Maloka Annual Report 2008 by doll Smart Development

years

T·R·A·N·S·F·O·R·M·S

ANNUAL · REPORT · 2008

Transformar - Celebramos

ANNUAL REPORT 2008

Leaders

Teachers

T·R·A·N·S·F·O·R·M·S A·U·D·I·E·N·C·E·S

Families

Children and Youth

O·U·R ·

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Annual Report Maloka 2008 General Director

Nohora Elízabeth Hoyos

Publishing Comittee

Sigrid Falla Juan Camilo Acosta Mayali Tafur Diana de la Rosa

Publishing Coordination

Nohora Elízabeth Hoyos Juan Camilo Acosta Eduardo Gutiérrez

Writing

Roberto Sepúlveda

Edition

Eduardo Gutiérrez Roberto Sepúlveda Diana de la Rosa

Graphic Concept

Julián Montoya Gabriel Londoño

Photography

Mediateka Maloka Archivos Maloka Nohora Elízabeth Hoyos Julián Montoya Publicaciones Así es Bogotá

Impresión

Offset Gráfico Editores S.A.

Bogotá - Colombia 2008

ANNUAL REPORT 2008

Transform -Letâ&#x20AC;&#x2122;s Celebrate

Director’s

note

“Maloka Transforms” is perhaps one of the most frequent expressions we have been hearing for ten years now. For every transformation has a reciprocal sense, and in the case of this organization is outstanding: it transforms others, it is transformed by those who interact with it, and simultaneously, in a reflective sense, it transforms itself. Maloka’s daily task is to translate the intention that our society may embrace Science and Technology and head towards innovation, which is only possible through permanent actions oriented by transformation. This is why this annual report is filled with details, a diversity of pieces which add up so that daily life may be better for all. While introducing a diverse report, rich in nuances and wide in its horizon, this letter cannot leave aside the fact that this year Maloka’s friends and ourselves are celebrating and being honored for 10 years of work which confirm the vocation of Maloka and which stress out that we must continue moving in the right direction. Maloka has built new spaces, real and virtual, has contributed to the transformation of fundamental norms concerning science and technology, thus placing them where they deserve in our current society. Maloka has also oriented its efforts to its renovation and expansion as an interactive center. For all these reasons, Maloka transforms.

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ANNUAL REPORT 2008

Content

· The direction of Transformation

1. Maloka: Transformation from the essence

· Transforming is a way of being · Do to Transform: 10 years of advancement · Transform... with Sense · Our Worlds · To Transform Politics is to transform our Country · Recognition to Maloka

12 14 16 20 22 24

Transformar - Content

2. Worlds Move on and Transform them

· Virtual Maloka transforms … · ...the way you look · ...the places · ...the ways · Interactive Center Maloka transforms… · ...the 3D images · ...things... to see them better · ...water and colors · ...experiences · ...worries · ...shows · ...the way to make events · ...pleasure · ...holidays · ...media · ...student’s adventures

26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56

· ...teachers · ...teacher’s network Maloka · ...businessmen · ...job possibilities · ...inquisitiveness in projects · ...your guides ·...(Open) Con-Science ·...Great Teachers and Environments ·...All places into spaces where you can learn ·...Bicycle routes into Science routes · Maloka without Frontiers transforms… · ...places where it goes · ...Maloka’s sizes · ...Maloka goes to school · ...ways to communicate ·...Publishing projects

58 60 62 64 66 68 70 72 74 76 78 80 82 84 86 88

3. Maloka also… Transform Itself

· And data numbers confirm it · Social Balance · And we will keep on transforming · Together we’ve made it possible · That’s why we celebrate · National and International Participations · National and International Visits

90 92 94 96 100 102 104

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Transform - Tranform

ANNUAL REPORT 2008

W e b ui ld p la ce s to im a g in a ti

on.

MALOKA: TRANSFORMATION FROM THE TRANSFORMACIÓN ESSENCE DESDE LA ESENCIA

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ANNUAL REPORT 2008

Transformar - Un mode de ser

Transforming is a way of being

more than a symbol of 1 Maloka, the city

In accordance with the city’s 20082012 development plan, Bogota is a city of knowledge and Maloka is a nonprofit private entity. More than a centre and a symbol, Maloka is an organization from which multiple initiatives to enrich culture towards a Society and Economy of Learning, Knowledge and Innovation are generated.

in the world – with such icons in its square as the Cinema Dome and the Prism, are clear symbols of the city. Maloka is the city’s image and pride at national level and is widely valued and respected by all citizens.

development pole 4 Multifaceted Thanks to its mission and vision, its lines of work and

its radius of action, since its beginning Maloka has been a cultural, educational, scientific, technological, recreational and touristic development pole. It is articulated with all population sectors, which is reflected in its own processes.

and Pioneer in the social Articulation example between diverse 2 Leader appropriation of science and 5 sectors technology

Maloka, conceived jointly with the Colombian Association for the Advancement of Science and supported by the mayor’s office, Colciencias and the private sector, has been the country’s leader and pioneer in nationally promoting the Society of Knowledge. At the LatinAmerican level, it has been in the forefront of social inclusion processes and of new visions which are aimed at the comprehensive development of the human being.

City’s Icon 3 The From its beginning, the architectural design – the only subterranean one

As a mixed corporation, in its original version, the organization and its board of directors is made up of diverse types of associates. In it you can find Ministries, Secretaries of the District’s government, the scientific and academic community and the private sector. Some are founders and perennial associates of Maloka’s Corporation without additional quotas. They feel that Maloka has become a part of them and their employees receive lifetime benefits.

New Maloka grows and renews itself 6 The New Maloka began its construction of 23.000 m2

for which the National Government, the mayor’s office and the private sector have given resources. Its renovation and expansion will be a contribution to the Colombian Bicentenary in 2010.

touristic Destination 7 AMaloka receives Colombian

as well as other visitors from distant countries. Its image is in all types of our city’s touristic information, magazine covers and brochures. Thousands of citizens use it for projects, shootings, photographs, specific jobs and spots and programs for massive media.

Point 8 Meeting With the second largest square, after the Simon

Bolivar Square, Maloka will duplicate itself with its renovation and expansion. Citizens gather at night to see the Fountain Show and to be fascinated by the Maloka’s program and the stars. It is a mandatory civic meeting point.

than one million people a year 9 More With its multiple programs and services, Maloka gives donations to vulnerable groups for their income, offers free services to multiple groups of interest at the square as well as in their indoor installations. Its local service attendance has surpassed one million people a year.

10 Maloka has had more than 20 prizes The World Recognizes Maloka

and acknowledgements at national and international level. The following distinctions stand out: related to education, the Latin-American Prize for Science and Technology’s Popularization; for its contribution to the city, the Gonzalo Jimenez de Quesada Prize for Education, Science and Technology and a Worldwide Prize for Best Giant Format Film Releases. It is one of the hundred best websites; it has the best educational, artistic and cultural website; best graphic sign in Colombia; it is Bogota’s transparency symbol and it represents Colombia in the International Bank of Successful Projects. 13

ANNUAL REPORT 2008

Do to transform

years

of advancement

Transform - 10 years

Maloka opened its doors on the fourth of December of 1998. Since that day it has become the most innovative cultural, educational, scientific, technological, recreational and touristic project in Bogota and the country. It was conceived thanks to the initiative of a group of scientists from the Colombian Association for the Advancement of Science, ACAC, with the support of Colciencias, BogotĂĄâ&#x20AC;&#x2122;s mayor and multiple allies from the public and private sector. With a clear idea of breaking paradigms, Maloka has transformed its vision and actions permanently to be able to fulfill the mission which inspired its founders: to contribute to Society and Economy of Knowledge, Learning and Innovation, through multiple strategies to generate significant learning experiences for all audiences and ages.

Ci ne ma Do me Ma lok a (1 99 8)

Maloka has given its support to many national and international initiatives such as Explora, in Medellín; Neomundo, in Bucaramanga; El Parque de la Cultura (The Culture Amusement Park), in Barranquilla, la Sala del Banco de la República (The Republic’s Bank’s Hall) and the remodeling of the museum of the Parque del Café (Coffee Amusement Park), in Quindio; and the Museo del Agua (Water Museum), in Quito, among others.

The data numbers and the impact on other similar initiatives come to show the challenges faced by the people who believed that it was possible to develop multiple comprehensive and creative strategies to achieve social appropriation of Science, Technology and Innovation.

Maloka has met more than 18 million of people in different places and it has visited nearly of 200 towns.

In these ten years Maloka has become an innovative way of being and of doing which has rubbed off on the whole country and is Colombian society’s patrimony. 15 04

ANNUAL REPORT 2008

Transform . . . Mission

Transform - With Sense

Contribute to the social appropriation of science, technology and innovation, generating passion for learning and knowledge, critical and proactive spirit and conscience about its transcendence and its impact on day to day life and on Colombiansâ&#x20AC;&#x2122; social, economic and cultural development.

Vision In 2011, Maloka will contribute significantly to the enrichment of Colombian culture, generating and appropriating knowledge and innovation. It is an excellent organization, based on principles and values, is nationally and internationally recognized, has a solid financial structure and highly qualified and passionate human resources.

