ACID BAR BRAND GUIDE MARCH 2018®
Logo Variation PR IM ARY LOGO • Always appear in bounded circle and black & white colour. • Opacity : 100%
CLEAR ZONE In order to gain maximum visibility, Acid Bar logo should always appear with a minimum area of clear space around the logo.
20%
20%
20%
20%
SECONDARY LOGO • Secondary logo with bounded coloured circles • Transparency : Hard Light • Opacity : 100%
MINIMUM SIZE • Logo can be reduced to (20mm diam) • Always appear in bounded circle and black & white colour. • Opacity : 100%
ACID BAR BRAND GUIDE MARCH 2018®
Logo Application Rules D U OTONE (a)
L I GH T / W H I T E B A C K G R O U N D (a)
When using coloured bounded circle, pick a colour from either: (a) the brand colour palette pick the one that gives best contrast Opacity : 100% Transparency : Hard Light (b) black & white logo will apply only on coloured photos.
C OLO U RE D (b)
BL A C K & W H I T E B A C K G R O U N D (a)
ACID BAR BRAND GUIDE MARCH 2018ÂŽ
Typography
Position
Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a consistent style across all Acid Bar’s communications.
Typographic hierarchy are defined both for impact and clarity of our communications.
Header
Lorem ipsum
Headline
Lorem Ipsum Dolor
Sub Headline
orem ipsum dolor sit amet, sed no quando delenit, et graeci verear
Body Copy
Veneer Three
option eam. Scripta delicata quo in, tollit singulis gloriatur eos an. Quo Sub-Heading
Helvetica (regular)
Body Copy
Helvetica (Light)
qualisque democritum an. In tale feugiat eos. Sea tempor cetero ut, est no aperiri sanctus. Per ne amet conceptamv
Acid Bar, Peranakan Place | Call 6738 8828
#acidbarsg
Call to Action
* When use of Helvetica is not possible, use the Arial font family.
ACID BAR BRAND GUIDE MARCH 2018ÂŽ
Colour Palette
Talent Line-Up palette
Drinks instagram post palette
Food instagram post palette
ACID BAR BRAND GUIDE MARCH 2018®
Elements EFFECTS
filmgrain
• Talent Line-Up • Menu Covers • Graphic artwork
I N - S TO R E S I G N A G E
duotone
• Talent Line-Up • Menu Covers • Graphic artwork GRAPHICS
overlay
• Talent Line-Up • Menu Covers • Graphic artwork
risograph
• Menu Covers • Graphic artwork
Always apply minimum one (1) graphic element per artwork.
ACID BAR BRAND GUIDE MARCH 2018®
Application happy hour 5pm to 9pm
G R A PHIC P RINTS
housepour liquor
DRAUGHT BEERS
larios gin / courvoisier v.s. / jim beam white
heineken • $10.90
sauza gold tequila / teacher’s whisky
guinness / kilkenny • $12
cruzan dark rum / pinnacle vodka
beers cocktails wines spirits
standard mixers
6
$
juice mixers
8
$
When using coloured bounded circle, pick a colour from: Pick a colour from the existing background graphics/prints
erdinger (weiss/dunkel) • $10.90
BOTTLED BEERS tiger, sol, kirin, heineken • 3 for $22 guinness stout • 2 for $20
MARTINI SPECIAL 9.90nett on selected flavour of the night psst... ask us!
TOWER Heineken Extra Cold 3L • $68
after dinner deals after 9pm
#acidbarsg
Beer bucket
TOWER
tiger / sol / kirin / heineken 5 for $55
Heineken Extra Cold 3L • $68
salads mains snacks desserts
OPENING HOURS Sun to Thurs 5pm - 2am Fri, Sat and Eve of PH 5pm - 3am 180 Orchard Road Peranakan Place Complex Singapore 238846
Alley Bar
alleybarsg
www.acidbar.com.sg
Name Cards Drinks & Food Menus
ACID BAR BRAND GUIDE MARCH 2018®
Application O N - LINE
We b s i t e / e D M
Home
Menu
About Us
Band Schedule
T. +65 678818
J o y 7 -9 p m
Happy Hour 7-9pm
Live Acoustic Every Night
Signature Sip
Wednesday Acid Sessions
Happy Hour 7-9pm F a is a l 9 .3 0 p m - 1 2 .4 5 a m
180 ORCHARD ROAD PERANAKAN PLACE COMPLEX SINGAPORE 238846
OPENING HOURS
Date
Time
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Website
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
Food
*For food & drink item, keep it clean, no treatment/effects.
CLICK HERE TO SEE OUR MENU
Sun to Thurs 5pm - 2am Fri, Sat and Eve of PH 5pm - 3am
Party Size
Email Address
Click Here To See Our Menu
Book a Table
Subscribe Now
Happy Hour 7-9pm
Click Here To See Our Menu
Social Media
ACID BAR BRAND GUIDE MARCH 2018®