BORO MAG

VOL 5:5 APRIL 2015

GREAT DISCOUNTS

at the best spots in Astoria, LIC, Sunnyside

Doughnut Plant Hits LIC pg. 6

for

LIC Flea Opens pg. 44

TS

GO

NU The Story of mrnilsson pg. 46

Rocco Sacramone to Open Maiella pg. 52

2 | BOROMAG.COM | APRIL 2015

INDOOR/OUTDOOR CLIMATE CONTROLLED ROOFTOP • EXECUTIVE CHEF SETH LEVINE

New York City Style, Long Island City Address...

8-08 QUEE NS P L A Z A S O U T H • L . I .C . • 1 1 1 0 1 • 7 1 8 . 2 8 9. 61 07 • R AV E LW E D D I N G S .CO M 4 | BOROMAG.COM | APRIL 2015

BRADLEY HAWKS editor-in-chief

Dear Western Queens, There is no greater honor than having business owners trust me with their tales of success, the growing pains of starting a new concept, and the joy of sharing a longtime dream with the world.

This month, we focus on several businesses that have truly found success. A few local restaurants are expanding into Manhattan (Il Bambino and The Queens Kickshaw), and a few hits from Manhattan are now finding a new home this side of the East River (Artichoke Basille’s and Doughnut Plant). One of New York’s leading chefs, Rocco Sacramone, expands into Long Island City in the highly anticipated Maiella. I even had the honor of sitting with Bareburger’s CEO to discuss his company’s awe inspiring growth, as well as his newest concept launching later this summer.

The landscape in Queens is always changing—and part of what makes this neighborhood so rich is the harmony between the new and the old. We aren’t discovering anything at all—we just get the honor and responsibility of documenting the hard work of the people of our community making it happen. And with the opening of the LIC Flea on April 11th, who knows what vendors we will meet who may one day grow to become another neighborhood cornerstone?

As always, please share with us your own personal anecdotes, and send me any tips, comments, news, or events to bhawks@boromag.com. We look forward to sharing many more stories with you in the months ahead. Enjoy the spring!

Gratefully yours, Bradley Hawks

Green Top Farms

FEATURES

22

Rocco Sacramone’s LIC Restaurant

FEATURES

6 FOOD & DRINK

44 SHOPS

10 BUSINESS

46 FOOD & DRINK

LIC’s Doughnut Plant The Bareburger Empire

16 BODY & SOUL

Redken Saloon Salon

18 FOOD & DRINK

The Queens Kickshaw Expands

22 GREEN LIVING

Green Top Farms

32 FOOD & DRINK

Il Bambino Expands

36 THE ARTS

Gabriele Perici

42 SHOPS

The Hobby Shop

52

LIC Flea & Food mrnilsson opens at Sage General Store

50 FOOD & DRINK

Artichoke Basille’s Opens

52 FOOD & DRINK

Rocco Sacramone’s LIC Restaurant

54 EXPLORE YOUR BORo

Impact Astoria with Costa Constantinides

DEPARTMENTS

12 APRIL 2015 EVENTS 25 BORO DEALS & DISCOUNTS PAGE

Exclusive savings, discounts and freebies for the month of April in Astoria, LIC and Sunnyside.

26 MAP IT DIRECTORY

Your go-to guide for Astoria, LIC and Sunnyside’s best shops, food, art, nightlife and more

28 MAP IT: ASTORIA, LIC & SUNNYSIDE MAP

editoR-IN-CHIEF bradley hawks // art director jennifer decio // graphic designerS stephen reina, nirmal singh staff writers bradley hawks, ben mims, daniel crown, lillian shaw, hayley bridgewater, brett jones, meaghan trainor, lizabeth nieves // staff photographers javier ibañez, daniel pando, bradley hawks, lizabeth nieves SALES REPRESENTATIVE graziella zerilli // online editorial coordinator bradley hawks // Published by joshua & victoria schneps All materials Copyright © 2015 BORO / All rights reserved. Opinions and claims made by advertisers are advertisers’ claims only. BORO Magazine accepts no responsibility for any claims made by advertisers. BORO Magazine reserves the right to publish any images without providing photo/image credit. No part of this publication may be reproduced without permission of the publisher.

4 | BOROMAG.COM | APRIL 2015

APRIL 2015 | BOROMAG.COM | 5

FOOD & DRINK

y e l o

H The Falchi Building 31-00 47th Ave, Long Island City www.doughnutplant.com Open 7 days a week from 6:30 a.m. to 7 p.m.

6 | BOROMAG.COM | APRIL 2015

On Tuesday, by March 17th, Long tos Pho & Island City became the y r o St newest home of the wickedly delicious purveyors of pastry pockets known as the Doughnut Plant. The retail space is now open to the public—with a pristine doughnut counter, a glass showcase featuring the entire selection of twenty-four various doughnuts, vinyl bar stools shaped like doughnuts, and Doughnut Plant’s signature doughnut tiles arrange in a colorful mosaic along the periphery (which were all handcrafted by founder Mark Isreal’s father, Marvin Isreal). s awk y H dle a r B

y

The story of the Doughnut Plant traces back over a century, when in 1910 Mark Isreal’s grandfather, Herman Isreal, began working at the age of sixteen in a bakery in St. Paul, Minnesota.

Fast forward through World War I and baking for the army, all the way to 1994 when Mark Isreal launched the Doughnut Plant from the basement of a Lower East Side tenement building— delivering his tasty morsels each day by bicycle. And well, now as they say, the rest is history.

I sat down with Bryan Clopton, the shop manager of the LIC location, to discuss what makes it unique—and to taste some doughnuts, of course. “Queens is huge, and Long Island City is poppin’,” laughs Clopton. “We have a lot of people coming through who have never heard of Doughnut Plant.”

I predict all of that is about to change.

“We also have a Modbar,” explains Clopton as he points to the shiny metallic arm extending from the countertop. “It’s a new style of espresso machine actually built into the counter.”

“Our most famous doughnut, I would have to say,” he continues, “is the Crème Brulee—it’s what turns Doughnut Plant into a target destination.” One glimpse at the signature doughseed (Doughnut Plant’s palm-sized, yeast, filled pastries) evokes serious cravings. It is a miniature yeast doughnut filled with decadent golden custard, then coated in a sugary crust that is flame-kissed by a brulee torch— resulting in that crème brulee crackle at each and every bite. “It’s a true crème brulee,” says Clopton, “but just in doughnut form.”

Besides that oh-so-beautiful gateway doughnut, Clopton says patrons go nuts over the Tres Leches doughnut. “It’s three milks,” he explains, “based on a Mexican wedding cake, and it’s filled with a condensed milk, and then you get just a trace of saltiness with the dough—plus it goes so good with coffee.”

When asked about what makes all the doughnuts so special, Clopton answers without hesitation. “What separates our doughnuts from almost any other doughnut in the world is that we don’t use eggs. We also use jam, not jelly.” They even sell their jams and peanut butter a la carte, which you may purchase at the counter.

One glance at the showcase reveals square doughnuts made with vanilla beans and filled to each corner with blackberry jam, doughseeds stuffed with guava cream, carrot cake doughnuts and blueberry cake doughnuts with real berries mixed into the glaze. They even offer a rotating selection of daily flavors, like the matcha green tea doughnut.

For washing down all those scrumptious doughnuts, Doughnut Plant sells a variety of house made milks and juices, as well as their coffee. “We make our own cashew milk, chocolate cashew milk, and pistachio milk,” says Clopton. “But my favorite is the mocha cold brew—which is our chocolate cashew milk and our cold brew sweetened with dates, and if you drink one of those, well, you’re just on Cloud Nine.” Their cold brew iced coffee is a fair trade single origin coffee from Ethiopia. “It never touches hot water,” says Clopton, “and is basically one of the cleanest coffees you can ever have.”

Great coffee?

Yup. Phenomenal doughnuts?

Absolutely.

Knowledgeable and friendly staff ?

You bet.

This is proving to be the kind of doughnut counter where I just might have to plant myself all summer long.

APRIL 2015 | BOROMAG.COM | 7

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8 | BOROMAG.COM | APRIL 2015

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APRIL 2015 | BOROMAG.COM | 9

BUSINESS

The

Bareburger Empire Story & Photos by Bradley Hawks

Euripides Pelekanos is one of the most gentle, fun-loving, and charismatic guys you will ever meet. As he casually leans back on the brown leather couch in the back of his office on Vernon Boulevard, you would have no idea you are talking to the CEO of a corporation that has opened nearly two dozen restaurants within half a decade, and is now set to open its first location in Japan and launch its second restaurant concept just one avenue north of the store where it all began.

Maintaining the magic of that very first location in each and every new restaurant that opens is one of the most nerve-racking challenges Pelekanos faces. “Our current expansion is pretty intense,” he laughs—with sixteen soon-to-be-opened locations presently in different stages of development and construction.

“I was just [at the restaurant in Toronto] last week, and to walk into one of our restaurants 400 miles away in another country and it felt and it tasted like our restaurants in New York—I think that’s huge.

Those are the moments when I think about Astoria—and I use to work in that kitchen—and sit back and think about all the nights that I couldn’t sleep—that’s how I know we are doing something right.”

When asked about the businesses who have tried to compete even within a few blocks of their original location—Eco Table and Burger Bistro have both since closed—Pelekanos explains, “In one respect, on the business side I think I can’t believe someone is copying our menu and ideas, but on the other hand I think, but I want people to serve food and open up restaurants in this manner.

But there is a lot more that goes into running this company than just putting a burger in front of somebody.”

10 | BOROMAG.COM | APRIL 2015

Chris Crouch, co-owner of the new Long Island City location, recalls the two days they interviewed the bulk of their applicants.

“The people on that first day were so incredible, and I believe it is because they came not just because they wanted a job—they were already fans of the company.” He shared that he hired a surplus amount of individuals anticipating a few might eventually be sifted out, “but it just didn’t happen—they were all great.”

Perhaps the greatest ingredient in their recipe of success is the culture they foster—and the confidence that trickles down from the top. “We are getting ready to launch our second concept, and [one guy] asked me if I was sure I wanted it to be associated with Bareburger—what if it failed? And I said, that’s f**king impossible—it’s not going to fail.

