Powerful Victims Campaign Proposal

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Domestic Violence in The Netherlands Kat Schober


Domestic Violence/Abuse “violence committed by a person in the victim's immediate circle of friends and relatives. It may take the form of psychological, physical or sexual abuse. A person's immediate circle of friends and relatives would include their partner, ex-partner, family members and relatives, as well as people regarded as family friends.�


DV Statistics in The Netherlands ●

40% of the Dutch population has experienced some form of domestic violence

● ●

200,000 or more experience 75% of victims reside with their abuser(s)

83% of domestic violence acts are committed by men

20% of domestic violence incidents are officially reported to the police as of 2012 (only raised 8% from 2005)

habitual domestic abuse each year ●

60% of victims of domestic abuse are female

500,000 domestic violence incidents take place each year

76% of victims do not contact the police about domestic violence incidents


Powerful Victims ● create awareness of domestic violence ● change attitudes towards domestic violence ● encourage community members to support victims ● encourage victims to report incidents to the police Target audience: ● Women, 18-24 ● whether they are a victim or not


Powerful Victims ● Print media (Newspapers, posters, etc.) ● Social media (Facebook, Twitter, Youtube): #PowerfulVictims “The difference between powerful and powerless is you.”

● attempt to engage with a community member and encourage them to support someone they might know who is a victim of domestic violence


Example Print Media


Campaign Results ● success would be measured by an increase of reports of domestic violence over the next five years ● from 2005 to 2012, there was an 8% increase Goal: ● By 2020, police reports on domestic violence increases by another 15%


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