The Other Youth - Brandzine

Page 1

Allow us to introduce ourselves: We are TOY, The Other Youth. A collective of those who

crave attention to detail in design, functionality with modern flare. It became increasingly apparent that we are alive in a market aimed solely at young fashion forward professionals. Yet those who tutored and nurtured their tastes have been forgotten. We do not see this as a gap in the market for us to take advantage of but as a mine hole of error in ignoring those who desire timelessness and consider design. Those who see no limitation with their age. This is what we are determined to exemplify and invent. TOY stands for every age. Our designs go beyond the idea of what is simply stylish, they survive seasonality and serve a purpose. Technology lives with materials and design is considered the upmost importance. We do not shy away from changing silohettes but embrace them and aim to flatter. Regardless of age, personal style should flourish and we embed that to our core. With that comes empowerment and from that empowerment comes distinction.


Image: Katie Chubb 23/04/15


Autumn/Winter ‘15

www.theotheryouth.co.uk


Image: Charlotte Pratt 23/04/15


Commercial Design:

‘The Mouth of Truth’


Image: Charlotte Yau 03/05/15


www.theotheryouth.com i: @theotheryouth t: @theotheryouth f: The Other Youth


Contemporary Design:

‘Audrey Scarf’


Image: Katie Chubb 23/04/15


Distinction & Empowerment


Image: Katie Chubb 23/04/15


www.theotheryouth.com i: @theotheryouth t: @theotheryouth


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