senior portfolio

Page 1



{kathleen Gamboa}


{philosophy}


Finding your creative space is an element of the design process that is just as important as kerning letters or finding that perfect font. Surrounding yourself with your favorite books, lucky pencil, a cup of coffee or putting on an episode of Planet Earth; it is in this space that inspires me to create. Understanding your process in whatever environment that may be, is key to being an effective designer. Not being afraid of riding the creative roller coaster will result in the very best of design.

{kathleen Gamboa}


{ } table of contents


01

03

02

07 04

05 06

. / 02 {choice market}branding . . / 03{knotsense}confectionery . 01 {psychame}personal care . . / 05 {mens philosophy}personal care . ./ 04{Tengri Lodge}branding . . . / {credits}. 06{neptune selections}personal care . 07{shades of heaven}branding . page eleven

page twenty one

page twenty seven

page thirty three

fifty three

./

page forty three

fifty seven

page sixty eight

.

{www.kathleengamboa.com}



{creative showcas


{ } “ Love is not

blind, it simply enables one to see things others fail to see �


project / 01

{psychame } personal care

.page ten.


Mood {cerebral}

{Bronte-esque } {mysterious}


{psychame} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


Process {Digital evolutions }


{psychame} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{

A line of perfume that is inspired by the Rorschach Inkblot test, and the biased Individual reactions of attraction. This personal moment of attraction is unique and individualized, yet psychame perfumery has taken the science of attraction and bottled up each emotion.

}


{psychame} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


extension


{psychame} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } “ provencal

style market and brooklyn neighborhood staple�


project / 02 {choice market} branding

.

page twenty one

.


DETAIL {ILLUSTRATION}


{choice marke t} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{

A charming small Provencal style market located on the ground floor of a landmark brownstone in Brooklyn’s Clinton Hill neighborhood. Its artisan cheeses, fresh breads, and fair trade coffee attract the local variety, and culinary connoisseurs.

}


{choice market} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } “ i began to

wonder how words might become the material of my making� -anne hamilton


project / 03

{knotsense} confectionery

.

page one

.


process logo evolution


{KNOTSENSE} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{

}

A unique candy that brings the fun of knitting and eating toGETHER IN A creative sensory treat. Inspired by conceptual artist Anne Hamilton, who BRINGS the transition of our human senses in her art work.


{KNOTSENSE} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } “A yurt Eco resort nested under mongolia’s endless sky”


project / 04

{tengri lodge} branding

.

page THIRTY THREE

.


Mood {tranquil} {technology} {tribal}


{tengri lodge} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{

}

A yurt eco lodge for the ultimate adventurer to enjoy the

untouched beauty of mongolia. the Lodge ALso works with

teachaclass.org to bring technology and education to rural countries, while still preserving tribal traditions.


{tengri lodge} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


extensions


{tengri lodge} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


extensions


{tengri lodge} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } “ keep your hair cool like the other side of the pillow�


project / 05 {men’s hair care} personal care

.

page forty three

.


process sketches



{

A simple line of hair care products for men, with a little attitude and edge. Each product has a unique personality geared to fit specific the clientele.

}


{men’s hair care} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}




extensions


{men’s hair care} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } “ bring the

elements of the sea on your travels�


project / 07

{neptune

selections} personal care

.

page fifty three

.


{

Traveling personal care products that take the natural benefits of oceanic elements to

rejuvenate and sustain your health while you travel

}


{neptune selections} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } “the mountains are calling and i must go� -john muir


project / 04 {rei oats} niche


Mood {adventure} {rugged}

{close to nature}


{rei oats} project

1 2 3 4 5 6 7 8

{www.kathleengamboa.com}


{

Rei INstant oats is for the hungry hiker that looks for light sustainable, no fuss nutrition while backpacking throughout the high mountains.

}


{rei oats} {www.kathleengamboa.com}


{ } “ keep your eyes shaded from the wrath of the sun”


project / 08

{shades of heaven} branding

.

page fifty seven

.


Mood {dada} {holy relics} {off beat}



{

divine sunglasses that are designed to perfection INspired by Catholic holy cards juxtaposed with random images to give A a playful rebellious Dada appeal when opening package

}


{shades of heaven} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


details {package experience}


{shades of heaven} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


extensions


{shades of heaven} project

1 2 3 4 5 6 7

{www.kathleengamboa.com}


{ } identies


{www.kathleengamboa.com}


{ } mucho gracias


A very special thanks to my wonderful husband who has supported me through this endeavour of becoming a designer. Without him I would be lost. To the faculty at FIT, their unrelenting support and ongoing words of encouragement are unparalleled. And finally to all of my friends and peers who were right there with me late at night engulfed by the tangerine walls of D530, trying to cut, score,fold and kern to perfection. A many thanks, and mucho gracias to all and any I may have forgotten or missed.

{kathleen Gamboa}

{www.kathleengamboa.com}




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