JUNE BORO MAG

VOL 1:7 JUNE 2011 ASTORIA / LIC EVENT PLANNING GUIDE // 24 HOURS IN THE BORO // EXPLORE YOUR BORO

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7 1 8 . 2 8 9 . 6 1 1 8 | W W W . P E N T H O U S E 8 0 8 R O O F T O P. C O M

We often forget how lucky we are to live in one of the most connected places in the world. Whether we want to make a quick trip downtown, head out to the country or dash away to the other side of the globe, NYC offers everything we need to launch our next adventure. The options are nearly endless, and with planes, trains, Zipcars, subways cabs and bike lanes at our disposal, any trip is possible.

So get out there and take advantage of it! This issue of BORO is all about exploring Astoria/Long Island City and beyond, so read on for a head start.

JULIAN LESSER editor-in-chief

EVENT PLANNING GUIDE

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LIFE OUTSIDE THE BORO

ENTERTAINMENT

Your Party Crew.

Astoria/LIC Event Planning Guide.

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MAP IT DIRECTORY

ENTERTAINMENT

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20

EVENTS

Summer Stay-cation.

22

TRAVEL

Explore Your Boro.

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24 Hours in Astoria/LIC.

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JUNE EVENT LISTINGS

FOOD

Around the World in Four Meals.

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10

Life Outside the Boro.

REAL ESTATE

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Your Go-to Guide For Astoria and LIC’s best Shops, Food, Art, Nightlife and More.

MAP IT: ASTORIA & LIC MAP JUNE DISCOUNTS & PROMO PAGE

Exclusive savings, discounts and freebies for the month of June in Astoria and LIC.

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The World Meets Long Island City Boutique Hotels Attract Visitors from All Over the Globe

EDITOR-IN-CHIEF AND PUBLISHER julian lesser // EDITOR john lee // COPY EDITOR norm elrod // CREATIVE DIRECTOR paul connolly ART DIRECTOR philippe trinh // CO-ART DIRECTOR alt // CONTRIBUTING DESIGNERS alberto michieli, emma cason-pratt, sydney auerbach STAFF WRITERS daniel crown, jared killeen, rebecca mcnamara, suzanne sitelman, bradley hawks // STAFF PHOTOGRAPHERS javier ibañez, daniel pando // SALES AND MARKETING nadine auerbach // WEBMASTER janmichael guzman // EDITORIAL COORDINATOR sadee brathwaite *This magazine is made from FSC paper, printed with soy ink and 100% recyclable. Please recycle after use.

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ENTERTAINMENT

YOUR PARTY CREW ASTORIA/LIC EVENT PLANNING GUIDE Story Suzanne Sitelman

Event planning can be a daunting task. The right setting, food, decorations, music – the list of must-haves goes on and on. Luckily, Astoria and LIC boast some of the area’s top venues and caterers to help turn your special day into a perfect memory.

VENUES

The perfect party starts with a perfect venue. “The venue sets the mood for how the entire event is going to flow,” says Naeema Arrastia, Event Coordinator at Aurora Gallery. “You want it to reflect your style and invoke the right response from all in attendance.”

AURORA GALLERY

Aurora Gallery

The Aurora Gallery is a choice venue for those looking for an affordable, eclectic space to host an intimate affair.

The Manhattan style living room, complete with sofas and a big screen, is ideal for the creative-at-heart and nontraditional. With gallery white walls, 30-foot windows and wire-framed ceilings, this 2500-square feet facility can fit up to 132 guests (along with a dance floor). Every rental includes tables, chairs, lounge furniture, lighting options, movie projector and a dedicated staff member to help ensure your event runs smoothly – all for just $200 an hour. www.theauroragallery.com 4 | BOROMAG.COM | JUNE 2011

THE FOUNDRY

The Foundry

Once a 19th century steel metal foundry, this remodeled space is now a popular venue for weddings and private parties. Brick walls contrast dramatically with modern steel girders, offering an industrial chic vibe, while three large skylights let in plenty of natural light. In addition, a large, open courtyard offers picturesque views of the Manhattan skyline.

“I think what makes The Foundry so special is that it is a completely unique space in the city,” says Julie Miller, The Foundry’s Event Manager. “It provides industrial charm coupled with all the lush greenery present in the courtyard.”

The raw space can be fully customized to meet your event needs. The 2000-square foot facility accommodates up to 200 people and is equipped with a fully appointed kitchen, dressing room, audio/visual system and adjustable track lighting. www.thefoundry.info

The Renaissance of Astoria

Renaissance of Astoria exudes European charm with its alabaster lighting, dramatic marble staircases, mahogany bar and elegant balconies. French doors lead to a 7000-square foot dining duplex that can accommodate up to 300 guests. A full service event hall, Renaissance of Astoria specializes in personalized cocktails and catering menus.

“We are a young and motivated international team with an eye for detail,” says Teresa Lisson, Renaissance’s General Manager. “We host one event at a time, with all details tailored to your unique interests, heritage and tastes.”

Prices range from $55 to $100 per guest. Included in all packages are votive candles, 20 different shades of linens,

THE RENAISSANCE OF ASTORIA

valet parking, silver or golden charger plates, a champagne toast, European bread assortment, coffee and tea. www.renaissanceofastoria.com

CATERERS Sage Events

Offering sustainable catering since 1997, Sage Events uses only the freshest naturally grown ingredients to craft both traditional and contemporary fare. Featuring seasonal foods acquired from local farms, menus include hormone-free chicken, grass-fed beef and organic milk and eggs.

“We’re committed to only working with local farms, family owned businesses and handcrafted purveyors,” says Leslie Ann Nilsson, Owner and Founder. “If we do not make something ourselves by hand, we only work with other merchants that do.”

Featured in Martha Stewart Weddings, Sage Events has experience organizing parties for major corporations and film studios, as well as smaller gatherings. www.sageevents.com

CAKES

More than just a tasty treat, cake is a central component of many festive traditions and should properly reflect the style and theme of your event. As Anna-Marie Farrier, owner and chef of Little Oven in Long Island City, says, “Whether it be for a birthday, wedding or other celebration, cakes set the tone for your event and are a fun and delicious way to share your favorite tastes.”

Astoria and LIC are full of local pastry shops that tailor cakes specifically for special occasions. Leading the pack are

ASTOR BAKE SHOP

Little Oven and Astor Bake Shop in Astoria, both of which combine fresh ingredients with culinary expertise to create custom treats.

“A cake lasts only a few hours, but its impression can last a lifetime,” says Astor Bake Shop Chef George McKirdy. www.astor-bakeshop.com, and www.littleoven.com SAGE EVENTS

JUNE 2011 | BOROMAG.COM | 5

DJ Keith Brazil

One of the most important aspects of any event involves finding the right musical entertainment or DJ services.

“A pre-loaded playlist can’t read your crowd,” says Miller.