The people who are behind it are just too good.”

The new concept will open this summer in the space previously occupied by Athens Café. While the team is still tight-lipped, Pelekanos offered, “it will be Southern Hospitality, but local, fresh, fun, hip, farm-to-table, with a local flavor to it. I grew up in this neighborhood, so to have the opportunity to take over that lease— that was an iconic space in Astoria.”

Pelekanos seems to be an expert on iconic spaces, and exhibits faith this new venture will be no exception. “That was the best place to hang out,” he fondly remembers. Now a whole new generation will be able to say the same thing about the new restaurant, because if history repeats itself, a new success story is about to be born.

33-21 31st Ave, Astoria 23-01 31st St, Astoria 48-19 Vernon Blvd., Long Island City www.bareburger.com

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APRIL EVENTS 4/6, 4/13, 4/20, 4/27 @ 8pm

4/10-11, 4/17-18, 4/24-25 @ 9pm-2am

Join us for Not your Grandma’s Bingo, It’s sexy, flirty, naughty. With your Host Tequila Mockingbird. Free card with every drink, win great prizes. $3PBR free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

DIRTY BINGO!!!!

4/7, 4/14, 4/21, 4/28 @ 6pm-10pm

$5 Cocktails & Infusions

$5 per drink (plus snack specials | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com

4/7, 4/14, 4/21, 4/28 @ 9pm-2am

BYOV (Bring Your Own Vinyl)

Other: Join us on Tuesday for BYOV. Listen to great music all night long. free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

4/8, 4/15, 4/22, 4/29 @ 6pm-10pm

Local Live Music

4/12, 4/19, 4/26 @ 9pm-2am

Sunday Backyard Sundown Cinema Check Facebook for listings free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

4/12, 4/19, 4/26 @ 12pm-3pm

$1 Bloody Mary’s w/ entree for Brunch

$1 per bloody mary | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com

4/12, 4/19, 4/27 @ 6pm-9pm

$3 House Wines

$3 per glass | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com

$5 House Red Wine

4/29 @ 6pm & 8pm (subject to change)

4/8, 4/15, 4/22, 4/29 @ 9pm-2am

$75 per guest | Astor Bake Shop 718-449-8108 | 12-23 Astoria Blvd www.astor-bakeshop.com 10chairsnyc.com/

$5 per glass of wine | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com

Open Mic with Musician, Comedians, and Variety

Join us for a night filled with Music, Comics and other. Open Mic is back brought to you by the Hungry Artist free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

4/9, 4/16, 4/23, 4/30 @ 6pm-10pm

$1 Shots & $3 Snacks for ThrowBack Thursdays

$1 per shot, $3 per snack | Bear 917-396-4939 | 12-14 31 Avenue, LIC www.bearnyc.com

4/9, 4/16, 4/23, 4/30 @ 9pm-2am

Throwback Thursday Karaoke

Come sing your heart out and enjoy $4 well drinks all night with your host Sarah Bennett! free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

Astor Bake Shop’s Guest Chef Series featuring Chef Patricia Williams

4/3-4/12 Daily @ 12:30PM

The Wizard of Oz in 3-D

$12 (discounts for seniors, students, and children) | Museum of the Moving Image 718-777-6888 | 36-01 35 Avenue, Astoria www.movingimage.us/visit/calendar/2015/04/03/ detail/the-wizard-of-oz-in-3-d

4/13 @ 6-10pm

Lucky Draw

$700 | SculptureCenter 718-361-1750 | 44-19 Purves Street, LIC sculpture-center.org/luckydraw

4/13 @ 6-10pm

Inquires into Contemporary Sculpture: What about Power?

Find more events at www.BOROmag.com/Events 4/18 @ 4pm-5pm

every Tuesday @ 10pm-11Pm

Free (with Museum admission) | The Noguchi Museum 718-204-7088 | 9-01 33rd Road, LIC www.noguchi.org/programs

FREE | R’a’Rbar - Rèst-âü-Ránt 718-729-9009 | corner of 35th Ave & 30th St, LIC www.rarbarlic.com

4/19 @ 1pm-4pm

20% OFF every bottle of wine

Center of Attention | Rain Mountain

Hands-On at Noguchi | Carve and Combine: Working with Balsa Wood $8 plus Museum admission; advanced registration required (with Museum admission) | The Noguchi Museum 718-204-7088 | 9-01 33rd Road, LIC www.noguchi.org/programs

4/25 @ 1pm-2pm

Noguchi Talks | Dakin Hart: Iconic Display

Free (with Museum admission) | The Noguchi Museum 718-204-7088 | 9-01 33rd Road, LIC www.noguchi.org/programs

ONGOING

R’a’Rbar Comedy Show

every Wednesday @ 4pm-2am showtime special: $30 for a bottle of house red or white and a cheese plate FREE | R’a’Rbar - Rèst-âü-Ránt 718-729-9009 | corner of 35th Ave & 30th St, LIC www.rarbarlic.com

every Sunday @ 4pm-midnight

Sunday Tasting Menu

$10 BBQ & Draft, $40 wine bottle & 2 tapas, $55 wine bottle & 4 tapas FREE | R’a’Rbar - Rèst-âü-Ránt 718-729-9009 | corner of 35th Ave & 30th St, LIC www.rarbarlic.com

Every Monday @ 9pm-11pm

Music Mondays

FREE | Sweet Afton 718-777-2570 | 30-09 34th Street, Astoria www.SWEETAFTONBAR.com

every Monday @ 4pm-2am

Everyday @ 5-8pm

$4 house wines and $2 off all drafts $3 sliders FREE | R’a’Rbar - Rèst-âü-Ránt 718-729-9009 | corner of 35th Ave & 30th St, LIC www.rarbarlic.com

$1 wings, $2 off selected drafts, $3 well drinks free | The POP BAR 718-204-8313 | 12-21 Astoria Blvd www.thepopbar.com

All Night Happy Hour

Happy Hour

4/9 @ 9pm-midnight FREE SHOW

Free | New York Public Library 718-361-1750 | New York Public Library, Stephen A. Schwarzman Building, South Court Auditorium sculpture-center.org/eventsEvent. htm?id=111211

Live Music:

D.B. FREE Rielly SOLO SHOW | R’a’Rbar - Rèst-âü-Ránt 718-729-9009 | corner of 35th Ave & 30th St, LIC www.rarbarlic.com

12 | BOROMAG.COM | APRIL 2015

APRIL 2015 | BOROMAG.COM | 13

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Spring into health.

Mount Sinai Queens is always thinking about your health.

Which is why we offer free events all year long. So join us all through April for these free healthy events.

Tuesday, April 14 | 6 pm

Community CPR Training Class

This CPR class is designed for the general public and teaches core skills of CPR: chest compressions, proper breathing, and examining signs of circulation.

Registration needed. This class is NOT for certification.

Church of the Redeemer, 30-14 Crescent Street, Astoria, 11102 Friday, April 17 | 4 pm

Healthy Eating Tips for Home

Healthy at-home eating doesn’t have to mean following a strict set of rules or giving up your favorite foods. It’s about making commonsense choices, which you can learn about here.

Broadway Library, 40-20 Broadway, Long Island City, 11103 Wednesday, April 22 | 10:30 am

Know Your Risks for Vascular Disease

Our top vascular surgeon will discuss various vascular conditions, tests, and treatments.

George T. Douris Tower, 27-40 Hoyt Avenue South, 1st Floor, Astoria, 11102

Call 718-267-4333 or log on to www.mshq.org/events to register for one of these events and to learn more about our free weekly Yoga classes and our monthly Blood Pressure Screening schedule.

Follow us APRIL 2015 | BOROMAG.COM | 15

MSQ_April_Boro_032715_Final.indd 1

3/27/15 5:45 PM

BODY & SOUL

REDKEN Saloon SALON Story & PHOTOS BY BRADLEY HAWKS

Redken Saloon Salon is a well-known spot on Astoria’s Grand Avenue--otherwise known as 30th Ave. Named a saloon because of the prolific wall of technicolored bottles, its staff specializes in extensions, as well as coloring—from highlights to lowlights to every color of hair imaginable. The result is a sleek salon with exposed brick walls, polished concrete floors, and a versatile staff devoted to perpetual training and education via on-site training from Redken. Women and men arrive—and more importantly, leave—with smiles as wide as the Mississippi River.

On one visit, a stylist walked around the salon humming to a child whose mother was getting her tendrils wrapped in foil.

Another time, a customer hugged her stylist after her final glance at the mirror. It is a salon full of skillful and talented stylists who miraculously maintain a welcoming atmosphere where all feel welcome. That sort of a culture and engagement from the community doesn’t merely fall from thin air. It demands a very special type of leadership, drive, ambition, and charisma.

Owner Frank Arcabascio got his first barber’s chair in 1976 from his cousin, Joseph Giannola. “Astoria was a nice neighborhood then,” he recalls, ”not as built up, with a lot of empty storefronts on Astoria Boulevard.” His cousins started buying buildings around the barbershop, when the prices were very reasonable.

“And now there is Basil Brick Oven Pizza, BZ Grill—there’s

16 | BOROMAG.COM | APRIL 2015

even a Starbucks, and now Sussex Bank. I really think that area between the train station and the park is the next spot to be.”

But Arcabascio left that territory to his cousins. In 1982, he opened his own salon on Steinway, upstairs from what is now the Mini Star Diner. Over a decade later, in 1993 he finally ended up in his present location on 30th Avenue.

Due to his passion for the community, he naturally soon became the President of the 30th Avenue Business Association—a torch he recently passed to Chris Giannakas, the co-owner of Ovelia.

“Everything I learned about meetings,” explains Arcabascio, “and why I took it on, was from being a member of the Kiwanis,” which is a global volunteer organization. “I tried to bring an element of that in, developing scholarships for local schools and awarding plaques and certificates to local businesses.”

“I think the coolest thing we did was start a restaurant week,” he recalls of his time in charge of the association, which represents three hundred fifty stores along the avenue. It was originally created, however, to fund the Christmas lights along the avenue between Steinway and Crescent.

Though he no longer heads up the business association, he remains committed to serving the neighborhood. “Right now, we are doing a fundraiser for Lupus, collecting donations for a walk in the beginning of May,” admits explains Arcabascio, “and that idea came from my staff.” With a staff of twenty-two stylists, colorists, and cutters he finds a pool of an endless wealth of terrific ideas.

