  18TH FORCE SUPPORT SQUADRON
KADENA AIR BASE OKINAWA, JAPAN KADENA AIR BASE
COMMERCIAL SPONSORSHIP & ADVERTISING
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18TH FORCE SUPPORT SQUADRON
GREETINGS FROM COMMANDER Allow me to take this opportunity to tell you a little about the 18th Force Support Squadron (FSS) and what we do. The FSS on Kadena Air Base, Okinawa, Japan, is the largest of its kind in the United States Air Force. We have over 2,100 people in 40 facilities whose primary mission is to provide world-class community support to our active duty, and Department of Defense personnel, their families and our retirees with high-quality morale, welfare and recreation (MWR) programs. Our programs are key ingredients for a resilient quality of life. Examples of our community support include annual events such as Tinsel Town, Eggsplosion, Kadena Music Fest or America Fest, Alpha Warrior Competition and Domo Days, just to name a few. We provide over 80 events annually in addition to the regular monthly MWR programs. Providing quality programming does not come without costs. Our funding comes from very limited appropriated funds as well as fees and purchases generated from customers of Force Support activities. Sponsorship helps fund enhancements for our programs. As such, we request your support through commercial sponsorship to enable us to enhance the programs we provide. The Air Force Commercial Sponsorship Program is the only opportunity authorized by the United States Air Force in which you can receive full recognition for your support of Kadena Air Base’s recreational and entertainment programs and events. Additional benefits of sponsorship may include building new customer relationships, strengthening existing customer relationships, conducting product sampling, generating leads and the possibility of integrating sales promotions. Our programs are marketed through digital and print advertising and can reach the 33,000 U.S. and Japanese personnel on Okinawa in addition to the other 38,000 across our sister services. Our digital media channels include the official Kadena Force Support website (KadenaFSS.com), Facebook, Instagram, electronic kiosks in high traffic areas and outdoor marquees located on two main thoroughfares on Kadena Air Base. Our print media channels include “Venture” (official Kadena Force Support magazine), posters, flyers, table tents, and banners. Attendance at events will vary in size depending on the event and venue. Our Commercial Sponsorship Coordinator is ready to assist you in finding the right match to pair our events with your needs, business goals and budget. Whether giving big or small, each contribution makes a significant impact to the resiliency of our members and their families. We look forward to building a lasting partnership, fostering bilateral goodwill, and developing the loyal support of the Kadena Air Base community. Our Commercial Sponsorship Coordinator will gladly answer any questions you may have. Respectfully, Colonel Gilbert B. Eddy Commander, 18th Force Support Squadron Kadena Air Base Okinawa, Japan
COMMERCIAL SPONSORSHIP & ADVERTISING
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Konnichiwa
EXECUTIVE SUMMARY
Kadena Air Base (AB), located on Okinawa, Japan, since 1945, is home to over 33,000 people including active duty, civilians and their dependents and retirees making Kadena AB the largest on Okinawa, Pacific Armed Forces and the Air Force. Through serving our sister military branches and dependents, the 18th Force Support Squadron (18 FSS) reaches another 38,000 people through award winning resiliency and family programs, travel opportunities, recreation, food, nightlife, and large scale events. Air Force customers are well-educated and brand loyal. Commercial Sponsorship provides a way for companies to provide financial and/or in-kind support for MWR programs in exchange for sponsor benefits and access to a grateful military community. By supporting Kadena’s MWR programs, you are reaching the U.S. Joint Service members, civilians and their families as well…where they work, live and play! KADENA AIR BASE DEMOGRAPHICS AND INFORMATION ENLISTED
WORKFORCE CHARACTERISTICS OFFICER CIVILIAN LOCAL NATIONAL
WORKFORCE AGE GROUPS 17-24 25-34 35-44 45+
< 1 YR
ACTIVE DUTY TIME ON KADENA 1-2 YRS 3-5 YRS 6+ YRS
WORKFORCE GENDER RATIO ACTIVE DUTY MARITAL STATUS MARRIED SINGLE DIVORCED WIDOWED
WORKFORCE EDUCATION HS DIPLOMA SOME COLLEGE ASSOCIATES UNDER GRADUATE GRADUATE POST GRADUATE
ENLISTED
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OFFICER
18TH FORCE SUPPORT SQUADRON
HOW WE CAN HELP O
ur team of professionals stands ready to help you reach one of the most dynamic markets through a variety of marketing channels associated with one of our many MWR programs.
