Context & The Big Idea
“There is a high demand for beard oils but no brand has yet to act on this.� - House Of Frazer Fragrance Manager
The Aging World causes those of a younger age to have a desire to look older. Fear of the Unknown supports Roots because we are a ingredient orientated brand. Health and Benefits benefited Roots because we are including 100% natural ingredients.
Creative Concept
Originates from wood being a main ingredient. Inspired by roots of the hair mirroring growth and natural elements. Capturing our brand essence.
Completely unusual as it is a dual combination of both fragrance and beard oil Stands out completely in the males fragrance and skincare industry Merges both aspects with a traditional and vintage core.
Thoroughly devised to hit each aspect of our targets consumer profile points Linking specific elements to our consumers interests Connecting with our consumers sense of style
The product
Promotion & Execution
Utilising our online presence, by experimenting with alternative perspectives.
Traditional Vs. Modern
Layers
Multimedia
Refresh the market Nineties Styling Simplistic visuals Dramatic Shadows Visual contrast
VINE
We wanted to portray a message of clarity and trust. Using upbeat music that refreshed the market and phonetically stimulates the audience. Leaving the consumers to feel revived and inspirit, leaving a positive reflection of the brand.