Kontacto Magazine No.40-EN

From the perspective of:

I’m thrilled to share Karisma Hotels & Resorts’ most recent and exciting achievements in Europe and the Middle East!

Azul Beach Resorts Hotel in Montenegro, has reaped outstanding successes.

In the last two years, we dove headfirst into the digital world to embrace transformation as a priority.

Previously we depended 90% on tour operators, now we generate more than 30% of our income directly.

Yes, we did it!

This change was not only about knowledge, but also about adaptability and willingness to learn.

Our winning strategy focused on having a greater presence in our digital channels.

Nemanja Kostic

General Manager Europe and Middle East Karisma Hotels & Resorts.

Conquering Horizons

Karisma Hotels & Resorts expands in Europe and the Middle East

We achieve strategic marketing and sales campaigns with a solid online presence.

Karisma Hotels & Resorts bet in Europe is a melting pot of cultures different from the Caribbean.

Our adaptability to the unique preferences and characteristics of each region is key.

Investing time and resources in understanding the needs of the current European market allows us to offer personalized and attractive experiences to the destination.

Guest loyalty is up and business is booming.

This season is a testimony to that!

Today we are number one in social media!

Our vision is projected and designed together with the best developers in the hospitality industry.

We are passionate about creating unique experiences that adapt to the current demands of the European market.

The expansion of Karisma Hotels & Resorts today targets Serbia in Zlatibor. Later it will be to Croatia with a fascinating project in exclusive and strategic areas.

“Karisma Hotels & Resorts Europe’s success is not just about short-term wins; it’s about solid work, continuous improvement, customer focus, team member wellness and ethical practices.

All of this contributes to the long-term growth of the organization.”

Nemanja Kostic

Inauguration of the 2023 winter season

Exclusive lodge in the beautiful mountain of Zlatibor.

Our team is actively working to have the opening ready for the month of December of this year, this project will open new options for the company.

Mountains of: Zlatibor / Serbia Kids

His inspiration is Nelson Mandela.

Despite his constant struggles, he became president of South Africa. He became an example to follow not only for the African continent, but for the whole world.

From the perspective of:

Glendon Mairs

Public areas supervisor

Azul

Beach Resorts Negril

Developing a career at Karisma Hotels & Resorts.

In April 2014, Glendon Mairs joined the company as a Housekeeper.

With a lot of effort, dedication and hard work, he always tried to go above and beyond.

“I think that’s why I have earned the recognition and respect of my peers and superiors.

The hotel has always given me the opportunity and confidence to grow, which led me to be promoted to Head Housekeeper”.

During this time, Glendon was also fortunate to win the Heart of the House Supervisor award at the Best of the Best ceremony more than 10 times, most recently in January 2023.

“This year, I have been honored again by being promoted to Public Areas Supervisor. For me, it is important to bring value to the company to make a difference.

I share this attitude with my colleagues, emphasizing attention to detail”.

Our colleague recognizes that in the hospitality business the environment is dynamic, so there is always something new to learn.

“I am grateful to my hotel Azul Beach Resorts Negril. Over the past nine years, I have received continuous opportunities for growth, education and training for my development.”

“The secret to success is consistency, hard work and dedication.”

Glendon

Mairs

Glendon has successfully managed his team in charge. She ensures that the areas under her supervision are clean and constantly maintained.

Glendon Mairs y su equipo de trabajo

Glendon Mairs

Good news to share:

Award of Excelence | Le Chique

Prestige | Member Appreciation Week

Certification | ESR

Dominican Republic | President Abinader and Minister Collado launch DO Travel Rewards platform.

Karisma Foundation | Transforming lives

For Karisma Hotels & Resorts, the culinary experience is one of its main pillars, as a brand differentiator.

Le Chique, at Azul Beach Resorts, is a feast in every sense.

A Top-50 restaurant in Latin America. It offers a multi-sensory gastronomic adventure that will test any notion of how fine cuisine should look, feel and taste.

Every gastronomic experience must be framed with the best wines and Wine Spectators, has included it in the list revealed last June 26, where Le Chique is recognized for its wine labels from France, Mexico and California.

One more award that we celebrate in a big way. Karisma Hotels & Resorts continues to be a reference for the most demanding palates.

