Portfolio 2017 KG

K AT H L E E N GA M B OA Vi s u a l D e s i g n e r P R I N T | D I G I TA L | PAC K AG I N G

I am a visual designer with seven years experience in the retail industry. I am a multi-dimensional designer who has experience in web and mobile design, as well as window display and packaging design. I have experience concepting campaigns for national brands that have been implemented in an array of media.

I am currently an Senior Designer for a fashion retailer, where I continually design and conceptualize with an omnichannel focus. I am experienced in creating visually consistent campaigns on a variety of levels and platforms to reach the consumer.

SHADES OF HEAVEN CONCEPT Designer

Designed for the fashion conscience individuals.

Who enjoy the urban lifestyle with eccletic bars resturants, art exhibitions, and a finger on the pulse mentality. Designed to be a modern and playful take on ornate and ilustrative religious artwork and dogma.

PACKAGING

EXTENSIONS

DENIM CAMPAIGN CHARLOTTE RUSSE | 2016 Associate Art Director

I worked directly with the Creative Director to re brand the Charlotte Russe denim campaign. The concept derived from a casual snap-shot aesthetic while still focusing on the attributes of the denim fits. Creatives needed to resonate in a digital and instore setting. Collaborated with UX designers and marketers to create a fluid customer experience.

DIGITAL

FIT SIGNS

PLUS EXTENSION

CHOICE GREENE DESIGNER concept

A charming small Provencal style market located on the ground floor of a landmark brownstone in Brooklyn’s Clinton Hill neighborhood. It’s artisan cheeses, fresh breads, and fair trade coffee attract the local variety, and culinary connoisseurs.

PACKAGING

GIRL GEAR PEEK KIDS | 2017 Associate Art Director

This is a line of fashionable lounge and active wear for young girls. I wanted to maintain the playful and curious aesthetic of Peek while creating a unique look that is targeted toward the energetic and boundless girl. Involved in branding and launching the subcategory with assets for both the digital and store campaign.

IN STORE POSTERS

DIGITAL

PSYCHAME PERFUME CONCEPT | 2015 Designer

This is a line of perfume that draws influence from the Rorschach Inkblot test. Inspired by the unique and biased reaction to attraction, Psychame uses this personal moment of allure as the motivational source for their brand. Psychame perfumery has taken the science of enticement and bottled up each emotion.

PACKAGING

EXTENSIONS

DIGITAL

PEEK KIDS DIGITAL ASSETS | 2016 Senior Designer

DIGITAL

Created weekly email and homepage assets in collaboration with marketing and merchandising team to showcase trends and limited time offers.

I worked with the Creative Director & Copy Editor directly to manage selects and create a story that would resonate with the Peek consumer.

DIGITAL

SOCIAL

I assisted with the curation and managment of images for the Peek Kids Instagram account.

RETAIL WINDOWS CHARLOTTLE RUSSE Senior Designer

WINDOW

This window supported the latest trends for festival season and was inspired by the colors of the setting sun in the desert. The window showcased photography that was under my art direction.

WINDOW

SUMMER #OUTFIT GOALS

MIX & MATCH

TOPS SHORTS BEACH SANDALS

ALL SKIRTS STARTING AT

BUY 1, GET 1

Excludes clearance. Valid on items of equal or lesser value.

Designed a clean graphic creative that would standout in the cluttered mall gallery. I then worked with the Visual Merchandising team to ensurea quick composition that could be easily implemented by store teams.

WINDOW

VERGE CREATIVE 2013 designer

GIFT WITH PURCHASE

PACKAGING

HANNA ANDERSSON DIGITAL ASSETS | 2017 Senior Designer

DIGITAL

Sitewide campaign inspired by the phrase �everythig under the sun�. Shifted the look and feel to a night time motif in the last email these to trigger urgency and the end of the campaign.

Email had one of the highest conversions and click through ratesf the year.

DIGITAL

T H A N K YO U !

www.kathleengamboa.work

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kbgamboa@gmail.com

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# 707.217.0867