Offshore

off shore kaitlin ertel

f/w 2016

kaitlin ertel

As the world is becoming more in tune with their physical beings and the nature that surrounds them, they are finding water is the basis of both. A necessity, water always rules as majority; in both our bodies and the earth. Water needs us as much as we need it. Due to inefficient usage, the international population is forced to compete for what was once in abundance.

succulent exertion w h y o f fs h o r e i s r e l e va n t u n n e r va l d i s , an Icelandic designer created a floating swim cap to satisfy the liquid - consumed lifestyle of his culture, according to Trend Tablet.

venice,

the sinking Italian city is being rebuilt using programmable water droplets, as stated by Fast Company.

s tat i s t i c s 70% of the world is covered by water 2.5% of it is fresh 1% of freshwater is accessible leaving...

0.007% of the Earth’s water for proper use

s tat i s t i c s An average washing machine uses

40-45 gallons of water each load

meaning...

A family of four create more than

300 loads per year

12,000 gallons of water annually

o f fs h o r e

aims to develop a line of structural, surf-inspired

garments which eliminate the total wash process; this, in turn, creates lifelong garments that have a hand in saving the ocean.

p r o b l e m s tat e m e n t trefis,

a Boston - based research firm, stated,

“the global sports apparel market is set to grow $178 billion by 2019. �

With competitors such as Stella McCartney, Tory Burch, and VPL starting athletic lines, o f f s h o r e has ample opportunity to grow

as it mixes functional surfwear with oneof-a-kind pieces which can be layered over or worn separately. o f f s h o r e will partner with various water

conserving charities, such as Waves for Water and The Water Project in order to not only change consumers’ water usage, but give back to damage that needs restoring.

ta r g e t p e r s o n a Ashton is a 22 year old student from Petaluma, California. She attends San Diego State, majoring in Marine Biology with a focus on marine and water conservation. She has a special connection to her home, leading a life saturated in water - literally - and loving all which encompasses it. Ashton is an educated and worldly young woman. Her love for water causes a constant consciousness for ocean conservation. Ashton is extremely active and follows surfing as a sport, admiring South African surfer Bianca Buitendag not only for her skill, but also for her charitable efforts.

on her lips: kiss my face, sport treatment SPF 30

song of the moment: maps - The Front Bottoms

fav o r i t e m o v i e : planet earth

number 1 beach: maverick’s

fav o r i t e d i s h : grilled shrimp, avocado and mango skewers

nail polish: find me an oasis by Essie

perfume:

none, natural smells of sea salt and chlorine

g o - to g a d g e t : GoPro Hero4

o f f s h o r e , whose name is inspired by surf slang, a term used

for when the wind at a surf break is blowing off the shore; ideal surfing conditions. Offshore is connected to a bigger issue of off-ocean problems, the big picture of water in all of the world.

Offshore is inspired by water culture, the forms found in waves, and the clarity of the hard edges of liquids. The way neoprene can be structured and shaped drives the designs’ silhouettes.

The ability to go from wet to dry in just seconds and the lack of washing needed in this collection satisfies the issue of water consumption and overuse of energy sources.

concept

c o lo r reef red

teal fizz

s a l t y g r ay

d e e p r av i n e

submerged black

Polychloroprene, or Neoprene, is a synthetic rubber produced by the polymerization of chloroprene. Neoprene’s ability to regulate body temperature in a variety of climates make it perfect for a surfer’s wetsuit. Textural neoprene, nylon-silk neoprene, 2mm neoprene, and two weights of vinyls are being used for this collection for their collective abilities to dry in an instant and for their potential for no washing. Because the manufacturing of neoprene is not water-friendly, it will be manufactured by Blue Sign, a sustainable textile production company who ensures safe manufacturing practices and the elimination of harmful substances. Waterproof zippers are also used to attach more artistic pieces to functional garments such as wetsuits, as well as everyday clothing.

m at e r i a l s

capri blue neoprene

2mm

red/black neoprene

79% nylon, 21% silk

polychloroprene

white textural neoprene

black textural neoprene

100% polyester

100% polyester

h e av y w e i g h t l i q u i d p v c v i n y l vinyl chloride monomer

light weight liquid pvc vinyl vinyl chloride monomer

Offshore is based out of Sydney, Australia, near Bondi Beach, where you’ll find lots of surfers, making for a large consumer market, as well as Offshore’s headquarters and only store. Offshore’s textiles are outsourced from Blue Sign in Switzerland, but all garments are made by hand at the headquarters. They ship internationally so that pieces from Offshore aren’t limited to consumers in only certain regions of the world. Since it is a very upscale line, the store will be pristine, simple, and have sophisticated surf - inspired furniture. The exterior of the headquarters is inspired by water, of course.

where it’s sold A tag is attached to each garment with a note explaining the impact the purchase made on the cause, based on the price of the garment.

off shore

offshore You provided clean water for 400 people for 20 years!

SPLASH $350.00

00 | 0 | 2 | 4 | 6 | 8

Z ULU $115.00

SWELL $200.00

TOW IN $225.00

00 | 0 | 2 | 4 | 6 | 8

Z ONAL $180.00

STOKED $225.00

SPONGERS $225.00

00 | 0 | 2 | 4 | 6 | 8

YALLING UP $175.00

X TRAK $175.00

WIPE OUT $370.00

00 | 0 | 2 | 4 | 6 | 8

Z AMBA

$215.00

tide

$300.00

RIP

$300.00

00 | 0 | 2 | 4 | 6 | 8

KICKFLIP $150.00

HANG ELEVEN $100.00

00 | 0 | 2 | 4 | 6 | 8

AMPED

$200.00

AGRO

$150.00

ANKLE BUSTERS $160.00

00 | 0 | 2 | 4 | 6 | 8

FOAMIE $25O.00

wa h i n i

$200.00

00 | 0 | 2 | 4 | 6 | 8

GIDGET $225.00

LAYBACK $125.00

BEACH BREAKERS $225.00

00 | 0 | 2 | 4 | 6 | 8

pipeline $450.00

00 | 0 | 2 | 4 | 6 | 8