The Winners

June 23, 2023

The Art of Stylish Travel

Karisma Hotels & Resorts established an exceptional standard model, thanks to its exclusive Travelers Club: Prestige.

More than just a loyalty program, Prestige has become a community that redefines the travel experience.

Its mission is clear and compelling: to elevate the enjoyment of its members’ vacations through personalized services and experiences of unparalleled value.

Since its birth in 2009 at the iconic Azul Beach Riviera Cancun, Prestige has grown with unstoppable force.

Today, with a membership that exceeds 15,000 members, in the constant quest to provide exceptional experiences, “Members Appreciation Week” was born.

This annual event, known as MAW, was instituted as a heartfelt tribute to members with a week dedicated to celebrating and recognizing those who make up this unique community.

• Revenue for Karisma and growth of reservations for our resorts.

• Better engagement on our social media

• interest in our products.

• Promote the desire to come at a later date and be part of the club.

• UPGRADES

MAW, strategically scheduled during the offseason, symbolizes a beacon of gratitude to loyal members.

This year, MAW took place at the newly opened IRRM hotel, where the company’s continued growth and innovation was on display, offering a memorable experience.

From July 3 to 7, members had the pleasure of participating in a series of exclusive and thrilled activities, meticulously designed to create indelible memories.

The week saw 63 bookings, which translated into the presence of 120 partners, each a testament to the success of the event.

The social networks were filled with satisfying interactions, highlighting the surprise and joy of the attendees for the personalized activities.

Mustafa Ozisik sales director of Prestige could not contain his enthusiasm for the result.

“It was amazing, very well done! It is vital to motivate our regular guests to purchase a membership so they can participate in these activities and win prizes.”

The importance of MAW should be considered not only as a tribute, but also as a stimulus for the loyalty and emotional connection of the partners with Karisma Hotels & Resorts.

With each edition of Members Appreciation Week, Karisma Hotels & Resorts reaffirms its commitment to provide exceptional moments and strengthen lasting bonds with those who appreciate luxury in all its dimensions.

Awards Ceremony

A significant achievement, reflecting the company’s continuous effort to operate ethically, in addition to making a positive contribution to the community and the environment.

Margaritaville Island Reserve Riviera Cancun and Azul Beach Resorts Riviera Cancun also received this certification.

These awards are a testament to the company’s commitment to excellence in service and the quality of its facilities.

These recognitions are the result of the hard work and dedication of the Karisma Hotel & Resorts team, as well as its focus on providing exceptional experiences to its guests.

These goals will help to strengthen Karisma’s position as a leader in the hotel and tourism industry, congratulations on these successes and may you continue to reap more awards in the future!

Andrew Cumming General Manager Azul Beach Resorts Riviera Cancun

Nelly Sanchez General Manager Margaritaville Riviera Cancun

One more year Karisma Hotel & Resorts receives the ESR Certification after 8 years!

President Abinader and Minister Collado Launch

DO Travel Rewards Platform

Together with the tourism and hotel sector, President Abinader and Minister Collado lead the launch of Do Travel Rewards.

Santo Domingo, Dominican Republic

Luis Abinader, president of the Dominican Republic, and the Minister of Tourism, David Collado, led the launch of the DO Travel Rewards platform, an innovative global loyalty program for travel agents who send tourists to the Caribbean nation.

On August 19, the Jaragua Hotel hosted the event in the presence of more than 500 international travel agents from the American continent.

“In addition to rewarding the efforts of all travel agents. DO Travel Rewards will be a platform for connection and community between international and local partners: hotels, agents and top receptive, experience providers, among other players in our value chain,”

said Abidaner.

The President also indicated that this platform adds to the effort that has been made to adapt this promotion and positioning strategy to the new era, where information, technology and the experience itself are fundamental parts of a good sales strategy.

For his part, the Minister of Tourism affirmed that this loyalty program is a pioneer in the history of the industry and reaffirmed the commitment to ensure that the Dominican Republic continues to boost tourist arrivals.

The objective of the program is to strengthen ties, inform and strengthen the relationship with travel agents:

“Technology and experience are fundamental parts of a good sales strategy”.

Luis Abinader

Dominican Republic President Luis Abinader and Minister of Tourism David Collado.

Collado informed that this initiative is part of a strategy that began with more than 40 visits to the main cities in the world that send tourists to the Dominican Republic.

