Trend Journal

Page 1

Trend Journal S/S 2019 By Kamilla Murtazina Professor Monika Jonevski


Table of Contents Cut Them Bermuda

1

Jungle Calling

2

Neon Splash

3

Heading West

4

Puffed Up Hold The Hair Chain Around Caught in the Net

5 6

7 8


Collina Strada S/S 2019

The trend was picked up by upcoming brands such as Collina Strada at New York Fashion Week as well as by major players of the fashion league like Prada or Fendi. Designers are playing with different materials and waist line but they stay dedicated to the bermuda length.

@brittanyxavier

Cycling shorts became the biggest trend of summer 2018 after Kim Kardashian was spotted wearing them. They are not going anywhere any time soon. Now, they are evolving into different versions instead, which are unified by the same bermuda length.

Prada S/S 2019

Cut Them Bermuda

Fendi S/S 2019

@jacimariesmith

1

@neginmirsalehi

Fashion bloggers changed their tiny shorts for the bermuda style as well. Brittany Xavier was spotted wearing them during New York Fashion Week, while Negin Mirsalehi picked the comfort of this style to travel as she was seen at the airport.


Rochas S/S 2019

@giizeleoliveira

2

Roberto Cavalli S/S 2019

Those, who want to incorporate some jungle textures in their wardrobe should look at Giizele Oliveira, who is not afraid to cover herself with snake print . But if you are not ready to be that extra, follow Elsa Hosk’s way of wearing animal print on top with simple bottoms.

@chiaraferragni

Paris Fashion Week was a literal Savana trip, with Saint Laurent’s flowy dresses and bodices patterned in classical leopard print or Rochas that chose to stick to a lighter version. Gucci’s favorite was snake print even though there were some leopard pieces as well. Roberto Cavalli decided to play it somewhat safe with a muted zebra print on a suit.

Saint Laurent S/S 2019

Gucci S/S 2019

Leopard print has been around for a while and became a staple wardrobe piece for many of us. However, this season designers and trendsetters take the animal print to a whole other level. Not only did they extend their animal print palette to snake and zebra patterns, they also forgot about any rules and covered it all with animal prints.

@elsahosk

Jungle Calling


3

@chiaraferragni

Undercover S/S 2019

@kimkardashian

Of course the Neon trend did not leave Kim Kardashian out, who was wearing bright yellow and green garments multiple times in this month. While Chiara Ferragni pulled up a total neon look during New York Fashion Week.

Dries van Noten S/S 2019

Prada is distributing this neon trend more actively than anyone else. The Italian legacy brand showed a collection full of neon colored garments and accessories. It also launched «Linea Rossa», which is essentially Prada’s vision of athleisure, colored in bright red, blue, and pink. The trend was also picked up by Dries van Noten and Undercover.

@sarahfuckingsnyder

The first company, which started to bring back neon was I AM GIA, an Australian brand that is beloved by Instagram It-Girls like the Hadids or Emily Ratakowski. This season the trend reached major fashion houses and other trendsetters as well.

Prada S/S 2019

Neon Splash


@sonyaesman @chiaraferragni

4

Proenza Schouler Fall 2018

Fashionistas westernized their wardrobes by adding big belts, suede jackets and wildly popular cowboy boots. Chiara Ferragni, Sonya Esman, and Mary Leest provide a great example of how to incorporate this trend into your casual looks.

@maryleest

The trend started with Proenza Schouler fall winter collection, that was inspired entirely by Arizona dessert, and followed up by sudden popularity of cowboy boots. However, the trend gained its full force this season with Coach’s west inspired collection and Ralph Lauren’s lavish anniversary collection that was showing many western elements as well.

Ralph Lauren S/S 2019

If fashion world could choose one destination for the season, it would definitely be wild West. Trend comes in any form, shape, and style possible. Of course American designers appeared to be experts in bringing this style to runaway and they were supported by many fashion bloggers and celebrities.

Coach S/S 2019

Heading West


Celine S/S 2019

5

@cheriemadeleine @kaiagerber

The best thing about this one is that you don’t need to spend a lot of money to incorporate this trend into your life. You just need to push up the sleeves of your chunky sweater and you are good to go. You can see how it was done by top model Kaia Gerber or by infamous blogger Sonya Esman.

@sonyaesman

Chloe showed a casual way of puffed sleeves, which were incorporated in the blouse designs. Hedi Slimane at Celine went a bit further and came up with an embelished bomber that has extremely wide sleeves. But the most flamboyant way was shown at Balmain with the series of garments that have gigantic volumous sleeves.

Balmain S/S 2019

The bigger the better is a rule of this season when it comes to sleeves. The trend is new but it was quickly picked up by many French fashion brands as well as by bloggers and it-girls.

Chloe S/S 2019

Puffed Up


@lenaperminova @carodaur Dior S/S 2019

Trendsetters are into simple and timeless versions of headband. Elsa Hosk and Lena Perminova went for a classical wide velvet headband, coming in black and blue. Although Caro Daur wore a simple ribbon tied in a bow to elevate her hairstyle.

6

Saint Laurent S/S 2019

Prada took a spin on a classical style of headband, exaggerating the size and making it in different materials and colors. While Maria Grazia Chiuri’s ballet inspiration led her to the creation of simple double bands for Dior. At Saint Laurent, Anthony Vaccarelo went for double bands as well but placed them on the forehead of the models.

Prada S/S 2019

Almost every designer came up with his own way of decorating the hair for the spring summer 2019 season. The most popular style was a headband that was made from various materials and placed in different spots.

@elsahosk

Hold The Hair


7

@elsahosk

Gucci S/S 2019 @roses_cloud

Many influencers enjoy chain belts in their wardrobes. AnneLaure of Adenorah played it save by wearing it with simple, plain dress. While Elsa Hosk, being a Victoria’s Secret model, wrapped it around her bathing suit. The most unexpected style tip comes from Roos Vandekerckhove, who wore a chain belt with cycling shorts.

@adenorah

Chanel being a pioneer of chain belts, leads this trend to a full saturation with its flamboyant, branded belts that will become a highlight of any outfit. While Gucci took an Art Deco route with its delicate, bejeweled belt. Alexander McQueen extended the belt into the shoulder straps, showing an innovative approach to this style.

Alexander McQueen S/S 2019

Chain belts appeared to be the most wanted accesory for upcoming spring summer season. It comes in variety of styles and shapes to satisfy any fashion desire.

Chanel S/S 2019

Chain Around


@maryleest @neginmirsalehi

8

@carodaur

Many bloggers found netted garments to be the best outfits for outdoor summer vacation. Negin Mirsalehi was enjoying the comfort of netted dress by the beach, followed by Mary Leest, who wore netted skirt for a similar occasion. Caro Daur, on the other hand, decided that netted dress is the best outfit to stroll in the park.

Saint Laurent S/S 2019

Altuzarra went quite literal with fishnet idea and wrapped its models into net dresses. Meanwhile Louis Vuitton decided to be more futuristic with its netted garments. Saint Laurent implemented net in a very reveiling way, having a model wearing netted top dress with nothing else underneath.

Louis Vuitton S/S 2019

Net is not only used to catch fish but to catch attention of the fashion world instead. Many designers implemented netted textiles into their collections and bloggers are happy to uncorporate this trend into their wardrobes.

Altuzarra S/S 2019

Caught in the Net


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