BENEFITS OF SPONSORSHIP BUILD NEW CUSTOMER RELATIONSHIPS
STRENGTHEN CUSTOMER RELATIONSHIPS
CONDUCT PRODUCT SAMPLING
GENERATE LEADS
INTEGRATE SALES PROMOTIONS
SIGNAGE AND PROMOTIONAL MATERIALS Program promotional materials are strategically placed in high-traffic locations where they reach thousands of our joint community members daily. PRINT AND DIGITAL MEDIA Kadena AB has a monthly publication, website and digital media. These platforms allow us to target specific groups where key messages can reach your ideal market. PRODUCT SAMPLING AND DEMONSTRATION Place your product directly in the hands of your target market through sample distribution or displays. Arrangements can be made for on-site sampling, demonstrations and coupon distribution in conjunction with event/program promotion. GIFTS AND DONATIONS Due to Department of Defense policy, only Air Force MWR programs are eligible for commercial sponsorship support. Additionally, no one in the military is permitted to solicit donations. However, if you are interested in offering a donation to our Airmen and want more information, please contact us. â&#x20AC;&#x192;
COMMERCIAL SPONSORSHIP & ADVERTISING
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OUR ACTIVE MARKET
MWR ACTIVITIES
97.4K
Lines Bowled
630K
Risner Fitness Center Visits
74.6K
Rounds of Golf Played
2.5K
Children in Child & Youth Programs
112K
Library Circulation
FOOD FITNESS FAMILY FUN
131.2K 1.8K 21.2K
Kadena Marina and Outdoor Recreation Visits Artists/Crafters in Arts & Crafts Classes Boarded Pets and Pets Groomed at Karing Kennels
27.7K
Recreational Swim + Military Lap Swim + Swim Lessons + Lifeguard Classes in Aquatics
1.482M
Meals Served in Clubs + Dining Establishments
11.6K
Attendees to Clubs Special Programming
76.3K
Visitors to Schilling Community Center
10.6K
Local Attractions, On- and Off-Island Tours, Hotels & Referrals through Information, Tickets & Travel office
43K
Special Events Audiences
100K
Okuma Beach Visitors
500K
Bellows AFS Visitors
MORALE BOOSTING ACTIVITIES THROUGH 18FSS Our customers enjoy activities on-and-off the installation to relax, be entertained, travel and enjoy the outdoors. 6
18TH FORCE SUPPORT SQUADRON
â&#x20AC;&#x192;
HEREâ&#x20AC;&#x2122;S HOW TO
BECOME A SPONSOR
Step 1 | CHOOSE EVENTS Choose the events and programs from the FSS event calendar on pages 9-10. Coordinate with a minimum of three (3) months prior to the event month (e.g., Event is in July; contact us by the end of April)
Step 2 | PROVIDE SPONSORSHIP INFORMATION The type of sponsorship you would like to offer (e.g., cash or in-kind such as merchandise, hotel stay, etc.); Financial Payment methods accepted are check, credit card and cash; In-Kind: items, quantity and monetary value Official name and contact information of the company representative who will sign the agreement
Step 3 | REVIEW/SIGN THE AGREEMENT You will receive an agreement by email or in person (if possible) after our base legal review is completed. Please review the agreement and notify us if there are any errors or if changes need to be made. If there are no changes, then please sign and return the agreement by email or direct mail.
Step 4 | FINAL APPROVAL You will receive notification after the final approval process is completed. Please feel free to contact the Commercial Sponsorship Coordinator anytime for more information.