“I’ve seen events where there are five guests dancing, and all of a sudden the DJ changes pace, and the next thing you know you’ve got a hundred people on the dance floor.” For over ten years, local DJ Keith Brazil has been entertaining crowds with his eclectic musical mixes that combine soul, rock and new wave styles. As Keith describes, “I like to play tunes people know but aren’t expecting— basically keep the set twisting and people guessing.”

Contact Keith Brazil, email kbrazil@translations.com.

FLOWERS/DECORATIONS Floresta

ALCHEMIQ BY FILIP WOLAK

DRINKS Alchemiq FLORESTA

Over five years experience in the floral industry led Carlo Bermudez to open Floresta, a recent addition to LIC. Carlo attributes the success of his shop to his uniquely beautiful floral arrangements and his ability to help clients discover a proper decorative style for their event. In addition, Carlo’s relationship with international wholesalers allows Floresta to use fresh flowers that may not even be in season.

For Bermudez, flowers are a central part of any occasion, the building blocks that form the host’s distinctive decorative visions. As such, Bermudez refers to floral designers as the “architects of an event.”

“My business is unique because I think out of the box,” he says. “Our success is the result of remembering a thousand little details — presentation, quality, design and innovative ideas.” www.florestanyc.com 6 | BOROMAG.COM | JUNE 2011

Alchemiq provides mixology services that surpass conventional bar tending. Igor Zukowiec, mixologist and founder of Alchemiq, works with clients to design custom tailored cocktail lists to suit any unique festivity.

“We can create cocktails at parties that are difficult to serve in bars due to preparation time or perishable ingredients.”

Alchemiq caters all types of social gatherings from small, luxury birthday parties to huge corporate events. www.alchemiq.com

MAP IT 91 AURORA GALLERY (C,2)

65 THE RENAISSANCE OF ASTORIA (A,1)

64 THE FOUNDRY (A,3)

25 SAGE EVENTS (B,4)

33 ASTOR BAKESHOP (A,2)

54 FLORESTA (A,4)

JUNE 2011 | BOROMAG.COM | 7

FOOD

RUSTICA

ZENON TAVERNA

AROUND THE WORLD IN FOUR MEALS

Story and Photos Bradley Hawks

The most memorable traveling experiences often involve sampling the cuisine of your foreign destination.

But what if your summer budget doesn’t allow for that pricey getaway? Well, you don’t have to venture far to get a global culinary experience; Astoria and Long Island City are home to some of the most diverse restaurants in New York City, often at half the Manhattan price. Where else can you eat the entire culinary alphabet – from aloo gobi to zeppole – within just a few blocks (and without breaking the bank)?

RUSTICA

One of Long Island City’s most delicious treasures is Rustica, literally the daughter restaurant of nearby Manducati’s. “Mamma” Gianna Cerbone runs this cozy Italian cottage, inspired by the passion of her parents, who run Manducati’s. Fantastic aromas sail from the visible kitchen just beyond the pasta machine and Neapolitan brick pizza oven, while children press their noses against the pastry showcases.

Be sure to try Rustica’s fresh pappardelle with shrimp and zucchini, along with the steaming pizza pocket bubbling with ricotta, mozzarella, ham, mushrooms, olives and artichoke hearts. And, as Mamma Cerbone is quick to remind you, don’t forget the gelato: “It’s what we’re famous for!”

8 | BOROMAG.COM | JUNE 2011

ZENON TAVERNA

While Astoria is known for some of the city’s most authentic Greek restaurants, Zenon Taverna takes it an island further, marrying the cuisines of Greece and Cyprus. Cypriot cuisine utilizes pork as opposed to lamb, along with accents of rosewater and mint and Middle Eastern spices like cumin and curry. Run by Stelios Papageorgiou with his wife and three daughters, Zenon serves Greek favorites like the saganaki (flaming cheese). But for the broadest sampling of their menu, bring a group for the Kypriaki Mezedes – a Technicolor banquet of sixteen hot and cold appetizers.

From red caviar dip to pork loin and quail, $19.95 will baptize you into a delicious orientation of what Zenon’s kitchen has to offer.

JJ’S ASIAN FUSION

JJ’S ASIAN FUSION

From the other side of the globe, JJ’s Asian Fusion brings an exciting blend of creations from the Pacific Rim. Daily specials include live scallops, apple kimchi and a blackened tuna meatball in caper berry cream sauce. Pot stickers are stuffed with pureed edamame in wasabi cream with basil oil.

Standard sushi and stir-fried noodles are available, but why stick with a tekka maki when the lobster tempura arrives in a champagne flute with yuzu-mango glaze and tobiko? Be sure to ask about off-menu specials, like the house tempura roll – salmon and cream cheese sushi battered and deep-fried.

MAP IT 18 RUSTICA (A,4) 110 ZENON TAVERNA (C,2)

111 JJ’S ASIAN FUSION ( C,2) 6

BLEND (A,4)

BLEND

BLEND

For a south of the border fiesta, head to Blend – the LIC staple is stirring up a buzz with innovative twists on Latin favorites at extremely affordable prices. Just $10 gets you a sampling of all five homemade empanadas that look more like colorful mochi arranged on the plate, each with a different filling. Insanely delicious huevos rancheros (simply titled Avocado & Eggs for $7.95) arrive like an edible Jenga game, stacked with toasted bread, black bean quesadilla, eggs, cotija cheese and ranchero sauce. And don’t forget to sample the eclectic bar menu for concoctions like the Berry Blend Punch with Ciroc Red Berry and a mix of strawberries, blueberries and raspberries.

Go to www.BOROmag.com/FOOD for more great restaurant recommendations.

JUNE 2011 | BOROMAG.COM | 9

JUNE 2011 EVENTS 6/4 1 1AM-2PM (EDUCATION)

6/16 9PM-12AM (MUSIC)

6/4 @ 1PM (MOVIE)

6/16-6/19 ALL DAY (ART)

MAKE YOUR OWN SITE USING WORDPRESS CRASH COURSE Local Project Art Space // $30 718-361-5851 I 45-10 Davis St, LIC www.localproject.org FREE: SPECIAL SCREENINGS EPISODE 6 - NEW YORK: A DOCUMENTARY (1929-1941) Greater Astoria Historical Society 718-278-0700 I 35-20 Broadway, 4th Floor, LIC www.astorialic.org

6/4 @ 10PM (NIGHTLIFE)

FREE: JUNE BABIES BIRTHDAY BASH! FIRST DRINK FREE FOR ANYONE BORN IN JUNE! Veslo 718-728-0549 I 32-11 Broadway, Astoria www.veslonyc.com

6/6 @ 7PM (MOVIE)

DOCUMENTARY - NEWTOWN CREEK Greater Astoria Historical Society // $5 718-278-0700 I 35-20 Broadway, 4th Floor, LIC www.astorialic.org

6/7 5:30-8:30PM (FOOD)

