The Best Brand Building Opportunity On Four Wheels!
Chris Gentry Racing 631 Kimmel Rd. Vincennes, IN 47591 Phone: 270-577-6956 / 812-881-8938 Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com
OUR MISSION: TO DELIVER THE BEST EXPERIENCE FOR OUR PARTNERS, USING THE FEATURED OPEN WHEELED RACING OF TODAY AS THE KEY ELEMENT IN AN AGGRESSIVE AND MODERN BRAND BUILDING PROGRAM.
WE OFFER A
STRONG CORPORATE IDENTITY IN ASSOCIATION WITH A
CHAMPIONSHIP BOUND AND LONG-TERM, GOAL-ORIENTED RACING PROGRAM. WE WILL USE THE YOUTH OF TODAY TO REACH THE STARS OF TOMORROW. UNDERSTANDING HOW TO BE COMPETITIVE AND DELIVER MAXIMUM EXPOSURE FOR OUR CORPORATE PARTNERS IS KEY TO OUR SUCCESS.
WE HOPE
TO DEVELOP A CLOSE, PERSONAL RELATIONSHIP WITH OUR TEAM INVESTORS, IN ORDER TO HAVE A STRONG LINE OF COMMUNICATION AS FUTURE DREAMS ARE ACHIEVED.
A
STRONG COMMUNICATION LINE IS NECCESARY FOR US TO ACHIEVE LONG TERM GOALS.
WE WILL BUILD WHAT WILL
START AS A BUSINESS RELATIONSHIP INTO A STRONG FRIENDSHIP AND A HOUSEHOLD NAME WORLDWIDE. Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
Table of Contents: What WILL We Do For Your Company?
Section
Page Number
Build Brand Awareness & Corporate Identity........... 1 National Television Coverage, National Publicity & Press Coverage, Merchandise & Apparel............... 2 Hospitality & Brand Loyal Fans ................................. 3 United States Auto Club Introduction ........................ 4 USAC National Sprint Car Series............................... 5 Open Wheel Racing Venues......................................... 6 Open Wheel Racing Demographics ............................ 7-8 Sprint Car Racing Quick Facts ................................... 9 Conclusion .................................................................... 10
Does Motorsports Sponsorship Affect Your Purchasing Decision? 4%
26%
6% Definitely
66%
Somewhat Not at all Not sure
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
What We WILL Achieve For Your Company: Build Brand Awareness: Traditionally, sponsoring a race team means the company represented gets their corporate logo on the side of the car. Chris Gentry Racing has an entirely new and exciting way of looking at things. We believe more should be done in return for the corporate partners of our program, to achieve a higher level of corporate identity in the racing industry. We hope to develop more loyalty amongst race fans/consumers and increase our growth potential as a Motorsports operation. Some ideas include: holding merchandise giveaways after the races or during race intermission, having a tear away coupon on driver autograph cards to draw customers into purchasing the represented brand, and holding fan appreciation autograph sessions while the driver meets fans and promotes the brand.
Corporate Identity: Being associated with Motorsports is an immediate way to increase corporate identity. CGR’s cars, pit-uniforms, trailers, equipment, and hospitality dates are essentially rolling billboards for maximum corporate exposure. Depending on the sponsorship level, any one of these items can be customized with logos and corporate images for the entire series. Additionally, some of the items can be changed from race to race, depending on what our partners wish to achieve. However, the car and race team branding is just the beginning of building a corporate identity. Although both today’s consumers and race fans are young and old, they continue to rely on companies that are associated with things that are popular. Currently, CGR has one of the most popular and youngest race stars. Having this advantage makes it easier for the younger fans to relate to the team, and also makes the older fans interest grow seeing a youthful driver compete with men twice his age. Simply put, CGR’s advantages will place corporate identity in the eyes of both young and old consumers.
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Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
What We WILL Achieve For Your Company: Television Coverage, National Publicity & Press Coverage: When not attending races, fans enjoy watching races on SPEED and the VS Network, as well as subscribing to various racing publications. The USAC series offers a minimum of six nationally-televised races, at which the request may be made to carry an in-car camera. This way brand logos can be displayed right in front of television viewers as they ride along at top speed. This also gives viewers an exciting view of what it’s like to be behind the wheel of an open-wheel race car and a new brand name that they will remember when making purchases. Brand loyalty of a race fan ranks highest of any other sport in the world. Sixty-three percent of sports viewers said they would choose a race sponsor brand due to its association with open-wheel racing. An average of two hundred and fifty thousand viewers tune in for each USAC televised event.
Merchandise & Apparel Apparel:: Several USAC competitors merchandise and sell t-shirts featuring their racing machines along with all of their sponsors. Average T-shirt sales of a USAC driver are approximately seven to eight hundred each racing season, but the distance these sales travel reaches across the United States and parts of Canada. Fans travel across the country to watch this very unique and exciting style of open-wheel racing. Hats, shirts, and jackets, displaying the brand logos have the potential to travel to all parts of the country. A catchy design on a t-shirt or hat is another way to draw a fan’s interest to a sponsor’s corporate image. Also, wherever the consumers wear the apparel, people will see the brand name and draw interest to it. A race fan wearing apparel featuring brand logos is another source of free advertising.