A salon where you can get your hair cut or extended, colored, washed, and even contribute to a local charity? That’s the kind of business the community should never cut out.

36-17 30th Ave, Astoria, NY 11103 (718) 956-3366 www.redkensaloon.com

APRIL 2015 | BOROMAG.COM | 17

FOOD & DRINK

Queens Kickshaw's Cheddar & Mozzarella

Wassail Story & Photos by

Bradley Hawks

I took that photograph of the toasted Cheddar & Mozzarella at The Queens Kickshaw on March 27, 2011 just a day after they had opened. I had just started freelancing for BORO Magazine, and owners Ben Sandler and Jennifer Lim both warmly greeted me at the table. Any food that transports me to childhood will always be a winner in my books, because few things can lift you from the chaos of the moment quite like good ol’ fashioned nostalgia.

Because I always start with the basics, I knew the Cheddar & Mozzarella would be the perfect place to begin. If they could properly execute a classic, then their other sandwiches might also be worthy of a try. I kept dipping my sandwich into the tomato soup and grinning. Within seconds, the first half of my grilled cheese was nothing but a memory. My friend had ordered the Gouda, and I remember chuckling when I tried a bite—it was a sandwich that actually made me smile. The sweet guava jam, smooth black bean hummus, tangy and crunchy pickled jalapenos, and buttery brioche all sang to me in perfect harmony.

18 | BOROMAG.COM | APRIL 2015

English Pea Cremeux

Doughnut Holes

l

Over the next four years, as chefs changed, so did the menu.

Sandwiches came and went, as did various desserts. I tried their Jewish-Chinese dinners, came for tastings of specialty beers and ciders, and learned about a classic blend of infused vinegar and soda called a shrub. But those first bites I initially savored have always remained on the menu, and hopefully always will.

March marked the fourth anniversary of The Queens Kickshaw, but also the opening of Ben and Jen’s second restaurant—this time in Manhattan. One of the things I love most about living here is watching our businesses expand into new locations, and observing businesses that were built elsewhere moving into my neighborhood. Taverna Kyclades, Vesta Trattoria, Bareburger, MP Taverna, Il Bambino, Tacuba, and Sweet Afton, Blend, and Petey’s immediately come to mind as some pretty special success stories.

So, as we celebrate the anniversary of one restaurant that has brought a lot of attention to Astoria for its outstanding coffee program, delicious menu, and exceptional service, I thought it would be a great opportunity to introduce you to their newest concept—Wassail—New York City’s first cider bar appropriately located on Orchard Street. Ben and Jen have teamed with Sabine Hrechdakian to create a place where patrons can both learn about and enjoy nearly every type of cider imaginable, as well as devour elegant plates from Chef Joseph Buenconsejo, and sophisticated desserts from Pastry Chef Rebecca Eichenbaum.

Chocolate Ganache

Scotch Egg

Fried Pastie

I am not saying you should leave Queens and head into the city. I am merely suggesting that if your travels take you into town, perhaps consider patronizing a lovely couple who still call Astoria their home.

Jalapeno Fritters

Apple Confit

162 Orchard Street (between Stanton & Rivington) (646) 918-6835 www.wassailnyc.com Sunday through Wednesday 5 p.m. to 1 a.m.

Thursday through Saturday 5 p.m. to 2 a.m.

APRIL 2015 | BOROMAG.COM | 19

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30-05 31st street every friday 5-8pm astoria, ny 11102 every saturday 4-8pm (718)728-2520 APRIL 2015 | BOROMAG.COM | 21

GREEN LIVING

Harvesting The Power of Plants: A Heart to Heart with Josh Lee of Astoria’s Green Top Farms Interview by

Hayley Bridgewater

My first Spring feature of 2015 is a perfect combination of things I adore—nutritious food, local business, genuine concern for the big picture, and an interview full of passion that inspires and energizes.

Take note—these guys have a huge future (plus, their Instagram is addicting!)

Josh Lee fell in love with farming when he was ten, following an afternoon working in a tobacco field with his Granddad. After several summers working on the farm, Josh attended the University of North Carolina at Chapel Hill, where he was a Morehead Scholar and 4-year Varsity Wrestler. After college, Josh worked as an independent insurance agent, and was a founding board member of Nourish International, a non-profit company that fights poverty

22 | BOROMAG.COM | APRIL 2015

through student action. In 2010, Josh moved to New York City to become a Special Education teacher in the South Bronx. As a teacher, he launched his school’s first wrestling team. Seeing kids from all over the world work together inspired him to co-found Lucha Vida, a wrestling based non-profit organization focused on youth development. After seeing kids come to school hungry on a regular basis, Josh decided it was time to return to his roots. He founded Green Top Farms on the firm belief that in a world of abundance, everyone should at least have access to real food.

BORO: Tell us about the origins of Green Top Farms.

Josh Lee: Both sides of my family have been farming for as many generations as anyone can remember. I grew up working on my family’s tobacco farm in rural [North Carolina], and always planned to get back into farming, although I thought it would be after I

retired. Before moving to NYC, I saw a Colbert Report on vertical farming and how it would change the world. I was fascinated and set a Google alert to follow urban farming. I began to see more and more articles on my feed, and that in turn led to more research. After working in the classroom for four years and seeing kids come to school hungry every day, I figured out my calling. I had to get back into farming.

BORO: Why microgreens?

JL: My buddy Ben Greene introduced me to microgreens early last year. We were initially thinking we’d start by growing mushrooms or beehives on rooftops, but microgreens made the most sense.

They’re incredibly nutritious, which fits with our focus on healthy eating. They have a short grow cycle (7-10 days), which meant we could experiment with many harvests without having to wait a year.

Since last July, we’ve had over 30 harvests. Full-grown veggies might have taken 10-15 years, given the typical time to harvest. We plan to grow salad greens (baby spinach, baby kale, arugula, watercress, etc.), but we had to start with something fast and easy to execute as a bootstrapping startup, so we chose microgreens.

BORO: How large is your staff?

JL: Currently there are 3 people on our staff, including myself.

Tommy Thekkekandam is my business partner and the first person to jump on board when I proposed the crazy notion we start farming in NYC. Tommy, also from NC, was my wrestling teammate and fellow Morehead Scholar at UNC Chapel Hill. He also earned full rides to Duke Law & Business Schools, where he completed his JD/ MBA before becoming a consultant for McKinsey & Co. He is now working on Green Top Farms, as well as Tom and Jenny’s, a candy company that makes caramels that are good for your teeth.

Kyle Goldstein, like myself, worked as a Special Education teacher as part of the NYC Teaching Fellows Program. Kyle spent part of his childhood on a farm in upstate New York. I don’t think I’ve ever met anyone more passionate about food—healthy food in particular.

Kyle came on board right after we began experimenting, and has been invaluable to our growth. The salads he makes can only be described as Art. You want to eat them as soon as you see them. They also happen to be delicious.

BORO: Describe a typical day at Green Top Farms.

JL: There is no such thing as a typical day on a farm. I guess we’re always up early, and we work until the job is done. Some days I’m working with Kyle on harvesting and planting; others I’m making supply runs or dropping off deliveries. We’re still small enough where everyone works on whatever needs doing. As we expand, we’ll have more division of labor, although I think it’s beneficial if everyone on the farm at least has some idea how to do each job. It’s important to have a versatile team where each person can do multiple jobs.

BORO: What are some of your biggest sellers? How can customers purchase from you?

JL: Our microgreen mixes have been our biggest sellers to date.

Currently we’re only selling to local Astoria residents as we’re still in the beta stage. We haven’t yet done enough experimentation with

selling in green markets, although we are certainly open to the idea.

BORO: How do you decide on what is being grown?

JL: Taste, nutritional value, and consistency of growth over multiple grow cycles. We use a lot of experimentation. We primarily grow pea shoots, sunflower shoots, micro radish, micro kale, and micro broccoli. These plants are extremely nutritious, taste great, and provide the necessary crunch when you’re eating them, [which is] a marker of freshness.

BORO: Do you feel like Astoria plays a definitive part in your business? Have you felt embraced by the community?

JL: Yes. There’s something going on in Astoria. There are now, at minimum, 4 commercial urban farms in this incredibly diverse neighborhood. I don’t know if it’s the excellent food from all corners of the Earth, or just the friendly people, but Astoria is definitely leading the charge for urban farming in NYC. The response from the community has been overwhelming. I’ve had hundreds of conversations with local community members about what we’re doing. 100% of them were positive, and almost always end with the person asking how they can get involved, or where they can get these salads. We have to add folks to a waiting list until we find a bigger growing space.

BORO: Is there anything that you would like to convey to the public about Green Top Farms?

JL: We’re serious about rebuilding our food system. We believe that starts with the source of our food—farms. This isn’t just a local lifestyle business. We are aiming to create a model that can be replicated across the world to address the complex network of challenges facing our food system today, from poor distribution to low nutritional content of factory-farmed produce, to the environmental damage being done by large-scale deforestation. But all of that begins with individual choices to eat healthier and seek out more sustainable sources for food. We recommend a Green Top salad to get you started.

BORO: How do you envision the business growing from where it is currently?

JL: Though we’re quickly gaining lots of traction, we know we’ve just started to scratch the surface. Right now, we’re of the mindset that everything is an experiment, and our mission is to quickly and costeffectively discover what Tommy, our business guru, calls productmarket fit. We’re still refining our product, go-to-market strategy, and operational model. Three to six months from now, I expect we will have gotten the formula right and will be in execution phase, really growing the business. We envision thousands of local Green Top Farms growing units across the country, providing healthy local produce to neighborhood communities within the next several years.

