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ODD ONE OUT BRAND GUIDE MARCH 2018 ®
LOGO VARIATION P RIMARY L O G O • Always appear in black & white colour. • Opacity : 100%
CLEAR ZONE
20%
20%
20%
20%
MINIMUM S I Z E • Logo can be reduced to 20mm H (vertical) & 30mm W (horizontal) • Without the rectangular box, black & white colour. • Opacity : 100%
20%
20%
M i n i mu m s i z e r ed u c ed to (2 0 mm h ei g h t )
20%
20% M i n i mu m s i z e r ed u c ed to (3 0 mm w i d t h )
ODD ONE OUT BRAND GUIDE MARCH 2018 ®
Logo Application Rules
L I G HT / WHI T E BACKG RO UND
COLOURED
PLAIN COLOURED BACKGROUND
ODD ONE OUT BRAND GUIDE MARCH 2018 ®
Typography
Position
Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a consistent style across all Odd One Out’s communications.
Typographic hierarchy are defined both for impact and clarity of our communications.
Header
KATAHDIN ROUND
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Sub Headline
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Body Copy
Sub-Heading
Comfortaa (Bold)
Headline
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Body Copy
Comfortaa (Light) Odd One Out, Peranakan Place | Call 6738 8828
#oddoneoutsg
Call to Action
ODD ONE OUT BRAND GUIDE MARCH 2018 ®
Color Palette
P EA CH
LIG HT PEACH
SUNSHINE
FRESH
MIN T
R:255 | G:177 | B:157
R:253 | G:220 | B:208
R:255 | G:216 | B:208
R:171 | G:221 | B:249
R:115 | G:186 | B:167
C:0 | M:37 | Y:32 | K:0
C:0 | M:15 | Y:14 | K:0
C:0 | M:14 | Y:72 | K:0
C:29 | M:2 | Y:0 | K:0
C:56 | M:7 | Y:40 | K:0
EB ON Y
N ATURAL BROW N
A SH
FOREST
R:35 | G:31 | B:32
R:96 | G:62 | B:35
R:70 | G:90 | B:104
R:0 | G:85 | B:177
C:70 | M:67 | Y:64 | K:74
C:43 | M:67 | Y:87 | K:47
C:76 | M:57 | Y:44 | K:22
C:91 | M:44 | Y:66 | K:35
Font Colours
ODD ONE OUT BRAND GUIDE MARCH 2018 ®
ELEMENTS
Shapes
Tropical leaves
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Patterns
ODD ONE OUT BRAND GUIDE MARCH 2018 ®
Coasters
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180 Orchard Road Singapore 238846 +65 6738 8898
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Food & Drinks Menu
Assistant Manager
Main Office
khairul@peranakanplace.com
Vanguard Campus
+65 0000 0000
1 Kallang Junction #01-01 Singapore 339263
#oddoneoutsg
#oddoneoutsg
Cocktail Menu
ODD ONE OUT BRAND GUIDE MARCH 2018 ®
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anywhere you like on your page. I’m a great place for you to tell a
anywhere you like on your page. I’m a great place for you to tell a
story and let your users know a little more about you.
story and let your users know a little more about you.
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VIEW OUR food MENU
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Website
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