Patron hr 5:30-6:30pm General Admission 6:30-8:30pm 6TH ANNUAL TASTE OF LIC Gantry Plaza State Park // $50-$500 212-352-3101 I 49th Ave @ the East River, LIC www.chocolatefactorytheater.org

6/9 6-9PM (SHOPPING)

FREE: PETER VALCARCEL HOSTS AN EXCLUSIVE EVENING WITH MARLA CIELO AT KRISTEES BOUTIQUE KrisTEES Boutique 718-204-5031 I 24-01 23rd ave, Astoria www.kristeesny.com

6/9 6-8PM (EDUCTAION)

BASIC GARMENT ALTERATIONS CLASS – LEARN TO HEM! Creators’ Co-Op // $20 646.470.4728 I 26-16 23rd Ave, Astoria www.creators-coop.com

6/9 & 6/15 BY APPOINTMENT (EDUCATION) FREE: MEET THE DIRECTORS OF BRIGHTER BABIES! Lolly’s Learning Center 718-729-9071 I 5-44 47th Ave, LIC www.lollyslearningcenter.com

6/11-6/26 @6PM (ART)

FREE: OBSERVING: SHAPES L.I.C. Local Project Art Space 718 361 5851 I 45-10 Davis St, LIC www.localproject.org

6/11 & 6/12 8PM (SHOWS)

CAUGHT IN THE ACT Circus Warehouse // $15 (212) 751-2174 I 53-21 Vernon Blvd, LIC www.circuswarehouse.com

6/12 & 6/26 12PM-5PM (SHOPPING) FREE: ASTORIA MARKET Bohemian Hall 29-19 24th Avenue Astoria, NY 11102 www.astoriamarket.com

06/13-06/16 8AM – 4PM (EDUCATION)

32 HOUR ERECTOR/DISMANTLER SUPPORTED SCAFFOLD TRAINING TSC Training Academy Cost: $500 – 10% OFF with ad 718-389-2103 I 36-06 43rd Ave, LIC www.tscta.com

6/16 6-8PM (EDUCATION)

FATHER’S DAY CARD MAKING WORKSHOP Creators’ Co-Op // $8 646.470.4728 I 26-16 23rd Ave, Astoria www.creators-coop.com

10 | BOROMAG.COM | JUNE 2011

FREE: LIVE MUSIC- JAPANESE GYPSY ROCK- KAGERO Rèst-âü-Ránt 718-729-9009 I 30-01 35th Ave, LIC www.rarbarlic.com FREE: QUEENS ART EXPRESS FESTIVAL 2011 The Queens Council on the Arts www.QueensArtExpress.com

6/17 6-10PM (ART OPENING)

THE CARRIAGE HOUSE ART SALON AND JAZZ REVUE Ten10 Studios // Cost: Donations 646-271-5353 I 10-10 47th Rd, LIC www.ten10studios.com

6/18 1PM-2:30PM (ART OPENING)

FREE: HIGH SCHOOL TO ART SCHOOL ALUMNI & STUDENT EXHIBITION The Experimental Space 718 647 5036 I 43-01 22nd St. 3rd FL, LIC www.queenscouncilarts.org

6/18 @ 9PM (NIGHTLIFE)

FREE: SATURDAY HOUSE SESSIONS PRIDE PARTY El Ay Si 718.389.8781 I 47-38 Vernon Blvd, LIC www.elaysi.com

6/18 @ 9PM (MUSIC)

FREE: EL CHICO BLANCO CD RELEASE PARTY Domaine Wine Bar 718-784-2350 I 50-04 Vernon blvd www.domainewinebar.com

6/20-6/24 8AM-4PM (EDUCATION)

40 HOUR SITE SAFETY MANAGER TRAINING PROGRAM TSC Training Academy Cost: $850– 10% OFF with ad 718-389-2103 I 36-06 43rd Ave, LIC www.tscta.com

6/20 6PM-10PM (SHOPPING)

FREE: SUMMER DAZE. SHOP LOCAL FROM ASTORIA! Brick Cafe 718-267-2735 I 30-95 33rd St, Astoria RSVP to info@designforyou.biz to receive a 10% discount ticket and a complimentary cocktail.

6/21 @ 7PM (NIGHTLIFE)

FREE: MAKE MUSIC NEW YORK Brick Cafe 718-267-2735 I 30-95 33rd St, Astoria www.makemusicny.org

6/21 @ 9PM (MUSIC)

FREE: STEVE BLANCO TRIO Domaine Wine Bar 718-784-2350 I 50-04 Vernon blvd www.domainewinebar.com

6/22 @ 6PM (MUSEUM/MOVIE)

BOBBY FISCHER AGAINST THE WORLD Museum of the Moving Image Cost: $15 public / $10 Museum members 718 777 6800 I 36-01 35 Ave, Astoria www.movingimage.us

6/23 9PM-12AM (MUSIC)

FREE: DEEANNE GORMAN JAZZ TRIO Rèst-âü-Ránt 718-729-9009 I 30-01 35th Ave, LIC www.rarbarlic.com

6/25 10AM-11:30AM (FITNESS)

www.rarbarlic.com

ON GOING...

ALL MONTH 12PM-5PM (ART)

FREE: MADE IN LIC Jeffrey Leder Gallery 917 767 1734 I 1005 44th Road, Third Floor www.jeffreyledergallery.com

EVERY TUESDAY 9-11PM (NIGHTLIFE) FREE: COMEDY NIGHT Rèst-âü-Ránt 718-729-9009 I 30-01 35th Ave, LIC www.rarbarlic.com

EVERY TUESDAY 7-11PM (NIGHTLIFE) BINGO TUESDAY’S BlackBirds Bar and Restaurant 718-943-6899 I 41-19 30th Ave, Astoria www.BlackBirdsBar.com

EVERY WEDNESDAY 6-8PM

SUNSET OPEN HOUSE CATERED BY TESTACCIO The View 877-LIC-7778 I 4630 Center Blvd, LIC www.livingtheview.com

EVERY WEDNESDAY @ 8PM (MUSIC) FREE: LIVE MUSIC Brick Café (The Lounge) 718-267-2735 I 30-95 33rd St, Astoria www.brickcafe.com

EVERY FRIDAY 10PM-4AM (NIGHTLIFE) FREE: EURO-LATIN PARTY Cavo Restaurant & Lounge 718-721-1001 I 42-18 31st Ave., Astoria www.cavoastoria.com

EVERY FRIDAY 10PM-2:30AM (NIGHTLIFE) “MOONLIGHTING” FRIDAYS. ROTATING DJS PLAYING TODAY’S HOTTEST MUSIC. Penthouse808 718-289-6118 I 8-08 Queens Plaza South, LIC www.penthouse808rooftop.com

EVERY SATURDAY 10PM-2:30AM (NIGHTLIFE)

