Just Beauty Magazine issue 23 Autumn 2015 by Just Publications

ISSU E 23 | a u t u m n 2 015

We bring nail care to the next level

Protect & Power up your business

www.pronails.com

Liberty Business Culture T. 2141 0008 E. info@libertymalta.com.mt

JOSEPH BRINCAT LTD., 59 High Street, Sliema T. 21331121 / 21803624 • Nioxin Malta 2

SEPTEMBER 2015 - issue 23

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JUST A FEW WORDS FROM OUR EDITOR

Editor Dr. Joanna Delia - joanna@justbeautymagazine.com

And so, a fresh copy of Just Beauty Magazine has just landed in your salon. Do you read it? Do you leave it for your clients to read? When was the last time you revamped your service portfolio or reviewed your product lines? Over this summer, I decided to turn a couple of summersaults and used the lower demand over these months to change everything! It was a change of brand, look, premises, concept... and it was an intensely refreshing experience! When you’re at your best, it is vital to stand back for a moment or two and re-think your strategy... Even if it’s good, you know that you’ve wondered many times how well everything would work out if you tweaked a little bit here and there and improved the look of that corner, or the way you do something. It might take courage, but no one ever got hurt from a few butterflies in their stomach. My advice is not to get stuck in your ways. Read, smile, think, brainstorm, re-vamp, re-organise, then think again. Take the plunge. The Just Beauty team search far and wide from shore to shore to keep you updated. Give this little mag a second look... and remember to always beautify.

publicit y Daniel Scicluna - info@just-publications.com Design Graziella Bonavia - studio@just-publications.com content Nicola A. Garrett - content@just-publications.com PublisheD by

A. 102, Triq Gafar, Sliema, SLM1341 T. 21331188 • M. 79236564 www.just-publications.com

GET IN TOUCH

21331188 j ustbe aut ymagazine .com j u stbe a u t y m a g a z i ne

All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited. This magazine is distributed quarterly for free and cannot be sold. Opinions expressed in Just Beauty Magazine are not necessarily those of the editor or publisher. While we have endeavoured to ensure that the firms and organisation are reputable, the editor can give no guarantee that they will fulfill their obligations under all circumstances. 2015

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IN this ISSUE 5

Golden rose longstay make up

nails - the toxic beauty

Just beauty news

throwback trends for the autumn/winter season

greener salon

customer care in the beauty industry

Celebrating 85 years

product spots

throwback trends for the autumn/winter season (continued)

just beauty directory

Beauty Cosmos, 173, Merħba Street, Fgura T. 21820120 / 99477261 E. info@beautycosmos.com • www.beautycosmos.com • 4

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Coverderm Malta

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Golden Rose Dream Lips Lip Liner

Golden Rose L.O.N.G.S.T.A.Y Matte Face Powder This powder provides excellent coverage and creates a flawless, smooth, matte and silky appearance on your skin for 16 hours. The unique formulation gives your skin a natural and matte look, and its SPF 15 factor protects the skin from harmful sun rays. It has been dermatologically tested, and is paraben, perfume and oil free. The L.O.N.G.S.T.A.Y matte powder can be applied with its sponge or with a powder brush.

These high quality lip liners are made from a special formula and are available in a range of rich and chic colours. They are also easily applicable. The shades range from No. 501 - 526. 501

502

503

504

505

506

507

508

509

510

511

512

513

514

515

516

517

518

519

520

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526

Golden Rose Matte Lipstick Crayon

Golden Rose has launched its latest product range, L.O.N.G.S.T.A.Y, which boasts an array of cosmetics that are specifically formulated to last up to 16 hours.

This highly durable lipstick crayon can be easily applied and offers high coverage. It leaves a velvety, matte and soft finish, and the moisturisers and Vitamin E in the formula nourish lips and prevent drying. This product is paraben free and is dermatologically tested. It is available in 15 perfect shade alternatives, and is suitable for all skin colours and make up styles.

01 02 03 04 05 06 07 08 09 10

Beauty Cosmos, 173, Merħba Street, Fgura T. 21820120 / 99477261 E. info@beautycosmos.com • www.beautycosmos.com • 5

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Golden Rose Cosmetics Malta

For autumn, ProNails brings a collection that is all about clear lines, dividing calming warm neutral tones from clean whites and contrasting darks

GET THE TREND

n째 103

Negative Space nail art

n째 367

CLEAR

MIND 6

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DISTRIBUTED BY LIBERTY BUSINESS CULTURE LTD T. 2141 0008 E. info@libertymalta.com.mt VISIT PRONAILS CASH & CARRY 145/147, EUCHARISTIC CONGRESS RD, MOSTA 6