Values and Principles Principles in Maloka are based on unconditional love and an unlimited capacity to transform. Coherence

Liberty and Independence

Courage

Constancy Love and Passion

Enthusiasm Innovation

Teamwork

Gratitude

Respect

Honesty and Transparency

Commitment to the Community

Excellence

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ANNUAL REPORT 2008

....................

with Sense

Maloka’s Objectives - Encourage social appropriation of science and technology, turning them into attractive, captivating, comprehensible and accessible subjects for all. Turn itself into a scientific, research, cultural, touristic and recreational centre. Clarify and enforce scientific concepts and principles in an interactive manner.

Transform - With Sense

Show science and technology’s utility, impact and importance in day to day life and in the country’s and city’s development.

Attract future professionals and technologists toward basic and technological development research. Make today’s and tomorrow’s Colombians conscious that to be able to be competitive and successful in global markets it is essential to incorporate new scientific and technological developments permanently into our activities and productive processes.

Train science teachers so that they can make teach their different subjects in a pleasant, cheerful, applied and interactive way. Complement and give support to school’s science curriculums with the help of non formal outlines which clarify and enforce scientific and technical concepts and principles and, in a fun way, show how they work and how they can be applied.

Contribute to the city’s and the country’s touristic and cultural promotion.

Offer a recreational place to spend you free time.

Serve as a model or a pilot scheme to promote and facilitate other interactive centre’s creation in other cities and promote the Colombian Association of Interactive Centre’s creation. Do research on interactive teaching methods, interactive pedagogy and interactive didactic material. Any other objectives related to or necessary for the attainment of the other objectives. 19 04

ANNUAL REPORT 2008

Our Worlds

Interactive Centre

Maloka Without Frontiers

Virtual Maloka

In the course of its life, Maloka has built a conception and a way of doing things that reflects itself on the worlds it acts upon and on the cross point between these worlds, the subjects it addresses and its audiences. The following model represents a comprehensive way of thinking that continually expands itself.

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ANNUAL REPORT 2008

To Transform

the politics is to transform the country In the course of this year, Maloka has actively participated in the construction and execution of public policy concerning Science, Technology and Innovation next to ACAC, Colciencias and other entities. We did a very important job in the Science, Technology and Innovation City Commision. We directed our efforts to

changing Law 29, 1990, turning the current National Science and Technology System into the National Science, Technology and Innovation System, which is located in the Administrative Department of Science, Technology and Innovation, and establishing stable and growing financial sources for the country’s Science and Technology.

Scientific Activity became stronger thanks to the approval of Law 1286, 2008.

Transform - Politics

House Representative Jaime Restrepo Cuartas; Senator Martha Lucía Ramírez; Senator Hernán Andrade, Congress Chairman; Nohora Elizabeth Hoyos, Maloka Director; Eduardo Posada, Chairman of Maloka’s Board of Directors.

Colciencias became an Administrative Department and its Director sits in the Ministry Council and in the National Council for Economic and Social Policy (CONPES).

The new Department will run the National Science, Technology and Innovation System and will be in charge of formulating, directing and executing this area’s state policy.

Political Forum Maloka’s Lines of Work 1. Institutionality 2. Financial and tax aspects 3. Public administration and recruitment 4. Promote entrepreneurship: high impact policies and programs to inform, train, support and internationalize innovative businessmen 5. Social appropriation of science, technology and innovation. 6. Education – learning 7. Train and make the maximum use of human capital. <>

The Political Forum Maloka is made up of 206 public and private entities with the object of gathering, enriching and articulating diverse proposals relating to the National Science, Technology and Innovation Policy in the Legislative and Executive Branches.

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ANNUAL REPORT 2008

Acknowledging 1

Maloka

Great Civic Medal General Francisco de Paula Santander. The Republic’s Presidency exalted the services rendered by Maloka to Education and Culture and awarded its director with the Great Civic Medal General Francisco de Paula Santander in the Official Medal Category in a special ceremony.

Awards for Merits. 2 Civil A an acknowledgement

to the permanent work Maloka puts into social appropriation of Science, Technology and Innovation,

Maria Cecilia Donado, high Presidential Advisor for the Bicentennial, in representation of the President of the Republic, awards Nohora Elízabeth Hoyos, Maloka’s director.

Bogota’s Council gave Maloka the Civil Award for Merits “José Acevedo y Gómez” in the Cruz de Plata rank. Bogota’s Council points out that Maloka has been a significant educational and cultural contribution for the country, which has instilled passion for learning and knowledge in Colombian people, is a cultural, educational, scientific, technological, innovational environmental, recreational and touristic development pole and a symbol for transparency for the city and country.

de Acero Prize 3 Lápiz This prize was won in the publishing category for developing didactic material for Norma Editorial.

Nohora Elízabeth Hoyos, Maloka Director; Eduardo Posada, Chairman of Maloka`s Board, and Francisco Miranda, Director of Colciencias, with the decoration of the Congress of the Republic.

Hipólito Moreno, Bogota’s Council President, imposes the civil award for merits to Maloka’s Director.

Award in the Rank of Com4 Congress mander

“It is an acknowledgement for having contributed significantly to building a Society, Culture and Economy of Learning, Knowledge and Innovation throughout the past decade as a non-profit private entity which has been able to sustain itself since its beginning.” With these words the Senate recognized Maloka’s visionary work and gave it the Congress Award in the Rank of Commander.

Plaque for 5 Commemorative years: Andrés Bello Agreement

Other Acknowledgements National 1. “National Prize for entrepreneurial innovation” – Portafolio

2. “Successful Project” which represents Colombia at the

3. 4. 5.

its ten

Por su aporte significativo a la educación y la apropiación social de la Ciencia, la Tecnología y la innovación, el Convenio Andrés Bello le entregó una Placa Conmemorativa por los 10 años de Maloka. Julio Aguilera, Winner of the 2008 Lápiz de Acero Award and Manuel Franco.

7. 8. 9.

International Bank of Successful Projects, nominated by the National Planning Department (DNP). It was the leader of all projects at the International Bank of Successful Projects. National Prizes for Architectural Design, Graphic Design, Industrial Design and Urban Design. Chosen as “Bogota’s Symbol”. “Gonzalo Jimenez de Quesada Prize”, awarded by the Bogota’s Improvement and Ornament Society, for its contribution to the city’s education, Science and Technology. It was chosen by Bogota’s Chamber of Commerce Bogota’s Transparency Symbol and all public and private leaders signed an Agreement for Transparency. Best educational, artistic and cultural website – Colombian Chamber of Computer Sciences and Telecommunications. Best Colombian Graphic Symbol of the Decade: 19932003. Four “Lápiz de Acero Prizes”; Winning Design for “Adpostal 2004”; Fifth Anniversary of Postal Issue; Release of “Peace Planet” Program.

International 1. “Latin-American Prize for Popularizing Science and Technology” – Red Pop.

2. Two prizes for best theater release in giant format and best movie release awarded by Giant Screen Cinema Association (GSCA); “Worldwide Prize for Best Theater Release in Giant Format” (1999); “Prize for Best Movie Release” – Everest – (2001) 3. Members of Worldwide Association of Giant Format Theaters’ (GSTA) Board of Directors. 4. “Golden Web Awards” – One of the world’s hundred best Websites.

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ANNUAL REPORT 2008

Transform - Virtual Maloka

LOS MUNDOS WORLDS MOVE ON AND SE MUEVEN TRANSFORM THEM Y SE TRANSFORMAN

Virtual Maloka

transforms...

…Virtual highways on which science, technology, innovation and imagination can travel. Virtual Maloka’s world overflows internet’s frontiers and that is why we have turned friends’ and allies’ websites into places full of possibilities: virtual applications, multimedia and web environments. This year our human and technical team, who builds our virtual journeys and spaces, has grown and reinvented maloka. org and a new vehicle: PAM (Proyectos a la Medida) Tailormade Projects. Its purpose is to recreate journeys to cyberspace.

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ANNUAL REPORT 2008

...our way of looking

transforms

Virtual Maloka took Maloka ScienceCycle to turn it into a virtual cycling journey. During the virtual observation race called “Science at Full Speed”, cybernauts developed their abilities to travel through internet, sailed and explored virtual spaces that allowed them to see the dynamics going on in Bogota related to the generation, appropriation and use of knowledge.

Transform - Our Way of Looking

By seeing through virtual eyes they managed to identify how different sceneries appear about various bycicle lane routes, like research centres and public and private institutions where science is generated every day. Our ally was the City’s Secretary of Culture.

We travelled around Colombia and in the Run Colombia journey we explored its geography, its businesses, its educational and connectivity programs, its culture, its scientific and technological development research centers. Travelling with the online Google Earth software questions and challenges were put in front of the cybernauts.

This trip was a part of the cooperation agreement made with the Colombian Ministry of Communications to design the observation race â&#x20AC;&#x153;Colombia Run (Corre Colombia)â&#x20AC;?.

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ANNUAL REPORT 2008

...the places

transform

If virtual navigators have visited www.maloka.org before, when they return they will have to get to know the place again. They come to this place for meetings, dialogues and exchange of knowledge. Here it is possible to come closer to knowledge by disclosure, training, public opinion and participation.

Transform - The places

Maloka.org captivates promoters of educational processes in Science and Technology and fascinates through the use of virtual tools; shows Malokaâ&#x20AC;&#x2122;s projects and activities, is a point of reference for the organizationâ&#x20AC;&#x2122;s commercial and educational information and is a meeting point for the audiences that visit us.