“B-SIDES” SATURDAYS. PLAYS “B-SIDES”/MIXES OF THE MOST POPULAR MUSIC FROM THE LAST 30 YEARS. Penthouse808 718-289-6118 I 8-08 Queens Plaza South, LIC www.penthouse808rooftop.com

6/10-7/3 FRI, SAT & SUN EVENINGS (MUSEUM/MOVIE) THE CINEMA OF JERZY SKOLIMOWKSI Museum of the Moving Image Cost: $10 adults 718 777 6800 I 36-01 35 Ave, Astoria www.movingimage.us

EVERY SUNDAY 7PM-2AM (NIGHTLIFE)

SUNSET SESSIONS” SUNDAYS. DJ PLAYS A MIX OF VOCAL HOUSE MUSIC. Penthouse808 718-289-6118 I 8-08 Queens Plaza South, LIC www.penthouse808rooftop.com

EVERY SUNDAY @ 7:30PM (MUSIC) FREE: DJANGO’S TIGER Domaine Wine Bar 718-784-2350 I 50-04 Vernon blvd www.domainewinebar.com

6/10, 6/17, 6/24 6-8PM (EDUCATION)

LIC SUMMER BOOTCAMP PNT FITNESS // $20 347-396-5809 I 10-68 Jackson Ave. LIC www.PNTFITNESS.com

LET’S MAKE A DRESS! BEGINNER SEWING CLASS 3 SESSIONS Creators’ Co-Op // $125 646.470.4728 I 26-16 23rd Ave, Astoria www.creators-coop.com

6/30 6-8PM (EDUCATION)

6/24-6/27 11AM-5PM (SHOPPING/ARTS)

PILLOWCASE INTO A TOTE! – BEGINNER SEWING CLASS Creators’ Co-Op // $25 646-470-4728 I 26-16 23rd Ave, Astoria www.creators-coop.com

FREE: MAKERS MARKET Socrates Sculpture Park 718 956-1819 I 32-01 Vernon Blvd at Broadway www.socratessculpturepark.org

Rent space for your event! rates starting at $200/hr.

Amentities: • 2,500 sqft Loft • Exposed Brick • White Walls • Wood Floors • and more 35-18 37th St, Long Island City | btwn 35th & 36th Aves info@TheAuroraGallery.com | 347.288.6870

www.TheAuroraGallery.com

ry ta en IL! lim KTA p m OC C Co

An evening of shopping with local designers & artists

JuNE 20 th [MON] 2011

6 -10PM

@ Brick Cafe, 30-95 33rd Street, Astoria

*RSVP to info@designforyou.biz to receive your 10% OFF shopping ticket at door

Presented by:

KrisTEES

www.kristeesny.com

Featuring artwork by Mieko Anekawa www.miekomieko.com

Brick Cafe

www.brickcafe.com

Showroom by C

www.showroombyc.com

Design for YOU

www.designforyou.biz JUNE 2011 | BOROMAG.COM | 11

12 | BOROMAG.COM | JUNE 2011

MAP IT DIRECTORY

FOOD

RESTAURANT 2 3

4 5

6 7

8

9

10

ALIADA (B,2)

(718) 932-2240 2919 Broadway, Astoria (718) 278-6967 35-27 30th Ave, Astoria www.avenuecafenyc.com (718) 777-7011 33-21 31st Ave, Astoria www.bareburger.com

BRICK CAFE

(718) 267-2735 30-95 33rd St, Astoria www.brickcafe.com

(718) 721-1001 42-18 31st Ave, Astoria www.cavoastoria.com

EL AY SI (A,4)

(718) 777-1355 41-15 31st Ave, Astoria www.diwineonline.com (718) 389-8781 47-38 Vernon Blvd, LIC www.elaysi.com

27

28

29

FATTY’S (B,1)

(718) 267-7071 2501 Ditmars Blvd, Astoria www.fattyscafenyc.com

16

LINN (B,2)

17

M. WELLS DINER (B,4)

(718) 204-0060 2913 Broadway, Astoria www.linnrestaurant.com (718) 425-6917 21-17 49th Ave, LIC www.mwellsdiner.com

49 LOVEDAY 31 (B,2)

34

BROOKLYN BAGEL & COFFEE COMPANY (C,2)

50 SITE (C,2)

(718) 606-8439 12-23 Astoria Blvd, Astoria www.astor-bakeshop.com

(718) 777-1121 36-14 30th Ave, Astoria www.bkbagel.com (C,1) 35-09 Ditmars Blvd, Astoria (C,2) 35-05 Broadway, Astoria

37

(718) 545-4301 37-19 Broadway, Astoria www.pommecafeny.com

(718) 729-7708 47-02 Vernon Blvd, LIC www.communitea.net

SWEETLEAF (A,4)

(917) 832-6726 10-93 Jackson Ave, LIC www.sweetleaflic.com

SHOPS 38

SAGE GENERAL STORE (B,4) (718) 361-0707 24-20 Jackson Ave, LIC www.sagegeneralstore.com

(718) 932-9569 30-13 Broadway Astoria www.sanfordsnyc.com

ASTORIA WINE AND SPIRITS (C,2) (718) 545-9463 3412 Broadway, Astoria www.astoriawines.com

39

FOOD CELLAR (A,4)

41

NATURAL FRONTIER MARKET (A,4)

SANFORDS RESTAURANT (B,2)

SEVA (C,2)

(718) 728-4057 3306 31st Ave, Astoria www.loveday31.com (718) 626-6030 32-90 36th St, Astoria www.shopsiteonline.com

PETS

COMMUNITEA (A,4)

FOOD

(718) 729-9009 30-01 35th Ave, Astoria www.rarbarlic.com

(718) 606-9786 4-85 47th Rd., LIC www.foodcellarandco.com (718) 937-9399 12-01 Jasckson Ave, LIC www.naturalfrontiermarket.net

51 CITY VET (A,4)

(718) 433-1334 45-44 Vernon Blvd, LIC www.cityvetnyc.com

52 LIC DOG HOUSE (A,4)

(718) 389-3647 45-44 Vernon Blvd, LIC www.licdoghouse.com

53 JUMPING BULLDOG: A BOUTIQUE FOR CATS AND DOGS (B,1) (718) 274-2510 28-10 23rd Ave, Astoria www.jumpingbulldog.com

109 WHISKERS NATURAL PET GROOMING (A,1) (718) 956-6706 19-31 Ditmars Blvd, Astoria www.1800whiskers.com

FLORIST 54 FLORESTA (A,4)

(718) 626-4440 30-07 34th St, Astoria www.sevaindianrestaurant.com

42

ORGANIC AT YOUR DOOR www.OrganicAtYourDoor.com

(917) 612-4446 51-02 Vernon Blvd, LIC www.florestanyc.com/blog

SHI (A,4)

43

VITALITY AND HEALTH ORGANIC MARKET (C,2)

(347) 242-2450 4720 Center Blvd, LIC www.eatdrinkshi.com

(718) 777-8477 46-03 Broadway, Astoria

SERVICES

55 DUR AMERICA (C,2)

TIME CAFÉ (C,2)