For more information: www.greentop.farm info@greentop.farm https://www.facebook.com/greentop.farm Twitter - @greentopfarms IG - @greentopfarms APRIL 2015 | BOROMAG.COM | 23

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For consumer customers only. Promotional Dining Discount Card (“The Card”) has no cash value, is not redeemable for cash and may not be combined with credits from other Reward Cards. The Card contains a $100 dining discount to be redeemed online at www.DiningDough.com before use and may be used at participating restaurants. Valid for dine-in only unless otherwise stated. Unredeemed Cards are not valid toward purchase at restaurants. Minimum spend may be required in order to redeem a portion of the discount from the Card towards purchasing certificate(s) from participating restaurants. Limit of one (1) certificate per restaurant per visit. Other restrictions may apply on the restaurant-specific certificates, online merchant websites vary and are subject to change. One Card per household. While supplies last. The Bank is not responsible for Cards that are lost, stolen, destroyed or used without your permission. Visit www.DiningDough.com for complete terms and conditions and participating restaurants. Card design may vary. The Card will be provided at account opening during the promotional period of March 10, 2015 through April 21, 2015. This promotion only applies to new bank customers or existing customers that do not have a checking account. The minimum balance to open a My Community Interest Checking account and to obtain the bonus is $100. Account must be opened with funds not currently on deposit with the Bank.

Offer may be withdrawn at the discretion of the bank at any time. The bank is not responsible for typographical errors.

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24 | BOROMAG.COM | APRIL 2015

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MAP IT DIRECTORY RESTAURANTS 2 144

163 129 130 6

4

118

105

23

191

7

Aliada (b,2) 718-932-2240 29-19 Broadway, Astoria alobar restaurant 347-752-6000 46-42 Vernon Blvd, LIC www.alobarnyc.com Antika Pizzeria & Restaurant (c,2) 718-545-0555 36-08 30th Ave, Astoria www.antikapizzeria .com AREPAS CAFE 718-937-3835 33-07 36th Ave (B,2) 2119 Broadway (B,1) www.arepascafe.com Astor room (C,2) 718-255-1947 34-12 36th St, Astoria www.astorroom.com Bareburger (b,2) 718-777-7011 33-21 31st Ave, Astoria 718-204-7167 23-01 31 St, Astoria www.bareburger.com The Barn Restaurant, Bar & Lounge (a,2) 718-728-0305 30-09 21st Street, Astoria www.thebarnastoria.com Basil Brick Oven (B,1) 718-204-1205 28-17 Astoria Blvd, Astoria www.basilbrickoven.com Bear (a,2) 917-396-4939 12-14 31st Ave, Astoria www.bearnyc.com Bowery Bay (A,1) 19-33 Ditmars Blvd 718-721-1933 www.bowerbaybar.com Bread Box Cafe (A,4) 718-389-9700 4711 11th St, LIC www.breadboxcafelic.com

5

Brick Cafe (B,2) 718-267-2735 30-95 33rd St, Astoria www.brickcafe.com

26

Burger Club (b,2) 718-777-7788 32-02 30th Ave, Astoria www.burger-club.com

8

35

Burger Garage (B,3) 718-392-0424 25-36 Jackson Ave, LIC www.theburgergarage.com Butcher Bar (c,2) 718-606-8140 37-08 30th Ave, Astoria www.ButcherBar.com

87

Café Bar (C,2) 718-204-5273 32-90 36th St, Astoria www.cafebarastoria.com

10

Café via espresso (C,1) 718-545-3290 2409 Steinway St, Astoria www.cafeviaespressoastoria.com

181

Hibino LIC (A,4) 10-70 Jackson Ave, LIC 718-392-5190 www.hibino-lic.com

183

RETRO PIZZA CAFE 41-02 Broadway, Astoria 347-612-4460 Fax: 347-813-4039

112

Il Bambino (C,2) 718-626-0087 34-08 31 Ave, Astoria www.ilbambinonyc.com

24

Rèst-âü-Ránt (B,2) 718-729-9009 30-01 35th Ave, Astoria www.rarbarlic.com

13

leng thai (b,2) 718-956-7117 33-09 Broadway, Astoria www.lengthainewyork.com

91

S Prime Steak House (c,2) 718-707-0660 35-16 36th St, Astoria www.sprimenyc.com

161

14

LIC Market (B,4) 718-361-0013 21-52 44th Dr, LIC www.licmarket.com

194

Sac’s Place Coal Oven Pizza Italian Restaurant (B,2) 718-204-5002 2541 Broadway, Astoria www.sacsplace.com

36

Astoria Bier & Cheese (C,2) 718-545-5588 34-14 Broadway, Astoria

16

Linn (B,2) 718-204-0060 2913 Broadway, Astoria www.linnrestaurant.com

25

Sage General Store (b,4) 718-361-0707 24-20 Jackson Ave, LIC www.sagegeneralstore.com

27

Astoria Park Wine and Spirits (b,1) 28-07 24th Ave, Astoria www.astoriaparkwineandspirits.com

28

Shi (a,4) 347-242-2450 4720 Center Blvd, LIC www.eatdrinkshi.com

38

55

Skinny’s (a,4) 718-806-1068 47-05 Center Blvd, LIC

153

Snowdonia Pub (B,2) 34-55 32nd St, Astoria 347-730-5783 www.snowdoniapub.com

116

Sugar Freak (C,2) 718-726-5850 36-18 30th Ave, Astoria www.sugarfreak.com

123

Testaccio (a,4) 718-937-2900 47-30 Vernon Blvd., LIC www.testacciony.com

31

125

86

169

170

LAS MARGARITAS Restaurant Lounge (C,2) 38-01 Broadway, Astoria 718-777-1707 www.lasmargaritasny.com Locale (b,2) 718-729-9080 33-02 34th Ave, LIC www.localeastoria.com Maizal Restaurant (B,2) 718-406-9431 32-07 34th Avenue, Astoria www.maizalrestaurant.com Malagueta Restaurant (B,2) 718-937-4821 25-35 36th Avenue, Astoria www.malaguetany.com

18

Manducatis Rustica (A,4) 718-937-1312 46-3 Vernon Blvd, LIC www.manducatisrustica.com

19

MexiBBQ (c,2) 718-626-0333 37-11 30th Ave, Astoria www.mexiqny.com

3

Mezze Place (B,2) 718-777-2829 31-18 Broadway, Astoria www.mezzeplace.com

133

Michael’s Cafe (B,3) (located inside Four Points Sheraton) 347-536-3633 27-05 39th Ave, LIC www.michaelscafeny.com

148

Mojave Restaurant (B,1) 718-545-4100 22-36 31st Street, Astoria www.mojaveny.com

182

Nosh Borough (B,1) 25-17 Astoria Blvd, Astoria 347-746-5542 noshborough.com

150

20

61

Ovelia (B,2) 718-721-7217 34-01 30th Ave, Astoria www.ovelia-ny.com

LGC Wine & Liquors (B,1) 718-726-1555 43-20A Ditmars Blvd, Astoria

104

Apollo Gallery (C,2) 718-786-7590 34-10 36th Ave, Astoria

Vesta (a,2) 718-545-5550 2102 30th Ave, Astoria www.vestavino.com

21

babyNOIR (B,1) 646-470-4728, 26-16 23rd Ave, Astoria www.babynoir.net

184

Via Vai (B1) 31-09 23rd Ave, Astoria 347-612-4334 Viavai-ny.com

45

Belief (B,1) 718-721-4444 29-20b 23rd Ave, Astoria www.beliefnyc.com

124

Vinte Vinosteria 718-278-8483 31-05 34th St, Astoria www.vitevinosteria.com

186

The Brass Owl (C,1) 347-848-0905 36-19 Ditmars Blvd, Astoria www.thebrassowl.com

william hallet (c,2) 718-269-3443 36-10 30th Ave, Astoria www.williamhallet.com

49

Inside Astoria (C,1) 718-956-4000 28-07 Ditmars Blvd, Astoria

50

LIC: living (A,4) 718-361-5650 535 51st Ave, LIC www.licliving.com

52

Lockwood Shop (C,2) 718-626-6030 32-15 33rd St, Astoria www.lockwoodshop.com

51

Loveday 31 (B,2) 718-728-4057 3306 31st Ave, Astoria www.loveday31.com

193

Sofia’s Consignment Shop (B,2) 718-775-8455 32-02 34th Ave, Astoria www.sofiasconsignment.com

54

City Vet (A,4) 718-433-1334 45-44 Vernon Blvd, LIC www.cityvetnyc.com

29

108

Winegasm Bar and Eatery (c,2) 718-932-3331 31-86 37th Rd, Astoria www.winegasmeatery.com

32

Yajai (b,2) 718-956-9559 33-16 30th Ave, Astoria www.yajaithaifood.com

BAKERIES 115 33 34

60 bean coffee & tea (C,1) 347-987-3994 36-02 Ditmars Blvd, Astoria Astor Bake Shop (a,2) 718-606-8439 12-23 Astoria Blvd, Astoria www.astor-bakeshop.com Brooklyn Bagel & Coffee Company 718-777-1121 35-09 Ditmars Blvd, Astoria (C,1) 36-14 30th Ave, Astoria (C,2) 35-05 Broadway, Astoria (C,2) www.bkbagel.com

22

Penthouse 808 (A,3) 718-289-6118 8-08 Queens Plaza South, LIC www.penthouse808rooftop.com

138

9

Cavo (C,2) 718-721-1001 42-18 31st Ave, Astoria www.cavoastoria.com Crescent Grill (B,3) 718-729-4040 38-40 Crescent Street, LIC www.crescentgrill.com

162

PINK NORI (c,2) 718-685-2365 36-06 30th Ave, Astoria www.pinknori.com

189

IL Fornaio Bakery (B,2) 29-14 30th Ave, Astoria 718-267-0052

190

DiWine (C,2) 718-777-1355 41-15 31st Ave, Astoria www.diwineonline.com

109

Pita pan (c,2) 718-204-1633 37-15 30th Ave, Astoria www.pitapanny.com

Ok café (B,1) 22-04 33rd St, Astoria 718-440-8789 www.okcafeastoria.com

37

69

Sweetleaf (A,4) 917-832-6726 10-93 Jackson Ave, LIC www.sweetleaflic.com

159

DUTCH KILLS CENTRAAL (B,3) 718-606-8651 38-40 29th St, Long Island City www.dutchkillscentraal.com

Portalia Ristorante (b,2) 718-545-3500 35-03 Broadway, Astoria www.portalianyc.com

