Designed by
BRAND GUIDE
CONCEPT The bird with the old logo but in the modern form.
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LOGOTYPE At the heart of the red bird logo. This is brand symbol.
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SIZE Logotype looks good even in small size.
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BLACK & WHITE Used in cases where color printing is not possible (in newspapers, for example).
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LOGO AND SLOGAN The slogan "Delia baby" is the — By Little Feet.
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SECURITY FIELD Around the logo it is desirable to leave a security field ("air")
Normal Very good
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COLOR It is very important to monitor the strict observance of branded colors, so that all products in all Regions were typical and recognizable. A company background can be continuous or color. Color background Better, "livelier" and more attractive, so it use it in all cases when there is a possibility of It is possible to make a color background and at the same time it is looks good.
Red color Cyan: 0 Magenta: 100 Yellow: 100 Black: 0
Red color Cyan: 0 Magenta: 10 Yellow: 100 Black: 0
Red color
Background Orange
Background Green
Cyan: 0 Magenta: 15 Yellow: 90 Black: 0
Cyan: 35 Magenta: 0 Yellow: 71 Black: 0
Background Cyan
Background violet
Cyan: 100 Magenta: 0 Yellow: 0 Black: 0
Cyan: 0 Magenta: 35 Yellow: 35 Black: 0
Cyan: 0 Magenta: 30 Yellow: 100 Black: 0
Shedow Red color
Black
Cyan: 20 Magenta: 100 Yellow: 100 Black: 0
Cyan: 0 Magenta: 0 Yellow: 0 Black: 100
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TYPEFACE Company font is Bubbleboddy Neue
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
All small letters
Bubbleboddy Neue Regular Use this font in all product names and numbers
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TYPEFACE Example of how can use font.
clothes toys care furnitures books
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ICON Corporate icons to be used on web category or in promotional materials.
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Example of corporate identity use
welcom
deliababy.com
Example of corporate identity use
Today's Deals
deliababy.com/deals
OTHER VERSION Another version. The Bird have white chest like in the old logo.
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