Sea World Sea Jellies Illuminated - Graphic Design 2 by Kara Brown

KARA BROWN S5063518

CORPORATE IDENTITY GUIDELINES Our brand is a valuable asset. Using our brand together with our visual identity guidelines ensures consistent visual communications and brand associations and hence delivers the desired message.

CONTENTS

LOGO 4 Company Logo

Logo Variations

Module Of The Company Logo

Protective Area Of The Logo

Logo Colours

Incorrect Use Of The Logo

Secondary Logo

Logo Variations

Module Of The Secondary Logo

Protective Area Of The Logo

Logo Colours

Incorrect Use Of The Logo

TYPEFACE 16 Communication Typeface

Office and Electronic Channels Typeface

DOCUMENTATION 18 Document Forms

Business Cards

Envelopes & Merchandise

LOGO

COMPANY LOGO

LOGO VARIATIONS

Sea Jellies Illuminated logo is the sole visual identifier of Sea World Jellies. It should be used on all brochures, catalogs, spec sheets, signage, stationery, vehicles, on-line applications and presentations.

The Greyscale version is only used when black and white print is required.

The primary logo consists of a jellyfish symbol and Sea Jellies Illuminated written in upper-case letters. Sea Jellies Illuminated Logotype should primarily be used in color.

The Black & White version of the logotype do exist, but should only be used in exceptional circumstances. When using the color logo on a Purple background CMYK 100%, 100%, 25%, 25%. White letters must be used.

Grayscale version

Black & White version

LOGO

MODULE OF THE COMPANY LOGO

PROTECTIVE AREA OF THE LOGO

Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn, embellished or recreated in any way. Sizes mentioned here are for your reference only.

An important part of maintaining a consistent presentation of Sea Jellies Illuminated is keeping a clear area around it from other text, graphics or illustrations. Crowding the Sea Jellies Illuminated logo detracts from its legibility and impact.

The module of the logo is determined according to the height of the “O” letter of the respective logo.

The logo must always fit into the protective area, which can not be intervened by other graphic elements which could hinder legibility of the brand. The protective area of the logo is defined according to the height module of the letter “O”.

4X X

O O

Minimum logo width – 32 мм. Minimum logo height – 14 мм. 32 мм

14 мм

LOGO

LOGO COLOURS

INCORRECT USE OF THE LOGO

The basic colours of Sea Jellies Illuminated is purple, magenta and white.

Presentation of the Sea Jellies Illuminated logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages.

Sea Jellies Illuminated purple is a bold, powerful colour that embodies high quality or superior product of Sea Jellies Illuminated and should be used whenever a graphic vibrancy is desired in communication. Magenta is a strong support colour that speaks to the innovative and imaginative side of Sea Jellies Illuminated.

C M Y K

100 100 25 25

80%

C M Y K

0 100 0 0

80%

R G B

This is not a complete list.

38 34 98

70%

R G B

This page illustrates a number of incorrect presentations of the Sea Jellies Illuminated logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics.

60%

50%

40%

236 0 130

70%

60%

50%

40%

Examples 1-6 illustrate incorrect reproduction of the Sea World Jellies Logo. 1. Relationship between the height and the width of the logo can not be changed. 2. Colours of the logo can not be changed. 3. The logo can not be used against complicated and intensive backgrounds. 4. A three dimensional logo can not be used in corporative materials. 5. The position of the elements can not be changed. 6. Spatial effects are not permitted.

LOGO

SECONDARY LOGO

LOGO VARIATIONS

Griffith Research Lab logo is the secondary visual identifier of Sea World Jellies. It should be used on all Research projects, brochures, catalogs, spec sheets, signage, and presentations.

The Black & White version is can be used on all Research projects, brochures, catalogs, spec sheets, signage, presentations and when black and white print is required.

The secondary logo consists of a jellyfish symbol and the Griffith name written in lower letters and the Research Lab written in upper-case letters. Griffith Research Lab Logotype should primarily be used in color.

Black & White versions

LOGO

MODULE OF GRIFFITH RESEARCH LAB LOGO

PROTECTIVE AREA OF THE LOGO

An important part of maintaining a consistent presentation of the Griffith Research Lab logo is keeping a clear area around it from other text, graphics or illustrations. Crowding the Griffith Research Lab logo detracts from its legibility and impact.

The module of the logo is determined according to the height of the “O” letter of the respective logo.

O Minimum logo width – 36.5 мм. Minimum logo height – 14 мм. 36.5 мм 14 мм

LOGO

LOGO COLOURS

INCORRECT USE OF THE LOGO

The basic colour of Griffith Research Lab is black.

Presentation of the Sea Jellies Illuminated logo must be carefully monitored and controlled. Incorrect use can undermine the identity system through mixed and unclear messages.

Black colour is a strong support color that speaks to the innovative side of Sea World.

This page illustrates a number of incorrect presentations of the Sea Jellies Illuminated logo. They range from reproduction of the logo itself, to violations of clear space and additional graphics. This is not a complete list.

C M Y K

0 0 0 100

80%

R G B

70%

0 0 0

60%

50%

40%

COMMUNICATION TYPEFACE

OFFICE AND ELECTRONIC CHANNELS TYPEFACE

Typography and consistent use of typefaces is a key element to create a cohesive look across all communications.

PT Sans should be used as the primary sans serif typeface, but if for some reason it can’t be obtained, the substitute typeface is Arial. Similar to PT Sans, Arial offers a contemporary feel with versatile function.