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Clean Slate

www.pronails.com

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The local nail industry has grown rapidly in the past 10 years. The number of nail technicians has boomed and with it, a vast number of nail brands have also been introduced. The industry also brought with it alarming warnings about the hazardous chemicals found in nail products which can affect the health of the professional as well as the consumer, since various allergies have been reported around the globe. Consumers are constantly being warned by social media articles, visuals and online reports to read labels on nail products and question their nail technician about ingredients to heed any warnings. Nail technicians nowadays are constantly under pressure to use safe and effective products and to take precautions in keeping chemical exposures under control.

discount when purchasing from ProNails Cash and Carry

One article reports that “a lot of women noticed their nail eventually getting thinner and more brittle because of repeated soaking in acetone. A lot of health-minded fashionistas returned to their good old stash of traditional nail polishes.” Another article written by a nail technician with over 30 years of experience states that “Before your next manicure, know what chemicals your nail technician uses. Products should have a clear defined label.”

Why Pronails? ProNails is a nail brand that undergoes constant rigorous research and testing. Even so, ProNails is still able to launch high quality products for every season. The brand boasts over 1,500 different products. ProNails’ top priorities are safety, high quality and innovation. The brand has been crafting various systems to safeguard the health of the nail technician and his/her client, some of which include: • Gels and colours • Designing products with safety caps • Protect and Peel system – a system with no solvent contact that offers beautiful nails whilst maintaining total protection and vitality. • LED Lamps that cure the nails in no time • Vision Filter Plus – The latest technology designed to protect all personnel from pollutants emitted which, although invisible, cause most hazards. ProNails has been at the forefront of the nail industry for the past 10 years. One of the company’s main strengths is its focus on trendsetting colours, quality and innovation. ProNails is ISO 22716 certified, stating that products are safe for human health when used under normal or reasonable foreseeable conditions.

GET CERTIFIED & PUT YOURSELF ON THE MAP ProNails brand gives the nail technician the exposure and standards she/he deserves thanks to its professional marketing material and qualified training. Make the right choice for a healthy long term relationship with your clients. For more details call Liberty Business Culture on 21410008 OR visit ProNails Cash and Carry at 145/147, Eucharistic Congress Road, Mosta • E. info@libertymalta.com.mt • 7

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PronailsMalta

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ERIKA SPITERI WINNER OF FACE OF MALTA2015 The 10th edition of the Face of Malta was held at Hilton Malta on the 12th September. The show was broadcast live on NET Television, during which thirty finalists competed for the prestigious title. The event is organised by Glow Promotions under the management of Alan J. Darmanin and Jeff Francalanza. Erika Spiteri from Attard was triumphant in winning the title, followed by Sabrina Spiteri in second place, and Amanda Falzon in third, who are both from Qormi. Dajana Laketic, Face of Malta 2014, crowned her successor.

Photo: Matthew B. Spiteri Photography

Erika will now grace the front cover of The Face of Malta 2016 calendar, together with the 12 finalists who were chosen during the finale. She will also have a busy year ahead of her with various appearances on television, magazines and newspapers. We would like to congratulate Ms Spiteri and all the other contestants for their achievements.

Photo: Miklos Xuereb Photography

Photo: www.picturethis.com.mt

Trade enquiries rusk, Balzan Valley, ÄŚal Balzan â&#x20AC;˘ T. 21444552/3 M. 79423420 E. rusk@go.net.mt 8

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Throwback trends for the

Autumn/Winter Season Summer 2015 has indulged full swing in reminiscing over 70s and 90s looks, both in the fashion and beauty department. This mood is steadily making its way into the Autumn/Winter season, and the current trends that have just been witnessed at both the New York and London Fashion Week have left us perplexed yet delighted at their diversity and simplicity. Check them out on page 20...

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EYEBROWS...

...THE FINISH MAKE UP TOUCH

Whatever your clients’ eyebrows need,

BEFORE

COvERING / RETOuCH

and are always the solution. • Free training to professionals • Achieve a professional shape • Can be used on a daily basis or with every make up application • Smudge and sweat proof • Water resistant • 2-minute self application trade enquiries: t.

21482036

AFTER

OvERpLuCKED EYEBROWS

SHADE AVAILABILITY

LIGHT BROWN

DARK BROWN CHOCOLATE SLATE

BLACK

ENHANCEmENT & vOLumE

79298580 E. faces.roberta@gmail.com

KEENWELL SALON ON TVM FROM OCTOBER 2015

New glyco peeliNg treatmeNt 20%, 35%, 50%.

To TreaT rough uneven skin, acne, congesTion, open pores, dark skin pigmenTaTion, lines and wrinkles.

a cHaNce to promote your saloN for free!

