Kathleen Gamboa
Design Strategy
philosophy ahaPHENOMENON was created by Kathleen Gamboa and inspired by the pivotal “zing” moment in the creative process. She has an educational background in fine arts and packaging design, as well as experience in New York City’s fashion and accessories industries. Her design philosophy is to communicate a clear and creative message to the consumer that goes beyond the package, to take into consideration brand extension and consumer interaction. And always striving to create an sophisticated and sustainable approach.
process
research -sourcing material; internet/magazines/books -store audits -consumer trends
brain storming
implement -important to look back on research and sometimes step away from computer to re-sketch.
urban remedy
revolutionary redesign Goals 1
More shelf impact, with branching outside of the kit.
2
Simplify logo while still keeping metropolis feeling.
market
clinical
apothecary
earthy
equity&mood urban beauty fashion
provocative
logo previous
sketches
revised
final concept
package experience
QR code to iTunes download app
Products are made for 50% recyclable material as well as a recycling take back message
extensions Mobile beauty truck that brings Urban Remedy products and services to consumers Green vehicle that uses both hybrid and solar energy to drive car and solar energy to power spa Mobile salon is also designed as a drop off spot for recycle exchange for Urban Remedy’s exchange program.
before&after
before
after
mema
design evaluation Goals
2 3
1
Redevelopment of logo and consistency with the logo placement
2
Create a more direct and bold correlation between color and flavor communication to consumer
3
Simplify package structures while still maintaining a second life or function
1
market space
reusability
convenience
traditional
equity&mood cultural
educational
playful
logo previous
made with love and spice
revised
exploration
revolution
pattern
simplify
redesigns
redesigns
package experience
sPOON Is HElD IN TEaR aWaY FlaP
before&after
before
after