12

El Ay Si (A,4) 718-389-8781 47-38 Vernon Blvd, LIC www.elaysi.com

74

Queens Comfort (c,2) 718-728-2350 40-09 30th Ave, Astoria www.queenscomfort.com

Fatty’s (B,1) 718-267-7071 2501 Ditmars Blvd, Astoria www.fattyscafenyc.com

1

112

26 | BOROMAG.COM | APRIL 2015

Queens Kickshaw (c,2) 718-777-0913 40-17 Broadway, Astoria www.thequeenskickshaw.com

Astoria wine and spirits (C,2) 718-545-9463 3412 Broadway, Astoria www.astoriawines.com

40

117

11

WINES & SPIRITS ADEGA WINE & SPIRITS (B,1) 718-545-2525 31-25 Ditmars Blvd, Astoria www.adegawineandspirits.com

Grand Wine and Liquor (B,2) 718-728-2520 30-05 31st St, Astoria www.grandwl.com

Carioca Grill (B, 2) 718-606-1329 29-03 Broadway, Astoria

176

Yogurt La Crepe (B,1) 917-832-6930 29-02 Ditmars Blvd, Astoria www.yogurtlacrepe.com

187

OFF THE HOOK (B,1) 718-721-2112 28-08 34th Street, Astoria (one block from 30th A) www.offthehookastoria.com Ornella Trattoria Italiana (B,1) 718-777-9477 29-17 23rd Ave, Astoria www.ornellatrattoria.com

167

139

FOOD SHOPS 39

179

SHOPS

PETS

121

75

LIC Veterinary Center (A,4) 718-383-8387 48-18 Vernon Blvd, LIC www.licvets.com Steinway Court Vet (c,2) 718-728-2822 32-41R Steinway St, Astoria www.steinwaycourtvet.com

FLORISTS 160

Off Broadway Florist (B,2) 3204 31st St, Astoria 718-728-2828 www.offbroadwayflorist.com

44

Floresta (A,4) 917-612-4446 51-02 Vernon Blvd, LIC 4-85 47th Rd, LIC www.florestanyc.com/blog

Food Cellar (A,4) 718-606-9786 4-85 47th Rd, LIC www.foodcellarandco.com

137

Project Earth (B,2) 35-53 32nd St, LIC 718-204-2161

47

NYC FARM CHIC Flowers www.nycfarmchicflowers.com

MAP IT DIRECTORY 130

Petals and Roots (B,2) 718-267-1700 31-27 31st St, Astoria www.petalsandroots.com

SERVICES 168

Admiral lock and Key (C,2) 718-274-2491 37-17 Broadway, Astoria www.admirallockandkey.com

114

Ark locksmith 24/7 Service (c,2) 718-932-LOCK (5625) 30-10 37th st, Astoria www.Astorialocksmith.com

178

Astoria 35 Laundry & Fine Dry Cleaning (B,2) 3505 34th St, Astoria 718-392-9692 Astoria35laundry.com

119

Astoria Center of Israel 718-278-2680 27-35 Crescent Street, Astoria www.astoriacenter.org

177

Astoria Cleaners (B,1) 28-19 Astoria Blvd, Astoria 718-545-0680 Astoriacleaners.com

129

Blue Bird Child Care 347-832-0103 25-58 48th St, Astoria www.bluebirdchildcareastoria.com

143

D&D Podiatry 718-545-0205 23-18 Broadway, Astoria www.ddpodiatry.com

77

173

56 180

57

Dr. Panagiotis Pagonis, M.D. (b,2) 718-278-0300 30-16 30th Ave, Astoria www.drpagonismd.com e.c.g. debt settlement (B,1) 718-932-9300 29-15 Astoria Blvd, Astoria Hero computer repair nyc 347-670-4376 Apple/Mac Computer Repair Specialist hero@iamhero.net | www.iamhero.net Montessori Kids of LIC (B,3) 5 Court Square, LIC 347-746-5542 mklic.com m MPN Law Firm (C,2) 718-777-0400 3403 Broadway, Ste. 200, Astoria www.mpnfirm.com

174

QNS COLLECTIVE (c,3) 718-280-5122 36-27 36th Street, 2 floor, Astoria www.qnscollective.com

59

RCN (A,3) Digital TV and High-Speed Internet Services 212-842-7981 33-16 Woodside Ave, LIC www.rcn.com/boromag

122

Tuck-It-Away Storage (B, 3) 718-519-8282 37-19 Crescent Street, Astoria www.tuckitaway.com

62

Vardiman Eyewear (c,2) 718-204-5037 34-18 Broadway, Astoria www.vardimaneyewear.com

63

Video Express (c,2) 718-626-0846 3408 30th Ave, Astoria

175

Vespa Queens (b,3) 718-786-7772 37-43 Crescent Street, LIC www.vespaqueens.com

157

17

Z NYC Hotel (a,3) 212-319-7000 11-01 43rd Ave, LIC www.zhotelny.com

TATTOO SHOPS 147

Body Language Tattoo 347-808-0497 32-02 34th Ave, Astoria www.bltnyc.com

158

FAT CAT Tattoo (B,2) 718-267-1326 31-32 31st Street, LIC www.fatcattattoos.com

67

Super Nova Tattoos (c,1) 718-274-5712 38-01 23rd Ave, Astoria www.supernovatattoo.com

EVENTS 64

65

Renaissance Event Hall (A,1) 718-274-4590 27-34 21st St, Astoria www.renaissanceeventhall.com

HOTELS Four Points Sheraton (B,3) 718-786-8500 27-05 39th Ave, LIC, NY 11101 www.fourpoints.com

156

Personalized Pilates (A,4) 347-563-3933 10-13 47th avenue, 2nd floor LIC

142

Sage Studios 347-927-2439 29-20 23rd Ave, 4th Floor, Astoria www.sagefit.com/astoria-home

80 136

164

Carl Clarke AesthetIques (B,2) 347-631-0922 32-12 Broadway, Astoria www.defineyourlook.com

71

Gigi Salon (c,2) 718 -777-7755 34-17 30th Ave, Astoria www.gigistylingstudio.com

131

The Face & Body Shop 718-204-9390 40-21 23rd Ave, Astoria www.thefaceandbodyshop.com

72

Primp AND Tease SALON (a,4) 718-472-2001 5-02 50th Ave, LIC

46

RedkEn SALOON Salon (c,2) 718-956-3366 36-17 30th Ave, Astoria www.redkensalon.com

192

shade organic spa and salon (C,1) 36-05 Ditmars Blvd, Astoria 718-278-7892 shadebarspa.com

58

154

120

42 165

Yoga Agora (B,2) 718-626-0680 33-02 Broadway, 2nd Fl, Astoria www.YogaAgora.com

94

Noguchi Museum (A,2) 718-204-7088 9-01 33rd Rd, Astoria www.noguchi.org

SPAS

95

ReisStudios (A,3) “An international community of established & emerging artists” 718-570-3663 43-01 22nd St, LIC www.ReisStudios.com

188

Shade Organic Spa and Salon 36-05 Ditmars Blvd, Astoria 718-278-7892

146

RoGallery.com (C,3) 800-888-1063 or 718-937-0901 47-15 36th St, LIC - by appointment www.rogallery.com

110

SCULPTURECENTER (B,3) 718-361-1750 44-19 Purves St, LIC www.sculpure-center.org

NIGHTLIFE/BARS

85

145

Katch Brewery & Grill (B,2) 718-777-2230 3119 Newtown Ave, Astoria, NY www.katchastoria.com

68

Laughing Devil (a,4) 347-913-3845 4738 Vernon Blvd, LIC www.laughingdevil.com

111

Astoria Complex (c,2) 34-38 38th St, Long Island City, NY 11101 718-729-7163 www.ascsports1.com

Mosaic Craft Beer & Wine Bar (B,1) 718-728-0708 25-19 24th Ave, Astoria www.mosaicastoria.com

43

Raven Head Public House (C,2) 718-777-7565 3804 Broadway, Astoria www.ravenheadpublichouse.com

CKO Kickboxing (C, 1) 347-669-0494 40-06 Astoria Blvd, Astoria www.ckoastoria.com

88

Studio Sq. Beer Garden (C,3) 718-383-1001 35-33 36th St, Astoria www.studiosquarenyc.com

Club Fitness (b,2) 718-545-0004 31-11 Broadway, Astoria www.clubfitnessny.com

89

Sweet Afton (C,2) 718-777-2570 30-09 34th St, Astoria www.sweetaftonbar.com

79

Tantra Lounge (b,2) 718-937-4574 35-50 31st St, Astoria www.tantraloungenyc.com

78

NEXUS NYC (C,3) 718-204-2091 36-58 37th St, LIC www.nexusnyc.com

79

PNT Fitness (A,4) 347-396-5809 10-68 Jackson Ave, LIC www.pntfitness.com

166

81

Rejuvenate face and body (B,1) 718-626-4434 26-17 23rd Ave, Astoria www.Rejuvenatenyc.com

Domaine Wine Bar (A,4) 718-784-2350 50-04 Vernon Blvd, LIC www.domainewinebar.com

CROSSFIT Dynamix Gym (C,1) 718-606-0381 36-05 20th Ave, Astoria www.dynamixgym.com

The Rock Health & Fitness Club (B,1) 718-204-1400 22-15 31st Street Astoria, NY 11105 www.therockhealthandfitness.com

QUEENS COUNCIL ON THE ARTS (C,2) 347-505-3010 37-11 35th Ave, Astoria Entrance on 37th Street www.queenscouncilarts.org

HAPPY DaY NAIL SPA (B,2) 718-728-8886 31-35 31st St, Astoria

84

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149

151

Brick Bar (B,2) 718-267-2735 30-95 33rd St, Astoria www.brickcafe.com

Crank Cycling Studio (a,4) 718-606-6309 4630 Center Blvd Long Island City, NY www.cranknyc.com

LIC School of Ballet (B,3) 718-781-1169 44-02 23rd St, Studio 216, LIC www.licsb.com

73

83

Anthea Yoga & Healing Arts center (c,2) 718-606-0049 34-01 45th Street, Astoria www.antheacenter.com

127

Museum of the Moving Image (c,2) 718-784-0077 36-01 35th Ave, Astoria www.movingimage.us

Break (B,2) 718-777-5400 3204 Broadway, Astoria www.break-ny.com

FITNESS

Laguardia Performing Arts Center (C,3) 718-482-5151 31-10 Thomson Ave, LIC www.laguardiaperformingarts.org

