OUT of
sight
IN MIND
Campaign Identity FONTS USED
Moon flower abcdefghijkl mnopqrstuvw xyz
Shorelines
quicksand
LillyBelle
abcdefghijkl mnopqrstuvw xyz
abcdefghijkl mnopqrstuvw xyz
abcdefghijkl mnopqrstuvw xyz
COLOUR SCHEME
OUT of #c05527
#faab75
#e8bldl
#clfdb
#fdcdad
sight
IN MIND 3
Billboards
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Advertising
OUT of
sight
IN MIND Don’t tell me to stop worrying! I’ll start worrying about that too! In any one year, over 2 million Australian adults have anxiety.
you are surrounded by people dealing with the exact same thing.
OUT of
sight
IN MIND don’t let it control you. You’ve got too much fun to have.
IN AUSTRALIA ALONE, 1 IN 3 WOMEN AND 1 IN 5 MEN SUFFER With SeRVERE ANXIETY At ONE POINT IN THEIR LIFE. YOU ARE NOT ALONE.
5
Merchandise
t-shirt
tote bag
6
7
8
Instagram & Snapchat
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Website
10
Integrated Campaign
https://www.youtube.com/watch?v=_MU9WKWZ_ mY&feature=youtu.be
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