NOTE: Alcohol and tobacco products advertising are prohibited. Sponsorship by alcohol distributors is permississible. Notice will be given in the event we are unable to support your request. COMMERCIAL SPONSORSHIP & ADVERTISING
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2018/2019 FSS EVENTS CALENDAR â&#x20AC;&#x192;
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18TH FORCE SUPPORT SQUADRON8
FSS EVENTS FOR SPONSORSHIP | SEASONAL EVENTS WINTER (DEC-FEB)
SPRING (MAR-JUN)
SUMMER (JUL-AUG)
FALL (SEP-NOV)
COMMERCIAL SPONSORSHIP & ADVERTISING
EVENT TITLE
FACILITY
Tinsel Town
Schilling Community Center
Big Game Parties
Emery Lanes, Officers’ Club, Enlisted Club
Mardi Gras
Officers’ Club, Enlisted Club
New Year’s Eve
Okuma Beach, Officers’ Club, Enlisted Club
St. Patrick’s Day
Officers’ Club, Enlisted Club, Okuma Beach
Spring Break
Okuma Beach
Wine Fest
Enlisted Club
Eggsplosion
Schilling Community Center
Scotch & Cigar
Officers’ Club hosted by Tee House
Home & Home Golf Tournament
Banyan Tree Golf Course
Smile Campaign
18 FSS
Enlisted Club Grand Opening
Rocker Enlisted Club
Mother’s Day
Okuma Beach & Clubs
March Mania
Emery Lanes
Photo Contest
Arts & Crafts Center
Kadena Music Festival
Schilling Community Center
Summer Bowling League
Emery Lanes
Luau
Okuma Beach
Single Airmen Beach Party
Marina/Schilling Community Center
Kid’s Physical Challenge
Okuma Beach
Summer Reading Program
Library
Football Frenzy
Officers’ & Enlisted Clubs
Banyan Tree Golf Course Competition
Banyan Tree Golf Course
FootBowl League
Emery Lanes
Domo Days
18 FSS
Oktoberfest
Officers’ Club
Beer, Bourbon and Bacon
Enlisted Club
Puppypalooza
Karing Kennels
Halloween Event
Okuma Beach
Scotch & Cigar
Officers’ Club hosted by Tee House
Thanksgiving Weekend
Okuma Beach
AF Club Membership Golf Tournament
Banyan Tree Golf Course, Enlisted Club & Officers’ Club Major events are in red. All events are subject to change.9
| REGULAR EVENTS MONTHLY EVENT TITLE
FACILITY
Alpha Warrior Competition
Risner Fitness Center
Bowling Tournaments
Emery Lanes
Fishing Charters
Outdoor Recreation, Kadena Marina
Golf Tournaments
Banyan Tree Golf Course, Chibana Golf Course
Enlisted Club Membership events
Enlisted Club
Officers’ Club Membership events
Officers’ Club
Merlot & Monet
Arts & Crafts
YEAR-ROUND EVENT TITLE
FACILITY
Youth Sports Program (Flag Football, Baseball, Soccer, Basketball)
Youth Center
Fitness Fun Runs/Marathons
Risner Fitness Center
Library Reading events
Library
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18TH FORCE SUPPORT SQUADRON
18 T H F O R C E S U P P O R T S Q UA D R O N
SPONSORSHIP LEVELS BENEFITS
FRIEND
HAWK
FALCON
EAGLE
ELITE
X
X
X
X
X
X
X
X
X
X
Web and social media distribution
X
X
X
X
Kiosk/Digital Poster Ads
X
X
X
X
X
X
X
X
X
PRE-EVENT RECOGNITION Logo on promotional material On-base distribution
Electronic outdoor marquee Sponsor-provided 1/4-page ad in VENTURE during event month Event recognition: “Sponsored in part by”
X
X
Event title: “PRESENTED BY” exclusivity*
X
Sponsor-provided ad on kiosk/digital poster: 1 month
X
Sponsor-provided ad on kiosk/digital poster: 3 months
X
Sponsor-provided ad on kiosk/digital poster: 6 months
X
ON-SITE RECOGNITION Logo on “Thank You to Our Sponsors” banner
X
X
X
X
X
Schedule of Events flyers
X
X
X
X
X
9’x12’
9’x12’
12x24
X
X
X
Logo placement on event signs/golf tournament scorecards
X
X
X
Announcements during event
X
X
X
Event booth space Verbal recognition at event kick-off
X
Exclusive appreciation banner
X
POST-EVENT RECOGNITION After Action Report Sponsor-provided ad on KadenaFSS.com: 1 month Sponsor-provided ad on KadenaFSS.com: 3 months
X
X
X
X
X
X X
Sponsor-provided ad on KadenaFSS.com: 6 months
X
Exclusive thank you on outdoor electronic marquee
X
Sponsor-provided banner at gate: 1 month
X
Sponsor-provided banner at gate: 2 months
X X
* Exclusivity provides the right of a sponsor to be the only company within its product or service category associated with the sponsored MWR program or event.
