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THE BEVERLY HILLS HOTEL Capsule Sleepwear Collection S/S 2020 Kamilla Murtazina FASM-310 Professor Donald Levy
CONCEPT After extremely successful collaboration with Missoni, Target partners up with another Italian renown brand - La Perla. Being an expert in loungewear and lingerie, La Perla came up with sleepwear capsule collection inspired by world-famous Beverly Hills Hotel. Simple cuts of the garments are ehnhanced by intricate prints to correspond with elegant style of hollywood divas, while key colors resemble the joyful spirit of the hotel as well as key trending colors for spring summer 2020 (WGSN). Once again Target brings luxury designers and excellent craftsmanship at affordable prices.
CUSTOMER PROFILE Age: 25 Location: Atlanta, GA Occupation: Junior Editor at Atlanta Magazine Arts & Events
Rachael Smith
Interests: Rachael’s life is filled with social events and art exhibitions openings since it is a part of her job. She is used to be surrounded by beautiful things and she has a fine taste when it comes to her clothes and make up. Being recently out of college she is often unable to buy things that she likes but she is working really hard to achieve it. She does yoga every Sunday and has a growing collection of Diptyque scented candles.
MOOD
TRENDS
COLORS
SAKURA PINK
DEEP POOL
ROYAL TEAL
MELLOW YELLOW
TEXTURES
PINK SATIN
BLUE RAYON
GREEN SATIN
YELLOW SATIN
PINK RAYON
PRINT -
As seen on London Print Design Fair and Comocrea S/S 20, Nautical print will gain its popularity as a response to market being oversaturated with massive chain and scarf prints. (WGSN)
PRINT INSPIRATION
RECOLORED PRINT
SOLID ASSORTMENT
SHIRT - $70 PANTS - $60
SLIP DRESS - $60
ROBE - $130
CAMI - $50 SHORTS - $50
KIMONO - $100
PRINT ASSORTMENT
SHIRT - $70 PANTS - $60
SLIP DRESS - $60
ROBE - $130
CAMI - $50 SHORTS - $50
KIMONO - $100