FALL 2011
TruckeeTomorrow n
Creating Economic Prosperity
What is Truckee Tomorrow?
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ruckee Tomorrow – Creating Economic Prosperity, is a collaborative economic development initiative led by the Truckee Donner Chamber of Commerce in partnership with the Town of Truckee and the Truckee Downtown Merchants Association (TDMA) In November of 2010, a small group of 37 leaders were brought together for a series of four facilitated meetings. Over the course of four months, highly regarded facilitator Pam Hobday led the committee of leaders and visionaries through stimulating dialogue and conversation designed to identify key economic opportunities and challenges, and determine implementable projects – keeping both short and long term in mind. “This was not just bringing together people to talk – we had highly defined deliverables. This group clearly identified priority projects that can lead to greater prosperity for Truckee and the region,” explains Tonya Beyer, Chamber Board Chair.
THE PRIORITIES IDENTIFIED INCLUDE: n
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Downtown Truckee improvements – creating a more appealing atmosphere Enhanced marketing of Truckee – creating a “bigger voice” for Truckee and the region Business retention and recruitment – with a focus on second homeowners Transportation – leveraging Truckee’s position as a gateway to the region
The committee consisted of diverse industries such as ski resorts, health care, developers, construction, commercial real estate, small business, and financial. Most, if not all, of the committee members have committed to continued efforts on these projects. “The Chamber was the energy behind bringing this group together to create the vision and the projects,” explained Beyer. “We will continue to work with our partners, committee members, and the community to continue the momentum and ensure the level of engagement continues. We are all very excited about the positive energy and collaborative spirit that infused this effort.”