AR Presentation

Can a universal design improve wayfinding and communication in international tourism.

1. 80.77% - RELY ON VISUAL PICTOGRAM SIGNAGE 2. 20.38% - RELY ON MAPS 3. 20.38% - RELY ON EMPLOYEES TWO-THIRDS OF YOUNG ADULTS ARE UNABLE TO READ MAPS DUE TO A RELIANCE ON SAT-NAVS

JONES, 2011 AND METRO-ROLAND 2007 -

LOOKED AT DESIGN PRINCIPLES, SEMIOTICS, COLOUR THEORY - DIFFERENCES OF MEANINGS IN OTHER COUNTRIES.

SEONGSEOP, MCKERCHER 2011 TOURIST BEHAVIOUR.

KENTERIS, DAMIANOS 2007 -

TECHNOLOGY INFLUENCING CURRENT WAYS OF TRAVEL.

KOSUTH, JOSEPH ONE AND THREE CHAIRS. 1965 JAMES VICTOIRE CELEBRATE COLUMBUS POSTER. 1992 VIKTOR HERTZ PICTOGRAMS LONDON GAMES - PICTOGRAMS

APPLYING WAYFINDING SEMIOTICS TO WEARABLE CONSUMERABLES THAT WOULD APPEAL TO THE MASS TOURISM MARKET TAKE WITH YOU ASSIST WITH COMMUNICATING BASIC NEEDS/HELP BE ABLE TO BE A UNIVERSAL DESIGN STYLE FOR VARIOUS LOCATIONS ASSIST WITH WAYFINDING TOURIST HOT SPOTS DUAL USE AND REUSEABLE AID EXISTING WAYFINDING ALREADY AT LOCATIONS (MAPS ETC)

WAYFINDING + COMMUNICATION + ECO-FRIENDLY SOLUTION KEY TOURIST HOT SPOT WITH MINIMAL WAYFINDING DESIGN, FOCUSED ON THE TOURISM.

FRONT SIDE

TRANSPORT FOOD PARKS SIGHTSEEING

BACK SIDE

BASIC COMMUNICATION SYMBOLS DESIGNED FOR INTERACTION WITH LOCALS AND ALREADY IN PLACE WAYFINDING IN THE AREA TO ASSIST WITH LOCATING ESSENTIAL NEEDS