93

Bohemian Hall & Beer Garden (B,1) 718-274-4925 2919 24th Ave, Astoria www.bohemianhall.com

The Cotton Bride (B,3) 718-729-9878 F: 718-729-9740 39-13 23rd Street, LIC www.thecottonbride.com

113

Kaufman Astoria Studios (C,2) 718-706-5300 34-12 36th St, Astoria www.kaufmanastoria.com

Tightan Gym 718-274-1606 31-21 31st St, Astoria www.tightan.com

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BRIDAL BOUTIQUE 185

The Yoga Room 718-274-0255 38-01 35th Ave, Astoria (C,2) 718-786-7962 10-14 47th Rd, LIC (A,4) www.the-yoga-room.com

92

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BEAUTY

Voice Music Studio (A,1) 23-11 21st Street Astoria, NY 11105 646-309-3429

FOUNDRY (a,3) 718-786-7776 42-38 9TH St, LIC www.thefoundry.info

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Ravel (a,3) 718-289-6101 8-08 Queens Plaza South, LIC www.ravelhotel.com

97

98

Ten10 Studios (A,4) 917-449-9539 10-10 47th Rd, LIC www.ten10studios.com

112

the art house (c,2) 516-724-1562 31-06 35th St, Astoria www.gabrieleperici.com

96

The Secret Theatre (B,3) 718-392-0722 44-02 23rd St, LIC www.secrettheatre.com

99

UNDERPENNY (A,4) 917-517-1492 10-13 50th Ave, LIC

105

Beaudoin Realty Group (A,4) 718-505-9220 21-54 45th Ave, LIC www.beaudoinrealtor.com

30

douglas elliman (A,4) 917-386-6164 47-37 Vernon Blvd www.elliman.com

REAL ESTATE

101 140 141 103

5 Pointz (B,4) 317-219-2685 45-46 Davis St, LIC www.5ptz.com

100

Astoria fine arts dance (c,1) 718-247-0740 38-01 23rd Ave, Astoria www.asfa-dancestudio.com

128

Astoria Performing Arts Center @The Good Shepherd United Methodist Church (c,2) 718-706-5750 30-44 Crescent Street (@30th Road) Astoria NY 11102 www.apacny.org

Modern Spaces 718-784-1110 10-63 Jackson Ave, LIC (a,4) 47-42 Vernon Blvd, LIC (a,4) 29-20 23rd Ave, Astoria (a,4) www.modernspacesnyc.com Wells Fargo Home Mortgage (c,2) 718-310-4303 3501 30th Ave, Astoria www.wfhm.com

HEALTH & WELLNESS

ART 90

Socrates Sculpture Park (A,2) 718-626-1533 32-01 Vernon Blvd, Astoria www.socratessculpturepark.org

172

Active Outlook Massage Therapy (B,2) 646-283-4657 32-12 Broadway, Astoria www.activeoutlookmassage.com

135

Mount Sinai Queens (B,2) 24 Emergency Care Primary Care & Specialty Physician 718-932-1000 25-10 30th Ave, LIC

102

Sussex Bank (b,1) 28-21 Astoria Blvd., Astoria 347-472-1727 www.sussexbank.com

BANKING

APRIL 2015 | BOROMAG.COM | 27

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FOOD & DRINK

Baby String Beans

Loafing A Beets with Baby Arugula

32 | BOROMAG.COM | APRIL 2015

Tuscan Caviar and Mortadella

g Around Story & Photos by

My Grandpa Peterman used to work at the Wonder bread factory in Indianapolis, and as my mom’s entire side of the family will wholeheartedly attest, not much in the world tastes better than a warm loaf of classic white bread fresh from the oven. I still smile and think of grandpa every time I toss one of those red, yellow, and blue polka dotted bags into my grocery basket, despite what I know to be the perils of white bread. Sometimes, nostalgia just wins.

Each Thanksgiving, Grandma Peterman slaved relentlessly over roasted turkey and honey-glazed ham, jell-o parfaits, chicken with hand-cut noodles, meatloaf, cinnamon rolls, buttery mashed potatoes with homemade chicken gravy, pecan pies, and angel food cake with strawberries from the garden. The real star of Thanksgiving, however, actually came after the main feast, when one-by-one the cousins would wake from our tryptophaninduced post-meal naps. Careful not to awaken the adults who could strong arm us out of our snack, we’d sneak into the kitchen to grab fresh slices of Wonder bread, leftover turkey carvings, yellow mustard, with a bit of cheddar cheese to zap in the microwave for the yummiest sandwich on Earth.

One of the simplest meals to execute, sandwiches are the culinary star of so many childhood memories. Don’t you recall some of the finicky preferences of you or your friends? Perhaps

Bradley Hawks

my favorite sandwich of all time was a peanut butter and jelly sandwich, provided the correct ratio of Smuckers to Jif—there must be at least twice as much raspberry jelly as peanut butter (creamy, not crunchy). Furthermore, the pieces must be cut at the diagonal, and the crust removed. As my parents refused to pay a premium price for popcorn every time we went to the movie theater, more often than not mom would open her purse as the lights dimmed, and pass down Ziploc baggies of those delicious PB&Js. Of course we were exposed to more sophisticated versions of the sandwich. For the Indy 500, we’d tote ham sandwiches on pumpernickel with pepper jack and alfalfa sprouts. New Year’s Day absolutely demanded corned beef and sauerkraut with Russian dressing and lorraine swiss (with those tiny holes) on marble rye. The signature Hawks household hot sandwich was a sausage, mozzarella, and marinara stromboli on Italian bread, wrapped in aluminum and baked in the oven. Mom even had a coding system worked out in Sharpie shorthand on the foil to indicate which sandwiches had bell peppers or not.

When I moved to New York City twelve year ago—to the land of bagels and pastrami at world famous Jewish delicatessens—I knew I’d find new loaves of love, but remained skeptical that anything could outshine those childhood gems.

APRIL 2015 | BOROMAG.COM | 33

FOOD & DRINK

Fingerling Potato Salad

Roasted Tomato Soup Panna Cotta

Chickpea Panzanella

Homemade Brownies

And then I stumbled upon Il Bambino in Astoria. I probably should not admit this, but I found my feet carrying me back there again and again. I actually ended up eating there three times in just four days. That was nearly five years ago. Since then, it has become a staple, and friends from Manhattan even request their favorite paninis and salads now when I travel into town.

Keep your eyes peeled, Manhattanites, because the Il Bambino team is already at work in Greenwich Village preparing the second Il Bambino, which is expected to open early this summer.

Rumor has it that fanatics make pit stops at Il Bambino when traveling between LaGuardia airport and Manhattan. I don’t doubt the obsession even the slightest.

This delightfully cozy restaurant boasts a phenomenal fusion of Spanish tapas and classic Italian sandwiches, as well as a generous selection of wine and beer—all served by one of the friendliest wait staffs in all of NYC. With tapas and ‘nini’s all reasonably priced, you can enjoy an unbelievably satisfying meal without breaking the bank.

The bread is baked fresh daily specifically for their panini and crostini just up the street at a local bakery. If you are unsure of the names for the various cuts of meats, just glance at the diagram of a pink cartoon pig in the entryway labeled for that specific purpose.

If you still don’t know what to try, just close your eyes and point.

I’d guess it’s safe to assume everything at Il Bambino is equally fantastic.

Crostini arrive Noah’s ark style—two to an order—unless you go for the gold and order a PuPu platter to share with the table. The egg salad crostini with truffle oil and shaved speck is a personal favorite.

34 | BOROMAG.COM | APRIL 2015

Panini are more substantial fare, and the porchetta with spicy pickle slaw and the meatloaf with onion jam and provolone are the kind of sandwiches of which legends are made.

For just $1, you can add a house made sauce on the side. Their herb pesto lusciously compliments almost everything. Or try one of their house made soups when in season, as they are accompanied with a slice of pesto bread perfect for dunking.

Someone at your table simply has to order the potato salad.

Fingerlings are diced into coins, tossed in truffle aioli, sprinkled with fried shallots, before being drizzled with chive oil and blanketed beneath a snowfall of shave pecorino.

The back dining patio is perfect for outdoor brunch in the soon coming gorgeous spring weather. Brunch panini are offered Friday through Sunday from 10:30 to 3:30, featuring cleverly named panini such as the Cheese Us Christo, Sir Oink-a-lot, Lard Have Mercy, and Weekend at Bearnaise.

Always save room for a sweet ending, as their brownies and panna cotta are reason alone enough to return.

Whether you enjoy an outdoor brunch, a quick crostini and Limonata, or an evening cheese flight and glass of wine, the bottom line is this—treat yourself. Il Bambino is deliciously wonderful, unpretentious, and affordable. Beyond doubt, it’s some of the best panini around.

Astoria 34-08 31st Ave Astoria, New York 11106 (718) 626-0087

Manhattan 48 W. 8th St. New York, NY 10011 www.ilbambinonyc.com

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THE ARTS

Just

Story and Photos by Bradley Hawks

If you have ever strolled down 30th Avenue, you have probably noticed Gabriele Perici perched at an easel, painting fantastical men and women with sparkling eyes on oversized heads, wearing dizzying patterns set upon surreal cityscapes or inside homes seemingly plucked from some untold fairytale.

my uncle was a very famous actor in Italy. But my brother is an engineer.” Though he undeniably spent instrumental years in Europe, he still relates with America in the ways that matter most. “American people aren’t like our politicians. American people are the most generous and beautiful people.”

He is there most days of the week, painting away meticulously, as if lost in a trance. But if you stop and ask him if you can speak, he will momentarily pause, as if carefully withdrawing himself from the world of his painting. That is when you will inevitably be pierced by his eyes, from which glimmer a thousand different hues of blue, like the sky and the ocean being flashed at you from some inner beacon. In that moment you will also know that you are in the presence of a magically talented artist—because eyes do not twinkle the way his do unless they are concealing a spirit of frenzy, whim, bold imagination, and unprecedented creativity.

In response to previous artists who provide inspiration, he says, “I like Max Ernst, and I love the Germans from the 1950s. I like Modigliani. The Roman Renaissance, too. There are so many.

