Portfolio

PORTFOLIO Karolina Wilczek N0493118 Fashion Communication and Promotion Level 1, Visual Awareness FASH10105

Contents

1. multi-media moodboard - chanel 2. retail task 3. brand visual analysis - ellesse 4. brand analysis - mulberry 5. brand-zine - chloĂŠ 6. my blogger 7. my tumblr 8. fashionunited - fashion student editor

M U L T I - M E D I A MOODBOARD - CHANEL

To be able to get a full understanding of The Then and The Now, as well as, to aim to analyse a chosen brand visually in order to get to its core values.

I have chosen Chanel for my brand, due to the knowledge I have about the brand, as well as, its fame and position in the current fashion market. Chanel not only stands high on top of all the designer labels, however its femininity and chic during every season since the first ever design, always wins over everyone’s souls.

BRAND VISUAL ANALYSIS - ELLESSE

To be able to get a full understanding of The Then and The Now, as well as, to aim to analyse a given brand visually in order to get to its core values.

Ellesse was a very popular fashion label from the 60s - however now, it has lost its fame due to the huge market that is fashion.

I have recognised that the brand likes to keep its heritage in all their campaigns. Ellesse is an Italian brand selling sportwear they were very popular for their skiing suits, as well as, tenniswear. The brand is now only exclusive in Italy, however the classic polo t-shirt and sweatshirts can still be found in charity shops, as well as, markets.

FIRST MOODBOARD

FINAL MOODBOARD

BRAND ANALYSIS - MULBERRY

To be able to get a full understanding of The Then and The Now of the given brand, as well as, to aim to analyse the brand in all its aspects in order to explore its values. To gain skills of working as a member of a team.

Mulberry is a British luxury fashion label - very popular within the ‘mummy market’, as well as, young fashion-interested females.

The brand hasn’t been very popular over couple of years now because of a wrong marketing strategy - trying to aim at young generations. Currently, they see themselves as a new, more trendy version of Burberry. For the new concept we have decided to introduce a perfume range for the label, with a collabortion with an Australian illustrator - Victoria Garcia. To introduce this idea to the world, we have designed a brief for a launch event.

BRAND-ZINE - CHLOÉ

To be able to analyse a brand fully in all of its aspects – The Then and The Now. To be able to gain enough knowledge to introduce a new concept to the brand without them losing their identity, as well as, values.

Due to the fact Chloé is such a well-known and respected brand; they do not require promotion or marketing. However, to attract their consumers they organise launch parties as an introduction to every new campaign. See by Chloé is one of Masion’s biggest collections – although, it isn’t as popular as the ready-towear. The reason why is consumers not being able to gain access to the collection apart from exclusive concessions and online e-commerce. Due to that, my idea for a new concept for Chloé is to focus and develop the See by Chloé line, by opening up a new exclusive boutique just for it. Alongside with a launch event to introduce this new idea to the public.

MY BLOGGER

My BLOGGER is my journal that I have created to keep track of what I am doing on the course, as well as, an inspiration page for myself and others to see what interests me.

Personally, I do really enjoy the idea of blogging and others being able to see your work and give you feedback on what you are doing.

This is a perfect way of exploring the online fashion world.

prempire.blogspot.co.uk

MY TUMBLR

My TUMBLR is my personal blog that I use to get inspired for new projects. The reason I created one was to always have a memory of what I used to love. It shows who I am and what joys there are in my life.

onlinefashionweek.tumblr.com

FASHION UNITED

I have received an internship position at Fashion United as a student fashion editor. I have been asked to, once a month write for my column which would be published online on the website.

The aim was to show people what fashion student’s life is all about - the work, the trips, as well as, all the simple things that involve university life.

fashionunited.co.uk

www.fashionunited.com/education/news/column-lifeof-a-fashion-student-in-nottingham-20131811493572

CONTACT DETAILS Karolina Wilczek k.wilczek@hotmail.co.uk