M E D I A
K I T
Matchstick Productions produces award
winning extreme sport adventure films that our distributed worldwide through a
theatrical tour, broadcast television, home video, and the internet. Based in Crested
Butte Colorado Matchstick has been making adventure sport films for seven years and
boasts over 25 national awards and over 150 satisfied clients and advertisers.
Matchstick brings your company large
impressions and credibility, something that
more mainstream media has trouble doing.
The market wise Generation X demographic can see through the cheese and the smoke
screens. MSP represents something they
want to be a part of and can identify with. A sponsorship brings a loyalty to your brand
that cannot be reached through other more mainstream mediums. It brings an image that will help
make your product identifiable
as a leader
in your industry.
1999-2000 SPONSORS GLOBAL STORMING FILM TOUR TITLE SPONSOR available???
1999 FILM SPONSORS K2, Nordica, Smith, Hotfingers, Giro, Freeze Magazine, Sessions, Kavu PRODUCT SPONSORS Oakley, Salomon, Rip Curl, Rossignol, Volant
WHAT THEY’RE SAYING…
“K2 has been a sponsor of MatchStick Productions for the past 4 seasons. We feel that these films have effectively increased K2's brand awareness within the spectrum of the skiing community, from the core mountain culture to urban mass appeal. By consistently producing high quality films featuring the most talented ski athletes in the world, MSP has evolved into one of the benchmark film companies in the industry today. This is reflected in their yearly increase in distribution through broadcast, print media, and film tours, which provides K2 with impressive amounts of exposure. In an industry where much of the business is done on trust, MSP has always produced results true to their word which have gained them respect among the industry and our consumer base.” JEFF MECHURA K2 Freeride Marketing Manager
“Working with MSP was a Wicked pleasure. We hope they can take their dreams to the extreme and all partners will benefit. MSP really works for their sponsors by providing as much exposure as possible. The experience has been a Wicked great time and positive for all parties.” SUE HEARN Public Relations Manager Pete's Brewing Company
FILM REVIEWS
PURA VIDA It doesn't get any purer than this. "Best movie of '98" Powder Magazine "Most impressive ski flick in ten years" Freeze Magazine THE TRIBE Best of Show & Best of Festival 21st International Ski Film Festival SICK SENSE "MSP continues to compose the most exciting and beautifully shot ski films in all of ski country…" Skiing Magazine '98
1999 SKI ADVENTURE FILM MARKETING & DISTRIBUTION PACKAGE GLOBAL STORMING IIII SPONSOR MARKETING PACKAGE 2000/2001
GLOBAL STORMING II WILL AIR ON: • ESPN. Four showings approved for 2000. Twelve advertising spots also approved and available to MSP’s sponsors. Potential Viewer Impressions: 75.1 million • Resort Sports Network. Go to www.RSN.com for complete broadcast and syndication information. Syndicated to fifty-five resort markets in the United States and Canada. Typically, our films air twice per day on RSN throughout the syndication. All elements of the film like billboard logos and commercials are aired. • New Vision Syndication. New Vision’s reach is approximately forty million viewers through its affiliation with ABC, CBS, NBC, ESPN, FOX and MTV networks. For 1999, Matchstick has secured the inflight segments on the United Airline’s flights. Viewer Impressions: 40 million through television syndication and 3.1 million via United Airlines (monthly).
GLOBAL STORMING II WILL TOUR TO: • 55 North American cities. (Up from 46 stops in 1998) Each premiere averaging 700 attendees. Film premiers include live music and dancing after film and sponsor publicity activities like athlete appearances and product promotions. Viewer Impressions: 40,000 • 44 North American cities via The Planet Extreme Adventure Film Festival Tour. Viewer Impressions : 40,000. Total Impressions: 52,000,000. GLOBAL STORMING II SPONSOR PROMOTIONS INCLUDE: • Prime sponsor logo placements on Global Storming II full page print advertisements in 1999-2000 issues of POWDER, SKIING, FREEZE, BRAVO (Japan), SKIEUR (France) magazines. Viewer Impressions: 1.8 million • Sponsor logo placement on over 15,000 Global Storming II Film Tour full size posters promoting each of the 1999 Film Tour premiers.† Viewer Impressions: 100,000 • Prime sponsor logo placement on each Global Storming II video sleeve. Videos distributed throughout the US, Japan, New Zealand, Australia and Canada and Europe. ( 30,000 videos in 1998) For 1999, Blockbuster Video will merchandise MSP’s Ski Adventure Film boosting distribution to over 50,000. Viewer Impressions : 500,000 • Prime sponsor logo placement on MSP’s new music CD of the 1999 Ski Adventure Film soundtrack. 70,000 units of the CD are projected for distribution! Blockbuster will also merchandise this CD. Viewer Impressions: TBD • Sponsor Internet and WWW promotions via five major WWW destinations: Broadcast.com/Planetextreme.com, Skinet.com, mspfilms.com, Intellicast.com/Skicast.com & Yahoo!l Viewer Impressions: 1.3 million • Film Tour Sponsor promotions including Venue demos, drawings, giveaways, banner placements and athlete appearances.
FILM VIEWER DEMOGRAPHICS
Total Videotape Distribution Median Age
Median Household Income
High School/College Male
Female
Average Number of Years Skiing
Average Number of Days Skied /Season Average Amount Spent on Ski Trips
Own a Computer
Internet Use
Mountain Biking Hiking
Snowboarding
Skiers 12 to 24
1999 Population 24 and younger 2005 Population 24 and younger
6,000,000 40,000 19
$ 63,000
70%
75% 25% 8
20
$ 1,900 81%
42%
91%
71%
39%
4,933,000
100,000 Million 137,000 Million
SOURCE: Viewer Surveys, 1994-1998, U.S. Bureau of the Census 1998
Total Viewer Impressions
www.mspfilms.com
MATCHSTICK PRODUCTIONS SPONSOR MARKETING PACKAGE
PRINT ADVERTISING Full Page Advertisements in Seven (7) Internationally distributed magazines including POWDER, FREEZE, FREESKIER, BRAVO, SKIEUR. Viewer Impressions: 2.1 million TOUR DATES 100 Film Tour stops, Two (2) Complete Film Tours including Global Storming World Tour and The Planet Extreme Adventure Film Festival. Viewer Attendance: 120,000 BROADCAST Global Storming II will air on ESPN & ESPN 2 (Freeze TV) Viewer Impressions : 75 million Resort Sports Network : 55 U.S. markets, 3 million viewers New Vision Syndication to ABC, NBC, CBS & FOX Networks : 40 million United Airlines Inflight Show : 3.1 million per month
INTERNET ster, Tower, Sightsound.com CD SoundtrackDistribution : 100,000 copies via Blockbuster, Tower, MSPFilms.com
TOUR PROMOTIONS Full Size Tour Posters : 20,000 distributed nationally Radio, TV, Local Newspapers, Print Ads in each major market Sponsor and Film promotions via major WWW destinations including Planetextreme.com, Broadcast.com, Skinet.com, Skicast.com, Extreme Adventure Film Festival HOME VIDEO Distribution : 75,000 Copies Rental : 450,000 via Blockbuster, Tower, Sightsound.com CD SoundtrackDistribution : 100,000 copies via Blockbuster, Tower, MSPFilms.com
CONTACT INFORMATION
Matchstick Productions P.O. Box 2469 Crested Butte, CO 81224 Phone: 970.349.0860 Fax: 970.349.6580 HYPERLINK mailto: e-mail-hedonist@crestedbutte.net e-mail: hedonist@crestedbutte.net Website: www.mspfilms.com