But my biggest influence? I would say Otto Dix. I love Otto Dix.”

Perici was born in New York, but raised in Italy since the age of eleven. He then studied in France, and returned to New York in his twenties. His work can be viewed at Astoria Art & Custom Framing, where he paints regularly, working on both commissioned and personal pieces.

When asked of any familial history in the arts, Perici replies, “My mother was a musician, and so was my grandfather—and

36 | BOROMAG.COM | APRIL 2015

Perici primarily works with heavy-duty acrylic, providing his work with incredible depth and texture. Because of the amount of commissions he receives, along with the quantities of pieces he produces, the fast-drying acrylic allows him more time than he would have working with oils. “I cannot wait twenty to thirty days for one color to set,” laughs the artist. “Each painting would take eight or nine months.”

Born in 1965, Perici now estimates he has completed between four and five thousand paintings. “My first show was when I was fourteen,” he explains. When asked when he first knew he was gifted with something special, he shrugs, and his cheeks turn pink. Modestly, he replies, “Oh, uh, no—I just paint.”

t

Painting www.gabrieleperici.com Astoria Art & Custom Framing 34-04 30th Avenue, Astoria, NY (718) 204-7855 www.customframingnyc.com APRIL 2015 | BOROMAG.COM | 37

753 Metropolitan Ave Brooklyn, NY 11211 551-200-1382 erik@framesonl.com Located right at the “GRAHAM AVE” stop on the L train Tues, Wed, Thurs = 12-8pm

&

Fri, Sat = 12-6pm

Ava F. “...incredibly friendly, professional and responsive.”

Bill C. “...helped me find something I liked within my budget.”

Nicole B. “...goes the extra mile to make customers feel special.”

Eric O. “...service and quality of work is amazing.”

Come visit us with your art and we’ll have some fun selecting mats and frames for it !!

-- And check out the cool window displays :) 38 | BOROMAG.COM | APRIL 2015

Nosh Borough is the newest addition to the Astoria dining landscape.

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25-17 Astoria Blvd., Astoria, NY 11102

347-813-4677

www.noshborough.com

Sac’s Place

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APRIL 2015 | BOROMAG.COM | 41

SHOPS

The

Hobby Shop Story & PHOTOS BY BRADLEY HAWKS

Fighter planes soar overhead, while beneath them train cars are stacked upon semi-trucks, taxi cabs, and trolley cars. St. Basil’s Cathedral stands proudly by the front door, a 3-D puzzle, of course.

“That came from a customer who bought the puzzle,” recalls Marvin Cochran, “but once it was finished, he had nowhere to put it—so he brought it back to me.”

Cochran and his wife own the Hobby Shop, which has been selling models, train sets, puzzles, records, books, paints, kites, games, religious memorabilia, and a whole array of creative fodder since the late 1980s. The store inventory reads like the palate of a child’s imagination. Passing through the doors is like stepping back in time.

The shop first popped up on 30th Avenue in 1939, owned by Mr. Cochran’s father-in-law, Rudy Oest. Rather than a Hobby Shop, it was then known as Rudy’s Confectionery, an old fashioned icecream parlor with marble countertops and a classic soda fountain.

As the ice cream business began to fade and replacement parts for the equipment became harder to find, the store gradually started selling trains and transitioning into its present incarnation. One of the only signs of the original shop is the antique cash register that was bought secondhand during World War II. “I was a [toy train] collector,” Cochran recalls, “and I would buy whole sets, take one piece out I wanted, and then sell the rest. There was another hobby shop in the area, but she wouldn’t do trains— even if you prepaid her.” Soon thereafter, the demand for trains

42 | BOROMAG.COM | APRIL 2015

precipitated a demand for buildings, and then signs, and trees, and eventually a new business was born.

“There was an art framing store on Steinway that was closing, and when I went to buy their showcase, the guy said to me, ‘if you’re taking my showcase, you’ve got to take in my paints, because it’s matching what you’re doing,’ and that’s how I got into the art supplies.” Now Cochran sells acrylic paints, canvases, and brushes.

In response to why the model business is fading away, Cochran hypothesizes, “Now people don’t have the space. You used to have a basement and maybe a spare room. One family homes now have three families living in them. Even garages are made into apartments.” That, and the increased presence of electronics. “[Kids] are all into the iPads and Mario Brothers,” he reflects. “You don’t even see kids hanging out together and shooting hoops or batting a ball anymore.”

The Hobby Shop harbors a crowd of loyal patrons. It is even featured in the guide, 111 Shops in New York That You Must Not Miss: Unique Finds and Local Treasures. Its place in the book is certainly justified, and you should swing by to peruse the shelves on a leisurely afternoon. Who knows what new hobby you might find waiting?

Open Wednesday – Saturday 11 a.m. to 6:30 p.m.

35-16 30th Ave., Astoria, NY 11103 (718) 545-8280

Nosh Borough is the newest addition to the Astoria dining landscape.

•Roasted Meats •Platters •Wafcos •Pot Pies •Salads•Desserts & more

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to

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a s

28 08 34th street, Astoria, NY 11103 P: (718) 721 - 2112 www.offthehookastoria.com APRIL 2015 | BOROMAG.COM | 43

SHOPS

FLEE TO THE

FLEA Story + Images By BRADLEY HAWKS Tapioca Pearls from Tea n' Milk

It is officially spring, which means it is officially time to commence the third season of the LIC Flea & Food Market.

The LIC Flea will open its gates to the public for the first time this year beginning on Saturday, April 11th, and will be open each Saturday and Sunday from 10 a.m. to 6 p.m. at its original waterfront space located at the corner of 5th Street and 46th Avenue in Long Island City until October.

Oconomi

“We’re thrilled to be kicking off the third season of LIC Flea & Food,” said Joshua Schneps, LIC Flea & Food president. “We have an awesome lineup of vendors from past seasons, and many exciting new vendors.”

Jessy's Pastries

The market has proven to be a remarkable grounds for local artisans, cooks, and craftspeople to showcase their work, expand their fan base, build great relationships with other vendors, and test new products.

New vendors will include jewelry by Stem Design Works (www.facebook.com/sterndesignworks), desserts from Bundt NYC (www.facebook.com/bundtsnyc), Middle Eastern skewers from Heart & Soul, unique gifts from Siggy Parker’s General Store (www.facebook.com/siggyparkersgeneralstore), and All-American bites from Yankee Doodle Dandy’s (www.facebook.com/USAfoodtruck)--which was founded by a man who won the money to start his business on Who Wants to be a Millionaire.

Past favorites, such as Butcher Bar and Tea & Milk will also be returning, along with Oconomi and Jessy’s Pastries.

The lineup is proving to be one of the most exciting yet.

Butcher Bar

DAY R U T A S DAY & SUN N OPE 10-6

LIC

FLEA &

FOOD

“We are also opening up our beer garden with local beer including Rockaway Brewery, Singlecut, Queens Brewery, and Finback,” explained Schneps. A handful of local wineries will also be featured in the beer garden.

5-25 46th Ave., Long Island City www.facebook.com/LICFlea www.licflea.com

44 | BOROMAG.COM | APRIL 2015

Queens Pop Photo

FLEA TIME

VENDORS

WANTED APPLY

ONLINE

Food • Antiques • Art • Fashion • Collectibles • Fun

OPENING APRIL 11TH & 12TH

LIC

BE SURE TO VISIT THE

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FOOD Corner of 5th Street & 46th Avenue, Long Island City /licflea

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@licflea APRIL 2015 | BOROMAG.COM | 45

FOOD & DRINK

Lamb Belly with Birch Beer Glaze, Salsify, and Pumpkin Milk

mrnilsson Story & Photos by

You may already know Sage General Store as the home of the three-course bacon brunch that begins with a cheddar biscuit with bacon marmalade and ends with a double chocolate and bacon brownie capped with Jack Daniels whipped cream. But if you think you know the menu like the back of your hand, get ready for a pleasant surprise. The décor, cutlery, china, and even the napkin folding is now changing for dinner service with the arrival of Long Island City’s newest dinner pop-up—mrnilsson.

The flare is Nordic, and the menu is focused around four and seven course tastings, as well as a meticulously crafted a la carte selection of small and large bites.

“It’s a big change for the neighborhood,” explains owner Leslie Nilsson, “which thinks of us as comfort food—but I just wanted to do something different at night. It’s such a cozy, romantic place. And the people [who] have come for the tasting menus—man, you can feel the joy. They’re having such

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Bradley Hawks

a refined, excellent experience right here in Long Island City.”

She envisions Court Square to become a food destination, with such neighbors as M. Wells Steakhouse and LIC Market.

“The original restaurant, Sage American Kitchen, was across the street on Jackson,” Nilsson recalls, “and just had three seats in the window.” They offered high end takeout with a catering kitchen in the back. In 2008, she opened Sage General Store at its present location. Shortly thereafter the recession hit hard— which, luckily, is when they appeared on Diners, Drive-Ins, and Dives. But after six successful years, Ms. Nilsson was itching for something to change.

In terms of the bacon brunch, she smiles, “That’s not broken, so let’s not fix it.” Customers can still enjoy the charm of the General Store menu six days a week for breakfast and lunch.

But when lunch service draws to a close, the paper plates are put

Lester's Chicken with Mac Espuma and Cheese-Powdered Kale Chips

Cod Chicharron with American Caviar and Dill

away and the fine china comes out. Wooden pastry crates are removed, and votives are lit next to pink and purple bouquets of wildflowers. But what exactly is behind the name change?

“We like to say, ‘Mr. Nilsson is at the Sage General Store,’” says Ms. Nilsson, whose Scandinavian ancestry serves as partial explanation of the name. “Mr. Nilsson is also Pippi Longstocking’s monkey,” she laughs. “As a kid, I always thought it was funny he shared my name.” Several chef resumes sent to her were addressed to Mr. Nilsson, which also played a factor. But the real reason is her adoration of Brooklyn-born singer-songwriter Harry Nilsson, whose record, Nilsson Schmilsson, was here all-time favorite album. “[The chefs] are rock ‘n roll guys,” she explains. “It’s not all just delicate and beautiful. There’s some real meat and power behind what they are doing. Greg [Proechel] came from Blanca and Eleven Madison Park, which just got their four star review again.