Scre

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Screenshot www.maloka.org - 2008

Our printed newspaper, Encounter (Encuentro), which we have always been able to touch in the real world, has been transformed into Virtual Encounter (Encuentro Virtual), bits and bytes to allow you to accelerate your journey through cyberspace. Navigating teachers go from here to there in a virtual identity and construction space where the newspaperâ&#x20AC;&#x2122;s subjects are feedbacks for each others, reinvent themselves and expand.

Teachers can materialize subjects and experiences from the digital world that can make the learning process in the classroom easier. 31 04

ANNUAL REPORT 2008

transforming...

figures

There is a cyberspace workshop for virtual invention. That is where virtual Maloka creates the PAM (tailor-made projects) through the multimedia production line.

Transform - Figures

With Colombia Connects Itself, a virtual environment, Colombians are sensitized to be able to appropriate the Communications and Information Technologies, though having a critical position on the subject to begin with.

We promoted the connectivity navigators, the Internet and Information and Communication Technology training days and the TIC ( ) day. Our ally, the Ministry of Communications

We created the Virtual Adventure Game Nestlé so that young people are sensitized and reflect about the importance of a balanced diet and improving their health. A project for little ones and older ones

Our ally for this project is Nestlé of Colombia S.A. The multinational’s president in Switzerland asked that this tool be shared with the whole world.

We created a virtual space to promote Network for Innovative Businessmen’s (REI) activities and learning processes. We developed the virtual environment, validated our proposal and elaborated its contents. That is how www.rei.gov. co was born. The Secretary of Development is our ally.

Economic

Virtual Maloka transforms virtual highways so that science, technology, innovation and imagination can travel on them. 33 04

ANNUAL REPORT 2008

Interactive Centre

Transform - Interactive Centre

Maloka transforms...

Fr om sm ok e si gn al s, to co m m un ic at io

n an d in fo rm at io

n hi gh wa ys

. 00

To explore the Interactive Centerâ&#x20AC;&#x2122;s world it is necessary to go underground. Its 17.000 square meters of interactive rooms, distributed in 300 modules, the Mediatheke, the Store, the restaurant and the Coffee Shop are 10 meters below the surface. It is the first science and technology interactive center in the world which is subterranean and transparent at the same time. Visitors can interact with different sceneries and modules in its nine rooms and take a risk in the exploring world where you can learn about subjects like water, the universe, telecommunications, the city and life, because the premise it is built on is â&#x20AC;&#x153;Forbidden not to touchâ&#x20AC;?; to rise passion for science and technology, encourage national talents and destroying paradigms in a world that transforms itself every day. Maloka has transformed the underground world into an adventure.

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ANNUAL REPORT 2008

...the

transforms

images

Transform - 3D images

Ferocious sharks, giant turtles and enormous fishes throw themselves at the people present in this fascinating prehistoric adventure at the bottom of the sea and make them jump form their seats.

Three dimen sional sea m onste built the new 3D cinema rors jumped from the screen. Maloka om with am technology azing digita and made l cinema th e im a gination fly in so that visito rs can expe a 176 seat rie stage n ce a fascina lism adventu ting immersio re with ima n and reage and dig have eight m ital sound q ore chairs fo u a lit y. We also r disabled pe The three d ople. imensional e xperience in ney to the p Maloka start ast, where, s with a jou fo r forty min rterized anim utes of ama ation, specta zi ng computo rs fin d themselve Monsters. s in front of th e Sea The room w as made suita ble in the co it is used no urse of the ye t only for sho ar 2008, and w ing 3D mov ditorium equ ies, but also ipped with th a s a new aue highest te of events, g chnology w iven its imag h e re any type e and soun hout the co d features, untry. unique thro ugThis amazin g technolog ic a l developme on Ardila LĂź nt in Maloka lle Organiza counted tion and Po from having st o b o nâ&#x20AC;&#x2122;s support. a 3D projec We went tor to a thea advanced Sc ter equippe ience and Te d w ith the most chnology d The new ce evices. nter possess es a more fle kinds of ap xible projec plications, in tor, apt for a ternet, telev ll connection ision and te s. You can le c o n fe p re ro n je c ct docume e format mov ntaries and ies as well a amateur s the highest Hollywood. standards d emanded b y

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ANNUAL REPORT 2008

...objects so we

transforms

can see them better

In an interactive room called the Palace for Children in Neiva, the people from Huila and other visitors discovered a new meeting point with their families and friends. Children live fascinating museographic experiences and have fun in this place while they learn touring through science and technology paths.

Transform - Objects

Maloka defined a pedagogical model for visits in this room and devised a museographic proposal in which water, technology and graphic, audio and visual components are the main characters.

plain in a simple way how admirable science is and how we can apply it to enhance quality of life.

Visitors discovered the marvels of science and were amazed by the experiments and physical phenomena produced under an enchanted tent.

To develop this project, Maloka made various agreements with public and private schools and alliances with travel and tourism agencies.

Just like Melquíades and his gypsies, mythical characters from Hundred Years of Solitude, one of Gabriel García Marquez’ novels, connected the imaginary town of Macondo with the world, Maloka brought together the fascination of interactive modules with the magic of theaters in just one stage to be able to take to the visitors science and technology’s prodigies in day to day life. Melquíades and his gypsies’ Maloka emerged this way. The giant bubbles, the magnifying glasses and the kaleidoscope, aerodynamics and the laws of Newton, with its airplanes and rockets, cinema and photography, energy transformation, cryogenics and power come together in one space to ex-

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ANNUAL REPORT 2008

... water and

transforms

colors

Without mixing dyes, Maloka has changed the color of water. The magic of water and colors took over the Maloka Square. The fountain show transformed itself. By maintaining the fountain system infrastructure and redesigning lights and streams to expand this free outdoors show every weekend, Maloka’s corporative offer has been strengthened.

Transform - Water and Colors

Bogota’s Aqueduct and Sewer System Company, as an ally in this project, made its contribution to develop rhythmic fountains and install the Aqueduct’s interactive station to complement the city’s actual Hall.

Nights are again full of iridescent water and visitors gather and enjoy the game of drops and streams that dance to the music.

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ANNUAL REPORT 2008

...the

transform

experiences

Spectators froze with “70 degrees below zero”, which shows polar explorer Ernest Shakleton and his 27 fellow men’s extraordinary journey to the Antarctic, the coldest continent on earth. It was the trip a human being ever made to the Antarctic. The intrepid sailors launched into this adventure in spite of the bold warning in the selection announcement: “Brave men needed, return not guaranteed”. This movie, as well as “The Mind of a Winner”, is aimed at encouraging teamwork, bravery and the strength of leaders.

Transform - the experiences

It also worked as a time machine with the premier of “Mummies: Secrets of the Pharaohs” on the circular screen. It is a movie that brings ancient marvels to life in an intriguing and historic forensic adventure of our days. Spectators also enjoyed space adventure premier “Fly me to the moon”, an exciting struggle between three intrepid mosquitoes who wanted to fly to the moon on Apollo 11.

301.000 spectators entered the cinema dome.

T h e 314 v i e w e r s make themselves comfortable in their chairs every show at the Cinema Dome to enjoy the fascinating a d v e n t u r e of d i v i n g into knowledge. This fantastic journey comes along with an impressive 30.000 watts powered sound which gives movies a surprising reality underneath the 180 degrees dome.

As an imaginary ship, the Cinema Dome transported the people attending into marvelous Australian aquatic worlds with “Coral Reefs” and extreme sensations with “Glagoliths” and “Mind of a Winner”. 43 04

ANNUAL REPORT 2008

...the worries

transforms

This year we changed the way we look at science and technology in a day to day basis. With prestigious scientists’ participation the attending audience at Maloka was able to understand how Malaria and the Chagas Disease spread as well as how different countries experience the summer solstice. Children and grownups demythologized scientists’ role and were able to understand the implications of science and technology development in daily life and how we must appropriate them in a critical and proactive way.

Transform - the worries

Experts explained with as much patience as a literacy tutor why eclipses exist and many other topics that captivated the visitors’ curiosity.

How identity can be determined by DNA tests, what we should do to make energy more efficient and what our chances are of having access to free software.

745

people went through Up-to-date Tuesdays, the activities in the interactive center, tailor-made projects, starlit night and talks with the scientists. Our allies · Forensic Genetics Group from the Legal Medicine Institute. · Experimental Seagull Center · Human Genetics Institute in the Javeriana University Molecular Diagnosis · Group from the Andino Reference Institute · Bogota’s Aqueduct matrix network · Colombian Astronomy Associations · International Conservation Colombia · Among others 45

ANNUAL REPORT 2008

...the

transforms

shows

Melquíades and his gypsies, who once amazed Macondo’s citizens, came back to amaze Maloka’s visitors. They made up their tents for several weeks on the events square and with the same magic they used to dazzle Garcia Marquez’ imaginary town, the gypsies appeared with the largest diamond in the world, with a strange machine that shows one’s own repetition. With the same magic they used to dazzle Garcia Marquez’ imaginary town, the gypsies appeared with the largest diamond in the world.

Transform - the shows

The 25.400 people who passed through Melquiades’ Maloka breathless.

Theater magic can show scientific attitude and activity. Playful, recreational and pedagogical tools can raise the taste, interest and curiosity for science and technology. The theater creates emotions through the senses which allow spectators to live existential learning experiences and to acquire a taste for knowledge. We did a puppet staging about energy for Gas Natural. We did a theater staging named “The tent of Melquíades and his gypsies” containing five activities which were guided by actor characters. We did several theater pieces for “Maloka CycleScience”, for Science, Technology and Innovation Week, the premier of “Secrets of Egypt” and the Transmilenio Campaign.

25.400 people, kids and grownups, participated in these activities. .

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ANNUAL REPORT 2008

...the way to carry on events

transforms

A group of managerial employees tried to lift a Jipao up while another little group of secretaries looks for clues in the Biodiversity Garden.

Transform - Events

Maloka has changed events and corporative visits. Employees, families and beneficiaries of some of the largest companies in the country covered the interactive rooms, shared in the pedagogical workshops and defied their knowledge and abilities in these observation races. Corporative audiences have found in Maloka a center which has gained the position of managing the countryâ&#x20AC;&#x2122;s science and technology and which has a differential, high impact and remembrance lease for its corporative activities.

They’ve been in Maloka grounds: Bosch – Malpelo Foundation – Texaco – Nexsys of Colombia – Meals of Colombia – OIM – El Espectador – Bavaria – El Tiempo – Merck – Biomax – Pfizer – 472 – Bogota’s City Hall – Discovery Channel – Shell – Petrobras – Exxon Mobile – Abbott – Spring Mattresses – PYM Magazine – Cartoon Network – CCIT – Norton – Cavipetrol – Texaco-URSA – Sancela Family – Coca Cola – Genfar – Quala – Carulla

15.000 people have participated in corporative events. Overall we’ve attended 100.000.

Club de Suscriptores

In corporative visits we´ve taken care of clients such as Biogen Laboratories, Progen Laboratories, Corpecol, Exxon Mobile, Fonchalver, Bristol Meyers Laboratories, Fincomercio, Repsol Exploration of Colombia, Petrotesting, Metlen Pharma Laboratories, Cundinamarca’s Social Corporation, Saint Gobain, Mexichem Resin Cosigo Frontier, amongst others.

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¿Speed?

¿Movement?

...pleasure

transforms

¿Surprise?

¿Equilibrium? Transform - Pleasure

¿Doubt?

Science and Technology are not only to be found in science labs. The Activities and Minimalokas Festival created wonder and interest around scientific phenomena and people belonging to all social layers had access to highly complex concepts. The imagination of children and grownups that came to Maloka changed the way they looked at their day to day life and travelled through a world of principles and home and city artifacts. Magnetic fields: an invisible force; heat transfer: where is the heat? Combustion: magical reaction that moves the world; tribal luminescence: the magic of making fire. Thermic expansion, Greenhouse Effect, Habitat our environment and protection, Bubbles, Reflection Hall, Airplanes and Rockets, picture by the second, Ice Station, Static Bicycles.

25.400 people, grownups and children, participated.

â&#x20AC;&#x153;Your program is wonderful. To work with children is to work for all our futuresâ&#x20AC;?. Salvador Rodriguez, Education Minister, Panama.. Taken from the Ilustrious Visitors Book.

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...The

transforms

vacations

Easter week in Maloka also had its twist. Visitors changed their perception on numbers and were amazed by our new international exhibition hall “Why Math?” which was created thanks to UNESCO initiative and was conceived by the Centre de Culture Scientifique Technique e Industrielle CCSTI from France. They found the Activities Festival in the Interactive Rooms, where they were confronted by some everyday secrets. Why do we brush our teeth? What does wine have to do with biotechnology? What is the greenhouse effect and how does it affect us? Can we see DNA?

Transform - The Vacations

The

98 98

99 99

00 00

ones who only got to Maloka Public Square enjoyed themselves watching “Diabladas”, a French street play, and “Blooming Fairies”, from the Belgian company called the Four Seasons.

01 01

02 02

03 03

The replica of the first robot that got to Mars was in Maloka. From the Nantes Planetarium, in France, came Spirit’s twin, which was designed by one of the team members who built the first car to go to the red planet. The visitors enjoyed the exhibit “Mars: a planet’s exploration”. In September, the children’s month, youngsters and grownups spent their time coloring suns, drawing stars and painting smiles in Maloka. They designed original costumes to go trick or treating in October, were fascinated by the knowledge adventures in the interactive rooms, went to the Japanese comic strip workshop, and jumped horrified out of their chairs with the Mummies and the vertigo produced by the movies in the Cinema Dome. They were amazed with the inventions they found in Melquíades and his gypsies’ Maloka, made a trip to the fantastic world of day to day Science and Technology and by participating in challenging tournaments, discovered some myths and legends buried deep in universal history. Children and parents with special kids took over the Prism Hall to celebrate 20 years of the White Day with cultural and artistic activities. Our ally here is the Colombian Association of Parents with Special Children. 53 04

ANNUAL REPORT 2008

...The

transforms

media

Transform - The Media

The Mediateka allows visitors to take full advantage of media and its languages as mechanisms to appropriate, pass around, and socialize scientific and technological knowledge, and at the same time understand the incredible power of physics when you are able to take pictures with a simple wooden box, or make your own program taking the marvelous world of sounds and images in. In a privileged place for visitors you can find the Documentation Center with more that 1.800 books and 3.400 units, among which you can find magazines and audio and visual equipment. Children and grownups of all ages comprehend the New Information and Communications Technologies in the telecommunications and universe halls transversally, to be better able to understand its logics and impact on day to day life.

You can live how audiovisual communications transform themselves in the Mediateka. Hundreds of digital format productions replace old analog movies to contribute to the appropriation of science and technology.

Malokaâ&#x20AC;&#x2122;s Disseminators Club

3.300

people walked through the magical world of Media and Communications workshops for the audience in general and for families. 13.413 school girls and boys participated in radio, television and color science workshops and young explorersâ&#x20AC;&#x2122; paths. 1.400 users have checked the Documentation Center. 55 04

ANNUAL REPORT 2008

transforms

students’ adventures

The little explorers discovered the Telecommunications Path where they observed its history, technological development, and its influence on society. These are the Pedagogic Expeditions, Maloka’s offer for the school audience.

Transform - The Adventures

In their journey they found the Path of Energy and they were able to observe its importance on everyday life, that there are conventional and non conventional types of energy and that it is possible to cook using the sun’s heat. The Environmental Path took them across the hall of Life, the City, Biodiversity, and Water to show them that our life is a process of life in where we interact with diverse organisms and habitats in which we must preserve our resources. In Melchiades’ tent they followed the path of the science of everyday things and how Macondo’s inhabitants were surprised by all science and technology marvels. Later on they followed the Path of Light, stopped by a giant bubble factory and transformed with the distorting mirrors and learned to build kaleidoscopes in the Reflection Station. The children put their skills on proof in the First District Olympics of Hydraulic Rockets, where 43 schools participated.

This year we also developed, together with the City’s District Education Secretary, the School – City – School program, one of Maloka’s pedagogical experiences, where the District Educational Institutions’ students and teachers made the city their own and established a relationship with their work in the classroom.

17.500 students and 438 teachers visited the interactive center. With Gas Natural we developed a non formal educational process that District Schools generate significant lessons related to the use and care of clean energies. 17.000 students and 425 teachers from District schools and foundations were present. With ETB children also learned telecommunication concepts and their impact on day to day life. 15.000 students and 375 District school and foundation teachers experienced the adventure of knowledge.

Secretaría de Educación

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ANNUAL REPORT 2008

...The

transforms

teachers

Around a cup of coffee, teachers talked to specialists about the challenges of teaching sports to people with disabilities in the Pedagogic Coffee Shop. In Teacher Afternoons they breached topics both fun and exciting; from ways of liberating your body to Origami and Kirigami as didactic tools for teaching mathematic. On Digital Thursdays they learned to use basic website tools that they can use to work in the classroom, to unload digital books in different formats and ways to make the best out of Gmail applications.

about the cosmos were passed around in The Scientific Reading Club. On Teachers’ Wednesday, teachers were able to draw with their students maps of their own path through Maloka and had the chance to connect their visit with school activities. The Mysteries of Ancient Egypt, their pyramids, their history, the Islamic culture and the Egyptians’ whole legacy were some learning and debate topics that came up in conversations with teachers and business people. The César López’ “Escopetarra” was heard in Maloka to show us how violent environments can be turned into peaceful sceneries.

On Tuesdays and scientific literature in the classroom a strategy was suggested for socio-occupational orientation at Bogota’s middle level technical institutions and topics such as nanotechnology, genomes, atoms and nanology, or the science of small things, were approached. Meanwhile, fascinating stories about Sagan’s life and his books

21 people took part in Art as a Transformation Tool, including teachers and the general audience.

32 middle school teachers were in Music and School. 35 people participated in Digital Thursdays. This job we did of qualifying how teachers work would not have been possible without the help of such fundamental allies as the Philharmonic Orchestra, District Secretary of Culture, Recreation and Sports, and the GIPCUN Group of Experimental Rocketry from the National Universityâ&#x20AC;&#x2122;s Faculty of Engineering, among many others.

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ANNUAL REPORT 2008

Malokaâ&#x20AC;&#x2122;s Teacher Network

Transform - Teacherâ&#x20AC;&#x2122;s Network

The strengthening of this network allowed more teachers from all around the country to connect themselves to this articulate axis which contributes to forge social appropriation of Science and Technology. This network created a space where participants can exchange successful pedagogical innovation and management experiences. It also became a place where you can reflect and talk about science and technology,

and a way to make cooperation links between its members, the State and civil society. Teacher research groups were created, teachers innovated and strengthened their work in the classroom and it allowed them to gather for the purpose of discussing and thinking about pedagogy, science, technology, art, sports and society as starting points for developing new knowledge.

New teachers joined the network in 2008, especially from the most vulnerable parts of the country. They became part of the agreements with Gas Natural and School – City – School.

Teachers in School – City – School: Teachers in the Gas Natural agreement:

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ANNUAL REPORT 2008

...the business

transforms

people

Transform - The Businessmen

The Innovative Business People Network is a place where businessmen and women exchange experiences amongst themselves and with entities that offer support and promote development and innovation. Micro, small and medium size production businesses in the city have been its beneficiaries. In most cases they are grown up people with an undergraduate degree who work as leaders and promote change in their organizations.

We work jointly with the Economic Development Secretary, CAFAM, National University and the Rosario University to be able to respond with complementary proposals and contribute to enhance the value of Bogota’s businesses.

We a c k n o w l e d g e d the most outstanding cases in patent i n n o v a t i o n (3 m e n t i o n s ), exportations (11 mentions) and employment generation (11 mentions).

This project has transformed the traditional ways in which business people had always thought thanks to the training they received in managerial competencies for innovation.

First Science and Technology offering rally. Business conference between people representing these institutions and business people who are in the network. We handed out certifications to businesses that had started the process in 2007 – Phase III of the program.

Goals Innovative Business People Network Economic Development Secretary TAKEN CARE OF

GOAL AGREEMENT 006

PROGRAMMED BUSINESSMEN

SENSITIZED

200

228

GOAL AGREEMENT 002

FORMATION

152

DIAGNOSTIC AND INNOVATION PLAN 81

PLANNING OF EXPORT

GOAL AGREEMENT 009

This is a partial number about the quantity of diagnosed businessmen as of January 2009 – The consolidated data will be obtained in June.

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ANNUAL REPORT 2008

...Job opportunities

Transform - Jobs

transforms

A methodical and structured monitoring to Bogotaâ&#x20AC;&#x2122;s most dynamic job market sectors is done with the help of the District Program of Monitoring and Orientation on the New Types of Work and Occupation. With the purpose of creating an information system, new, emerging and changing occupations have been identified and disclosed. People who have intentions of getting better training, and/or are in the process of bettering their education, who require information about the cityâ&#x20AC;&#x2122;s human resources needs to take their decisions as well as entrepreneurs form diverse strategic sectors have benefitted from this program. Citizens receive orientation regarding demands for occupation in accordance with their actual and future needs.

â&#x20AC;&#x153;The orientationâ&#x20AC;&#x2122;s contribution is to help young people build a more global view with complete, realistic and pertinent information.â&#x20AC;? Middle School Teacher We have 220 descriptions of new, emerging and changing occupations in six of the most important sectors of Bogota which describe the human capital needs so that citizens may be informed. Twelve public schools have have joined in the process of forming orientators. A group of 65 trained teachers have influenced 932 students. 13 groups of teenagers, in other words, 83 teenagers have been able to make use of their knowledge concerning strategic economic sectors and occupational development opportunities. 780 organizations were summoned, businesses, associations and educational institutions, to get to know and participate in this program. We were able to count on the attendance of 130 organizations, businesses, juvenile organizations, associations, experts, academics and governmental entities in 24 Seminaries organized by sectors.

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ANNUAL REPORT 2008

...the curiosities in projects

transforms

Transform - Projects

“The Science and Technology Clubs were for me an experience where I was able to learn in a different and fun manner, where the restless child eager to discover, interact and play around with science and technology in me woke up, subjects that became my interest and joy, and which led me to where I am today, the crib of many people’s life dreams where mine is this great family and home named Maloka.” Daniel Bejarano.

During the past seven years the Science and Technology Clubs have worked with boys, girls and teenagers to motivate their f a s c i n a t i o n , a m a z e m e n t and i n t e r e s t in exploring and experimenting in different scientific fields. From its beginning they have encouraged the participants’ creativity, teamwork, proactiveness and a critical posture so that they

can be able to strengthen spaces where children and scientific community members can exchange day to day experiences related to science and technology. The children members of the club have passed in seven years from the live collection this interactive center displayed in the “Hall of Life”, where they could see iguanas, marine aquariums, wolves and snakes, among other animals, to exploring in the fields of robotics, astronomy and other science and technology fields.

They discover and strengthen their scientific and technological vocations, which stem from recognizing their own interests and from the social references they live with, and they make productive use of their free time so that they can enjoy the fascinating world of transformation from the standpoint of science and technology. 192 work sessions were developed where different topics related to robotics, astronomy, biology, chemistry and energy were approached. In 2008, 300 boys, girls and teenagers were part of the club. The clubâ&#x20AC;&#x2122;s sponsor in 2008 was IMOCOM. Thanks to this contribution, Maloka was able to subsidize 130 boys, girls and teenagers from district schools.

Sebastian Duque, a member of the Robotics club research group and Diego Corrales, this groupâ&#x20AC;&#x2122;s coordinator, participated in the International science and Engineer Camp in Korea. We were the only third world country invited to this event.

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ANNUAL REPORT 2008

...its guides

transforms

Leadership, the methodology that is used for working in the interactive rooms and the service quality are the fundamental competencies and abilities which a Maloka guide should have. The school directed this year all its efforts to enlarge the guideâ&#x20AC;&#x2122;s participation in the process of creating activities for the interactive rooms, to think about the determining role they have as knowledgeâ&#x20AC;&#x2122;s social appropriation multiplyers, from their perspective of having to spread and communicate science and technology.

Transform - Guides

This school transformed and during 2008 it started a restructuring process to train guides with a critical, reflexive, proactive, innovative and creative attitude.

85 young university students, men and women between 18 and 27 years old, daytime and nighttime students, were trained as guides. Maloka hires only university students as guides. Guides have been trained in logistics for school and preschool group attention, in subjects related to efficient use of energy, natural gas, greenhouse effect and information and communication technologies.

â&#x20AC;&#x153;The most important thing about this experience has been my relationship to people, learning to value others and see what is in them; that is definitely what allows us to play our role well.â&#x20AC;? Diana Rascos (Junior Guide).

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ANNUAL REPORT 2008

...our con-science

transforms

Colombian scientist Nubia MuĂąoz Calero, nominee for the Nobel Prize in Medicine for her contribution research and development of a vaccine that prevents the human papiloma which causes the uterine neck cancer, was in Maloka. Renato Dagnino, teacher at Unicamp, Brasil; Pablo Kreimer, a professor at the University of Quilmes, Buenos Aires; Bruce Lewenstein, professor at Cornell University, United States, recognized for his work in the public communication of science and Steven Yearly, director of the ESRC network on genetics, United Kingdom, amongst other national and international scientists were also a part of Open ConScience.

Transformar - Con-Science

This Forum created a space for critical reflection about the relationship between science, technology and civic involvement and encouraged the need to incorporate the social appropriation of science, technology and innovation as one of the structural axis of public policy.

Pablo Kreimer, University of Quilmes, Argentina. Francisco Huerta Montalvo, AndrĂŠs Bello Agreement.

Amongst others, we set ourselves the goal to develop local, national and regional exchange mechanisms that make synergies possible and enhance the quality of public policy and appropriation strategies in different areas. Maloka made a strategic alliance with Colciencias and the Andrés Bello Agreement – CAB – to organize this forum. The support given by Ministry of Communications, the Colombian Science and Technology Observatory, Bogota’s Chamber of Commerce and Air France was definitive for our event’s success.

Nubia Muñoz, Nominee for Medicine Nobel Prize 2008.

Pía Córdova, Popular Power of Science and Technology Ministry, Venezuela. César Mauricio Carrillo, Independent National University of Mexico.

Aim: Strengthen the relationship between the scientific community, business, Government and citizens around the dynamics of knowledge generation and to make the civic participation mechanisms and those mechanisms needed to form public opinion more dynamic in the different production and knowledge appropriation areas.

Colombian Typical Night.

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ANNUAL REPORT 2008

...Great teachers and the environment

Transform - Great Teachers and Environment

transforms

We have transformed the concept of environmental education in school. Together with the teachers we have thought about how environmental education permeates the curriculums in educational institutions, even universities, and how to contribute solutions which will allow us to have more life quality. In our Meeting with Great Teachers, which we have dedicated this year to environmental subjects, we have approached different strategies to strengthen environmental education in our country. Our international guest was Doctor Eloisa Trellez Solis. She is a physicist with a PhD in Science specialized in Research Techniques applied to environmental education. With her and other teachers who were invited participated Doctor Maritza Torres Carrasco, the Ministry of Education Environmental Education Program Coordinator; Doctor Yesid Serrato, from the Ministry of Environment, Housing and Territorial Development; Doctor Juan Carlos Gonzalez, from the Alma (Soul) Foundation and Doctor Ana Maria Gomez, from Isagen S.A.

We achieved acknowledgement for Maloka’s Environmental Line as a speaker and e n v i r o n m e n t a l education process executor, and we have helped teachers form Santander and Caldas design and implement Environmental Projects for Schools – PRAES – and research in the classroom.

333

teachers showed up at the event, of which 110 were sponsored by the District Secretary of Education. The teachers arrived from Cundinamarca, Meta, Guajira, Choco and Caldas. Our allies: District Secretary of Education ISAGEN

We opened up spaces so that teachers could present their experiences, make alliances with their colleagues, develop joint projects and discover different ways of looking at their pedagogical occupation and the construction of knowledge. 73 04

ANNUAL REPORT 2008

...all places into spaces

transforms

where you can learn

The Science Theater was on Transmilenio and more than 2.500 of its users were benefitted by a science and technology show.

With the II Week of Science, Technology and Innovation we discovered new fascinating and transforming sceneries. We took scientific and technological knowledge to more than 20.000 people, got on a Transmilenio with the Science Theater, moved the Museum of Natural History of the National University to the Market Place in Paloquemao and found in our way new audiences and science and technology allies.

Transformar - Lugares para aprendeer

We developed scientific activities in the Portal Calle 80 Mall and the Tunal Park, took 100 scientists to 100 different places so that they could share their knowledge with kids and grownups, went out to the Cycling Route to spread scientific topics and held our city awake with science and technology. Science Week turned into a privileged showcase for the city to show its different projects and processes related to subjects like scientific and technological development and the appropriation and betterment of quality of life.

20.825

people went by in the Science, Technology and Innovation Week. We were in 19 District localities and did more than 130 activities in the whole city. We took 100 scientists and professionals from different areas of expertise to 100 schoolrooms, universities and community dining rooms. 45 schools and 16 universities in Bogota were a part of this.

We made alliances with Bogotaâ&#x20AC;&#x2122;s Mayoralty, District Secretaries of Planning, Health, Environment, Social Integration, Local Mayoralties of Bogota, District Institute of Recreation and Sports, district and private schools, Sergio Arboleda, Central, El Bosque, San Martin, Andes, Externado Universities, Mayor School of Cundinamarca, University Foundation Monserrate, Konrad Lorenz, la Salle, Javeriana, Santo Tomas, Nacional, Jorge Tadeo Lozano, San Buenaventura, Gran Colombia, Colombian Dentistry School, Superior Institution Corporationof Social Education ISES and the Military Education Center.

The Alexander von Humboldt Institution, the Cultural Center Gabriel Garcia Marquez, Black Velvet Laboratories, Analysis and Development of Audiovisual Entertainment, Cadiz Theater, District Planetarium, National Cancerology Institute, the French Embassy, Colombo-French Alliance, ETB, Portal Calle 80 Mall, Natural History Museum of the Nacional University, Paloquemao Marketplace, Transmilenio, Colombian Association of Autodidactic Astronomers, ASASAC, RAC, ASTROSENECA, ACAC, OCASA Corporation, Bogotaâ&#x20AC;&#x2122;s Chamber of Commerce, Lasalle International College and the Konrad Adenauer Stiftung Foundation.

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ANNUAL REPORT 2008

...The Cycling Route transforms

into Cycling Science

Maloka

We changed the way we can make use of the Cycling Route. As we rode on two tetracleta type cars, which were designed by Maloka, the guides took over the streets and avenues with science and technology workshops with Art, Science and Technology: Bogota bets on Knowledge: Cycling Science.

Transform - Cycling Science

The users of this Sunday exercise were brought closer to basic science and technology concepts through different strategies and products like theater sketches and other playful practices that gave support to the work done in the workshops. They learned to avoid dehydration and insulation, took part in observation races that alluded to the cityâ&#x20AC;&#x2122;s research centers which are near to the Cycling Route and received pedagogical material relating to health, nutrition and mechanics.

A n ta n o f B o ga s M o c k u s, f o rm e r o ta . 2 0 00 M a yo r 01

Six information cards on health and nutrition, hydration, mechanics, social relationships, disabilities and personal care were made. And the virtual observation race: took place during two consecutive Sundays in the web. This proyect is an excellent tool to get to a considerable amount of people because you can find around one million different cycling routes. Street activities: 720 workshops Observation Race: 130 people recruited Publishing Material: 4.000 people Secretaría de Educación

We had 12 workshops on the Cycling Route space. My Blood’s Path, My Body’s Nutrients, Water Came By here, ¿Why do we transform food?, Reasoning in Sports, Equilibrium on a Board, Equilibrium on a Bike, No need for Batteries, Under Pressure, Making Concrete and Who Gets There First. The vehicles, because of their design, colors and call capacity; the scientific workshops within the Cycling Route, in order to make science something daily, the theater, used like a jet of communicative elements around science and technology.

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ANNUAL REPORT 2008

Maloka without Frontiers

transforms

Astronomy Festival, Villa de Leyva.

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ANNUAL REPORT 2008

Places

where it goes In 2008, Travelling Malokaâ&#x20AC;&#x2122;s visitors felt the effect of satic electricity on their bodies, could orient themselves by looking at the stars in the inflatable Planetarium and, without having to be geniuses and discovered basic essentials of numbers in the Mathematics Hall.

Transform - Places

Maloka transforms itself every day and changes places. Like MelquĂadesâ&#x20AC;&#x2122; gypsies it arrives in every region charged with inventions and innovative artifacts to seduce its inhabitants with science and technology. Teachers and students were fascinated with the marvels of science, technology and innovation and developed research processes in pedagogy for their regions. Grownups and children enjoyed learning. The Activities festival was a feast for the imagination and creativity with water, flight, electricity and magnetism. En the Perception Room they marveled at the spatial disorientation phenomena and realized that the world around us is not always as it seems because we sometimes have optic illusions.

Travelling Maloka, Cali.

The Travelling Maloka made up its tents in Cali, Popayan and Barranquilla. Popayan: 37.000 visitors Barranquilla: 86.000 Cali: 34.758. The Aqueduct and Sewer System Company of Popayan accompanied us in Popayan; our ally in Barranquilla was the Colombia Vision

Foundation and in Cali Dragonfly Network was with us. Since the second semester of 2000 Travelling Maloka has visited more than 45 cities, department capitals and intermediate municipalities. It has had 1â&#x20AC;&#x2122;008.347 visitors in these places.

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ANNUAL REPORT 2008

The Sizes of the

Malokas

Maloka changes its size. Just 100 square meters is enough to excite the inhabitants of far off regions with science and technology.

Transform - Malokas

The Travelling Journey of Electricity by Codensa and the Nutrition Activities Festival by NestlĂŠ took over parks and streets of intermediate cities to bring scientific concepts closer to everyday life.

Bugalagrande: 2.573 visitors Dosquebradas: 4.041 Florencia: 3.244

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ANNUAL REPORT 2008

Maloka goes to School

Transformar - Schools

Boys and girls learned this year why airplanes, rockets and helicopters fly, understood the magic of Astronomy and learned to extract DNA from their homes. In their own classrooms they marveled with the Global Heating, Hydraulic Arm, Atmospheric Pressure, Mobile Robot and Zero Law of Thermodynamics Workshops. We articulated pedagogical initiatives of science, technology and innovation education with the educational communityâ&#x20AC;&#x2122;s dynamics and drew up learning strategies that allow significant pedagogical processes to strengthen in this field.

Gas Natural in School: 17.000 students, 53 District Education Institutions – IED. District Secretary of Education – SED, City School – School City: 8.800 students, 26 IED. FAC, Flight Festival: 2.600 students, 26 High Level Schools. Maloka Goes to School has articulated itself with other programs such as Gas Natural in School, SED City School – School City and FAC Flight Festival. Maloka Goes to School has been in the classrooms since 2007. With its presence in more than 60 public and private educational institutions it has strengthened the development of Science Fairs, Scientific and Technological Knowledge Days and has given its support to classroom curriculums where the students and teachers are the main characters.

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ANNUAL REPORT 2008

Ways of

communicating

We have changed the way to narrate science and technology. With a fun and everyday language we approach various topics and proposals so that research, games and experiments can be done in the classroom and we can access different sources of educational information.

Transform - Communication

We use all journalistic genres and other narrative elements to promote and encourage pedagogical processes that are a part of Malokaâ&#x20AC;&#x2122;s diverse educational tools. We want to permeate the educational community and have an impact in the classroom through teaching-learning actions which are innovative, didactic, interactive and playful.

Climate Change was the central topic in the 17th edition of our newspaper Encounter. With this publication we contribute for the purpose of allowing basic education teachers in public and private schools who are leading teaching-learning exercises in science to be up to date and have the tools that will make the development of innovative processes in the classroom easier. We transform and renew ourselves. Now we have a new structure and image. We include supplements which are didactic tools that give support to specific works. Our strategic ally is the Colombian Air Force â&#x20AC;&#x201C; FAC â&#x20AC;&#x201C;.

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ANNUAL REPORT 2008

Publishing

projects

Maloka condenses its knowledge to turn it into published pieces, so that thereâ&#x20AC;&#x2122;s a portable way to carry the knowledge experience in a compact manner in a leaflet or an object to interact and learn. Creation and discoveries are in Didaktica Didactic Material Line, a design and development of didactic material products with which we are contributing to the social appropriation of science, technology and innovation. These products transcend school and the interactive center. They promote educational experiences with which to build critical and reflexive attitudes in science and technology subjects starting from the singular contexts.

Transform - Publishing Projects

Maloka Jaguar: We designed this didactic material to create an environmental conscience. You can find this in the corporation store.

