"KREATE" Brand guide

kreate.co.uk

BRAND GUIDE

CONTENT

06 Logo 09 Color 11 Typography 13 Imagery 15 Stationery

02

ABOUT

Introductions

Guide Rules

Our multi-talented teams are specialists in creating, delivering, staffing and sharing remarkable experiences that change the way brands and people connect. We’re helping our clients break down barriers, capture imaginations and take brands to the heart of people’s lives.

At the heart of the corporate style are several basic elements logo, colors, font. They serve as a starting point for solution of any design tasks.

This manual - this is the instruction manual for the style. It allows you to monitor the observance of the established standards, which will be to deal with company employees, designers and printers.

The rules outlined here will help them do the corrective work and qualitatively.

03

LOGOTYPE

05

LOGOTYPE Color version

06

SECURITY FIELD Around the logo it is desirable to leave a security field ("air")

Normal Very good

07

SIZE Min logotype size 4 and 7 mm Min size

7 mm

4 mm

Max size no limit

08

COLOR PALET There are two main colors of the logo. Black and red.

Also we have a third color, gray.

I called it 4d 3 Because his number in RGB 4d4d4d Use gray for headers and other text.

Pantone Cool Grey 10 C

Pantone Black C

Pantone 1787 C

Black 70%

Black 100%

Magenta 96% Yellow 59%

#000000

#f91036

4d3 09

#4d4d4d

TYPOGRAPHY

Aa

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

11

Aa Aa

ABCDEFGHIJKLMNOPQRSTUV WX YZ abcdefghijklmnopqrstuv wxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 0123456789

NeuzeitGroteskLTPro Bold Condensed

Open Sans family

Primary font

Use this font in all text information on web, package, ADV and other

TYPOGRAPHY

TAKING BRANDS TO THE HEART OF PEOPLES LIVES Going above and beyond is every day for us. We are never happy with the status quo and we always strive to exceed expectations. We make sure all the right things happen and we take responsibility to make sure we deliver results for you and for your audience.

"AS PEOPLE’S LIFESTYLES AND CHOICES CHANGE, IT TAKES MORE TO ACHIEVE THE CONNECTION AND RESULTS CLIENTS RIGHTLY DEMAND"

kreate.co.uk STEPHEN BRADLEY // OPERATIONS DIRECTOR // KREATE

12

IMAGERY The red colour wash over the images on the website, banner, adv Please use elements from letters K, P, A and a dot in business cards, advertising, brochures, big boards, and more.

Be creative.

CREATING

Be creative 13

We deliver big experiential ideas that are rooted in your brand. Then we bring those big ideas to life – from 3D concepts to final build, from one-offs to world domination.

IMAGERY Please use black and white images and white and red elements for advertising.

14

STATIONERY

Folder

Bussines card

side A

CEO/PRESIDENT

side B

NAME@KREATE.CO.UK

15

KREATE.CO.UK

NAME SURNAME

MAIN:

757 454 3245

DIRECT:

325 235 6587

FAX:

066 878 41 31

STATIONERY

Document A4

Mug

16

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