Be parT of our Team and geT new clienTs weekly Through your invesTmenT wiTh us.

trade enquiries

21482036 / 79298580

E. faces.roberta@gmail.com • www.keenwell.com • 10

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Keenwell Malta

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Greener

salon You’re busy. We know that. You’ve got to keep up with your clients. You’ve got to sort out the paperwork and the marketing. Then there’s the actual upkeep of the salon. And then there’s stock taking and all those other tasks that come with running a salon. However, is recycling and being green on that list? How can you make your salon greener? 1. Energy & Water Keeping the right temperature for your customers is essential, as is providing hot water for washes and keeping the nail lamp on. Your salon depends on energy. So what can you do to make it more eco- and budget- friendly? • Invest in the latest electrical products available. Modern standards ensure less use of energy which will help you reduce your bills. • If you have space for panels, go solar. • Leaving electrical appliances on standby will still generate electricity. Turn the lights and all appliances off when it’s time to close. • Do not obstruct any natural light. Leave windows or any light sources clear. • Opt for energy saving light bulbs where possible. • Use rechargeable (not disposable) batteries for your appliances. • Install low flow plumbing fixtures. • Match the water level to the size of the load when doing laundry.

3. biodegradable packaging materials A lot of products in your salon are packaged in non-biodegradable material. Ask suppliers to provide products in refillable containers to reduce waste. Alternatively, make sure you dispose of non biodegradable packaging in the right bin.

4. Candles Soy candles are greener than paraffin and beeswax candles. They also last longer!

5. Hair As you know, hair can actually be recycled. When someone is having hair that’s longer than 16cm chopped off, it can be sent to organisations who will donate it to cancer patients, or wig makers who would be interested in purchasing the leftover material. The above tips can bring your bills down and help you run a greener salon!

2. Natural Ingredients Harmful chemicals can be found in hair dyes, nail polish and nail polish removers. Try to buy products that contain natural ingredients.

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For hypersensitive skin and to help calm conditions such as rosacea Dermatologically tested Join us on the 3rd of November for an educational and informative seminar about the new products and treatments by RepĂŞchageÂŽ For further information, call Makiba Essence on 99443761 or email info@makibaessence.com

www.repechage.com Pioneers in seaweed-based skincare. Since 1980. Made in USA. 14

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Customer Care in the

Beauty Industry Customers can be amazing, loyal and fun to interact with. However, what can you do to retain your professionalism with very difficult customers at your salon? Here are some tips: • It cannot be repeated enough that the customer is always right. It's important for your business to keep all your clients happy. Some individuals may have a reason to complain, so do listen carefully to what your customer has to say. Understand the situation and address your customer in a friendly and polite tone. No matter what the situation is, never be arrogant. • Try to resolve and satisfy your client, but only if the customer is right. Do not be spineless. Assert your position in a friendly manner. Set your boundaries but remain diplomatic. • Everyone likes to hear his/her name. Endeavour to address your customer by his/her name, and allow him/her to also address you with yours throughout the discussion. • If errors have been made along the way, apologise. An apology can highly improve communication, and the truth is always appreciated. • Be transparent with your customers. A lot of clients are disappointed due to a lack of communication prior to a treatment. Talk the process through with your client as you go along so that they know there is full consent between the two of you. Keeping your customers informed on the products, treatments or expected results may avoid unwanted disputes. • If the situation gets out of hand or way too tense for you to handle, refer the customer to a colleague or ask the customer to meet up or call at an agreed time to discuss the matter when heads are cooler. • Go the extra mile and be ready to offer a free service or a good discount to compensate your clients.

Remember, a loyal and satisfied customer is key to networking. Negative referrals may tamper with your business’ reputation!

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celebrating 85 years

of dedication to the beauty industry in Malta & Gozo with the sole aim of distributing and promoting the most sophisticated professional hair care brands in the world. The 1930s saw the appointment of Joseph Brincat as the sole representative of the German company WELLA AG in the Maltese Islands. The Brincat family are considered to be the pioneers who had strengthened the hairdressing trade in Malta. Today, the company is still a family-run business, directed by Sam Cutajar and Alexander Camilleri. They are also aided by their descendants, all of whom take an active part in the daily business affairs of the company. Joseph Brincat Ltd has always dedicated its total effort without limitation to build up an esteemed reputation and establish itself as an authority in the hairdressing trade on the Maltese Islands. It was through this constant dedication that the hairdressing trade in the Maltese islands was able to flourish and establish itself as a profession with which many today earn their livelihood. In view of this, the company has been acknowledged by an independent survey as market leader on the Maltese Islands and today is trusted among the players of the trade as a reputable and reliable company in the supply and support of its products and services. In recognition of these attributes the company has been awarded the seal of excellence in quality and value by the Superbrands Malta organisation. This organisation is dedicated to the men and women who build and protect the greatest brand assets in Malta.

