brandbook
contents
Chapter 1:
From Derby to Japan
Chapter 2:
Born in Britain, Raised in Japan
Chapter 3:
What Are we Made Of
Chapter 4:
Who We Met On the Way
Chapter 5:
How we Look & How we Talk
Chapter 6:
Our Next Venture
Chapter 1
Our story
Chapter 2
born in britain, raised in japan.
Our ethos
happened.
Manifesto
Chapter 3
what are we made of
Our values
there is more to us than displaying a classic style or following a trend. we have cherished what we have learnt in britain and japan and aim to translate that into everything r.newbold.
Our values
We are
CREATIVE VISION Considered Witty
Honest
OUR MUSES Gene
THE AUDIENCE THEN FEELS Considered Understood
Chapter 4
who we met on the way.
Muse 1
Will Kemp Graphic design
Muse 2
gene chui Marketing
Its nice to see something that is well designed and well made. Its not about selling a lifestyle experience, with a cooler than thou attitude.
how we look
THE LOGO
R.NEWBOLD Porter
Chapter 5
HOW WE COMMUNICATE
IT IS NOT JUST DESIGN THAT REPRESENTS R.NEWBOLD BUT ALSO WHAT CONVERSATIONS WE ARE HAVING.
Chapter 6
our next venture. R.Newbold will continue to collaborate with exciting and upcoming designers. We remain true to the story of demonstrating a cultural balance of what we have learnt in our past whilst producing quality and well made workwear for the creatives of Great Britain.
Credits: