Evoltion of Text

evolution of text

evolution of text

The essential of book — The future of book

Contents

4

The Book is Dead, Long Live the Book

5

Evolution of Text

6

Notes on The Design

PART 1

8

Sensory sight 12

visual attention pattern

14

the eyestrain, how many blinks

16

the curve of surface

hearing 18

the sound wave

20

smell touch

22

the textual of paper

24

the touch

26

the weight

balance 28

32

the size

Experience space 34

the eye to surface

38

the whole body with the object

40

the objects in the space

reading 42

speed

44

memory

46

notes

50

Core Space & Relationship

PART 2

The Future Book

54 58 60 62 64 66 68 70

surface display the ink the smell ink social network big brain

70

Reference

72

Copyright

Preface

The Book is dead, Long Live The Book The book is an extension of the eye, book means civilization, the place be in conversation with culture, we and the author. No matter the format of the book is physical or digital, it’s dead only when no-one reads it.

While technology began to lead society and the economy, the format of the book will change due to medium competition. A LOT of ink has been spilled on the supposed death of the printed word. Ebooks are outselling paper books. Newspapers are dying. "Phone books are already dead," said James Reid-Cunningham of the Boston Athenaeum library at a conference called Unbound: Speculations on the Future of the Book, at the Massachusetts Institute of Technology in May. "The days of the codex as the primary carrier of information are almost over." Will it also influence our concept of the book?

What do we need when we create a new medium and within the new invention, what qualities will we lose?

In this book, will going to introduce the experience, sensory and the essential qualities of the book which are the reasons we love them from different mediums. I believe when we care more about how to comfort the reader’s experience, to generate the sense of wonder from context to format, the technology will bloom when planted on this new model.

4

Evolution of text I’ll love to take each word as an organism, they become the tribes, the text when people begin to use them, which are also the constitute of human civilization.

Evolution from Latin èvolòtiñ "unfolding, unrolling" refers to any kind of gradual change. It can also be used for text, where it’s medium, carrier, container and environment develop and change gradually over time.

No matter the physical book or the e-book we have so far are just the format, the carrier for the text. The text will always accompany with civilization, the different kinds of text will look for the best carrier for themselves and they will become stronger or weaker according to the condition of the environment.

The consist of text and its medium is gradually changing, before the second part is the prognosis about the future of the book, we’ll go to analyze the essential factors of the environment for the text in the first part, and within those conditions, text will find out their own way. It will also influence the way how we think about the future book. It is not about technology, it is about people.

Since we have a new concept of the book nowadays, I can say that the book will dead only if there is an end of our civilization.

Hsiu Chun, Hus 14, March, 2013

5

Notes on the design

PHYSICAL BOOK

Info about Physical book CH. 1 Sensory

CH. 2 Experience

CH. 3 Core

Marshall McLuhan, Quentin Fiore, Shepard Fairey, “The Medium is the Massage",published by Penguin 105mm ×185mm 20g €12.95

6

Title

Ref

e-BOOK

Info about e-book

Subject

The Power

iPad, Apple 185.7 mm ×241.2mm 652g €385

7

8

Sensory

9

PART 1

Five Senses

Sight

Hearing Smell Touch

Balance

visual attention pattern

+ 262 cm 2

the eyes train

+ 261 cm 2

the different border sound wave

Blinks : 4 Blinks : 5

the smell the textual of paper the touch

0째 - 360째 0째

the weight 30dB / 0.05sec

the size

3dB / 0.05sec

paper, ink glass, iron

rough flat

+ 40.25 cm 2 + 13.5 cm 2

20 g 652 g

1 time + 5 times

PART 1

70.1

Visual Attention Pattern + 262 cm 2

12

iPad

Sensory | Sight

26 + 251 cm 2

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

All

media are extensions of some human faculty— psychic or physical. +1 +2 +3 +4 +5 +6

13

PART 1

70.2

Eyestrain Blinks : 4 times

14

iPad

Sensory | Sight

26 Blinks : 5 times

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

All

media are extensions of some human faculty— psychic or physical.

ey es open ey es c l os ed

15

PART 1

70.3

The Curve of Surface 0째 - 360째

16

Sensory | Sight

iPad

0째

17

PART 1

70.4

The Sound Wave 30dB / 0.05sec

dB + 40 + 30 + 20 + 10 + 0 ∞ + 0 + 10 + 20 + 30 + 40

HMS 0.01

18

0.02

0.03

0.04

0.05

iPad

Sensory | Hearing

3dB / 0.05sec

dB + 40 + 30 + 20 + 10 + 0 ∞ + 0 + 10 + 20 + 30 + 40

HMS 0.01

0.02

0.03

0.04

0.05

19

PART 1

70.5

The Smell paper, ink

20

iPad

Sensory | Smell

glass, iron

21

PART 1

70.6

The Texure rough

22

iPad

Sensory | Tough

flat

23

PART 1

70.7

The Touch + 40.25 cm 2

24

iPad

Sensory | Tough

26 + 13.5 cm 2

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

All

media are extensions of some human faculty— psychic or physical.

25

PART 1

70.8

The Weight 20g

26

iPad

Sensory | Tough

652g

27

PART 1

70.9

The Size 1 size

28

iPad

Sensory | Balance

+ 5 sizes

29

Experience

PART 1

Reading Behavior

Space

Reading

Notes

From eye to the object

192 cm 2

Body to the object

131 cm 2

The objects in the space Reading Speed

237.6 cm 3

Reading Memory

421 cm 3

Taking Notes 63 words / 15 secs 58 words / 15 secs

75% 70%

+ 8 ways + 2 ways

PART 1

70.10

Form Eye to The Object 192 cm 2

34

36

39

47

102

77

43

33

78

43

60

71

iPad

Experience | Spcae

131 cm 2

55

47

27

85

39

26

31

29

9 35

PART 1

70.10

Form Eye to The Object 192cm 2

36

iPad

Experience | Spcae

131cm 2

37

PART 1

Body with The Object

38

70.10

iPad

Experience | Spcae

39

PART 1

70.11

The Object in the Space 237.6 cm 3

40

iPad

Experience | Spcae

421 cm 3

41

PART 1

70.12

Reading Speed 63 words / 15 secs

0

30

60

63

42

iPad

Experience | Reading

58 words / 15 secs

0

30

58

43

PART 1

70.13

Reading Memory 75%

44

iPad

Experience | Reading

70%

45

PART 1

70.14

Notes + 8 ways

46

iPad

Experience | Reading

26 + 2 ways

All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

All

media are extensions of some human faculty— psychic or physical.

47

Core

PART 1

Core

Space & Relationship

50

Reading with a child

80%

Sharing books with people

9%

The objects in the space Reading while travling or commuting

69% 25%

43% 45%

19% 73%

51

PART 1

70.15

Space & Relationship reading with a child : 80%

sharing books with others : 69%

reading in bed : 43%

reading while travling or commuting : 19%

52

iPad

Experience | Reading

reading with a child : 9%

sharing books with others : 25%

reading in bed : 45%

reading while travling or commuting : 73%

53

The Future

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

— Richard Buckminster Fuller

1

Surface

2

Display

3

The Ink

4

The Smell

5

Social network

6

Big brain

PART 2

Surface

There is no restriction to the border, we can extend our imagination to the infinity.

The text will looking for the surface with new material, which could be flexible, extendable and 抄still with texture.

58

MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! NO MOR 70.16

MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! MORE! Graphene MORE! MORE! MORE! MORE! MORE! MORE! MORE! RE!

Graphene is a substance composed of pure carbon, with atoms arranged in a regular hexagonal pattern similar to graphite, but in a one-atom thick sheet.

It is very light, with a 1-square-meter sheet weighing only 0.77 milligrams.

The Futute of Book

Flexible displays creep closer to markett Consumers hoping to enjoy their favorite comics or Harry Potter book in digital form could soon have a flexible alternative to clunky laptop computers.

A group of innovative firms is developing a new generation of thin electronic displays, or e-paper, that need no added light source to read, eliminating powergobbling backlighting used in LCDs that now dominate the notebook computing market.

The Next Generation Display Technology Does your Kindle leave you feeling like Transparent and flexible displays enable people to hold business meetings using office windows without using separate video-conference devices. Passengers can see transportation information on bus stop windows while drivers can use car windows as an alternative navigation system. The future display technology with its transparent and flexible displays looks to replace books and paper and shift lifestyle paradigm in diverse areas including media, publication, architecture, fashion and interior.

59

PART 2

Display

The text will be virtual retinal display, there is no margin and any fixed object.

The text is no longer the flat object in 2D world, it starts growing in three dimensional shape.

60

70.17

The Futute of Book

Google Glass Google Glass displays information in a smartphone-like format hands-free,[5] can interact with the Internet via natural language voice commands,[6] and uses Google's Android operating system.

[7] While the frames do not currently have lenses fitted to them, Google is considering partnering with sunglass retailers such as Ray-Ban or Warby Parker, and may also open retail stores to allow customers to try on the device.

61

PART 2

The Ink

The new ink allows the text stays forever, or also disappears as we want. The ink provides the very wide area for text to live in.

Like our blood, the text will change its density by the enviroment.

62

70.18

The Futute of Book

COME AS YOU ARE - Nirvana E-Paper Breakthrough Could Lead to Rollable, Flexible, Even Disposable e-Readers a new kind of e-paper under development at the University of Cincinnati could change all that by putting e-ink where it belongs: on e-paper that’s actually made out of paper.

The breakthrough could finally lead to rollable, flexible, low-cost, and even disposable e-readers.

Paper Computing technology the first step to paper-based Google Docs Decorating characters by earsing effect.

Automatic painting by color forming effect.

Automatic correction by combination of both side.

The Book That Can't Wait Eterna Cadencia, an Argentinian publishing house, has printed its anthology of new Latin American fiction using special ink which fades after two months' time. The anthology, called El Libro que No Puede Esperar (The Book That Can't Wait), starts out in a sealed package, and the ink starts its eightweek fade the moment you open it.

63

PART 2

70.19

The Smell

“A woman who doesn't wear perfume has no future.”

-Coco Chanel

“A woman's perfume tells more about her than her handwriting. ” - Christian Dior

"Never fully dressed without perfume!"

-C. JoyBell C.

64

The Futute of Book

The smell is like the second skin of every organism, every object, even the mechanism smells.

The text also needs their second skin, they will have happy future with the container which provides the most fit smell.

The smell of e-books just got better Smell of Books™, a revolutionary new aerosol e-book enhancer.

Now you can finally enjoy reading e-books without giving up the smell you love so much. With Smell of Books™ you can have the best of both worlds, the convenience of an e-book and the smell of your favorite paper book.

Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRMcompatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much.

65

PART 2

70.20

The Socail Network HI! HOW'S GOING? IT'S A NICE WEATHER TODAY.

WHERE ARE YOU GOING T

The relationship between reader and author changed gradually, the book is not just knowing ourselves but more about joining the social network.

Text is no longer quite as before, it will make decision from its self-consciousness, it will integrate to new territory. Meet new friends, create new contents together.

M

66

M

M

M

M

M

M

M

M

M

M

M

M

M

The Futute of Book

HELLO! GREAT! HOW ABOUT YOU? ISN'T IT.

TO HAVE A LUCNH? I HAVE NO IDEA...

HOW ABOUT JUST FOLLOW YOU.

Socially and personally connects readers to publisher/author/ community

LET'S GO.

M

M

M

M

M

M

M

M

M

M

Audience has always been a key focus of authors and publishers, but now days, we are getting closer to our beloved followers. Connecting readers to authors, and authors to readers, and readers to like minded readers, and readers to publishers, and publishers to communities is getting easier with the abundance of social media options. Will connecting social media as an in-App experience take publishing to a new level? Will making content passages easier to share help sell more books? Will publishers need to abandon DRM to make this social connections work on a large scale? Will books be judged based on how many followers, friends, posts, tweets, status updates, etc. there are related to the book? Will The Book of the Future be a social event rather than a static view of content?

M

M

M

M

67

Big Brian

All the text will become a big brain, a huge organism.

68

The Futute of Book

There is only one machine.

The web is its OS. All Screens looks into the one.

No bits with outside the web.

To share is to gain.

Let the one read it, The One is us.

- Kevin Kelly

69

Reference 01 Visual Attention Pattern By having the experimen of reading "The Medium is the Massage" P.26 for 15 secs. http://goo.gl/wZgPv

02.

Eyestrain

07 Fat Thumb: A OneHanded Alternative To Pinch-To-Zoom http://goo.gl/OcRBe

08 The Size *Experiment with Lodovica Guarnieri

http://goo.gl/A6D5s

03 The history of book http://goo.gl/C84Sv

09 Weight of object pressing on skin “The perception of the visual

04 The Sound Wave

world" - Figure 34, Figure 37

*Recording while Lodovica Guarnieri is reading

10 Space

05 Why Do Old Books Smell?

Guarnieri

11 Space - In shelf

Our Smell Universe

*Experiment with Lodovica Guarnieri

http://goo.gl/I6Hmw

iPad and Kindle Reading Speeds, A study of people

06 Textual of Material

Reading long-form text on tablets finds higher reading speeds than in the past, but they're still slower than reading print. http://goo.gl/BGy1t

70

http://goo.gl/2iAsF

14 How we take note: Bookboon Conducts Survey on Your Preference of eBooks or Print Textbooks. http://goo.gl/MJtz3

*The notes from Baka Gabriella

15 Print books vs. e-books: Which is better for what http://goo.gl/vNZhg

12 Reading on Paper is Faster than iBooks on the iPad

http://goo.gl/7Qe5a

“The perception of the visual world" - Figure 34, Figure 37

In nature, information comes with a physical address (and often a temporal one), and one can navigate to and from the address. Those raspberry patches we found last year are over the hill and through the woods — and they are still over the hill and through the woods.

*Experiment with Lodovica

http://youtu.be/aUaInTfrDnA

Smell is notoriously subjective and hard to define. Odors can be perceived differently by different people depending on genetics, culture, past experience, the environment, and whether they’ve had a really bad sinus infection or not. Even worse.

13.

Do E-Books Make It Harder to Remember What You Just Read?

16 Graphene The invention of new materail allow us to have lots of possiblities of format. http://en.wikipedia.org/wiki/Graphene

Flexible displays creep closer to market Consumers hoping to enjoy their favorite comics or Harry Potter book in digital form could soon have a flexible alternative

to clunky laptop computers. http://goo.gl/noUYV

AMOLED : The Next Generation Display Technology Transparent and flexible displays enable people to hold business meetings using office windows without using separate video-conference devices. http://goo.gl/extbJ

17 Google Glass

18 The Book That Can't Wait Eterna Cadencia, an Argentinian publishing house, has printed its anthology of new Latin American fiction using special ink which fades after two months' time. http://vimeo.com/43618619

Paper Computing technology the first step to paper-based Google Docs

Google Glass displays information in a smartphonelike format hands-free,can interact with the Internet via natural language voice commands.

A new kind of e-paper under development at the University of Cincinnati could change all that by putting e-ink where it belongs: on e-paper that’s actually made out of paper. The breakthrough could finally lead to rollable, flexible, low-cost, and even disposable e-readers.

http://en.wikipedia.org/wiki/Google_Glass

http://youtu.be/D8iiqFoXaEI

E-Paper Breakthrough Could Lead to Rollable, Flexible, Even Disposable e-Readers A new kind of e-paper under development at the University of Cincinnati could change all that by putting e-ink where it belongs: on e-paper that’s actually made out of paper. The breakthrough could finally lead to rollable, flexible, low-cost, and even disposable e-readers. http://goo.gl/oKK6C

19 Smell of Books How we can enjoy reading e-books without giving up the smell you love so much. http://smellofbooks.com/

20 The future of the book Socially and personally connects readers to publisher/author/ community http://goo.gl/WiZiF

Reading Andrew Blauvelt , Geert Lovink, Minke Kampman, “I Read Where I Am: Exploring New Information Cultures” Anthony Grafton, "Codex in Crisis" Alessandro Ludovico, “Post-Digital Print - the Mutation of Publishing Since 1984” James J. Gibson., “The perception of the visual world (1950)” Kenya Hara, “Designing Design” Marshall McLuhan, Quentin Fiore, Shepard Fairey, “The Medium is the Massage” Marshall McLuhan, Eric McLuhan, Frank Zingrone, “The Essential McLuhan” 71

Special thanks to Lodovica Guarnieri.

Author and Design HSIU CHUN, HSU

"Because something is happening, But you don't know what it is.

Do you, Moster Jones?"

- Bob Dylan

evolution of text

Š 2013 Design Acadmy Eindhoven