RIOT RIOT MANI MANI FESTO FESTO
we are origi nators makers starters initiators we dont care about bei ng the first to know cos we are the first to do our territory is as wide as our tastes styles goals and dreams
SHOW DONT T ELL SHOW DONT T ELL SHOW DONT T ELL The best way to communicate is when the words confirmed with the actions Today when the market is full of different words that were created by advertisers to motivate the customer the best way to differentiate is to show the result action and move towards the customer
What will happen with IKEA if their products would be difficult to manage They would probably lose their possibility to gain the customer attention The most complicated things are never easy to manage when you have to sell them It doesnt mean that the product is not good enough or something Apple sell MacBook and they will continue to sell it because the idea behind is just the simplicity that customers are looking for in the era of technological progress Making the simple complicated is commonplace making the complicated simple awesomly simple is creativity
MAKE IT EASY MAKE IT EASY MAKE IT EASY
BE ENT IRELY HONEST
Selling the idea of a perfect body life vacation mindset and shoes does it really works today we are not buuying this anymore today we know exactly what we are looking for and that all of this is just an illusion or trick to make us buy It doent bring us at the store anymore Being honest with the customer is the new way of gaining credibility
BE ENT IRELY HONEST
DO WHAT U REALLY CAN DO DO WHAT U REALLY CAN DO
Do what you do but dont forget to control the customers perception of the brand and activities you do in that case doing what you really have to do will eventually bring you at the stage where the reality will take care of yourslef
KNOW UR PRIORIT IES
Building a strong brand DNA is the priority of any upcoming business and here you have to know that the important part of effective marketing is to be creative in order to make your message to be heard Anyway in every case the priorities are different but they have place to be
KNOW UR PRIORIT IES
PLAY FAIR PLAY FAIR PLAY FAIR
No matter how dirty the economic games are on the market how hard the competition is playing fair is always increasing the level of respect of your brand and its components in the customers eyes
MAKE IT COMFORT ABLE MAKE IT COMFORT ABLE
The identity of the brand has to bring th e feeling of comfort to your customer Starting with the image and continuing providing the comfort with the serviceb It is like picking a shoes they has to be not only fancy bu the most important is the comfort otherwise you will never wear them
BE CONSIST ENT BE CONSIST ENT BE CONSIST ENT
Choose your messag and stick with it being consistent in all you do Each step you do has to be proved with an action it s not that easy to get lost thats why consistency beats abilitily
MAKE A REVOLUT ION
Revolutions have been and are still being started with a powerful message that brand is sending to the audience Dont be scared to go big and make a revolution or make it little but it has to be a revolution
MAKE A REVOLUT ION
COMMUNICAT E EVERY ST EP
Keep in mind one strategic tip communication is your message to the customer so why dont you try to communicate every step you do with a creative twist in order to show make your customer an insider
BEING OPEN-MINDED IS NOT A CRIME
REPLACE T HE FEAR OF UNKNOWN WIT H CURIOSIT Y
Curiosity is the perpetuum of progress Be curious explore
Todays customer is at that point where the information spreading is so fast and comprehensive They know everything and they want to know more Giving them information is a new way of keeping and gaining your customes attentiom
MAKE T HEM T HINK MAKE T HEM T HINK
MONEY REALLY MAKE SENSE
Money motivate activity money make quality money make money
BE LOCAL
BE LOCAL BE LOCAL
being local unique busin esscan give you more possibilities than you can even think about
no question question
is
a
stupid question question
is
ALWAYS ALASK WAYS ASK
stupid
also
a
DE DELIVLIVER ER EPIC EPIC SHIT SHIT
if your idea is great make it better work your ass off
COPY BUT UNIQUE MAKE UNIQUE IT UNIQUE UNIQUE
find your own way adopting a great idea your experience and goals will make it unique
of
ABSURD COMPLEXIT Y
make the complicated things easier
complexity is just a short phase of understanding the working process
ABSURD COMPLEXIT Y
MAKE T HINGS HAPPEN
or do not do it at all
and remeber they are ways and tools of big journey not the destination
CHANGE T RY CREAT E
BE SELFISH BE SELFISH
love yourself and things that you do
remember it all starts from there
BE CRITBE ICAL CRIT ICAL criticize yourself oth ers everythi ng and nothi ng be critical 27 per 7
KNOW UR PLACE FIGHT FOR IT
knowing who you are and what you are standing for is an eternal source of power
NOW IS FUT URE NOW IS FUT URE
RISK RISK RISK RISK
Everythi ng i n life that matters requires risk On e russian proverb says The on e who do not risk can n ever have a possibi lity to dri nk cham paign
DO MORE OF WHAT MAKES YOU HAPPY
because if it makes you happy it will obviously make your customers happy
LOVE UR HAT ERS
b ec a u s e who if not th em can make you di fferent
Knowi ng th e rules and how and when to break it gives you th e possibi lity to develop som eth ing unique and coh erent i n whatever situation you are you just have to be brave enough to cross the borderlin e
the on es who are crazy enough to th i nk th ey can change the world
are the on es that do be aware of it