s2768638 KATE BICK Graphic Design 2 Semester 2 - 2014
BRIEF
Owner Melissa Tselepis Business Sole Sister Shoes Sole Sister Shoes is a dual online and physical based independent shoe store retailer based in Springwood, Queensland, Australia. Current situation Getting ready to move physical store to a main shopping centre where main competition is (Target/ Williams). Been an active online presence for about a year In store presence for 3+ years (30/03/2011 on Facebook) Target Market Demographic Age – 30s and above Gender – Female Income – Enough to spend at least $200 on shoes Geography – Locals nearby Springwood, Qld and Australia (free shipping) Lifestyle – Shoe addicts Communication Background Facebook Email Solesistershoes.com.au Truelocal Blog
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FINAL LOGO DESIGN Elegant Sleek Simple
SOLE SISTER SHOES
INVERTED LOGO DESIGN
SOLE SISTER SHOES
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ALTERNATIVE COLOURS
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Versatile Logo in regards to colour. Colours only used for adverts or specific themed sales to create visual appeal towards sales etc.
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BRANDING BUSINESS CARDS
BRANDING LETTER HEAD & ENVELOPE
BRANDING POSTERS Advetrtisements, Sales Posters, Store Opening.
BRANDING GIFT CARDS
ILLUSTRATIONS To be used in different branding as required. Matches the logo’s silhouette theme.
PACKAGING SHIPPING
PACKAGING BAGS Large - Vertical Width Small - Horizontal Width
Front
Back Front Back
BROCHURE 6 PAGES To be placed in the shipping boxes to customers not able to get to the physical store. Silhouette cut out to show the colour.
WEBSITE Consistency, Ease of reading and locating, Feel of a trustworthy website.
PHOTOGRAPHY
Website Photography always photographed sideways or on a slight tilt always facing the left for consistency. Secondary Images are photographed from above to show and arial view.
DIGITAL TECH
SIGNAGE STORE FRONT
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Open Entry
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SOLE SISTER SHOES