(718) 606-0500 44-18 Broadway, Astoria www.timecafeny.com

SHOPS

(718) 626-0700 34-11 Broadway, Astoria www.duramerica.com

44

BELIEF (B,1)

56 HERO COMPUTER REPAIR NYC

VESLO (B,2)

45

CREATORS CO-OP (B,1)

57 MPN LAW FIRM (C,2)

(718) 472 4355 50-12 Vernon Blvd, LIC www.tournesolnyc.com

30

LIC MARKET(B,4)

(718) 361-0013 21-52 44th Dr, LIC www.licmarket.com

ASTOR BAKE SHOP (A,2)

(718) 204-5031 2401 23rd Ave, Astoria www.kristeesny.com

108 TOURNESOL (A,4)

IL BAMBINO (C,2)

(718) 626-0087 34-08 Ave, Astoria www.ilbambinonyc.com

(718) 289-6118 8-08 Queens Plaza South, LIC www.penthouse808rooftop.com

REST-AU-ANT (B,2)

26

33

35

PENTHOUSE808 (A,3)

24

CAFÉ VIA ESPRESSO (C,1) (718) 545-3290 2409 Steinway St, Astoria www.cafeviaespressoastoria.com

(718) 777-2829 31-18 Broadway, Astoria www.mundoastoria.com

POMME CAFE (C,2)

25

48 KRISTEES (B,1)

BAKERIES

(718) 777-9477 29-17 23rd Ave, Astoria www.ornellatrattoria.com

23

CAVO (C,2)

12

15

22

BURGER GARAGE (B,3)

(718) 392-0424 25-36 Jackson Ave, LIC www.theburgergarage.com

(718) 626-0333 37-11 30th Ave, Astoria www.mexiqny.com

MUNDO (B,2)

BREAD BOX CAFE (A,4) (718) 389-9700 4711 11th St, LIC www.breadboxcafelic.com

MEXIQ (C,2)

21

BLEND (A,4)

(718) 729-2800 47-04 Vernon Blvd, LIC www.blendlic.com

(718) 937-1932 46-3 Vernon Blvd, LIC www.manducatisrustica.com

ORNELLA TRATTORIA ITALIANA (B,1)

(B,2)

FOOD

MANDUCATIS RUSTICA (A,4)

20

BAREBURGER (B,2)

DIWINE (C,2)

14

19

AVENUE CAFE (C,2)

11

13

18

31

32

718-728-0549 32-11 Broadway, Astoria www.veslonyc.com

VESTA (A,2)

(718) 545-5550 2102 30th Ave, Astoria www.vestavino.com

YAJAI (B,2)

(718) 956-9559 33-16 30th Ave, Astoria www.yajaithaifood.com

46

47

(718) 721-4444 29-20b 23rd Ave, Astoria www.beliefnyc.com (917) 751-8177 26-16 23rd Ave, Astoria www.creators-coop.com

ETHEREAL (A,4)

(718) 482-8884 47-38 Vernon Blvd, LIC www.etherealnyc.com

INSIDE ASTORIA (C,1)

(718) 956-4000 37-20 Ditmars Blvd, Astoria

continued on next page 16

Apple/Mac Computer Repair Specialist (253) 222-2855 aaron@herocomputerrepairnyc.com www.HeroComputerRepairNYC.com (718) 777-0400 3403 Broadway, Ste. 200, Astoria www.mpnfirm.com

58 ONDEMAND PRINTING (C,4) (718) 392-0500 30-02 48th Ave, LIC www.ondemandprinting.com

59 RCN (A,3)

Digital TV and High-Speed Internet Services (866) 540-5534 www.rcn.com/boromag

JUNE 2011 | BOROMAG.COM | 13

2

1

97

MAP IT

A

94

33

65

31

109

77

48

13

78

16 2

45

81

B

24

26

53

82

44

20

21

83

30

49

5

84

32

4

38 62

57 55

14 110

89

27 63

71

87

50 92

34

103 3

88

91

93

34

ASTORIA

34

111

73

23

19

67 47

80

105

70

C

74

86

10

68

11

105

76

9

29

43

2

1

4

3

100

28

75

102

22

66

18

72

12

35 6 46

107 104

106

52

51

A

39

64

54

108

85

98

112

99

101

7

41

79

37

95

15

96

59

17

90

8

58

B

LONG ISLAND CITY

25

60

69

C

4

3

MAP IT DIRECTORY 60 SHOWROOM BY C (B,3) (917) 658-3065 4 Court Square, LIC www.showroombyc.com

61 STEPHANIE REINISH PHOTOGRAPHY (347) 455-0949 www.stephaniereinish.com

62 VARDIMAN EYEWEAR (C,2) (718) 204-5037 34-18 Broadway, Astoria www.vardimaneyewear.com

63 VIDEO EXPRESS (C,2)

(718)626-0846 3408 30th Ave, Astoria

EVENTS SPACES 64 FOUNDRY (A,3)

(718) 786-7776 42-38 9TH St, LIC www.thefoundry.info

65 THE RENAISSANCE EVENT HALL (A,1) (718) 274-4590 27-34 21st St, Astoria www.renaissanceofastoria.com

HOTELS 66 RAVEL (A,3)

(718) 289-6101 8-08 Queens Plaza South, LIC www.ravelhotel.com

TATTOO SHOPS 67 SUPER NOVA TATTOOS (C,1) (718) 274-5712 37-12 Ditmars Blvd, Astoria www.supernovatattoo.com

68 PAINLESS STEEL TATTOO (718) 267-8114 23-15 Steinway, Astoria www.astoriatattoo.com

BEAUTY (347) 631-0922 31-24 Steinway St, Astoria www.carlclarkeaesthetiques.com (718) 777-7755 34-17 30th Ave, Astoria www.gigistylingstudio.com (718) 472-2001 5-02 50th Ave, LIC

FITNESS

107 BRIGHTER BABIES (A,4) (718) 729-9071 50-09 2nd St, LIC info@brighterbabieslic.com

16 | BOROMAG.COM | JUNE 2011

REISSTUDIOS (A,3)

96

THE SECRET THEATRE (B,3)

97

SOCRATES SCULPTURE PARK (A,2)

98

TEN10 STUDIOS (A,4)

(718)687-9140 32-32 Steinway St 3rd fl, Astoria Pilatesinastoria.com

99

UNDERPENNY (A,4)

83

BREAK (B,2)

84

BRICK BAR (B,2)

YOGA ASTORIA STUDIO 74 BIKRAM (718) 777-9642 32-03 Steinway, 4th Fl, Astoria www.BikramYogaQueensNY.com

86

MIX CAFE AND LOUNGE (C,2)