The Wella Professional range of hair care products remains the backbone of Joseph Brincat Ltd. They are the suppliers of an array of worldrenowned hair colour products, which include Koleston Perfect, Illumina, Colour Touch and Magma, all of which are specifically designed for the use of the salon hairdresser. In addition, one will find an array of care and styling products with System Professional as the most prestigious care brand which vow to treat any hair or scalp problem. Kadus Professional, a brand which was acquired by Wella in 1980, is also under the care of Joseph Brincat Ltd for the distribution of its products. Besides the production of innovative technical appliances, Kadus has developed top-quality colour, styling and hair care products for the professional market. The latest brand to be added to Joseph Brincat Ltdâ&#x20AC;&#x2122;s portfolio is Nioxin, a brand which uses advanced technology to deliver thicker, fuller and denser looking hair. Nioxinâ&#x20AC;&#x2122;s formula provides real solutions for pattern baldness.

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Apart from the company’s market orientation towards the hairdressing sector, it is also responsible for the distribution of a range of skincare products which have been developed from the rejuvenating minerals of the Dead Sea. This is to meet the specific skin type needs of both men and women of all ages. The company’s brand portfolio also features a number of other reputable brands, namely BMP, Euro So.Cap, Rolland and Nashi Argan. BMP are leading manufacturers of hairdressing equipment and salon furniture, while Euro So.Cap develop hair extensions and wigs in both real and synthetic hair. Rolland produces innovative, high performance consumer and professional cosmetics, including Colormode. This product is a hair colour which is ammonia-free and targets the consumer market. It is also available from selected pharmacies. Nashi Argan is a simple, elegant and efficient line which satisfies the needs of women around the world in the maintenance of their hair. The products are based on certified argan oil extract which has been known for its high efficiency for many years, and the range’s products offer solutions to all hair types by achieving the best possible results. Keratin treatment has become the main choice for hair-smoothing processes which leave your hair frizz-free for weeks. It is a revolutionary process which softens, shines, straightens and strengthens hair. It penetrates the hair and repairs internal damage, coating it and preventing further damage. The results are smooth, silky and straight hair. It is not a chemical that restructures, but a replenishing treatment that reconditions and offers protection from water and heat damage whilst enhancing your hair’s natural shine. Voted the best Keratin treatments of the year, Keratherapy’s range of treatments are also part of Joseph Brincat Ltd’s brand portfolio. Having the right flat iron is essential for every professional hair stylist, and so we’ve assessed the flat iron market to present our professional styling artists with nothing but the best. The award winning Cloude Nine Iron range gives you control and confidence. If you’re looking for smooth, straight and sleek looks, or waves, curls, and accents, the Cloude Nine Irons empower your styling techniques.

The company is fully committed to furthering the education of the sector’s members. In view of this and the fast advancements of technology, Joseph Brincat Ltd has set up its own school within its studio in Sliema, where it also supports professional hairdressers with continuous demonstrations and training sessions for the proper use of the latest products. Its dedication to education is also extended to those who wish to learn the trade at the most professional level. The Wella School for Hairdressing is committed to providing students with a solid educational foundation, preparing them for a fulfilling career in the world of beauty. JOSEPH BRINCAT LTD., 59 High Street, Sliema T. 21331121 / 21803624 • J.B.Ltd.Malta 17

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The company also takes the initiative in helping established hairdressers as artists and specialists in their trade by exposing them to international seminars, which are held in different parts of the world from time to time. Joseph Brincat Ltd aims to aid, maintain and protect the image of its brands and to push forward the quality and strength of its products in the world market through an unbeatable professional service. Joseph Brincat Ltd’s mission is to nurture fresh talent and encourage aspiring hairdressers by identifying their capabilities, and to help them fulfill their true artistic potential. It is a strong believer in honesty, without which it would not be able to retain its market leadership.

product spots golden rose

THE NEW SKIN CARE LINE Flawless make up can only be truly achieved if a good skincare regime is followed. Golden Rose are proud to introduce their new range of skincare products which work in harmony with their renowned cosmetics. The new line will prepare your face for the application of full coverage make up, and they will ensure clean and glowing skin.

keratherapy

Keratin infused - perfect Match The Perfect Match Grey Root concealer is now available in auburn red, alongside four other fantastic shades of blonde, light brown, medium/ dark brown and black.

