Hong Kong Fintech Week
Brand Guide
fintechweek.hk
2018
fintechweek.hk
#HKFinTechWeek
CONTENT
06 Logo 09 Color 11 Typography 13 Imagery 15 Stationery
02
ABOUT
Introductions
Guide Rules
Hong Kong FinTech Week is the world's first cross-border FinTech event. It's one of the largest conferences on the calendar, attracting more than 5000 senior executives and featuring over 100 of the world's top FinTech founders, investors, regulators, and academics, who are shaping the future of financial services by driving a technological revolution in the industry across Asia and globally.
At the heart of the corporate style are several basic elements logo, colors, font. They serve as a starting point for solution of any design tasks. This manual - this is the instruction manual for the style. It allows you to monitor the observance of the established standards, which will be to deal with company employees, designers and printers. The rules outlined here will help them do the corrective work and qualitatively.
fintechweek.hk
03
LOGOTYPE
29 OCT - 2 NOV HONG KONG SHENZHEN m a i n
05
v e r s i o n
i n f o
v e r s i o n
LOGOTYPE Color version
m a i n
m a i n
v e r s i o n
o n
v e r s i o n
d a r k
b a c k g r o u n d
a l t e r n a t i v e
m a i n
v e r s i o n
o n
v e r s i o n
l i g h t
b a c k g r o u n d
06
SECURITY FIELD Around the logo it is desirable to leave a security field ("air")
Normal Very good
07
SIZE Min logotype size 9 mm Min size
9 mm
Max size no limit
08
COLOR PALET There are two main colors of the logo. Blue and cyan. Also we have a third color, white. Use white when needed.
Pantone 310 C
White
Cyan 95% Magenta 74% Yellow 7% Black 44
Cyan 60%
09
#00e1ff
Pantone 534 C
#ffffff
#1f395b
#HKFinTechWeek TECHNOL OGICA L
REVOLUT ION
TYPOGRAPHY
Aa
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Aa
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Klavika Medium Headers and more
Aa
0123456789 Klavika Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Primary font
Roboto Other info text
11
TYPOGRAPHY
the world's first cross-border FinTech event more than 5000 senior executives
29 OCT - 2 NOV
+100 speakers
more than 5000 senior executives
fintechweek.hk
HONG KONG SHENZHEN 12
IMAGERY Please use black and white images with light blue arrows elements on top. You an use this in business cards, advertising, brochures, big boards, and more. Be creative.
13
Poster
IMAGERY
the world's first cross-border FinTech event 29 OCT - 2 NOV HONG KONG SHENZHEN
14
fintechweek.hk
STATIONERY
Folder
Bussines card
TECHNOLOGICAL
REVOLUTION
side A TECHNOLOG ICAL
REVOLUTION
more than 5000 senior executives
+100 speakers
more than 5000 senior executives
132, My Street, Bigtown BG23 4YZ England
side B
T: 757 454 3245 M: 325 235 6587
NAME SURNAME ceo/president
15
name@fintechweek.hk fintechweek.hk
29 OCT - 2 NOV HONG KONG SHENZHEN
fintechweek.hk
STATIONERY
Document A4
T ECHNOLOGICAL
REVOLUT ION
Mug
16
#HKFinTechWeek R E V O L U T I O N
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T E C H N O L O G I C A L