http://www.africawelfareassociation.org SEO AUDIT AND SOCIAL ENGAGMENT OVERALL SITE SCORE
Katie Key February 8, 2017
54.4/100
SEO
Title Tag
74 character(s)
Title Tag Relevancy
100%
Africa Welfare Association - Pioneer provider of Diaspora welfare services
HTML title tags appear in browser tabs, bookmarks, and in search results. Optimal title tag should be 50-60 characters. If the title is kept under 60 characters, expect about 90% of the site's titles to display properly. For internal pages, start the title tags with the most important keyword(s) relevant to the page's content.
The title contains stop words with are ignored by most search engines. Stop Word(s): of
Title Tag Stop Words
Meta Description
Missing
Meta descriptions influence how the site is described and displayed in search results. A good description acts as a potential organic advertisement and encourages the user to click through the site. The ideal meta description should be between 70 and 160 characters (spaces included). Use the most important and most relevent keywords should be in the meta description.
Meta Keywords
Missing
No keywords found and are not required. The implementation of the Yahoo! Common Tags is still recommended instead.
Google Search Results Preview
Header: <H1>
Header: <H2>
5
Get Peace You can rest easy What is AWA? What Are The Benefits? Membership Plans
7
Quick Processing 100% Guarantee Appropriate Travel Peace of Mind INDIVIDUAL - $16.00/Month INDIVIDUAL - $175.00/Year Connect with us on social media
HTML header tags differentiate between headings, subheadings, and the rest of the content on the page. Each page should only have one <H1> tag. Use keywords in the headings and use the most important keywords in the top levels. This will ensure appropriate <H1> to <H6> heirarchy.
SEO
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4
Africa Welfare Association (AWA) is a pioneer provider of Diaspora welfare services in the event of loss of a loved one. We are entrusted with the welfare of members of the African Diaspora globally. AWA was set up in response to the ever growing demand for services at a critical time. With trusted partners, AWA will offer you benefits wherever you are in the world. REPATRIATION TRAVEL ARRANGEMENTS FREE CONSULTATION
Header: <H4>
5
Africa Welfare Association We Accept AWA BLOG POSTS Search Site Translate Language
Header: <H5>
0
No <H5> headers were found on this site.
Header: <H6>
0
No <H6> headers were found on this site.
strong tag(s)
5
Africa Welfare Association (AWA) is a pioneer provider of Diaspora welfare services in the event of loss of a loved one. REPATRIATION TRAVEL ARRANGEMENTS FREEE CONSULTATION What Are The Benefits?
b tag(s)
0
No bold tags were found
em-tag(s)
0
No emphasis tags were found.
I tag(s)
0
No italic tags were found.
acronym tag(s)
0
No acronym tags were found.
dfn tag(s)
0
No defining instance tags were found.
abbr tag(s)
0
No abbreviation tags were found.
12 of 19 site links are LOW
http://www.africawelfareassociation.org/category/addressing-needs/ http://www.africawelfareassociation.org/category/africa-welfare-association/ http://www.africawelfareassociation.org/blog/ http://www.africawelfareassociation.org/category/bringing-peace-of-mind/ http://www.africawelfareassociation.org/cart/ http://www.africawelfareassociation.org/claims/ http://www.africawelfareassociation.org/contact/ http://www.africawelfareassociation.org/individual-monthly/ http://www.africawelfareassociation.org/individual-yearly/ http://www.africawelfareassociation.org/shop/ http://www.africawelfareassociation.org/category/services/ http://www.africawelfareassociation.org/author/admin/
Header: <H3>
Word Counts
Search engines, like Google, need to be provided with enough content to know what the site is about. That typically means writing at least 250 words of unique content per pages. This should be considered the minimum number of words that each bage should have.