Pg. 23
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
What We WILL Achieve For Your Company: Hospitality & Fan Appreciation Appreciation: Acquiring new business, putting finishing touches on new deals, and strengthening relationships with current customers have always come from the ability to bring clients up close and personal with corporate involvements. Where better to be able to bring corporate partners than up close and personal with the exciting world of open-wheel racing? Bringing fans in closer to the action will build their trust to the team and bring their loyalty to all partners to a higher level. There is hardly any lasting impression greater than standing side-by-side with one of your heroes and having them pose with you for a picture, sign an autograph, and engage in general conversation. Our hauler is equipped for all levels of fan enjoyment pre- and post-race.
Driver Jonathan Vennard, left, stands upon Indianapolis Raceway Park podium in front of a capacity IRP crowd during the Goodguys National Car Show.
Industrial Machine Trade Show Vennard Racing #54 provided an attraction for the Monroe Custom Utility Bodies booth. The car was on display and Jonathan talked to potential customers and signed autographs.
Pg. 33
Two young fans get an up close and personal look at the Vennard racing machine, after getting signed autograph cards from Jonathan.
Chris Gentry Racing travels the country with the same class they provide on and off the race track. A prestigiously highly visible tow vehicle provides an excellent mobile billboard for corporate partners.
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
The Series: Introducing the United States Auto Club: The United States Auto Club will present its fifty-fourth season of professional auto racing in 2009. USAC continues to be the most diversified auto racing sanctioning body in the world, conducting over one hundred and fifty races in numerous professional divisions each year, as well as special events. USAC will have presented over six thousand events, having paid out in excess of two hundred million dollars in prize money since its first event in January 1956. USAC was founded in September 1955 and operates as a non-profit, democratic sanctioning body governed by a nine-member board of directors, with the main office located in the “Racing Capital of the World”, Indianapolis, Indiana and a west coast office in Fair Oaks, California. USAC is a member organization of the Automobile Competition Committee of the United States (ACCUS-FIA), which provides a direct link with the International Motorsports governing body, the FIA. USAC’s primary role is to establish and enforce regulations for racing events for which its services have been retained by race organizers. The driving force behind USAC’s accomplishments is the desire to present the safest, most competitive and exciting racing events possible for the hundreds of thousands of race fans across the nation that enjoy USAC racing. USAC currently operates eight professional racing divisions including its “Premier” division, featuring Silver Crown Championship cars. In addition, competition includes sprint cars, midget cars and TQ midget cars. USAC also sanctions select international divisions of the historic Pikes Peak Hill Climb, and in September of 2002, sanctioned the return of Formula One to the United States at the Indianapolis Motor Speedway. Throughout the years, USAC competition has included stock cars, Formula 2000 and 5000, late models, super-modified, “Fast Masters,” and even solar-powered racing. USAC was the sanctioning body of the “Indianapolis 500” from 1956 through 1997 and was the integral group that helped launch the Indy Racing League (IRL) in 1996.
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Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
The Series: USAC National Sprint Car Series : With
engines
producing
upwards
of
800
horsepower,
these
1200-pound
rocket ships combine the thrill of raw power with the heart-stopping action of non-wing sprint car racing. Dirt rooster tails, wheel stands and three-wide racing are the norm when these bad boys come to town.
Sprint cars also run on paved tracks, and any
driver with aspirations of a championship must be able to negotiate both dirt and pavement.
“I think the most challenging racing for a driver is Sprint Car racing on short dirt tracks. When you get a powerful sprinter on a short dirt course you’ve really got your hands full.”
--Two --Two--time USAC National Sprint Car Champion, Parnelli Jones “Sprint Car racing is one of the most exciting forms of racing to watch in the world.”
--Three --Three--time Indianapolis 500 Champion Johnny Rutherford
Sprint cars are powered by 410 cu. in. V-8 engines with aluminum blocks and cylinder heads, specially prepared for racing. USAC Western States sprint cars have a maximum of 360 cu. in. These engines use fuel injection and methanol for fuel. Sprint car races are normally held on five-eighths mile and smaller tracks; however, they sometimes make appearances at the one-mile ovals.
Some of the highlights on the
USAC Sprint Car schedule are the “Little 500” at Anderson Speedway, the “Tony Hulman Classic” at Terre Haute, “USAC’s Indiana Sprint Week”, and the “4 Crown Nationals” at Eldora Speedway in Ohio. A typical sprint car costs between $50,000 and $60,000, and most teams have a separate car for pavement and dirt tracks. Previous champions of the USAC National Sprint Car Series are Ken Schrader, Tony Stewart, Rich Vogler, Johnny Rutherford and Parnelli Jones.
