Menswear Trend Research and Buying Behavior

MIND AT T I T U D E

SOCIOLOGY

EKATERINA ABRAMOVA

INTRODUCTION NO I TCUDORTN I We are living in the world surrounded (crowded) by different people, different attitudes and different scenarios. Every day our eyes observe colors, variety of shapes and textures. On one leg with the time we self-educate, engendering with passion of something new, something that will come tomorrow.

Mind Attitude person who never stop to explore something more whether it s art or architecture, music or design, technologies or literature. They are curious,and only need for knowledge and self- improvement makes us different form other creatures.

Fashion changes, lifestyle changes year by year but still art , fashion and design are timeless and has a strong conception.

Going in depth, inspiration comes from new black color interpretation, clean sportswear lines and technologies, multilayer, texture and old-new forms of classic items such as monk robes or military suits. From the marketing point of view analysis of new ways of distribution, time spending and consumer behavior, depending on specific trends and lifestyle of “mind� person.

THE INFLUENCERS

RICK OWENS California-born Rick Owens launched his eponymous line in 1994.

His sleek spin on grunge-inspired glamour soon garnered him a loyal following and a host of design awards including the CFDA’s coveted New Talent award in 2002. Nearly ten years on, the label continues to offer a master class in clean-cut minimalism, all with a distinctly avant-garde edge.

Y O H J I YA M A M O T O Yamamoto clothing is often characterized by its use of washed, unironed fabrics, loose uncluttered forms, and dark colours. Its occasional combinations of Japanese and Western, traditional and contemporary references is characteristic of Postmodernist bricolage. After graduating in law from Keio University in Tokyo in 1966 Yamamoto studied for three years at the Fashion Culture Institute. In 1969 he won the Endo design prize, which took him to Paris where he worked for two years in the couture industry. Once back in Tokyo he established Y’s ready-to-wear for women in 1972; Y’s ready-to-wear for men was launched in 1977. He presented his first Yohji Yamamoto collection in Paris in 1981 and in 1984 his first Yohji Yamamoto pour Homme collection. Yohji Yamamoto+Noir was launched in 1995 and its clothing, as the name suggests, is largely black with splashes of bright colour.

Peter Eisenman Peter Eisenman, in full Peter David Eisenman (born August 12, 1932, Newark, New Jersey, U.S.), American architect known for his radical designs and architectural theories. He is often characterized as a deconstructivist. During his tenure at the Institute for Architecture and Urban Studies, Eisenman became renowned as a theoretician of architecture. He thought outside the traditional parameters of “built work,� concerning himself instead with a conceptual form of architecture, in which the process of architecture is represented through diagrams rather than through actual construction. In his designs he fragmented existing architectural models in a way that drew upon concepts from philosophy and linguistics, specifically the ideas of the philosophers Friedrich Nietzsche and Jacques Derrida and the linguist Noam Chomsky.

Because of these affiliations, Eisenman was alternately classified as a postmodernist, deconstructivist, and poststructuralist.

Noam Chomsky American theoretical linguist whose work from the 1950s revolutionized the field of linguistics by treating language as a uniquely human, biologically based cognitive capacity. Through his contributions to linguistics and related fields, including cognitive psychology and the philosophies of mind and language, Chomsky helped to initiate and sustain what came to be known as the “cognitive revolution.� Chomsky also gained a worldwide following as a political dissident for his analyses of the pernicious influence of economic elites on U.S. domestic politics, foreign policy, and intellectual culture.

FILIP DUJARDIN Belgium-based photographer Filip Dujardin’s “Impossible Architecture” has encapsulated the imaginary, and removed the practicality of construction . Expanding his fascination of buildings around Ghent, Belgium – Dujardin has utilized a digital collaging technique to create the illusion of buildings that appear absurd, dazzling and impressive. Though at first they appear structurally inconceivable, these fictional buildings arguably connect to Dujardin’s cultural heritage, intertwining both surreal design and rich urban landscape. Whether you call it madness or transformation.

Mike Meiré

Mike Meiré, born in 1964, works and lives in Cologne with his wife and three children. In 1987 he founded the agency Meiré und Meiré together with his brother Marc and in 2001 he established the cultural production company NEO NOTO. Having a great deal of experience with crossover projects, Mike Meiré constantly switches between the roles of brand and art director, designer and artist.

His most important editorial design projects include the multi-award winning business magazine brand eins, the architecture magazine ARCH+, the re-design of the Neue Zürcher Zeitung (NZZ), the international culture magazine 032c, and GARAGE - the international art and fashion magazine.