Michael [Kollarik] has cooked at the Dutch and for Momofuku.”

And yes, the food is beyond special. (continued on page 48)

Chicharron with Chicken Liver Mousse, Chives, and Leek Ash

APRIL 2015 | BOROMAG.COM | 47

FOOD & DRINK

24-20 Jackson Ave., Long Island City www.mrnilssonnyc.com

Leslie Nilsson

“Because of Diners, Drive-Ins, and Dives, we became famous for our rotisserie chicken and macaroni and cheese. So the guys have put together this genius chicken dish. They debone the rotisserie chicken, and then they sous vide it so it gets super deliciously tender, and then they bake it in a hot oven to get it super crispy. Then they puree the macaroni and cheese—it’s the same recipe with the five cheeses—and then they foam it onto the plate with crispy kale chips. My daughter is fourteen, and she says, ‘Mom, I could eat that every night.’” After just one bite, I think I would gladly devour it daily, as well.

When asked if there is anything on the tasting menu that cannot be ordered a la carte, she replies, “We would open it up. We don’t want to be dictators. People think, because it’s a tasting menu, that it’s highfalutin—but it’s not. The food is really accessible, and the guys serve it to you and explain it themselves. They don’t go overboard and tell you the province of where the cow came Cruciferous with Aged Labneh and Avocado Oil

from—we’re here to have fun—we’re not here to bore you.”

Mrnilsson is a New American restaurant with a Nordic flare, which has a lot to do with the artistry of the plating. “It’s also about foraging, pickling, and the integrity of the ingredients,” explains Nilsson, “—and treating the vegetables with great respect.”

“Walk-ins are definitely available. We want it to be a neighborhood spot for those nights when you don’t want a burger. I’m so proud of being in Long Island City for 18 years.

I feel like LIC Market and M. Wells have upped the game, so I decided I needed to up the game here, as well.”

She has certainly upped the game with a superior team of fresh talent, creating artistic dishes worthy of multiple accolades. If this is the direction the neighborhood is headed, we are in pretty good hands.

Dry Aged Long Island Duck with Kumquats, Rutabaga, and Charred Eggplant Puree

TELL NYC ELECTED REPRESENTATIVES TO

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APRIL 2015 | BOROMAG.COM | 49 11783a-2/15

FOOD & DRINK

Story & Photos by

Pizza is something the neighborhood has on almost every few blocks, so how do you distinguish good pizza from great pizza?

How do you know precisely where to get the perfect slice or pie?

One test is longevity. If a pizzeria has stood the test of time, it’s probably a pretty safe bet. Another marker of success is if the pizza quality is worthy of expansion into new neighborhoods and locations.

22-56 31st Street has been home to a pizzeria for 50 years, so when longtime tenant Frankie’s Pizza folded up shop, it only seemed appropriate another pizza maker take over the address.

There was certainly a fair amount of celebration when it was announced the next occupant would be the maker of one of Manhattan’s most celebrated pies—Artichoke Basille’s—which opened its first pizza spot on 14th Street in 2008.

All signs point to a pizzeria poised for success.

Astoria marks the company’s second location in Queens, with the first at LaGuardia Airport. Tucked just behind the stairway to the elevated train at the Ditmars Station, the renovated space is home to Artichoke Basille’s most popular pies and slices, as well as a selection of salads and ‘Not Pizza’ items, as well as a variety of beer and wine.

Whole pizzas run around $30, with slices priced around $4.50, but the thickness and crunch of the crust, size of the pie, and abundance of premium quality toppings stand in defense of the higher prices.

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Bradley Hawks

Their namesake pizza is piled with plump, tender artichoke hearts, spinach, lumps of mozzarella, a velvety cream sauce, and pecorino romano cheese. The result is like eating a slice of crisp garlic toast topped with a decadent spinach artichoke dip, all crusted with bubbling mozzarella.

Another popular pie is slathered with a rosé crab sauce, fresh mozzarella, and panko breaded surimi crab meat (which is just a fancy way of saying artificial crab meat).

With the exception of the Anchovy Pie, each version is available as a whole pizza or by the slice. Be warned that they certainly aren’t jittery about sodium or calories, as the pizza can lean on the salty side, and boasts a remarkably high calorie count. Delivery also leaves a little to be desired. On three separate occasions, the pizza arrived with the toppings slid into one corner and the crust folded onto itself. That having been said, we still kept ordering it for delivery.

The dine-in experience was much more pleasant, with friendly counter service and ample seating space. I imagine for those in a rush headed to the subway, and those craving a quick bite on the way home from work, this location will do a pretty good business.

And I will certainly attempt ordering delivery again, once they have been open awhile and settled into a comfortable rhythm. For now, I will simply have to head to the store when I want a slice.

22-56 31st Street • (718) 215-8100 Delivery 7 days a week from 11 a.m. to 11 p.m. www.artichokepizza.com

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FOOD & DRINK

Waterfront Italian

Spanish tiles line the floors and climb the walls of the twentytwo seat bar-in-the-round at Long Island City’s newest Italian restaurant, Maiella. Behind the iconic Pepsi sign of Gantry State Park, acclaimed Chef Rocco Sacramone brings coastal Italian cuisine to the shores of New York City’s East River right on the waterfront. Here, Sacramone shares authentic Italian dishes with a modern flare using only the freshest ingredients. Named after the mountain range of Sacramone’s childhood located in Abruzzo, Italy, Maiella offers its own breathtaking views of the city.

Designed by a leading New York City Architecture firm, Bluarch, the rustic space features seating for up to 180 guests inside, and almost 100 guests in the outdoor terrace facing Manhattan and Gantry State Park.

Seafood and meats will be finished off in a beautiful split-level Marsal & Sons oven, where pizzas will also be fired to order on the second tier. Pastas will be made fresh in house, and dough will be mixed in a candy apple red Hobart Mixer located in the North end of the dining room visible to guests—carrying on the premium quality tradition patrons have come to know and cherish at Sacramone’s heralded Astoria restaurant, Trattoria L’Incontro.

Charcuterie hangs from the ceiling above a display case that houses the restaurant’s cheeses, olive oils, and pasta. Private dining

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areas will be reserved for special occasions and tasting menus.

Patio seating offers guests al fresco dining with unobstructed views of Manhattan.

“I have owned other restaurants, but this is the one I have always dreamed about,” says co-owner Tommy Demaras.

The cocktail program has been designed by renowned mixologist Padraig O’Brien of Hatchet Proof (www.hatchetproof.com). A carefully edited list of sophisticated cocktails will include a negroni utilizing house made bitters, as well as the restaurant’s namesake cocktail featuring vodka, strawberry-infused liqueur, and alkaline sparkling water.

With a menu from one of New York City’s most celebrated chefs and a dining room with wall-to-wall views to match, Maiella is poised to be a tremendous addition to the ever-growing LIC waterfront. Anticipated to open later this month, you can check the website or Facebook page for up-to-date news and information.

4610 Center Blvd, Long Island City, NY 11109 (718) 606-1770 www.maiellalic.com

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EXPLORE YOUR BORO

Impact Astoria: Councilman Costa Constantinides

Story By Gabrielle C. Sherb

Walk down any street in Astoria with City Councilman Costa Constantinides and you will find there is a memory attached to it. From adolescent days of playing basketball at the Steinway Playground to quality time with his father in Astoria Park, Councilman Constantinides’s lifetime connection with the community is what drives his passion and commitment to keep Astoria the diverse, vibrant, and unique community it is.

Costa Constantinides represents the New York City Council’s 22nd District, which includes his native Astoria, along with parts of Woodside, East Elmhurst, and Jackson Heights. As Councilman, his mission is to ensure that every one of his constituents has a voice in government. “[My goal] is to advocate effectively for the community,” says Constantinides, “and leave our neighborhood better than the way we found it.”

In his time as Councilman, Constantinides has done just that.

Under his three ideological pillars—sustainability, engagement, and inclusiveness—the 22nd district has taken on exciting projects that will bring continued growth and opportunity for the community. His commitment to sustainability has been carried out through the Astoria Cove Project, a 1,723 unit project on Hallets Peninsula. Astoria Cove will redevelop the waterfront, including the creation of an Eco-Dock, and bring a ferry from Astoria to Manhattan for the first time in 80 years.

Constantinides fought to ensure that the development will include affordable housing. “27% of [Astoria Cove] will have affordable units. Affordable housing is what keeps and makes Astoria special, and we must make sure that there is responsible development.”

Constantinides wants each of his constituents to feel engaged and included in the process of government. “It is important to me that people are engaged with their government and community, and talk about how we can do better,” he says. “It is my job to facilitate the process.” His most recent initiative in facilitating community involvement is through the Participatory Budgeting Process.

From April 13 – April 19, residents will have the opportunity

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to vote on the use of $1 million in capital budgeting for projects in the community. “This is the first time this is being done,” Constantinides explains. “This will be driven by the people and we will work with city agencies [to make them happen].”

It is initiatives like the Participatory Budgeting Process that allow Constantinides to work with his constituents to address challenges head on. “[Astoria] is a wonderfully diverse community. Every one of the 160 languages you can find in Queens is spoken in our district,” he says. “[Our community] is filled with arts, culture, and a great neighborhood feel. We have to ensure we can do everything we can for long term sustainability.”

Here are three easy ways that you can work with Councilman Constantinides and make Astoria the best community it can be: 1 Vote in the Participatory Budget April 13 – 19: Help decide how your $1 million will be spent in the 22nd district to improve parks, schools, libraries, streets, and more: http://council.nyc.gov/d22/html/members/pb22.shtml 2 Adopt Your Street and Keep Astoria Clean: Join your neighbors to keep your block, local park, or neighborhood clean.

The Councilman’s office will be there to help you every step of the way.

3 Stay Connected and Say Hello: If you see the Councilman on the street, on the subway, or at the park, stop and say hello.

He wants to hear your thoughts, ideas, and concerns. Follow him on Twitter at @Costa4NY, on Facebook at CostaforAstoria, and by email at costa@council.nyc.gov.

If you or someone you know is making a difference in Western Queens and deserves to be highlighted in BORO Mag, contact me at gabrielle@philanthropchic.com or on Twitter @philanthropchic.

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