COMMERCIAL SPONSORSHIP & ADVERTISING
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GREAT OPPORTUNITIES
TO HELP YOUR BUSINESS GROW
â&#x20AC;&#x192;
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18TH FORCE SUPPORT SQUADRON
MARKETING PLATFORMS HOW WE REACH OUR MARKET
“VENTURE”
Expose your business to over 71,000 potential customers at Kadena Air Base and our sister military branches by sponsoring an 18th Force Support Squadron event today.
BOWLING MONITORS
BASE MARQUEE
EVENT POSTERS
DIGITAL SIGNAGE
EVENT BANNERS COMMERCIAL SPONSORSHIP & ADVERTISING
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ADVERTISING OPPORTUNITIES VENTURE MAGAZINE VENTURE is a full-color publication highlighting 18 FSS events, services and products. The Squadron provides recreation, leisure, dining and quality-of-life programs for more than 33,000 Kadena AB personnel. Monthly 7,500 copies of VENTURE”are printed and distributed throughout base facilities such as the Exchange, Post Office, Medical Clinic and most on-base restaurants and shops. It is also distributed in facilities on Camp Foster and Torii Station. If you are looking for a way to reach all military communities, VENTURE is a great advertising tool. Additionally, VENTURE online is downloaded on average over 500 times per month.
| MONTHLY ADVERTISING RATES CATEGORY
SIZE
1X
6X
12X
A
Back Cover
8.27” X 11.69” (A4)
$1,200
$6,000
$13,200
B
Inside Cover
8.27” X 11.69” (A4)
$1,050
$5,250
$11,550
C
Full Page
8.27” X 11.69” (A4)
$ 750
$3,750
$8,250
D
Half Page
7.6” x 5.4”
$ 500
$2,500
$5,500
E
Quarter Page
3.7” x 5.4”
$ 350
$1,750
$3,850
F
Business Card Size
3.4” x 2”
$ 175
$ 875
$1,925
NOTE: Space locations for ads is subject to change. Back covers and inside front covers are guaranteed. The 18th Force Support Squadron reserves the right to approve all advertisements. Alcohol and tobacco product advertisements are prohibited. ADVERTISEMENT REQUIREMENTS FORMAT: PDF or JPEG RESOLUTION: 300dpi COLOR: CMYK All full page ads require full bleeds of 3 millimeters. Please DO NOT lock the file. Advertisement MUST INCLUDE the legal disclaimer, “Paid Ad. No federal endorsement of advertiser intended.” DEADLINE Space reservation must be confirmed and artwork design must be submitted two months prior to publication date. Camera-ready artwork can be submitted one month prior. PAYMENT METHODS Invoice will be sent upon order finalization via mail or email. Payment must be made one month prior to publication (e.g., October insertion due by 1 September). The following payment formats may be used: Cash, Check or Credit Card (Visa, MasterCard). To pay in yen, the dollar amount must be converted to the rate provided by the 18th Force Support Squadron.
