BRAND GUIDE
CONTENT
06 Logo 09 Color 11 Typography 13 Imagery 15 Stationery
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ABOUT
Introductions
Guide Rules
Our multi-talented teams are specialists in creating, delivering, staffing and sharing remarkable experiences that change the way brands and people connect. We’re helping our clients break down barriers, capture imaginations and take brands to the heart of people’s lives.
At the heart of the corporate style are several basic elements logo, colors, font. They serve as a starting point for solution of any design tasks. This manual - this is the instruction manual for the style. It allows you to monitor the observance of the established standards, which will be to deal with company employees, designers and printers. The rules outlined here will help them do the corrective work and qualitatively.
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TrueBlue CRYOTHERAPY
LOGOTYPE
Horizontal version
Simple version Main version
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If you do not have the opportunity to use the main logo
LOGOTYPE Color and monochrome version
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SECURITY FIELD Around the logo it is desirable to leave a security field ("air")
Normal Very good
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SIZE Min logotype size 4, 9 and 19 mm Min size
7 mm
19 mm
9 mm
Max size no limit
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COLOR PALET There are three main colors of the logo.
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Pantone 543 C
Pantone 7683 C
Pantone 5365 C
Cyan 45% Magenta 10%
Cyan 88% Magenta 53% Yellow 3%
Cyan 78% Magenta 65% Yellow 35% Black 25%
#8dbfdb
#28519e
#2e2e4f
TrueBlue CRYOTHERAPY
TYPOGRAPHY
Aa
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Gilroy Medium
Gilroy Regular / Light
Primary font
Use this font in all text information on web, package, ADV and other
TYPOGRAPHY
Simple text for best cryotherapy company Going above and beyond is every day for us. We are never happy with the status quo and we always strive to exceed expectations. We make sure all the right things happen and we take responsibility to make sure we deliver results - for you and for your audience.
"AS PEOPLE’S LIFESTYLES AND CHOICES CHANGE, IT TAKES MORE TO ACHIEVE THE CONNECTION AND RESULTS CLIENTS RIGHTLY DEMAND" STEPHEN BR ADLEY // OPER ATIONS DIRECTOR // KREATE
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IMAGERY Use the logo center for an image if it's needed in promotional materials.
Be creative 13
IMAGERY Place the logo always on a white color if it is not possible please use the sign element as a white substrate as in the image.
Simple text for best cryotherapy company trueblue.com
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STATIONERY
Folder
TrueBlue CRYOTHERAPY
Bussines card
Name Surname ceo/president
side B main: 757 578 3232 fax: 878 41 31 41 31 name@trueblue.com
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trueblue.com
side A
STATIONERY
Document A4
trueblue.com
Dear Mr. John
Mug
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
Name Surname
e Rosen
Michell
Phone: 310 - 555 -5555 Email: info@trueblue.com
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