Keith Lemley My work is about seeing the unseen – the invisible presence which exists in our minds and surrounds all objects, experiences, and memories. Having spent my childhood summers on a small farm in rural Appalachia, I developed a keen interest in being part of and observing natural systems, time and the process of life and death, and an aesthetic sensibility synthesizing the organic and the machine.

Inside Out Project NSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project’s co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.

El Bocho El Bocho is the nickname of an artist who works in Germany.

Works with giant cut outs and installations, some even up to 20 ft tall, which he then hangs up Berlins city walls during night time.Aside from using canvas he has recently started working with tiles. His newest experiment involves exposing poster paper to sunlight and precipitation, then adding color, before leaving it outside again to mesh with the natural surroundings.In 2003, El Bocho created a signature symbol, the Little Lucy doll, based on a 1970’s Czech TV series.

Sonja Vordermaier

1996-2002 MA in fine arts at the Hochschule f端r bildende K端nste, Hamburg lives and works in Hamburg, Germany Sonja Vordermaier has a vision, and that vision is full of sculptures.

From Hamburg, Germany, Sonja created these amazing sculptures of rough generated rocks that appears in caves and such. Some of the sculpture goes through walls, some look like gems (see after the jump), some look like video generated media, and some looks like the insides of a tree split in multiple areas.

MIND

A ETDU TTI TI U D E TTA

living design ORGANIC

COMFORT CHARACTER

SOFT LINES

FUTURISTIC MINIMALISM PERSONILISED

MALLEABLE BODY

deconstruction

RECONSTRUCTED

CYBER EDGE

DISTRESSED MILITARY

contemporary sharpness INTRICATE DETAILS AUSTERITY

TIME PROVEN

MYSTERIOUS TEXTURAL

LIVING DESIGN NG I SED GN I V I L Living Design... Interaction, communication and user experience inspire a mix of human and technological elements.

Hybrid design mirrors the new relevance of comfort and protection through quilted and wrapped constructions.

Flowing organic lines and dipped coatings exhibit aerodynamic or seamless properties.

COMFORT

MALLEABLE

SOFT LINES

ORGANIC

CHARACTER

BODY

COMFORT

SOFT LINES

ORGANIC

MALLEABLE

BODY

CHARACTER

DECONSTRUCTION NO I TCURTSNOCED Unexpected styling and layering create a sense of eccentricity... while inventive cutting and colour-blocking give technical elements a considered look.

Quirky.. futuristic finishing lends luxury a cyber edge, while mending can add a personalised feel. New technology provides inspiration.

FUTURISTIC MINIMALISM

PERSONILISED

CYBER EDGE DISTRESSED MILITARY

RECONSTRUCTED

FUTURISTIC MINIMALISM

DISTRESSED MILITARY

CYBER EDGE

RECONSTRUCTED

PERSONILISED

CONTEMPORARY SHARPNESS SSENPRAHS Takes the classically romantic themes, which surround craftsmanship, luxury and the pursuit of beauty... and updates with a contemporary sharpness.

Humble draping and simple silhouettes feel clerical... while intricate details, aged treatments, and ornate baroque costumes add a theatrical sense of ceremonial grandeur. A sense of occasion leads the formal direction with a regal opulence.

INTRICATE DETAILS

MYSTERIOUS

AUSTERITY TIME PROVEN

TEXTURAL

INTRICATE DETAILS

TIME PROVEN

AUSTERITY

MYSTERIOUS

TEXTURAL

BUYING BEHAVIOR RO I VAHEB GN I YUB Most marketers embrace the economists’ worldview – rational people who buy products to fulfill our needs and when confronted with choices people make rational decisions.

Unfortunately that is not always the case – if ever.

Buying behavior is very much influenced by our social behavior, which in turn is mostly determined by hardwired reflexes.

In case of Mind Attitude buying behavior depends on cultural, aesthetic and urban influence.

Being picky doesn’t mean being too much rational.

Antonioli Milano

DAAD dantone Milano

The main concept of this store is the structure of the flat, where meaning of shopping changing the usual way of customers buying procces.

By splitting the shop on few zones like Kitchen, Bathroom, Living Room, Wardrobe and Library.

This Idea of small shops inside the shop is not so new, but this time it has own meaning.

Dover Street Market London

AMORPH Berlin

On-line shopping gn i ppohs en i l -nO

LINKS SKN I L Designinspiration.com Tunblr.com Designboom.com www.amorph-berlin.com www.doverstreetmarket.com www.antonioli.eu www.daad-dantone.com WGSN.com borisbidjansaberi.tumblr.com http://www.insideoutproject.net/ http://www.elbocho.net/ http://streetfiles.org/blog/ http://theblackworkshop.tumblr.com/ http://www.meireundmeire.com/disciplines/digital/ http://www.colette.fr/