SEO
(CONTINUED) http://www.patkiuru.com/awa/wp-content/uploads/2016/08/product2-300x175.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/product1-300x175.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/product4-300x175.jpg http://www.patkiuru.com/awa/wp-content/uploads/2017/01/footer_logo.jpg http://www.africawelfareassociation.org/wp-content/uploads/2016/08/awa1.jpg http://1.gravatar.com/avatar/1b148aba3b24c369dffaeedab77b94c5?s=72&d=mm&r=g http://1.gravatar.com/avatar/1b148aba3b24c369dffaeedab77b94c5?s=82&d=mm&r=g http://www.africawelfareassociation.org/wp-content/uploads/2016/08/awa1-200x208.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/Inside.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/Inside2.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/Inside4.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/Inside5.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/Inside6.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/Inside7.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/global_reach.jpg http://www.patkiuru.com/awa/wp-content/uploads/2016/08/washington_dc.jpg
Image Alt Attributes (Images with no alt attribute or empty alt attibute)
Deprecated HTML Tags
0 tag(s)
Alternative text allows a description of an image to be added to the coding. Since search engine crawlers and spiders cannot see images, alternative text is relied upon to determine relevance to a search query. Alternative text also helps make an image more likely to appear in Google Image Search and is used by screen readers for visually impaired users. Alt text should be 150 characters or less (including spaces) to optimize page load times.
This site does not use HTML deprecated tags.
Inline CSS
55 inline CSS styles
This is too many. These will slow down the site.
CSS Minification
14 CSS files are not minified
See attached list for complete list of not minified CSS files.
JS Error Checker
Passed
There are no severe JS errors on this site.
JS Minification
3 JS files are not minified
See attached list for complete list of not minified JS files.
Style Blocks
Yes
Style and content should be seperated.
Text:HTML Ratio
7%
This site's ratio of text to HTML is below 10%. This is below the minimum.
In-Page Links
19 link(s)
No Anchor Text External Links
3 link(s)
https://www.facebook.com/africawelfareassociation/ https://twitter.com/awa_2017 https://www.instagram.com/africawelfareassociation/
No Anchor Text Internal Links
3 link(s)
http://www.africawelfareassociation.org/cart/ http://www.africawelfareassociation.org/ http://www.africawelfareassociation.org/#
It is good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio. Check the HTML code of the page and site and identify all style attributes. For each style attribute found, porperly move all declarations in the external CSS file and remove the style attribute.
If a website consists of more than one page, it is recommend to not use style blocks. Instead, apply CSS so a style sheet has to load only once.
This is an indication that the site is very code-heavy and complex, making it harder for search engines to identify user content.
SEO
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Image Expires Tags
No
This site is not using expires headers for the images.
An expires tag can help speed up the serving of the site for users that regularly visit the site and see the same images.
Broken Links
0/19 link(s) broken
No broken links were found on this web page.
Broken links send users to non-existent site pages. They hurt a site's usability and reputation, which negatively impacts SEO.
66 total objects
(2) HTML pages (18) CSS files (28) scripts (18) images (0) Flash files
The maximum number of Page Objects and/or HTTP requests a site should have is 20.
Great
A redirect is in place to redirect traffic from the non-preferred domain.
Search engines see www.africawelfareassociation.org and africawelfareassociation.org as different sites. This means that search engines could see a large amount of duplicate content, which they don't like. Fortunately, the site redirects properly.
Canonical Tag Checker
Yes
This site is using the canonical link tag. This tag specifies that the URL: http://www.africawelfareassociation.org is preferred to be used in search results. <link rel="canonical" href="http://www.africawelfareassociation.org/"/>
NoFollow Tag Checker
No
Tis site does not used the nofollow meta tag. This means that search engines will crawl all links from the site.
IP Canonicalization
No
This site's IP address (107.180.116.56) does not redirect to the site's domain name.
Having a site that does not have IP canonicalization could cause duplicate content problems if a serarch engine indexes the site under both its IP and domain name.
Yes
This file can be found at: http://www.africawelfareassociation.org/robots.txt
A robots.txt file allows a programmer or site owner to restrict access of search engine crawlers and spiders, preventing them from accessing specific pages or directories. The robots.txt file can also point the web crawlers and spiders to the site's XML sitemap file.
Disallows
The robots.txt fil disallows the search engines access to some parts of the site. Check this page carefully to see if access to it must be blocked. Disallow: /wp-admin/
Missing
XML sitemaps contain the list of the site's URLs that are available to index and allows the search engines to read the site's pages more intelligently. XML sitemaps can also include information like the site's latest updates, frequency of changes, and the importance of URLs.
