GUIDILO GUIDELINE
Guid°lo C O M P A N Y
Brand Guidelines
Alf ian Saputra Studio Kampret, 4563 Aceh long, FRG Indonesia
GUIDILO GUIDELINE
About Guideline The visual system defines the unique and proprietary assets that bring the brand platform to life.
Guidilo logo communicates the brand nature of its business while also symbolizing the brand’s story around connectivity. The guidelines around using the logo are meant to enable consistent usage, which can help the logo build equity and recognition over time.
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INDEX
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GUIDILO GUIDELINE
Content Visual System
Logo System
Media Applied
Graphic Element
Print System
Color Pallette
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Color Alternative
04
Typography system
05
Logo Overview
08
Logo Limitation
10
Logo Usage
12
Mobile Design
13
Ipad Pro Design
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Webdesign System
15
Iconography System
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Patter System
17
Photography Usage
10
Grid System
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Visual Identity
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Webdesign System
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GUIDILO GUIDELINE
Visual System The visual system defines the unique and proprietary assets that bring the brand platform to life.
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Color Palette
GUIDILO GUIDELINE
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PANTONE PANTONE5645 5645C C RGB 45 / 67 RGB 45 / 67/ /68 68 HEX HEX234234 234234 CMYK CMYK73 73/ /56 56/ /7676/ /66 66
70% TINT BLACK
PANTONE 5645 C
PANTONE 5645 C
RGB 45 / 67 / 68
RGB 45 / 67 / 68
HEX 234234
HEX 234234
CMYK 73 / 56 / 76 / 66
CMYK 73 / 56 / 76 / 66
70% TINT WHITE
Note: Use Pantone values for offset printing or for a vendor to reference for optimal color output. Use RGB values for digital outputs. Use HEX values for web outputs. Use CMYK values for printed outputs.
Color Alternative
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GUIDILO GUIDELINE
Foundational
PANTONE 5645 C RGB 45 / 67 / 68 HEX 234234 CMYK 73 / 56 / 76 / 66
Flexible
PANTONE 5645 C RGB 45 / 67 / 68 HEX 234234 CMYK 73 / 56 / 76 / 66
Accent
PANTONE 5645 C RGB 45 / 67 / 68 HEX 234234 CMYK 73 / 56 / 76 / 66
Note: Use Pantone values for offset printing or for a vendor to reference for optimal color output. Use RGB values for digital outputs. Use HEX values for web outputs. Use CMYK values for printed outputs.
Typography System Primary
GUIDILO GUIDELINE
Regular ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789 Black ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789
Secondary
Regular ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789 Black ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789
Note: When custom typefaces are not an option (e.g. email, PowerPoint, etc.), Trebuchet is the official alternate typeface. It is preinstalled on every computer.
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GUIDILO GUIDELINE
Logo System The visual system defines the unique and proprietary assets that bring the brand platform to life.
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Logo Overview
GUIDILO GUIDELINE
Guidilo logo communicates the brand nature of its business while also symbolizing the brand’s story around
Guid°lo
connectivity. The guidelines around using the logo are meant to enable consistent usage, which can help the logo build equity and recognition over time.
C O M P A N Y
Clear Zone Our logo has a clear zone around it, to create prominence and to avoid interference. No text or graphic elements can appear in this area.
Color Preferably, you must always reproduce the Lumenis logo in blue on a white
Guid°lo
background. The specifications are as follows: PANTONE 5645 C
C O M P A N Y
RGB 45 / 67 / 68 HEX 234234 CMYK 73 / 56 / 76 / 66
WATERMARK OVERVIEW
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x
x
x
x
x
logo is a registered trademark and should not be altered in any way. It must always be used consistently in its standardized form. This provides legal protection and aids recognition and awareness.
Note: When custom typefaces are not an option (e.g. email, PowerPoint, etc.), Trebuchet is the official alternate typeface. It is preinstalled on every computer.
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Logo limitations
Guid°lo C O M P A N Y
GUIDILO GUIDELINE
Guid°lo C O M P A N Y
DO NOT place logo
DO NOT change
on top of a dark color.
the color of the logo.
DO NOT place logo
DO NOT rotate the logo and
on top of an image.
rearrange elements of the logo.
DO NOT place the logo on a
DO NOT rotate the logo and
busy background textures
rearrange elements of the logo.
Vertical and horizontal logo variations provide flexibility for different spatial parameters and use cases.
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Logo Usage Brand Guidelines
GUIDILO GUIDELINE
DARK LOGO Nonsequo dianis nisdolestem harum repedi a vellandi audis quatlam esequunt quitecepud isciis frety
Brand Guidelines
C O M P A N Y
DARK LOGO Nonsequo dianis nisdolestem harum repedi a vellandi audis quatlam esequunt quitecepud isciis frety
Brand Guidelines
Guid°lo
Guid°lo C O M P A N Y
DARK LOGO Nonsequo dianis nisdolestem harum repedi a vellandi audis quatlam esequunt quitecepud isciis frety
Guid°lo C O M P A N Y
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GUIDILO GUIDELINE
Media Applied The visual system defines the unique and proprietary assets that bring the brand platform to life.