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Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
The Series: Open Wheel Racing Venues : Top 25 Markets Los Angeles, California Chicago, Illinois Philadelphia, Pennsylvania Phoenix, Arizona Denver, Colorado Sacramento, California St. Louis, Missouri Portland, Oregon Indianapolis, Indiana
(2) (3) (4) (17) (18) (20) (21) (24) (25)
San Diego, California Raleigh-Durham, North Carolina Cincinnati, Ohio Kansas City, Missouri Nashville, Tennessee Salt Lake City, Utah Wilkes-Barre/Scranton, Pennsylvania Albuquerque, New Mexico Louisville, Kentucky
Top 75 Markets Dayton, Ohio Fresno-Visalia, California Richmond, Virginia Las Vegas, Nevada Toledo, Ohio Des Moines, Iowa
Top 50 Markets (26) (29) (30) (31) (33) (36) (47) (48) (50)
(53) (55) (59) (61) (66) (69)
Tucson, Arizona Springfield-Decatur, Illinois Madison, Wisconsin Cedar Rapids, Iowa Colorado Springs, Colorado Evansville, Indiana
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Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
Top 100 Markets (78) (81) (84) (87) (94) (95)
The Series: Sprint Car Racing Demographics : Marital Status
Employment / Occupation Married
5%
6%
Professional
7%
Single
15% 22%
32% 15%
63%
Divorced/Widowed
Tech./Skill Trd. Managerial
35%
Mfg./Fac. Retired Student
Gender Composition
Education
36%
Male
64%
13%
19%
33%
Female
35%
College Grad Some College High School Trade/Technical
Annual Household Income
Age Composition 2%
3%
8%
Under 12
4%
Under $10,000
13-18 yrs 17% 29%
15% 26%
19-25 yrs 26-34 yrs
20% 28%
35-44 yrs 45-54 yrs 55+ yrs
Pg. 73
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
18% 30%
$10,001-29,999 $30,000-49,999 $50,000-70,000 Over $70,000
The Series: Sprint Car Racing Demographics : Type of Residence
2%
House - Own
18%
7%
73%
House - Rent Apartment Other
Type of Vehicle Owned
Domestic Car(s)
9%
17% 20%
40%
Import Car(s) Domestic Truck (s)
14%
Import Truck(s) Rec. Vehicles
Events Attended Past Season 4% 9%
37%
None 1-5 events
11% 20% 19%
6-10 events 11-15 events 16-20 events 21 or more events
Pg. 83
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
The Series: Sprint Car Racing Quick Facts :
Pg. 93
Weight
1400 pounds minimum, without driver (on pavement only)
Chassis
Tubular 4130 aircraft steel; minimum 1 1/2 inch O.D. and .095 wall thickness
Horsepower
760 to 800
Engine
Normally aspirated, internal combustion, four cycle, piston type V-8’s 410 cu. in.
Fuel
Methanol
Capacities
Fuel, 28 gallons avg. Oil, 11 quarts avg.
Speed
Fastest official recorded lap average is 144.167 mph set by David Steele at Phoenix International Raceway, January 18, 1998
Wheelbase
84 inches min. 90 inches max.
Overall Width
78 inches maximum
Overall Length
14 feet maximum
Overall Height
61 inches avg. to top of roll cage
Suspension
Solid front and rear axels with torsion bar or coil spring suspension
Wheels
Aluminum, 15 inches in diameter. Right rear 18 inches wide, Left rear 14 inches wide. Front wheels 10 ins. wide.
Tires
Bias-Ply racing tires
Brakes
3 or 4 wheel discs
Driveline
Direct drive without clutch or transmission. Quick change gears are behind the rear end assembly.
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938
In Conclusion: NEVER BEFORE IN THE WORLD OF RACING HAS THERE BEEN AN AUDIENCE-INVOLVED EXPERIENCE OR CORPORATE-BRANDING PROGRAM LIKE WHAT CHRIS GENTRY RACING IS DELIVERING. THE MATH IS SIMPLE: CORPORATE IDENTITY BUILDING BRAND AWARENESS CAMPAIGNS MERCHANDISING NEW REVENUE STREAMS NATIONAL PRESS AND PUBLICITY TELEVISION COVERAGE ON ESPN FAN APPREICIATIVE DRIVERS CROSS-PROMOTIONS ADVERTISING CO-OP PROGRAMS IT ALL ADDS UP TO BE THE GREATEST ADVERTISING EXPERIENCE EVER CREATED AROUND A RACE SERIES. COME RACE TIME IT WILL BE THE THRILL OF OUR VICTORY! SO STRAP ON YOUR NOMEX,
LOCK IN YOUR
5-POINT HARNESS, AND
GET READY FOR THE RIDE OF YOUR CORPORATE LIFE BECAUSE WE WANT YOU IN THE WINNER CIRCLE WITH US.
Join The Team And WIN! Pg. 103
Email: cgentry26x@yahoo.com / j_vennard54@yahoo.com Phone: 270-577-6956 / 812-881-8938