It is heavily recommended that one be generated and submitted through both Google Search Console and Bing Webmaster Tools. The address of this site's XML sitemap will be: africawelfareassociation.org/sitemap.
The URLs look clean, consistent, and relative.
The URL Parameters Tool in the Google Search Console should be consulted to tell Google how the site's URL parameters affect page content and how to crawl URLs with parameters. Use this tool very carefully. Google can easily be prevented from crawling pages to be indexed if overly restrictive crawling settings are put in place.
Page Objects
URL Canonicalization
robots.txt
Disallow Directives
XML Sitemap
URL Parameters
Good
SEO
(CONTINUED)
Underscores in URLs
Great
The site is not using underscores in any URLs.
Google sees hyphens as word seperators and underscores are not recognized.
Blocking Factors
Flash: No Frames: No
No blocking factors were found on this site.
Flash content con't be properly indexed by search engines. Search engines also have problems with frames because they can't crawl or index the content within them.
Blog
Yes
A blog was found on this site.
A blog is a great way to engage with the target audience and increase online visibility by attracting qualified traffic from new sources.
Page Cache Test (Server Side Caching)
Yes
A caching mechanism was found on this site.
Caching helps speed page loading times as well as reduces server load.
Flash Test
No
This site does not include Flash objects (an outdated technology that was sometimes used to deliver rich multimedia content).
Flash content does not work well on mobile devices, and it is difficult for crawlers and spikers to interpret.
Nested Tables
No
This site does not use nested tables.
Using nested tables slows page loading time and does not optimize the user experience.
Frameset Test
No
This site does not use frames.
URL Redirect Test
No
This site does not have any redirects which could potentially cause site indexation issues and site loading delays.
Microdata Schema
No
This site does not take the advantages of HTML Microdata specifications in order to markup structured data.
NoIndex Tags
No
This site does not use the noindex meta tag. This means that this site will be read and indexed by search engines.
SPF Records
No
The site's DNS server is not using an SPF (Sender Policy Framework) record.
SPF allows administrators to specify which hosts are allowed to send mail from a given domaiin by creating a specific SPF record or TXT record in the Domain Name System (DNS).
Traffic Estimations
Very Low
This site is super optimized for mobile visitors.
Mobile friendly sites make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).
MOBILE Mobile Friendliness
Mobile Renderings
Very good
80% of adult internet users now have a smartphone. This site is definitely optimized to render on the most popular mobile devices.
MOBILE
(CONTINUED)
Touchscreen Readiness
Make the most important buttons/links large enough to be tapped easily.
Touchscreen readiness is an important aspect of the site's mobile friendliness. The site's tap targets should be at least 48 pixels in height and width and have at least 32 pixels of extra space on all sides. User Interface can be further improved by adding size and density buckets to accomodate varying device sizes and screen densities. This site does not embed any special types of web content, such as Flash, Silverlight, or Java, so the content can be accesssed on all devices.
Mobile Compatibility
Great
No embedded objects were detected.
Font Size Legibility
Great
The text on this site is legible on mobile devices.
Mobile Viewport
Mobile Speed
Great
A configured viewport is present and the content fits within the specified viewport size.
Keep in mind that since the width (in CSS pixels) of the viewport may vary, the site's content should not solely rely on a particular viewport width to render well. Also consider avoiding setting large absolute CSS widths for page elements, using CSS media queries to apply different styling depending on screen size, and serve responsively-sized images.
Slow
To fix this: Reduce server response time Eliminate render-blocking JS and CSS in above-the-fold content Leverage browser caching Optimize images Prioritize visible content
Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. A mobile responsive site must deliver and render the "above the fold" content in under one second. Use Google's PageSpeed Insights Rules for more iinformation on how to improve each of the elements listed.
No mobile framworks have been detected.
Mobile or responsive frameworks are an important part of site optimization as they assist developers in creating applications which are applicable to multiple devices.
africawelfareassociation.org
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurated guess about the content of the page before reaching it. Keep in mind that URLs are a very important part of a comprehensive SEO strategy. Using clean URLs make the site more crawlable by Google.
