Social Media Guidelines - Direct Sales Consultants

Social Media Guidelines Facebook Dos and Don’ts DO: • Use common sense and always act in Bravelets best interests.

• Follow the Facebook Terms of Use. • Set up a Facebook Business Page as a Public Figure. You must make it clear that you are an Independent Fundraising Consultant with Bravelets and this page should in no way be confused with the official Bravelets Facebook Page.

• Share current content and images from the closed Bravelets Fundraising Consultant Group, the official Bravelets Facebook Business Page and images from the ‘Photos We Love’ https://www.pinterest.com/bravelets/brave-photoswe-love/ and “Cover Photos’ https://www.pinterest.com/bravelets/be-bravecover-photos/ Pinterest board.

• Share stories about your experiences with Bravelets. The goal of using Facebook is to be inspiring, not overly salesy.

DON’T: • Use your Personal Profile Page for unsolicited recruitment or sales. You may use your Personal Profile to share a link to your Personal website or Bravelets website and share aspects of your life that may include your Bravelets business!

• Do not ask, answer or discuss policy issues on the Bravelets Fundraising Consultant closed Facebook group or on the official Bravelets Facebook page.

Please email Bravelets home office at consultants@bravelets.com • Share your personal website link on someone else’s Facebook page without their permission • Post about your business on a charity or another Facebook Business Page

HOW TO SET UP A PUBLIC FIGURE FACEBOOK PAGE To set up your Facebook page, please visit the pages section on Facebook (http://www.facebook.com/pages/create.php). Choose “Artist, Brand or Public Figure” and then select the “Business Person” category.

A public figure page should include your real name and identity. When selecting a photo, please choose one that reflects you and is not a logo, product or image of Bravelets. You can promote Bravelets and products through your Facebook Business Page as long as you direct people back to your personal website or Bravelets site. Facebook is a wonderful tool for building relationships and community, and Bravelets is very active on our official Facebook Business Page.

We share inspiring and encouraging content that fits within our mission to help people be brave during hard times. We welcome you to use Facebook in that spirit! Please contact consultants@bravelets.com for any questions.

Twitter Dos and Don’ts DO: • Use common sense and always act in Bravelets best interests.

• Follow the Facebook Terms of Service.

• Set up a Twitter account specifically for your Bravelets business. You must make it clear that you are an Independent Fundraising Consultant with Bravelets and this page should in no way be confused with the Official Bravelets Twitter account.

• Share and retweet current content and images from the closed Bravelets Fundraising Consultant Facebook Group, the official Bravelets Twitter account, and images for promotions and sales.

• Share stories about your experiences with Bravelets. The goal of using social media is to be inspiring, not overly salesy.

DON’T: • Use your Twitter account for unsolicited recruitment or sales. You may use your personal account to retweet a link to your personal website or Bravelets website and share aspects of your life that may include your Bravelets business!

Instagram Dos and Don’ts DO: • Use common sense and always act in Bravelets best interests.

• Follow the Instagram Terms of Use. • Set up a Bravelets account specifically for your Bravelets business. You must make it clear that you are an Independent Fundraising Consultant with Bravelets and this page should in no way be confused with the official Bravelets Twitter account. You can switch your account to a business profile in order to add contact information to your account and gain access to insights.

• Follow the Instagram Terms of Use. • Share current content and images from the closed Bravelets Fundraising Consultant Facebook Group, the official Bravelets Instagram account and images for promotions and sales.

• Share stories about your experiences with Bravelets. The goal of using social media is to be inspiring, not overly salesy. Post photos of yourself at fundraising events, and wearing all your beautiful jewelry.

• Use hashtags on your posts so people who aren’t familiar with Bravelets™ can find out about you!

DON’T: • Use your Instagram account for unsolicited recruitment or sales. You may use your personal account to retweet a link to your personal website or Bravelets website and share aspects of your life that may include your Bravelets business!

HOW TO SET UP A INSTAGRAM BUSINESS PROFILE: To set up your Instagram Business Profile, please click on the gear in the top right corner of your profile. Under the “Account” section, tap “Switch to Business Profile”. This will prompt you to Log in with Facebook. Log in and choose to link this Instagram profile with your Public Figure Facebook page.

A buiness profile should include your real name and identity. When selecting a photo, please choose one that reflects you and is not a logo, product or image of Bravelets. You can promote Bravelets and products through your Instagram Business Profile as long as you direct people back to your personal website or Bravelets site. Instagram is a wonderful tool for building relationships and spreading the message of your cause, and Bravelets is very active on our official Instagram account. We share inspiring and encouraging content that fits within our mission to help people be brave during hard times. We welcome you to use Instagram in that spirit! Please contact consultants@bravelets.com for any questions.