BLACK NUT BRAND GUIDE MARCH 2018®
Logo Variation PR IMARY LOGO • Always appear in black & white colour. • Opacity : 100%
CLEAR ZONE In order to gain maximum visibility, Black Nut logo should always appear with a minimum area of clear space around the logo.
20%
20%
20%
20%
MI NI MUM S I Z E • Logo can be reduced to (20mm width) • Black or white colour. • Opacity : 100%
BLACK NUT BRAND GUIDE MARCH 2018®
Logo Application Rules LIGHT / W HITE BACKGROUND (a)
C O L O U R E D (b)
VINTA GE (b)
B L A C K & W H I T E B A C K G R O U N D (b)
( a) Bl ack lo go for light / white background. ( b) W hite logo fo r coloured, vintage and b&w background. Apply drop shadow effect if necessary.
BLACK NUT BRAND GUIDE MARCH 2018®
Typography Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a consistent style across all Black Nut’s communications.
Header
VINEGAR Vinegar
Position Typographic hierarchy are defined both for impact and clarity of our communications.
LOREM IPSUM
Headline
Lorem Ipsum Dolor
Sub Headline
Sub-Heading
Avenir (roman)
Body Copy
Lorem ipsum dolor sit amet, sed no quando delenit, et graeci verear option eam. Scripta delicata quo in, tollit singulis gloriatur eos an. Quo qualisque democritum an. In tale feugiat eos. Sea tempor cetero ut, est no aperiri sanctus. Per ne amet conceptamv
Body Copy
Avenir (Light)
* When use of Roboto is not possible, use the Arial font family.
Acid Bar, Peranakan Place | Call 6738 8828
#blacknutsg
Call to Action
BLACK NUT BRAND GUIDE MARCH 2018®
Colour Palette
R:0 | G:101 | B:78
R:245 | G:30 | B:154
Elements
R:188 | G:158 | B:63
C:90 | M:36 | Y:75 | K:27
C:0 | M:93 | Y:0 | K:0
C:27 | M:34 | Y:92 | K:2
R:64 | G:64 | B:65
R:246 | G:243 | B:230
R:166 | G:231 | B:198
C:68 | M:61 | Y:59 | K:46
C:2 | M:2 | Y:9 | K:0
C:33 | M:0 | Y:30 | K:0
(Pattern A)
BLACK NUT BRAND GUIDE MARCH 2018®
Application
HAYKAL HUSAYNI Supervisor
blacknut@peranakanplace.com +65 0000 0000 Peranakan Place 2 Emerald Hill Rd, Singapore 229287 +65 6738 8818
Black Nut
Name Card
blacknutsg
Coasters
Drinks, Food & Cocktales Menu BLACK NUT BRAND GUIDE MARCH 2018®
Application HOME
RESERVATION
ABOUT
Drinks frame color post
Food frame color post
blacknutsg
MENU
Singapore
FOLLOW
PANDAN & BISCUIT SUBSCRIBE TO OUR MAILING LIST
RESERVATION I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your
We’re Hiring Date
Time
P ar t y S i ze
JOIN THE TEAM
Re se r v e No w
h r @ p e r a n a k a n p l a ce . co m
LOREM IPSUM I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
VIEW OUR FOOD MENU
Closed On
blacknutsg
MARCH 30
LOREM IPSUM
P R I VAT E E V E N T
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to
BE BACK SOON!
add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
508 likes lorem_ipsum
dolor sit amet #peranakan #orchardsg
VIEW OUR FOOD MENU
Social Media post
Social Media announcement
Website BLACK NUT BRAND GUIDE MARCH 28, 2018