ALLEYBAR BRAND GUIDE MARCH 2018®
LOGO VARIATION
PRIM ARY LOGO • Always appear in black, white & brass colour. • Opacity : 100%
CLEAR ZONE In order to gain maximum visibility, Alleybar Since 1999 logo should always appear with a minimum area of clear space around the logo.
M IN IM UM S IZE • Logo can be reduced to 30mm W • Without the Since 1999, black & white colour. • Opacity : 100%
ALLEYBAR BRAND GUIDE MARCH 2018®
LOGO APPLICATION RULES
LIGHT / WHIT E BACKG RO UND
BRAS S
COULORED
BLACK & WHITE
ALLEYBAR BRAND GUIDE MARCH 2018®
TYPOGRAPHY
BODONI BRANDON
GROTESQUE Brandon Grotesque
COLOR PALETTE
Bodoni 72 Book Brandon Grotesque Medium
CHARCOAL CMYK : 0, 0, 0, 92
Brandon Grotesque Light
BRASS
HEADLINE
CMYK : 33, 36, 63, 0
SUBHEAD Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
CREME CMYK : 6, 5, 7, 0
nonummy nibh euismod tincidunt
ALLEYBAR BRAND GUIDE MARCH 2018®
ELEMENTS
GATE PATTE RN
I CO NS US I N G G AT E D E TA I L S
HO T F O I L O N M AT T E ( A )
S I G N AT U R E A R T W O R K FLOWER PETAL OF THE DAY A
B
FRESH SUGAR CANE
HAND-CRAFTED
ALLEYBAR BRAND GUIDE MARCH 2018®
APPLICATION
SIGNATURE SIPS HAPPY HOUR
Coaster (A)
THE ONES YOU SECRETLY WANT
5PM - 9PM
HOUSE P OUR
A
LEMON & ORANGE PEEL
ICE BALL
larios gin • courvoisier v.s. • pinnacle vodka • teacher’s whisky • jim beam white • cruzan dark rum • sauza gold tequila WITH STANDARD MIXERS
6
WITH JUICE MIXERS
8
B OT TLE D B E ER
10.90
ERDINGER white/dark
10.90
GUINNESS
12
KILKENNY
12
B
3 for $22
APOCALYPSE NOW
HEINEKEN • TIGER
HEINEKEN
MARTINI OF THE NIGHT
POTENT
SOL • KIRIN ICHIBAN •
Hot foil on matte (A)
DRAUG HT
20
ASK US
9.90 nett
Sip and savour this dangerously drinkable 2 for $20 smash of jim beam white, grand marnier, campari
GUINNESS FOREIGN EXTRA STOUT
ORANGE WHEEL & COOL MINT
B E E R O N TA P HEINEKEN
KIRIN ICHIBAN
REG
HH
17
10.90
19
10.90
HEINEKEN
open your world
ERDINGER white/dark
20
12
GUINNESS FOREIGN EXTRA STOUT
ASAHI SUPER DRY
15
14
refreshing barley flavour and crisp aftertaste 19
12
HOEGAARDEN
the authentic red beer of ireland
14
OPENING HOURS Sun to Thurs 5pm - 2am • Fri, Sat and Eve of PH 5pm - 3am
14
180 Orchard Road Peranakan Place Complex Singapore 238846
its secret is curaçao orange peel with a hint of coriander
B E E R I N B OT T L E S TIGER give that man a tiger
SOL light and summery, good for the sol
Name Card (A)
hint of roasted barley, fresh breeze of hops
there’s nothing like it
KILKENNY
13
get one bottle closer to the green room
weissbier or dunkel, both excellent
GUINNESS
13
“ichiban” means number one!
ZESTY
PURE BLONDE great crisp taste yet low in carbs, gentle on the waistline
13 SUNTORY THE PREMIUM MALT’S BLOSSOM MOJITO 20 premium pilsner with a floral hop and dry finish
Our well loved mojito gets a sharp makeover with cointreau, vodka, fresh mint, orangeBULMERS and lime APPLE CIDER 13 delightfully fizzy!
16
19
Alley Bar
alleybarsg
www.aleybar.com.sg
A l l pri ce a r e subject toto1 0 % service service charge and prevailing gst Alls prices are subject 10% charge and prevailing gst
SIGNATURE S IP S , DRINKS & F O O D ME NU
ALLEYBAR BRAND GUIDE MARCH 2018®
APPLICATION
blacknutsg Singapore
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