• The product is keratin infused for a more natural look

The range will include four essential products, which mainly feature the essential ingredient, japonica camellia (tsubaki) oil. The range comprises of the Golden Rose Micellar Cleansing Water, Golden Rose Facial Cleansing Milk, Golden Rose Two Phase Eye Make Up Remover and Golden Rose Purifying Tonic.

• It contains 50% more product than other brands • It has a user-friendly target applicator • Perfectly blends grey • A non-smearing or running temporary colour • Lasts until shampooed NOW AVAILABLE IN AUBURN RED

BEFORE Beauty Cosmos, T. 21820120 M. 99477261

Every Day is a Good Hair Day and will last up to 10 months...

Kashmir Hair Biotex 4G, FORMALDEHYDE FREE, is a professional-use-only treatment for hair hydration, reconstruction and hair straightening. The treatment has a unique formula based on amino-acids, minerals (lithium and magnesium), natural keratin and high quality silicones. Kashmir Hair Biotex 4G reduces hair frizz, prevents split ends, protects hair against environmental factors, chemical interventions and excessive styling. Formaldehyde FREE Straightens up to 10 months Rebuilds hair from inside

TRADE ENQUIRIES RUSK, T. 21444552/3 M. 79423420

SEPTEMBER 2015 - issue 23

AFTER joseph brincat ltd., T. 21331121 / 21803624

vision filter plus A Nail Technician Partner For Life

One of the latest emerging technologies, highly demanded by professional nail technicians, is Vision Filter Plus Technology, designed by the renowned nail brand and first in nail education, ProNails. Vision Filter Plus Technology is a simple way to reduce air pollution found in nail salons. The filter works quietly and effectively to clean the air of dangerous gases and particles produced by nail acrylics and UV gels. Vision Filter Plus is designed to protect all personnel from pollutants emitted which, although invisible, cause most hazards. It is the filter which then catches and separates the pollutants.

Liberty business culture ltd., t. 21410008

product spots Repêchage

Biolight™ Beyond Brightening From the pioneers of the worldrenowned Repêchage Four-Layer Facial®, this is a revolutionary skin whitening treatment that achieves Brighter-than-Bright results. Biolight™ Beyond Brightening is the latest treatment in skin brightening science, innovative marine biotechnology and peptide research. It is a natural yet effective means of lightening skin. Packed with anti-oxidants, natural botanicals and unique seaweed plants, Biolight™ brightens uneven, dark skin and diminishes the appearance of hyperpigmentation due to sun damage, medicine, acne scarring and hormonal changes. It recovers your skin’s lustre, giving you youthful luminance that lasts. Imagine a brighter, more flawless overall complexion with better skin tone, clarity and colour.

Need a design or print to impress?

makiba essence, M. 99443761

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SEPTEMBER 2015 - issue 23

SEPTEMBER 2015 | issue 23

Throwback trends for the

Autumn/Winter Season ...Continued

Because we are looking back at the wild crazy 90s, neons are an essential element. Nails will be taking over this factor with bold bright glowin-the-dark shades and dotty patterns. Think BjĂśrk in a nut-shell... or nail-shell, rather. Neon yellows and oranges with blues and greens is a great combination. If your client is looking for something quick and simple, just go for one bold colour of choice. Glitter and sequins are also very much in, and was showcased on designer Ashish's choice of models at the LFW. This can also be combined with the neon varnish mentioned above for that 90s rave factor. Don't worry so much about accurately applying the sequins. Youâ&#x20AC;&#x2122;re going for the 'haphazard' look.

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Hair

Upstyles are taking a bit of a breather for this season. The 70s dictates that we wear our hair down and flowing with the hippie wind. A good amount of hair gel was a staple presence at the NYFW. You client can opt for a slicked back gel look for the fringe crown, while keeping the rest of her locks sleek and on her shoulders. Layers are also being cast aside, as well. Continuing with the 70s theme, the bed hair middle parting is also making an appearance. This can be played around with a zig zag technique to channel a bit of 90s, or if your client wants some body, she can go for a plain parting and beach waved ends.

Make Up

This season’s two major make up tips contradict each other. One the one hand, both New York and London catwalks saw make up free models, or as it’s now titled, no-make up make up. Bare faced looks with just a smidgeon of flushed-look lip gloss will definitely be big this Fall. The other extreme is bold geometric eyeshadow and eyeliner. Again, make up artists are turning to neon shades for striking features. One could call it an almost-celestial look. Work with the defining points of your client’s facial features and use them to join the dots. Max Factor has actually teamed up with the latest Star Wars movie to promote a new range of make up products specifically designed for this look.

SEPTEMBER 2015 - issue 23