2014 , February & September 2015 Annika Lievesley - press@stephenjonesmillinery.com Work experience with the PR and Sales team at London’s SS & AW ’15 Fashion Weeks. Liaise, appropriately, with new and existing clients. Taking orders when needed. Learning about new collections for the luxury brand well enough to talk customers through the inspirations for speciﬁc pieces. Assisting with setting up and breaking down of the se exhibition in Somerset House and Brewer Street.

AllSaints HQ - Spitalﬁelds, London. October - November 2014 Zoe Higgins - z.higgins@allsaints.com 3 week Internship with the e-commerce and Studio team at AllSaints HQ, Jacks Place. Working closely with the Stylist preparing samples and dressing models for shoots. Assisting the Stylist and Photographer on the out of studio Gift Guide shoot. Working closely with the Photographer and Retouch team.

Grazia Magazine - Shaftesbury Avenue, London. October 2012 & 2013 Jo O’Connor - jo.oconnor@graziamagazine.co.uk Work experience with Jo O’Connor - Senior Project Manager/Photo Shoot Producer at Grazia Magazine / Bauer Media Assisting on shoots s with clients such as Revlon. Ability to adapt to new environments and communicate appropriately with clients. Insight into organising and booking locations, e-couriers and cars. Assisting with prop buying for shoots.

Julia Harvey +44 07753260373 julia_harvey@outlook.com http://juliaharvey.wix.com/julialoui Left: CV Above: Business Cards Overleaf: Back Cover of Pond Life.