77 SYNERGY (B,2)

(718) 274-0255 38-01 35th Ave, Astoria www.the-yoga-room.com

SPAS

(646) 271-5353 10-10 47th Rd, LIC www.ten10studios.com

(917) 517-1492 10-13 50th Ave, LIC

REAL ESTATE 100 EASTCOAST (A,4)

(718) 606-9440 4720 Center Blvd, LIC www.eastcoastlic.com

STUDIO SQ. BEER GARDEN (C,3)

102 THE VIEW (A,4)

SWEET AFTON (C,2 )

WELLS FARGO HOME MORTGAGE (C,2) 103 (718) 310-4303

(718) 626-8044 34-27 28th Ave, Astoria www.rapturelounge.com

(718) 383-1001 35-33 36th St, Astoria www.studiosquarenyc.com

89

(718) 777-2570 30-09 34th St, Astoria www.sweetaftonbar.com

MODERN SPACES (A,4 ) 101 (718) 784-1110

10-63 Jackson Ave, LIC www.modernspacesnyc.com (877) 542-7778 4630 Center Blvd, LIC www.livingtheview.com

3501 30th Ave, Astoria www.wfhm.com

104 THE YARD (A,4)

THE ARTS

718.786.1063 2-26 51st Ave, LIC www.TheYardLIC.com

90

5 POINTZ (B,4)

91

THE AURORA GALLERY (C,2)

92

KAUFMAN ASTORIA STUDIOS (C,2)

GET YOUR BUSINESS LISTED!

93

MUSEUM OF THE MOVING IMAGE (C,2)

WANT YOUR BUSINESS LISTED IN OUR DIRECTORY?

81 REJUVENATE FACE AND BODY (B,1) (718) 626-4434 26-17 23rd Ave, Astoria www.Rejuvenatenyc.com

(718) 626-1533 32-01 Vernon Blvd, Astoria www.socratessculpturepark.org

88

78 SEEK FITNESS (B,1)

79 PNT FITNESS (A,4)

(347) 642-4840 40-17 30th Ave, Astoria www.mixcafelounge.com

(718) 392-0722 4402 23rd St, LIC www.secrettheatre.com

RAPTURE LOUNGE (C,2)

(718) 267-7700 2335 Broadway, Astoria www.synergyfitclubs.com (347) 924-9004 27-18 23rd Ave, Astoria www.seek-fitness.com

(718) 784-2350 50-04 Vernon Blvd, LIC www.domainewinebar.com

“An international community of established and emerging artists” (718) 570-3663 43-01 22nd St, LIC www.ReisStudios.com

87

76 DYNAMIX GYM (C,1)

(718) 606-0381 20-61 Steinway, Astoria

(718) 267-2735 30-95 33rd St, Astoria www.brickcafe.com

DOMAINE WINE BAR (A,4)

75 CRANK STUDIO (A,4)

(718) 606-6309 4630 Center Blvd, LIC www.CrankNYC.com

(718) 777-5400 3204 Broadway, Astoria www.break-ny.com

85

73 ASTORIA SPORTS COMPLEX (C,2) (718) 729-7163 34-38 38th St, Astoria www.ascsports1.com

BOHEMIAN HALL & BEER GARDEN (B,1) (718) 274-4925 2919 24th Ave, Astoria www.bohemianhall.com

105 THE ART OF FITNESS (C,2)

80 THE YOGA ROOM (C,2)

(718) 729-9071 5-44 47th Ave, LIC www.lollyslearningcenter.com

82

72 PRIMP AND TEASE SALON (A,4)

TRAINING / EDUC.

106 LOLLYS EARLY LEARNING CENTER (A,4)

(718) 943-6899 41-19 30th Ave, Astoria www.blackbirdsbar.com

71 GIGI SALON (C,2)

69 TSC TRAINING ACADEMY (C,3)

CHILDCARE

95

70 CARL CLARKE AESTHETIQUES (C,2) 105 BLACKBIRDS (C,2)

(347) 396-5809 10-68 Jackson Ave, LIC www.pntfitness.com

(718) 389-2103 36-06 43rd Ave, LIC www.tscta.com

NIGHTLIFE / BARS

(317) 219-2685 45-46 Davis St, LIC www.5ptz.com (347) 288-6870 35-18 37th St, LIC www.theauroragallery.com

(718) 706-5300 34-12 36th St, Astoria www.kaufmanastoria.com

(718) 784-0077 36-01 35th Ave, Astoria www.movingimage.us

94

NOGUCHI MUSEUM (A,2) (718) 204-7088 9-01 33rd Rd, Astoria www.noguchi.org

CONTACT: ADS@BOROMAG.COM TO LEARN HOW.

JUNE 2011 | BOROMAG.COM | 17

Story Jared Killeen

BREAKFAST AT CAFE VIA ESPRESSO

HOURS IN ASTORIA/LIC

ENTERTAINMENT

Exploring Astoria and Long Island City this June? We’ve mapped out a step-by-step itinerary to help you create the most excellent day possible:

IL BAMBINO

It’s time to explore. Up-and-coming 23rd Avenue features unique boutiques such as Creators Co-op, Belief and KrisTEES.

LUNCH AT IL BAMBINO

CAFE VIA ESPRESSO

Start at Café Via Espresso. Not only is the coffee outstanding, but friendly owners Jasmine and Renee serve some of the best French toast in Astoria.

BIKRAM YOGA

BIKRAM YOGA

After breakfast, take a morning yoga class. “Astoria is home to one of Bikram Yoga’s most beautiful, spacious schools,” says instructor Nancy El Naggar.

“Beginners are welcome!”

WALKING TOUR WITH THE GREATER ASTORIA HISTORICAL SOCIETY

18 | BOROMAG.COM | JUNE 2011

STROLL ALONG 23RD AVENUE

Before setting out on your own, visit the GAHS for an informative lecture, neighborhood map and idea guide. As Executive Director Bob Singleton is fond of saying, “You can easily spend an entire day in Astoria!”

Il Bambino is a cross between an Italian paninoteca and a Spanish tapas bar and boasts a lovely outdoor space built from reclaimed wood. “We’re really proud of it,” says owner Darren Lawless. “It’s one of the most beautiful private spaces in the neighborhood.”

MUSEUM OF THE MOVING IMAGE

A staple of any Queens sojourn, the newly renovated museum has a great summer line-up, including work by Ken Jacobs and Jim Henson.

AFTERNOON LATTE AT SWEETLEAF

SWEETLEAF

Next, meander toward Sweetleaf, favored by locals for its salubrious hot beverages. You’ll need to refuel before heading to Long Island City.

MOMA PS1

LATE VISIT TO PS1

Check out this premier museum. Sometimes it’s best to show up late and avoid the crowds. Save time for the Nancy Grossman exhibit.

WALK ALONG THE LIC WATERFRONT

SHI

LATE-NIGHT KARAOKE

You’re not done yet. Head back to Astoria for Karaoke Shout. Show up with friends and thirty dollars to enjoy a private room and all you can drink for two hours. Once you’ve belted out a few classics, consider going to bed. You’ve had a long day.