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18TH FORCE SUPPORT SQUADRON
DIGITAL AND PRINT ADVERTISING DIGITAL ADVERTISING
SIZE (REQ’D FORMAT)
1X
3X
6X
Company-provided Digital Poster
720 px W x 1280 px T (JPG)
$ 500
$1,350
$2,400
Emery Lanes
512 px W x 288 px T (BMP)
$ 400
$1,080
$1,920
1280 px W x 356 px T (JPG, PNG)
$ 400
$1,080
$1,920
KadenaFSS.com
215 px W x 215 px T (JPG)
$ 150
$ 405
$720
KadenaFSS.com
215 px W x 475 px T (JPG)
$ 200
$ 540
$960
KadenaFSS.com
475 px W x 215 px T (JPG)
$ 200
$ 540
$960
SIZE
1X
3X
6X
20.26” W x 28.66” T
$ 200
$ 540
$ 960
3’ x 6’
$ 100
$ 270
$ 480
$ 150
$ 405
$ 720
$ 300
$ 810
$1,500
Per Order
N/A
N/A
$ 500
N/A
N/A
Electronic Marquee
PRINT ADVERTISING Print poster Company-provided Banners Brochure/Rack Card Flyer GOLF SCORE CARDS Score Cards or Stamp Cards
8.27” x 11.69” -or- 8.5” x 11”
DIGITAL ADVERTISING The 18 FSS offers several digital marketing options for you to select what will work best for your business. Through digital posters/kiosks placed in key high traffic locations across Kadena Air Base, we offer 10-second exposures over an average 16-hour day on (22) 48” digital screens resulting in up to 19,200 views per month. The Emery Lanes Bowling Center has (32) 32” TVs throughout the facility. Located on a main thoroughfare in front of the Risner Fitness Center, the electronic marquee receives up to 8,000 daily impressions. The Kadena FSS official website, KadenaFSS.com, offers banner spaces for your business. Our website experienced another year of growth with 464,377 page views and 257,411 users in FY17. Our top web pages continue to focus on travel, recreation, dining and fitness. PRINT ADVERTISING Kadena FSS is offering advertising spaces within the facilities. The advertisement location will be advised by our marketing professionals for your business. Possible poster locations include Shogun Inn (Base Lodging), Officers’ Club, Schilling Community Center, Risner Fitness Center, and the Post Office. Brochure & Flyer Displays are available in the Shogun Inn common areas. Golf Score Cards are available on either the Banyan Tree Golf Course, Chibana Golf Course or the Habu Links Golf Course. ADVERTISEMENT REQUIREMENTS DIGITAL FORMAT: JPEG, PNG or BMP (24-bit) PRINT FORMAT: PDF, EPS or JPEG DGITAL RESOLUTION: 72dpi PRINT RESOLUTION: 300dpi DIGITAL COLOR: RGB PRINT COLOR: CMYK Please DO NOT lock the file. All advertisements MUST INCLUDE the legal disclaimer, “Paid Ad. No federal endorsement of advertiser intended.” 15 COMMERCIAL SPONSORSHIP & ADVERTISING
KADENAFSS.COM
DSN: 315.632.0310 | CELL: 090.6859.7068 COMM: 011.52.1.0906859.7068
SPONSORSHIP@KADENAFSS.COM
SPONSORSHIP DIGITAL MEDIA KadenaFSS.com Facebook.com/KadenaFSS Instagram @KadenaFSS Digital Poster Digital Marquee Email Newsletter
PRINT MEDIA VENTURE Magazine Posters Pavement Signs Flyers Handouts Table Tents Banners
#FINDSOMETHINGSPECIAL Help our military and civilian families living on Okinawa find something special.
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CONTACT FSS MARKETING Commercial Sponsorship Coordinator 18th Force Support Squadron Building 88, Room 1 Kadena Air Base, Okinawa, Japan 18TH FORCE SUPPORT SQUADRON