The Travelling Maloka Fascicles can be used as support and complement to the visit; Nestlé’s makes us conscious about the importance of healthy nutrition in the scholarly population of all the country’s regions. Teenagers between 15 and 18 discovered the basic principles of air and flight as well as the different disciplines of air training with the Colombian Air Force – FAC’s foldable leaflet. We divulged our connectivity route through the Colombian Pacific with the project Pacific Sailor, organized by the Ministry of Communications. To take full advantage of its trips, we made a Guided Schedule to the

School Visit. Here we published all our activities for teachers and students and how they can make reservations, along with

Guided Schedule for Teachers. Teachers can find all the activities that Maloka prepares for the educational community here. The Movie Guide goes deeper into the subject of the movies in the Cinema Dome and offers various approaches, curious information and an infography.

XI Lápiz de Acero Prize We won the Lápiz de Acero Prize in the publishing category with the frog we designed for Norma Publishing House. For the same publishing house we designed Solar Cooking, Elastic Car, Frog and Turbine. VULTUR X-108. This is didactic material which was designed for the Colombian Air Force- FAC. The airplane was distributed to 5.000 children during Cinema Dome and Maloka’s new digital Cinema shows.

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ANNUAL REPORT 2008

YMALOKA TAMBIÉN... MALOKA ALSO... TRANSFORMS SE TRANSFORMA ITSELF A SÍ MISMA

BUSINESS PEOPLE NETWORK Goal

200

Sensitized

228

Formed Ones

152

Ended with a diagnostic and an innovation plan

MARKETING - COMMERCIAL Pax that entered to different releases in 2008, as so:

SCIENCE CLUBS First Semester 2008

165

Second Semester 2008

Total

262

FOOD AND DRINKS Number of sold lunches in 2008:

Praes

250

General Public

31.075

Ten Year Gala Event

225

Davivienda

77.357

Open Con-Science Forum

148

Xerox

10.574

Mummie Movie Release

615

Manferrostal

3.191

Malokos

23.688

Special Menus

1.482

Fly Me to the Moon Movie Release

769

Teacher Day

748

MARKETING - SOCIAL MANAGEMENT Number of Pax that entered free of charge - 2008 2.900 Number of Attended Grownups 1.500

37.000

Barranquilla

86.000

Cali

46.000

Villavicencio

7.000

Buga - Dosquebradas

15.000

Codensa 44.200 Total 235.200

The Social Balance... and the numbers confirm it

Up to December 31, the database came to 5.800

Number of Visitors: Popayán

Total 147.367

Jaguar 44 Total 2.799

TEACHER NETWORK

TRAVELLING MALOKA

We had Dome.

301.000

280.000

visitors at the Cinema

Important events after we closed this exercise.

people attended were present

Maloka opened its 3D Cinema January 3, 2009, thanks to the support of Postobon and Doctor Ardila L端lle. The cinema room has 175 chairs with Dolby technology and a Christie projector. It is equipped with the most advanced technology for making corporative events.

at the halls. All our business units had a real growth rate compared to 2007. Halls grew 37%. Food and Drinks, 24%. Tailor-made Projects, 9%. External Programs, 139%. Maloka was present in Popayan, Barranquilla, Cali and other 50 Cundinamarca municipalities.

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ANNUAL REPORT 2008

Number of Direct Employees as of December the 31st, 2008: 197 people Temporary: 90 people Volunteers: Seven

SOCIAL BALANCE

Labor Relations In May 2008, the First Maloka Benefits and Services Fair 多Do you really know your benefits?, took place, where Maloka explained its employees the advantages of being in ARP, EPS, AFP and CCF, and showed different organizations offering credit services. Occupational Health Activities 2008 1. Optometry Campaign 2. Emergency Brigade Training 3. Training for the adequate use of personal protection elements 4. Campaign Against Influenza

5. Security inspections 6. Vaccine against Tetanus 7. Dentistry Campaign 8. Lecture on uterine neck cancer 9. Lecture on the emergency plan with DPAE 10. Evacuation drill 11. Spirometries 12. Audiometric test 13. Work position analysis 14. Risk factor analysis 15. Monitoring of workplace accidents 16. Professional sickness monitoring 17. Lecture on breast cancer 18. First Aid Training 19. Lecture on skin care 20. Training for working on high terrain 21. Santa Isabel store room inspection

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ANNUAL REPORT 2008

and we will keep on transforming

Maloka transforms itself, grows and renews itself every day. The Renovation and Expansion Project designed for the 23.000 square meters where you can find the parking lots today will be a significant contribution from the city to the 2010 Colombian Bicentenary.

Transform - Talents

The social appropriation of science, technology and innovation will be able to count on new pedagogical and architectural developments in this marvelous adventure so that knowledge will be a fundamental element in the countryâ&#x20AC;&#x2122;s economic and social development. The new and the present structures will complement each other to house under XXI century Malokaâ&#x20AC;&#x2122;s same roof the innovation centers for learning and productivity, the interactive rooms, the special labs, the digital entertainment center and the Cerebrarium. In this new stage we will travel through the brain and live a wonderful experience with all the senses to understand subjects like movement, the senses, cognition, memory, emotional states, sex, dreams, music, creativity and pathologies.

Together we Continue to Build Learning and exploration stages. 3D Digital Room, backed by Doctor Carlos Ardila LĂźlle. Aquariums and Vivariums, aquatic and terrestrial worlds at the reach of your hands.

Cerebrarium, the energy of thought. One of a kind in the world. Bogotaâ&#x20AC;&#x2122;s Energy Company gives its support.

Interactive rooms, Digital Entertainment Areas. Research and Innovation Stages Innovation for learning and Center Laboratories News Station

productivity

Up to date Advancements in: Biotechnology, flight and space, health and wellbeing, biodiversity and energy 95

ANNUAL REPORT 2008

Together

weâ&#x20AC;&#x2122;ve made it possible

(board of directors, associates, advisers, allies, megamalokos and volunteers)

The Megamalokos Network grows more each day, those friends that have left an important footprint in our life. Today they are part of a talents and will group that share our principles and values, the philosophy of life and transcendence that learning, knowledge and technological development have as fundamental axis of the countryâ&#x20AC;&#x2122;s social and economic strengthening.

SPONSOR

SERVICIO NACIONAL DE APRENDIZAJE SENA ORGANIZACIÓN ARDILA LÜLLE, POSTOBÓN INSTITUTO DE FOMENTO INDUSTRIAL - IFI EMPRESA DE TELECOMUNICACIONES DE BOGOTÁ - ETB MINISTERIO DE AMBIENTE, VIVIENDA Y DESARROLLO TERRITORIAL EMPRESA DE ENERGÍA DE BOGOTÁ FEDERACIÓN NACIONAL DE CAFETEROS

VISIONARIES

JARDÍN BOTÁNICO JOSÉ CELESTINO MUTIS FUNDACIÓN CORONA CÁMARA DE COMERCIO DE BOGOTÁ E.S.C. INGENIEROS FIDUCIARIA CENTRAL - FIDUCENTRAL OSPINA Y CIA. PÉREZ ARCINIEGAS Y CÍA. PAYC S.A. ISAGEN SURATEP MINISTERIO DE MINAS - UPME SECRETARÍA DISTRITAL DE AMBIENTE (Depto. Adm del Medio Ambiente -

DAMA) ECOPETROL - ICP TELEFÓNICA MOVISTAR PUBLIK Informadores SUSALUD CODENSA AVAYA COMUNICATIONS IMOCOM 3 COM INTERNACIONAL INC.

HONORARY

PROMOTER

ALCALDÍA MAYOR DE BOGOTÁ ASOCIACIÓN COLOMBIANA PARA EL AVANCE DE LA CIENCIA - ACAC COLCIENCIAS CONCONCRETO S.A. SECRETARÍA DISTRITAL DE CULTURA, RECREACIÓN Y DEPORTE MINISTERIO DE EDUCACIÓN MINISTERIO DE CULTURA

GÓMEZ ESTRADA CONSTRUCCIONES S.A. RUBÉN ARDILA DIANA CALDERÓN DECANATURA DE CIENCIAS UNIVERSIDAD JAVERIANA GLORIA TAMAYO ECHEVERRY DEPTO. FÍSICA - UNIVERSIDAD NACIONAL DE COLOMBIA INSTITUTO PENSAR - UNIVERSIDAD JAVERIANA SALUDMEDIA PEDRO JOSÉ AMAYA (Q.E.P.D.) SCARE PAULO OROZCO DÍAZ DEPTO. QUÍMICA - UNIVERSIDAD NACIONAL DE COLOMBIA FOROS TÉCNICOS LTDA. UNIVERSIDAD TECNOLÓGICA DE PEREIRA - FACULTAD MEDICINA INSTITUTO COLOMBIANO DE PETRÓLEO - ICP CIENYTEC EDUARDO POSADA NOHORA ELIZABETH HOYOS

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Francisco Miranda, Director Colciencias Juan Luis Aristizábal, Presidente de Conconcreto Cecilia María Vélez White, Ministra de Educación Nacional Paula Marcela Moreno, Ministra de Cultura Catalina Ramírez, Secretaria de Recreación, Cultura y Deporte Mónica de Greiff, Secretaria de Desarrollo Económico Carlos Corredor Pereira, Delegado Asociación Colombiana para el Avance de la Ciencia - A.C.A.C. María Fernanda Campo Saavedra, Presidente Cámara de Comercio de Bogotá Luis Alberto Arango, Representante IMOCOM Darío Montoya, Director del Sena Héctor Fernando García, Presidente Organización Ardila Lülle Postobón Paulo Orozco Díaz, en representación de los miembros honorarios Rafael Hurtado, en representación de la Comunidad Científica Alberto Montoya, en representación del Comité de Promotores Julio César Sánchez, Revisor Fiscal de Maloka

Adriana María Rivera Páez, Secretaria de la Junta Directiva Nohora Elízabeth Hoyos, Directora de Maloka Raúl Viveros, Asesor Financiero

DELEGATES

PRESIDENT

Eduardo Posada Flórez, Asociación Colombiana para el Avance de la Ciencia, A.C.A.C.