For years, tour operators and travel agents have served as a marketing, sales and service channel for tourists who each year contribute more than $5K MD to the Dominican economy, and this plan, in addition to renewing and sealing the commitment, is a recognition based on effort and tangible results.

Program features include a rewards plan, training, information and familiarization trips to different destinations in the Dominican Republic.

“This platform gave us the opportunity to design a plan tailored to the needs and aspirations of our allies.”

David Collado

Dominican Republic President Luis Abinader and Minister of Tourism David Collado.

Objective: to build loyalty, inform and strengthen the relationship with travel agents.

Transforming lives!

Day of reconstructive surgeries for children with cleft lip and palate

On Saturday, July 15 of this year, cleft lip and palate (LPH) reconstruction surgeries were performed on children between 3 months and 8 years old at the General Hospital of Cancun “Dr. Jesus Kumate Rodriguez”.

The condition is a birth defect in which the facial structures are not properly formed, which affects the newborn in their appearance, they have difficulty feeding from the breast, problems with digestion, and later language difficulties, not being able to speak properly and being more prone to ear infections, hearing and dental problems.

Beneficiaries:

• Jhoana Inés Cordova Clemente

3 months. DIF Benito Juarez Liaison

• Tiago Eliam Espinosa Patistán

4 months. DIF Benito Juárez Liaison

• Gael Alexander Alvais Hernández

8 months. DIF Puerto Morelos Liaison

• Lenin Emmanuel Moreno Salas

1 year. DIF Benito Juárez Liaison

• Kevin Cahuich

1 year. Fundación Karisma, A.C. (social media)

• Iván Dominguez Ramírez

3 years. DIF Puerto Morelos Liaison

• Cristopher Noel Sánchez

8 Years. Son of Eduardo Sanchez, Generations’ Carpenter.

Dr. Jose Antonio Leon Perez, is the plastic and reconstructive surgeon who came from Mexico City to assess and then operate on children.

He is the founder of the high specialty in Pediatric Plastic, Aesthetic and Reconstructive Surgery at the National Institute of Pediatrics, is certified by the Mexican Board of Plastic, Aesthetic and Reconstructive Surgery and is endorsed by the Mexican Association of Plastic, Aesthetic and Reconstructive Surgery, A.C. of which he had the honor of being president.

He is a leader in Cleft Lip and Palate correction techniques and has patented his surgical technique, which he applies altruistically in campaigns in Mexico and abroad.

For Karisma Foundation it is a great honor to have the support of high-end specialists and above all the great support of the state health services that allowed us to optimize the resources to carry out this campaign, which will provide a better opportunity for the development of 7 children.

Acknowledges

The hotel is your second home. He experiences a sense of belonging in the place where he spends most of his time. He has been fortunate enough to stand out as the best of the best on two separate occasions. In November 2021, he achieved this distinguished honor, serving in the role of Public Areas Supervisor.

She is noted for her collaborative nature and shows a constant commitment to providing support to her colleagues. She considers her colleagues to be her family, experiencing a deep satisfaction in having the opportunity to contribute in any way she can.

He has had the opportunity to grow and appreciates the company’s support.

“It is gratifying to see that we are moving in the right direction”.

Ken is a person you can go to because he knows how to solve.

He ensures good service to guests or department heads and colleagues. We are proud to have someone like him on our team.

After seven years, she earned the Face of the House Supervisor award in June.

At all times he contributes to the team, knows how to give confidence to his colleagues and provides top-notch service experiences to guests.

The most rewarding part of her job is meeting people from different parts of the world and having the opportunity to share the richness of the Mayan culture with them.

Feeling the recognition for her work in social networks and the appreciation for the attention provided is her greatest source of satisfaction.

Gabriel Alexander Cedano Public Areas Manager

Kenroy Young Condo Manager Owner

José Petronilo Tah Ceme Waiter

Yulissa Almanzar Administrative Security Assistant

Geovanny Alberto Tobias Static Rates Supervisor

Beverley Stewart Dining Room Supervisor

Tomas views his daily work routine as an opportunity to enrich his spirit and foster his personal growth.

Providing service and solutions to others is his way of making a difference, and he firmly believes that the key to success lies in maintaining mental balance and overall good health.