Now for some more exploring. The LIC waterfront affords a gorgeous view of Manhattan. Also worth seeing is the famed Pepsi sign.

DINNER AT SHI

Shi is among the finest restaurants in LIC. Spacious, chic and overlooking the water, this asian fusion eatery is known for its sunset views and vibrant sushi platters.

GLASS OF WINE AT DOMAIN

After fish and sake, head to Domain. Here you’ll find fine wine and superb live jazz. “We always have something new to try,” says Ciprian the bartender.

MORE DRINKS AT EL AY SI

EL AY SI

PARTY ATERED PE WIN A C OPLE AT N BAR FOR 10 WITH OPE

EL AY SI !!

Next, it’s time to get funky. Stop by El Ay Si to grab a latenight snack and listen to the DJ. This summer, Saturday E TER TO BECOM nights feature remix duo “Rocket Science” spinning House BORO NEWSLET E TH !

TO IN W UP SIGN music.

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JUNE 2011 | BOROMAG.COM | 19

Timothy Lee

istockphoto

Arianys Wilson

EVENTS

UMMER STAY-CATION

Story Jared Killeen

The 7 train routinely connects Queens’ diverse neighborhoods, but come June 16, it will also act as a gallery tour guide. Welcome to the Queens Art Express (QAX), a threeday event during which art enthusiasts are invited to ride the 7 from LIC to Flushing, stopping off at galleries and studios as varied as Ten10 Studios, PS1 and Secret Theatre.

New this year is the addition of the N/Q/R line, which adds Astoria hotspots like Hell Gate Social, Socrates Sculpture Park and the Noguchi Museum to the itinerary.

“Right now we have 33 festival venues [participating] during QAX weekend,” says Project Manager David Bromley.

But adding Astoria to the mix isn’t this year’s only innovation. According to Bromley, QAX is also creating a mobile app that will give festival-goers “a virtual tour of the neighborhoods.” www.QueensArtExpress.com

20 | BOROMAG.COM | JUNE 2011

Just in time for strawberry season, the Grow NYC Green Market will open its booths to the general public on June 25. Located on the viridian meadow of the Socrates Sculpture Park in LIC, the market will operate every Saturday through November from 8 a.m. to 4 p.m. As the good people at Grow NYC tell us, the Green Market helps to “promote regional agriculture, preserve farmland and ensure a continuing supply of fresh, local produce for all New Yorkers.”

Be sure to consult the Grow NYC website to determine which fruits and vegetables are in season, but rest assured that whether you decide on Swiss char or summer squash, June will be a great month to buy green.

Queens is a veritable microcosm of world cuisine. Celebrating this fact is The Sixth Annual Taste of LIC, a one-night smorgasbord featuring a myriad of food from the borough’s best restaurants. Created and produced by The Chocolate Factory Theater, the Taste of LIC will be held on June 11 at the Gantry Plaza State Park in Long Island City. “It’s a way for us to celebrate the community of which we are a part,” said organizer Brian Rogers.

And as the LIC community has grown, so has the Taste of LIC. “When we started the event six years ago, 20 restaurants participated,” said Rogers. “This year it will be [closer to] sixty.”

Tickets are limited, so be sure to purchase yours soon! Cost: $50-$500 www.ChocolateFactoryTheater.org

www.growNYC.com

Check out www.BOROmag.com/EVENTS for great activities in the area.

JUNE 2011 | BOROMAG.COM | 21

TRAVEL

EXPLORE YOUR BORO

Downtown Flushing

Though the explorer in you might instinctively be drawn towards Manhattan when looking for summertime adventure, the Borough of Queens is actually home to some of the summer’s most unique destinations. Here are five can’t-miss suggestions just beyond Astoria and Long Island City (best of all, you won’t even have to cross the river!). Story and Photo Bradley Hawks

FLUSHING

A short ride on the 7 train lands you in the middle of what many call the real Chinatown of New York City. Downtown Flushing is the largest urban center in Queens, and the third most bustling intersection in New York City (just behind Times Square and Herald Square). Snack on 25cent dumplings and $1 hoisin duck buns while weaving through a kaleidoscope of Asian markets, dim sum palaces, apothecaries and underground food courts. The Queens Botanical Garden on Main Street dates back to the 1939 World’s Fair.

CITI FIELD

What could be more summer than a day at the ballpark? At Citi Field, Mets fans and foodies converge in one of the most highly buzzed about sports arenas in New York City.

Be sure to check out Taste of the City, the amped up food court featuring New York favorites Shake Shack and Blue Smoke, along with a taqueria, sushi market and Korean café.

ROCKAWAY BEACH

Queens is home to one of the only official surfer beaches in NYC: the Far Rockaways. Take the A-train (and a quick 22 | BOROMAG.COM | JUNE 2011

shuttle) to bask in the sun on over seven miles of Queens coastline that make up the country’s largest urban beach.

The first Friday of each month features a free sunset concert!

QUEENS COUNTY FARM

Representing over 300 years of agricultural history in Queens County, Queens County Farm is New York’s longest-running farm and museum. Open daily from 10 a.m. to 5 p.m., the Farm – originally built in 1772 – offers free guided tours each weekend. Hayrides are also available through October for just $2. Check their website for special events, including the annual Queens County Fair. www.queensfarm.org

FLUSHING MEADOWS PARK

Almost 50% larger than Central Park, Flushing Meadows is New York City’s largest park and home to the US Open, Queens Museum of Art, New York Hall of Science, Queens Zoo, Queens Theater in the Park and the Queens Botanical Garden. Upcoming events include the Colombian Independence Day Festival and the Dragon Boat Festival.

Queens is the largest most divers BORO of NYC. Discover more at www.BOROmag. com/Explore-Your-BORO.

JUNE 2011 | BOROMAG.COM | 23

Story Rebecca McNamara

Greyhound Lucky Streak buses travel between Port Authority and your choice of eight AC casinos. Roundtrip tickets cost approximately $35, but offer a bonus card, usually a $25 slot play card (must be 21 years old to receive one). AC also offers outlet stores, spas and a free beach for non-gamblers.

PLAY: RYE PLAYLAND

Included on the National Register of Historic Places, Rye Playland – the country’s only Art Deco amusement park, complete with attractions built before 1930 – offers rides for both adults and children, including a log flume, a coaster with two zero-gravity rolls and a kiddy carousel. Less than an hour Metro-North ride away from Grand Central (New Haven line to Rye; transfer to the No. 75 bus to Playland), visitors can also relax on the Long Island Sound beach, swim in the pool or enjoy a game of mini-golf.

This trail in Hudson Highlands State Park offers numerous views of the Hudson River and Catskills Mountains and involves steep climbs over rock ledges. Choose from a shorter 2.8-mile loop or the more strenuous six-mile hike over Sugarloaf Mountain. To get here, just hop on Metro-North (Hudson Line to Cold Spring; on weekends to Breakneck Ridge Station); it’s only an hour away. Parking is also available.

