La Perla & Target Capsule Collection

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THE BEVERLY HILLS HOTEL Capsule Sleepwear Collection S/S 2020 Kamilla Murtazina FASM-310 Professor Donald Levy

CONCEPT After extremely successful collaboration with Missoni, Target partners up with another Italian renown brand - La Perla. Being an expert in loungewear and lingerie, La Perla came up with sleepwear capsule collection inspired by world-famous Beverly Hills Hotel.

Simple cuts of the garments are ehnhanced by intricate prints to correspond with elegant style of hollywood divas, while key colors resemble the joyful spirit of the hotel as well as key trending colors for spring summer 2020 (WGSN). Once again Target brings luxury designers and excellent craftsmanship at affordable prices.

CUSTOMER PROFILE Age: 25 Location: Atlanta, GA Occupation: Junior Editor at Atlanta Magazine Arts & Events

Rachael Smith

Interests: Rachael’s life is filled with social events and art exhibitions openings since it is a part of her job. She is used to be surrounded by beautiful things and she has a fine taste when it comes to her clothes and make up. Being recently out of college she is often unable to buy things that she likes but she is working really hard to achieve it.

She does yoga every Sunday and has a growing collection of Diptyque scented candles.

MOOD

TRENDS

COLORS

SAKURA PINK

DEEP POOL

ROYAL TEAL

MELLOW YELLOW

TEXTURES

PINK SATIN

BLUE RAYON

GREEN SATIN

YELLOW SATIN

PINK RAYON

PRINT -

As seen on London Print Design Fair and Comocrea S/S 20, Nautical print will gain its popularity as a response to market being oversaturated with massive chain and scarf prints. (WGSN)

PRINT INSPIRATION

RECOLORED PRINT

SOLID ASSORTMENT

SHIRT - $70 PANTS - $60

SLIP DRESS - $60

ROBE - $130

CAMI - $50 SHORTS - $50

KIMONO - $100

PRINT ASSORTMENT

SHIRT - $70 PANTS - $60

SLIP DRESS - $60

ROBE - $130

CAMI - $50 SHORTS - $50

KIMONO - $100