Bertha’s level of sales has increased significantly and her track record as a therapist shows a very positive change from her beginnings. Guests rate her service as excellent and a good number of them return specifically seeking her care. Her outstanding enthusiasm deserves special recognition.

For Silvia, Margaritaville is a constant source of joy and good cheer.

From the beginning of her working day, the ambient music, the colors of the property and the palm trees contribute to create an inspiring and contagious atmosphere.

After 5 years with the company, her experience at PRESTIGE translates into an environment where she is given the opportunity to grow, both professionally and personally.

Her work allows her to find a balance between enjoying her time at work and dedicating time to her family.

He has been recognized twice in Cap Cana and eight times in Mexico. His perception is that working for Prestige implies being part of a loyal company, similar to being in a family where there is mutual support.

He values the idea that his success is based on maintaining values in all his actions.

Since joining PRESTIGE, he has received this recognition 15 times. Working at this company represents a sense of pride for him. His approach is characterized by total dedication and he believes this is the secret behind his success.

Silvia Viridiana Sanchez Island Ambassador

Jose Tomas Gutierrez General Cashier

Bertha Patricia García Therapist

Jairo Holguin Booker

Helen Perez Liner

Ahskan Mehrasa Closer

Despite the obstacles life has presented her with due to her hearing impairment, every day, Jessica fights not only for her well-being, but also to be a role model for her loved ones.

Her motherly love and dedication are a testimony to the power that family has to inspire and motivate.

Jessica finds deep satisfaction in her housekeeping, creating a welcoming space for guests, and her dedication is evident in every detail she arranges and prepares, ensuring that those who arrive feel comfortable and welcome.

Diversity and inclusion

The story of Luis Antonio González began in 2015 as a lesson in humility, courage and resilience.

His commitment, love for his work and positive attitude not only leave a mark in the hotel gardens, but also in the hearts of all those who surround him and receive his smile.

Through overcoming his different physical abilities, he becomes an emblem of strength and determination, demonstrating that the power of the mind and will can transform challenges into opportunities for growth and success.

Luis Antonio Gonzalez Gardener (Reduced mobility in legs)

Jessica Fabiola Revuelta Steward (Hearing impairment)

Konstant transformation

Optimizing Hotel Success:

The Impact of RMS (Revenue Management System) at Karisma Hotels & Resorts.

Ing. Miguel Ortíz CIO

The hotel industry is constantly challenged to maximize revenues and maintain high occupancy levels in a competitive and changing environment.

Hotel Industry Challenges

The hotel industry is an exciting arena, but one that is not without its challenges.

The cyclical nature of demand, fierce competition and the constant variability of influential factors such as local events and global trends have created a complex environment that requires a smart strategy to achieve objectives.

High and low seasons, market uncertainty and the need to maximize revenues throughout the year are just some of the difficulties that hotel chains must face.

It is in this context that the Revenue Management System (RMS) emerges as a key solution.

In response to this demand Karisma Hotels & Resorts will implement solutions.

IDeaS (RMS) and how it works IDeaS is a leading RMS in the market and has been selected by Karisma Hotels & Resorts.

IDeaS will optimize revenues by intelligently managing pricing and room availability.

This technology is based on the analysis of historical data, booking demand, seasonality, AI (Artificial Intelligence) and many other factors, which IDeaS uses to calculate future demand and establish dynamic rates and distribution strategies..

Benefits of IDeaS for Karisma

Revenue maximization by establishing dynamic and flexible rates. Karisma will be able to adjust prices according to current and forecasted demand, thus maximizing revenue per available room (RevPAR).

Increased Occupancy

IDeaS’ ability to identify demand patterns and offer competitive rates will allow Karisma to maintain high occupancy levels throughout the year in its various markets.

Inventory Optimization

IDeaS will improve room inventory management, avoiding situations of overbooking or underutilization of rooms.

Informed Decision MakingWith IDeaS, the revenue area will have accurate data analysis in real time, allowing for improved strategic decision making at all levels of the organization.

The Revenue Management System through IDeaS

It will be a fundamental pillar for sales and marketing success as you seek to optimize your operations and gain a competitive advantage in the marketplace.

RMS Technology

As part of the Digital Transformation program, Karisma will prepare every day to continue its growth and offer unforgettable experiences to its clients.