MEMBERS

ANNUAL REPORT 2008

BOARD OF DIRECTORS 2008

Alexis de Greiff, Subdirector Programas Estratégicos Liliana Shader Saldarriaga, Directora de Proyectos Juanita Díaz, Viceministra de Educación Martha Helena Bedoya, Viceministra de Cultura Janeth Suárez, Sub-secretaria Patricia Roncancio, Directora de Competitividad María Eugenia Avendaño, Vicepresidente de Apoyo Empresarial Emilio Navia Zúñiga, Asesor Secretaría Técnica de C y T Jesús Soto, Gerente General Ventas Postobón Lisbeth Fog, Asesora Comunicación de Colciencias Isabel Segovia Ospina, Viceministra de Educación Básica James Hares Chaid Franco, Jefe Oficina Jurídica Secretaría de Recreación, Cultura y Deporte Ángela Cecilia Usseglio, Directora de Innovación de la Cámara de Comercio de Bogotá Norman Andrés Barón Rubiano Hernán Gómez Tarazona

ENTREPRENEURS

ABC Laboratorios ACER Bateman Ingeniería Convenio Andrés Bello Coservicios Formaplac Fundación Todos por Armenia Laminados Andinos Mercadeo Puro Motorola de Colombia Plinco S.A. Sergio Trujillo D. y CIA.

PIONEERS

INTERMIND Rafael Obregón Siemens Series Ltda.

PIONEERS

BENEFACTORS

Avesco Conavi Intel Tecnología de Colombia S.A. Stephan Schidheiny

ABC Didacta S.A. Álvaro Tapias y CIA. Analizar Laboratorio Clínico Antonio García Rozo y CIA. Banco Popular Caro Borrero Andrés Challenger (UNILEMH LTDA. INELSO LTDA.) CHIPTECH Colsanitas Consultoría Colombiana Concreservicios Ltda. Cordón Buritacá Juvenil Cortés Cañón Ing. Civiles DISMEC Herrera Jaime Honeywell ICONTEC Instituto Nacional de Salud Mega Express Internacional Peña Uribe Enrique Plantamos Procesos Gráficos PROPAL S.A. Proyectos y Diseños Rodríguez Cristian Villarreal José

Thanks to all our volunteers and scientific advisers, national and international, who during these 10 years have made the transformation possible. 99 04

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ANNUAL REPORT 2008

Transform - Celebrations

Thatâ&#x20AC;&#x2122;s why we celebrate

10 Years Maloka Celebration. Associates - Allies - Malokos - Advisors - Science Clubs

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ANNUAL REPORT 2008

National and International

Participations

Transform - Transforming

International 1. “Fifth International Workshop on Enhancing Change through Science Centres”, Johannesburg, South Africa. February 25-28. Organized by the Centre for Science and Technology of Non-Aligned and other Developing Countries – NAM S&T CENTRE – New Dehli, India. 2. 5th Worldwide Congress of Interactive Centers – “Interactive Centers and Social Responsibility – How Funding Sources Shape our Museums: The Developing World Creating the Future” – Guest Panelist, Nohora Elizabeth Hoyos – Toronto, Canada. June 15-20. 3. “International Science and Engineering Camp 2008” Seoul, Korea. July 20-27. Guests: Sebastian Duque, Robotics Research Club; Diego Corrales, Pedagogical Coordinator. Science and Technology Lines. 4. Water Rockets Workshop – Melbourne, Australia. Organized by Victoria Space Education Center. Guest: Pablo Cuartas. July 2008. 5. Annual Conference from the Giant Format Cinema Association – GSCA – New Jersey, United States, September 9-12. 6. International Event of IAAPA – International Association of Amusement Parks and Attractions – Attractions Exhibit. Orlando, Florida, United States November 17-21. 7. II International Day of Information Management on Science, Technology and Innovation. Concepción University, Chile, October 22, 23 and 24. Guest: Juan Camilo Acosta – Communications and Public Relations Chief. 8. ISEC 2008 – International Science and Engineering Camp – Seoul, Korea. Date: 20 to 27 of July 2008. Participants: Diego Corrales and Sebastian Duque. Sebastian Duque, who has been with us for more than four years, and Diego Corrales, Pedagogical Coordinator of the Technology Line.

National 1. Mission to Medellin. Formation and management of alliances with the Mayoralty of Medellin, its Chamber of Commerce, CTA, Explore. April 2008. 2. II International Congress of Pedagogy and Childhood: Educating with Technology Today – 3. Knowledge Society versus Digital Society 4. Sabana University. October 24, 2008. 5. Cundinamarca University: I Innovation and Entrepreneurial Initiative Seminary: Innovating in regions and development. April 17 2008. We participated as speakers presenting the REI process. 6. Campus Party: Allies in Management and Project Exhibit on a Stand. June 24 to 29. 7. I National Congress of Technological and Innovation Management. August 14 and 15, 2008. 8. XVII National Scientific Convention. Knowledge and Technology Transfer: presenting the project “New Forms of Work and Occupation”. We participated as exponents with Poster. September 24 to 26, 2008. 9. Bogota’s Chamber of Commerce Entrepreneurial Festival: Conference on Innovation in Micro, Small and Middle size Businesses. November 20. 10. Speaker. May 9, 2008 / III Encounter of Science and Art. We will participate with our experience: Candelaria and Natural Gas, a puppet’s of science experience. 11. Participation in the V District Forum on Disability: Inclusive and Accessible Bogota. With our exposition “Shooting Capabilities”, a new route for inclusion. September 2008. 12. Discussion on Research and Innovation in Teaching Science 2008. Panel: “Educational Innovation with technologies”. 13. I International Congress of Technology and Innovation Management. Nacional University of Colombia. August 14, 2008. 103 04

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National and International

Visits

International 1. Te a c h e r L u z F r y e . I n t e r n a t i o n a l Vo l u n t a r y E x p e r t . E n g l i s h Tr a i n i n g . February 2008. 2. “ D i s c o v e r y ” crew, including two Colombian leaders. “Why a Spatial Career in Colombia?” Forum. Expanded Visibility and permanent alliance with NASA. 400 people assisted. April 2008. 3. N i c o l e Jordan. Nominee for Astronaut. Colombian living in the USA. June 12. 4. K a r e n Ramey Burns, Forensic Anthropologist. University of Georgia. May 20. 5. D o c t o r M a n u e l a We l z e l a n d D o c t o r E l m a B r e u e r, “ P h y s i c s f o r s t r e e t children”. Pedagogical University of Heidelberg, Germany, and U n i v e r s e Aw a r e n e s s f o r Yo u n g C h i l d r e n P r o g r a m – U N AW E . A u g u s t 1. 6. F o r u m O p e n C o n - S c i e n c e , O c t o b e r 2008. - Doctor Nubia Muñoz/Colombian

The crew of the “Discovery” landed in Maloka.

The Powerpuff Girls entertain everybody.

Scientist with international recognition, creator of the Human Papiloma V i r u s Va c c i n e . Doctor Renato Dagnino (Unicamp – Brazil), Department of Scientific a n d Te c h n o l o g i c a l P o l i c y , U N I C A M P ( S a n P a b l o ) . Doctor Pablo Kreimer (Quilmes University, Argentina), Doctor in “Science, téchnologie et societé” of the STSCNAM Center in Paris. Doctor Bruce Lewenstein (Cornell University, United States), Director of the Postgraduate Studies Department in the Department of Communication of Cornell University. D r. S t e v e n Ye a r l y ( E S R C G e n o m i c s F o r u m – U n i t e d K i n g d o m ) , D i r e c t o r of the ESRC Genomics Policy and Research Forum. L i d i a R o d r i g u e z – M i n i s t r y o f S c i e n c e , Te c h n o l o g y a n d I n n o v a t i o n i n Argentina.

National 1. Bogota’s Mayoralty. Samuel Moreno Rojas, Mayor of Bogota; Hector Zambrano, Health Secretary; Monica de Greiff, Economic Develompent Secretary; Oscar Molina, Planning Secretary; and Juan Ricardo Ortega, Treasury Secretary. April 2008.

Unionizations to which Maloka belongs 1. Association of Science and Technology Centers – ASTC – United States. 2. Giant Screen Cinema Association – GSCA – United States. 3. Centre for Science & Technology of Non-Aligned and other Developing Countries – NAM S&T CENTRE – New Delhi, India. 4. Science and Technology Popularization in Latin America and the Caribbean Network, Red-Pop. Costa Rica

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Maloka, having made the inventory of the intellectual property norms, Law 603 from 2000, Article 47, Numeral 4, according to the law requirement, it informs that one is being fulfilled appropriately. years

The Systemsâ&#x20AC;&#x2122; Chief, in a communication dated January the 2nd 2009, certifies that all the software in use is properly legalized.