Puppies & Pilates FEBRUARY 23RD WOOF GANG BAKERY & GROOMING
Kamilla Murtazina Stephanie Lin FASM - 310
MISSION
One Love Animal Resque is a non-profit organization in Savannah, GA that rescues animals that were abandoned, neglected, or abused. It works closely with local community, shelters and rescue groups to find a new loving home for abandoned animals. ------------------Puppies and Pilates is a monthly event hosted at Woof Gang Bakery, where people can come and do pilates among the puppies that are available for adoption.
EVENT DETAILS
LOCATION: Woof Gang Bakery & Grooming DATE: February 23 (Monthly Event) TIME: 9:30 AM PRICE: $15 minimum donation SPACE: 25 people
MARKETING STRATEGY 1. Distribute the posters to animal related places such as animal care center, animal clinic, woof gang bakery and other pet stores. 2. Sell the T-shirts at the Woof Gang Bakery on the day of the event every month. 3. Post the information on One Love Animal Rescue social media and post videos about this activity on YouTube. 4. Post and update puppies information on the website. 5. Send emails to people who attended or interested in this event or who subscribed to the news of One Love Animal Rescue.
TARGET CUSTOMER Emily
Sophia
Age: 25 Income: $60 000 Marriage: Single Education: Bachelor’s degree Work: Office job
Age: 40 Income: $130 000 per household Marriage: Married Education: Master’s degree Work: Unemployed
Properties: She likes doing sports and would like to join pilates class. She loves animals and considering adopting a puppy. She got a lot of pressure from her work so she likes to relax herself by joining this event.
Properties: She is married and has a daughter. She does not work so she is focused on raising her kid and she takes good care of herself by doing yoga and pilates. Her child likes dogs so she might adopt one puppy for her when she is doing the activity.
INSPIRATION
& pilates
FEBRUARY 23 WOOF GANG BAKERY & GROOMING WOOF GANG BAKERY & GROOMING
C=94% M=68% Y=31% K=18%
ONE LOVE ANIMAL RESCUE
oneloveanimalrescue.com
C=49% M=62% C=38% M=3% Y=8% K=0% Y=43% K=0%
puppies
C=7% M=4% Y=37% K=0%
DESIGN
COLOR PALETTE
PANTONE Lemon Meringue
PANTONE Nebulas Blue
PANTONE Nile Green
PANTONE Dusty Lavender
FABRIC & CARE
100 % COTTON
Machine-wash warm or cold, tumble dry. Pull straight from the dryer to prevent wrinkles, or iron while damp.
SIZE SPEC
PRINT PLACEMENT
T-SHIRT PRODUCTION VENDOR: MONUMENT Limited STYLE: American Apparel 2001W PRICE: $3 969
Unit Breakdown
puppies
& pilates
ONE LOVE ANIMAL RESCUE WOOF GANG BAKERY & GROOMING
HANGTAG & PACKAGING VENDOR: Next Day Flyers
VENDOR: Uline
SIZE: 2’’ x 3.5’’
SIZE: W 5.25’’ x D 3.5’’ x H 8.25’’
PRICE: $12.9
PRICE: $301
ONE LOVE ANIMAL RESCUE Savannah GA
COSTING
puppies
& pilates
TEE SHIRT COSTING WHOLESALE COST HANGTAGS LABELS MISC PACKAGING/ACCESSORIES SHIPPING FINAL COST RETAIL MARK UP % MARK UP$
$9.23 $0.03 $0.00 $0.00 $0.70 $0.00 $9.96 $24.90 60% $14.94
ONE LOVE ANIMAL RESCUE Savannah GA
ONE LOVE ANIMAL RESCUE WOOF GANG BAKERY & GROOMING
MARKETING MATERIALS
POSTER
WEBSITE LANDING PAGE
SOCIAL MEDIA
REVENUE DISTRIBUTION AMOUNT: $ 6 424.2 DISTRIBUTION: 1. MEDICAL TREATMENT 2.VETERINARIAN CARE 3. DEVELOPMENT OF FOSTER CARE PROGRAM 4. ANIMAL TRAINING 5. TRANSPORT EFFORTS
Thank You