The only font that may be used for corporate communications are the PT Sans. PT Sans a sans serif font, has a precise, technical feel that matches the company’s technological base. It is ideal for captions, headings, technical information and signage, as well as for longer texts, such as reports, proposals and publications.

PT Sans Bold

Arial Regular

Arial Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

« » „“ : ; ? ! @ # $ % & * ( )

«»„“:;?!@#$%&*()

PT Sans Italic

PT Sans Bold Italic

Arial Italic

Arial Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0123456789

« » „“ : ; ? ! @ # $ % & * ( )

«»„“:;?!@#$%&*()

TYPEFACE

PT Sans Regular

DOCUMENT FORMS

BUSINESS CARDS

Size of a document form – 210 x 297 mm. (A4) The Letter Head font of the company is written in Arial. Size of contact information – 12 pt. Paper – Arctic Volume White 100 g/m².

Size of a business card – 85 x 55 mm. The other side of the card contains a purple background and stylised YOUR COMPANY logo. Text on a business card is written in Brandon font. Size of the name and surname is 10 pt. Size of position and contact information is 7 pt. Paper – Arctic Volume White 300 g/m².

DOCUMENTATION

7 mm

Front side

Back side

ENVELOPE & MERCHANDISE C4 format envelopes are used. Paper – Arctic Volume White 100 g/m². Contact information of the company is written in PT Sans font. Size of contact information – 10 pt. Envelop size – 229 x 324 mm

INFORMATION & ART POINTS The interactive Information Points will show information about the particular Jellyfish and after customers have viewed a certain amount of information at each point a Special Information Card shaped like the Jellyfish they are learning about which will contain fun facts so the children can remember their experience at Sea World and take them home and show their friends about what they know about each Jellyfish.

AP1 - INTRODUCTION

IP1 - MOON JELLYFISH DID YOU KNOW? Scientific Name: Aurelia aurita

Appearance:

Translucent with four distinct crescent-shaped reproductiveorgans near the middle of the bell.

Distribution:

Occurs in coastal waters of the Pacific, Indian and Atlantic Oceans.

Size: (3D Interactive Jellyfish Anatomy, able to deconstruct and cut in half. Facts will be shown on the screen surrounding the jellyfish as well as the different body parts when clicked or zoomed in on.)

https://thumbs.dreamstime.com/videothumb_ large7104/71045397.mp4

Up to about 35cm diameter

Diet:

Zooplankton (microscopic sea animals)

IP1

IP3 - BLUBBER JELLYFISH DID YOU KNOW? Scientific Name: Catostylus mosaicus

Appearance:

Blubbers have a large bell with a mosaic pattern and eight cauliflower-like oral arms (these are extensions of the mouth that are often confused with tentacles). Their colour may vary from milky white and brown in southern regions to bright blue in northern waters.

Distribution: (3D Interactive Jellyfish Anatomy, able to deconstruct and cut in half. Facts will be shown on the screen surrounding the jellyfish as well as the different body parts when clicked or zoomed in on.)

Common along the east coast of Australia and southern Asia

Size:

Up to about 35cm diameter

Diet:

Zooplankton (microscopic sea animals)

IP2 & IP3

IP4 - UPSIDE DOWN JELLYFISH DID YOU KNOW? Scientific Name: Cassiopea

Appearance:

Brown body with eight oral arms (extensions of the mouth that are often confused with tentacles). Resides upside down on the seafloor.

Distribution:

Common in shallow waters of tropical and sub-tropical regions around the world. (3D Interactive Jellyfish Anatomy, able to deconstruct and cut in half. Facts will be shown on the screen surrounding the jellyfish as well as the different body parts when clicked or zoomed in on.)

Size:

Zooplankton and sugars produced by microscopic algae that live within its body.

Diet:

Zooplankton and sugars produced by microscopic algae that live within its body.

IP4

IP5 - SECRET POWERS OF JELLIES

This video will be from youtube Ted Ed talking about The Secret Powers of Jellyfish. https://www.youtube.com/ watch?v=yQduHyiWe9o

IP6 - PACIFIC SEA NETTLE DID YOU KNOW? Scientific Name: Chrysaora fuscescens

Appearance:

Orange coloured bell, often with striped pattern. Eight oral arms and long tentacles extending from margin of the bell.

Distribution:

Up to 45cm diameter; tentacles may extend more than 4m.

Zooplankton and sugars produced by microscopic algae that live within its body.

Diet:

Zooplankton, including larval fish and other sea jellies.

IP5 & IP6

IP7 - NOBLE PRIZES

This video will have a person speaking about the Two Noble Prizes that have been won regarding the Research on Jellyfish. They will explain how they conducted the research and why they are so passionate about Jellies. This video will be on loop with footage during their research.

IP7 - VIDEO SETUP IDEA DID YOU KNOW THAT RESEARCH ON SEA JELLIES HAS BEEN AWARDED TWO NOBLE PRIZES?

IP7 - CONTINUED

AP2

IP8 - PARTING MESSAGE

This video will thank everyone for visting and ask them to follow the Sea World Research and Rescue Foundation to keep up to date with not only the Jellyfish Research but all the other wonderful Research Sea World continues to do. For more information visit the Sea World website and social media platforms.

IP9

IP10

IP11

INTERACTIVE IP

https://www.youtube.com/watch?v=1yVU6uOYfEo

DONATION BOX

RESEARCH LAB LOGO

JELLYFISH ART FEATURE

ART FEATURE MATERIAL IDEAS

GRIFFITH RESEARCH LAB BRANDING

RESEARCH LOGO

POWER POINT PRESENTATION

LETTER HEAD

LANDING PAGE MOCK-UP