Dia Art Foundation’s collection of art, which ranges from the 1960s to the present, is located in a former Nabisco factory in Beacon, just an hour away via Metro North (Hudson line to Beacon). Works by some of the most significant late 20thcentury artists, including Louise Bourgeois, Sol LeWitt, Richard Serra, and Andy Warhol, are on long-term view here.

24 | BOROMAG.COM | JUNE 2011

Finish the day by walking down Main Street and stopping in Hudson Beach Glass to shop the hand-blown glass. Then, recharge with coffee and ice cream at a nearby mom & pop shop.

This outdoor mall boasts 220 outlet stores, ranging from top-name designers like Burberry and Diane von Furstenberg to established brands such as American Apparel and Adidas. Woodbury also offers a Summer Music Series that showcases live entertainment on most Saturdays in June and July.

This park boasts over six miles of beach along the Atlantic Ocean. The best way to get here is by car – Zipcar anyone? – but public transportation is also available: take the LIRR to Freeport and transfer to the N88 bus to get to the beach. Be sure to visit the Theodore Roosevelt Nature Center to learn about the surrounding environment and complete your trip with an evening concert.

*THE BREAKDOWN

PORT AUTHORITY BUS TERMINAL: NQR or 7 train to 42nd Street/Times Square, walk two blocks west; or the E train to 42nd Street/Port Authority.

METRO-NORTH: M60 bus to 125th Street and Lexington Avenue for the Harlem Terminal; or the 7 train to 42nd Street/Grand Central Terminal.

LIRR: 7 train to Woodside.

For more detailed directions on how to get from A to B visit www.BOROmag.com/Life-Outside-The-BORO

istockphoto

TRAVEL

THE BORO SIX GOTTA-DO DAY TRIPS

JUNE 2011 | BOROMAG.COM | 25

26 | BOROMAG.COM | JUNE 2011

MAY 2011 | BOROMAG.COM | 27

REAL ESTATE

THE WORLD MEETS LONG ISLAND CITY

Ravel Hotel

BOUTIQUE HOTELS ATTRACT VISITORS FROM ALL OVER THE GLOBE Story Daniel Crown

If you notice an influx of map-wielding backpackers rocking their “I Heart New York” t-shirts while stumbling along Vernon Boulevard this summer, fret not. These brave souls might not be nearly as lost as you think.

In the past three years, a whole host of luxury hotels have sprouted up alongside the East River, filling Long Island City and Astoria with tourists that in years past would have stuck to the claustrophobic streets of Midtown.

Ravi Patel, who opened the Ravel Hotel on the shoreline in 2008, believes the impetus behind the boom is a simple matter of supply and demand.

“The city is at capacity,” he says.

According to a study requested by Mayor Michael Bloomberg, 48.7 million people visited New York City in 2010.

While the exact number of hotel rooms available is a tad bit fuzzier, most experts believe the total rests somewhere between 100,000 and 150,000. “Do the math,” Patel says.

“There is always a shortage of rooms.”

With its quick access to Midtown, close proximity to La Guardia airport, and seven subway lines within walking distance, Long Island City/Astoria is perhaps better suited than any other neighborhood to pick up this slack. And, as Z Hotel New York representative Jenna Newmark points out, it does so at 2530 percent of the cost of staying in Manhattan.

“Rates at the Z Hotel start at $199 a night, which is a steal for New York, where you can see rates that typically start

MAP IT 9

RAVEL (A,3)

112 Z HOTEL (A,3)

28 | BOROMAG.COM | JUNE 2011

around $350 to $400,” Newmark says. “With the Z Hotel offering complimentary hourly shuttles through the concierge service, a quick cab ride or one stop on the train… it’s an easy way to be right by the city but [still] save money!”

This business model seems to be catching on with potential builders. When Patel first opened the Ravel in 2008, he did not have much in the way of competition. Since that time, Patel says that nine different hotels have opened in the LIC/Astoria area, including the aforementioned Z Hotel, the Queensboro Hotel and the Verve Hotel.

Both the Z Hotel and the Ravel Hotel offer tourists four-star amenities. The Z features a rooftop bar that overlooks the East River, while the Ravel offers a penthouse restaurant that draws tourists from all over the world.

Perhaps most beneficial to Queens, though, is the fact that many of these travelers are sticking around. Patel specifically cites the scores of European visitors who desire a far more comprehensive feel for the city, as opposed to those content to camp out around Midtown.

“A lot of our travelers are extremely educated,” he said. “They want to see more things in the outer boroughs. There are a ton of things to do inside of Long Island City itself. And the nightlife in Astoria has really come up big as well.”

Considering that most of Long Island City’s hotels are working at or near capacity, it appears as though they are here to stay. In the meantime, locals should keep an eye on the Ravel. Patel plans to expand over the next year by adding a rooftop pool, cabanas and a massive catering hall.

Stay on top of Astoria/LIC Real estate at www.BOROmag.com/Real-Estate

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Home Mortgage Consultant Office: 718-310-4315 Cell: 646-247-9791 milton.jaimes@wellsfargo.com www.wfhm.com/milton-jaimes NMLSR ID 413797

Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. © 2011 Wells Fargo Bank, N.A. All rights reserved. NMLSR ID 399801. AS622384 4/11-7/11 JUNE 2011 | BOROMAG.COM | 29

BORO DEALS & DISCOUNTS

Be local and enjoy the below offers from some of Astoria and LIC’s best merchants. Offers available through

June 30, 2011. Bring BORO or coupon below to redeem discount. Limited to 1 use per reader. Merchant restrictions may apply.

1 FREE pint with food order

1 FREE Glass of Wine or Dessert

1 FREE Glass of Wine or Dessert with entree

1 FREE dessert with your meal

FREE dessert with entree (wed-sun)

1 FREE Glass of Wine or Dessert

CAFE VIA ESPRESSO 10% OFF

15% OFF your order (excludes deliveries)

15% OFF lunch or dinner (mon-thurs)

1 FREE Glass of Wine or Dessert with

1 FREE Glass of Wine or Dessert.

$39 Intro Special: 1 month

See ad for details.

unlimited classes

20% OFF entire purchase

$100 OFF two regions treated with

10% OFF entire purchase

Waive registration fee with BORO

Complimentary Blowout for first

$67 for 14 day Fat Flush program

3 classes, 3 days, $30

15% OFF event space rental

10 Guests FREE at your Event

10% OFF discount for courses that cost

15% OFF all hourly legal fees

10% OFF any daycare package deal

10% OFF wedding flower service

15% OFF Afterglow mineral make-up

10% OFF all packages

20% OFF any training session or 1/2

$5 OFF your visit

$67.54 for the perfect bundle

lunch entree

Dysport ® / Botox ®

time color clients (tues-thurs)

$400 or more.

off 1 boxing session