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12
Mobile Design
GUIDILO GUIDELINE
Guidilo logo communicates the brand nature of its business while also symbolizing the brand’s story around connectivity. The guidelines around using the logo are meant to enable consistent usage, which can help the logo build equity and recognition over time.
Clear Zone Our logo has a clear zone around it, to create prominence and to avoid interference. No text or graphic elements can appear in this area.
Color Preferably, you must always reproduce the Lumenis logo in blue on a white background. The specifications are as follows:
About Work Shop Contact
13
Ipad Pro display
The High Coast Quality consists of lightweight
GUIDILO GUIDELINE
The High Coast Quality consists of lightweight
Clear Zone
Guidilo logo communicates the brand
Our logo has a clear zone around it, to create
nature of its business while also
prominence and to avoid interference. No text or
symbolizing the brand’s story around
graphic elements can appear in this area.
connectivity. The guidelines around using the logo are meant to enable consistent usage, which can help the logo build equity and recognition over time.
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Website Display
15
GUIDILO GUIDELINE
Guidilo logo communicates the brand
Clear Zone
nature of its business while also
Our logo has a clear zone around it, to create
symbolizing the brand’s story around
prominence and to avoid interference. No text or
connectivity. The guidelines around using
graphic elements can appear in this area.
the logo are meant to enable consistent usage, which can help the logo build equity and recognition over time.
About
Work
Shop
Contact
The visual system defines the unique and proprietary assets that bring the brand platform to life. Click Here
Color Preferably, you must always reproduce the Lumenis logo in blue on a white background. The specifications are as follows:
GUIDILO GUIDELINE
Graphic Element
The visual system defines the unique and proprietary assets that bring the brand platform to life.
04
16
Iconography Usage
GUIDILO GUIDELINE
Icon These are our line drawing icons. They are familiar, uncomplicated and friendly, just like we are. Preferably, you must always reproduce the Lumenis logo in blue on a white background. The specifications are as
Social Media Usage There are two shapes for the Yelp icon. When applicable, leave a minimum of 8 px between icons.
Full Color
Guid°lo C O M P A N Y
Grayscale
Guid°lo C O M P A N Y
White
Guid°lo C O M P A N Y
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Pattern Usage
GUIDILO GUIDELINE
Pattern
Pattern
These are our line drawing icons. They are
These are our line drawing icons. They are
familiar, uncomplicated and friendly, just like we
familiar, uncomplicated and friendly, just like we
are. Preferably, you must always reproduce the
are. Preferably, you must always reproduce the
Lumenis logo in blue on a white background. The
Lumenis logo in blue on a white background. The
specifications are as
specifications are as
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Photography Usage
GUIDILO GUIDELINE
Guid°lo
Guid°lo
C O M P A N Y
hand some watch Color Display These are our line drawing icons. They are familiar, uncomplicated and friendly, just like we are. Preferably, you must always reproduce the Lumenis logo in blue on a white background. The specifications are as
C O M P A N Y
Social Media Usage There are two shapes for the Yelp icon. When applicable, leave a minimum of 8 px between icons.
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GUIDILO GUIDELINE
Print System
The visual system defines the unique and proprietary assets that bring the brand platform to life.
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Grid & Column
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Grid The visual system defines the unique and proprietary assets that bring the brand platform to life.
Column
GUIDILO GUIDELINE
The visual system defines the unique and proprietary assets that bring the brand platform to life.
Icon Applied These are our line drawing icons. They are familiar, uncomplicated and friendly, just like we are. Preferably,
Dimention DIN A4
Corporate Identity
GUIDILO GUIDELINE
Guid°lo C O M P A N Y
Guid°lo C O M P A N Y
Front These are our line drawing icons. They are familiar, uncomplicated and friendly, just like we are.
Guid°lo C O M P A N Y
+623 4658892
ANDERSON JONATHAN
www.kampretco.com
CEO GUIDILO
+623 4658892 www.kampretco.com Help@kampretco.com
Help@kampretco.com
Back
Back
These are our line drawing icons.
These are our line drawing icons.
They are familiar, uncomplicated and
They are familiar, uncomplicated and
friendly, just like we are.
friendly, just like we are.
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Envelope System
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GUIDILO GUIDELINE
Dimention DIN A4
Front These are our line drawing icons. They are familiar, uncomplicated and friendly, just like we are.
Dimention DIN A4
Guid°lo C O M P A N Y
Back
+623 4658892
These are our line drawing
www.kampretco.com Help@kampretco.com
icons. They are familiar, uncomplicated and friendly, just like we are.
Back
Back
These are our line drawing icons.
These are our line drawing icons.
They are familiar, uncomplicated and
They are familiar, uncomplicated and
friendly, just like we are.
friendly, just like we are.
GUIDILO GUIDELINE
ADDRESS Alf ian Saputra Studio Kampret, 4563 Aceh long, FRG Indonesia
CONTACT US www.Alfiansaputra.coem Info@Alfiansaputra.com Call +76 879 003 990