Mobile Frameworks
USABILITY
URL
24 character(s)
SEO-Friendly URL
Yes
Favicon
Yes
Custom 404 page
Yes
Favicons are the small icons that appear next to the site's name or URL in a browser. A favicon can be displayed in the address bar, a browser tab, or bookmarks. It should be consistent with your brand. This site has a custom 404 error page. The site's server responded with the HTTP status code: 404.
Custom 404 error pages are an opportunity for the site to reduce customer frustration and link to other pages within the site.
USABILITY
(CONTINUED)
Page Size
53.7 KB
World Wide Web average is 2 Mb.
Two of the main reasons for an increase in page size are images and JS files. Large page size contributes to slow page speeds, so try to keep page sizes below 2 Mb.
HTML Compression/ GZIP Test
This page is successfully compressed using gzip compression in the code. This results in a 79% size savings and helps ensure a faster loading site and improved user experience.
Load Time
This high load time is too slow. Site speed is a very important factor for ranking in Google search results. Load time affects not only visitor engagement, retention, and conversion rates, but it can also affect the site's rankings.
High load times can be caused by a number of things, including pages with poor code optimization (cache, MySQL queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.). Site speed is an important factor for ranking high in Google search results. Review Google's developer tools for reducing the site's load time.
Great, the declared language matches the language detected on the site. The language of this web page is en-US.
For multilingual sites, define the language of the content in each page's HTML code, specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html"), and use hreflang tags to specify language and country for Google and the "content-language" meta tag to specify the language and country for Bing.
Structured Data Markup
microformats h-entry microformats h-card og description og image og site_name og title og type og url
Structured Data Markup is used to generate rich snippets in search engine results. It is a way for site owners to send structured data to search engine robots, helping them to understand the site's content and create well-presented search results. If a site includes content in certain categories (Reviews, People, Products, Businesses and Organizations, Recipes, Events, Videos, and Music), it is suggested that it be annotated with schema.org using microdata.
Domain Availability
africawelfareassociation.com expires in a year.
Language
8.62 second(s) 51.1 kB/s
Declared: English Detected: English
E-mail Privacy
No
At least one e-mail address was found in plain text.
Media Query Responsiveness Test
Yes
This site uses media query technique, which is the base for responsive design functionalities.
it is nto recommended to add plain text/linked e-mail addresses to the site's pages, as malicious bots scrape the web in search of e-mail address to spam. Instead, consider using a contact form.
TECHNOLOGIES Server Uptime
100%
Server Average Response Time
2219ms
A site's uptime should be constantly monitored. Consider setting up uptime notifications to alert someone any time the site goes down.
TECHNOLOGIES
Servier IP
(CONTINUED)
A site's server's IP address has little impact on the site's SEO. Nevertheless, try to host the site on a server which is geographically close to your expected visitors. Search engines take the geolocation of a server into accoutn as well as the server speed.
107.180.116.56 Server location: Scottsdale Programming Language: PHP/5.6.27 Web Server: Apache/2.4.23 Font Script: Font Awesome Advertising Network: Fusion Ads Font Script: Google Font API JS Framework: jQuery Photo Gallery: Lightbox JS Framework: Modernizr Web Framework: Twitter Bootstrap JS Graphic: Twitter Emoji (Twemoji) eCommerce CMS: WooCommerce CMS: Wordpress HTTP-status: 200 Set-Cookie: PHPSESSID=6128a07b69d779c5b3186a99260c4aa2; path= Vary: Accept-Encoding,User-Agent Connection: close Content-Type: text/html; charset=UTF-8 DNS Servers: ns36.domaincontrol.com, ns35.domaincontrol.com
Technologies Used
Google PageRank
None
Alexa Rank
0
Server Signature Test
ON
The site's server signature is turned ON. Turnign the site's server signature OFF is generally a good idea from a security standpoint.
Directory Browsing Test
Disabled
This site's server has disabled directory browsing.
Libwww-perl Access Test
This site's server appears to allow access from User-agent Libwww-perl.
Botnet scripts that automatically look for vulnerabilities in the site's code and/or software are sometimes identified as User-Agent libwww-perl. By blocking access from libwww-perl, many simpler site attacks can be eliminated.
Speed Tips
The server is using a caching method to speed up page display. The site does not use nested tables. The site takes advantage of gzip. The site is using inline styles. The site has too many CSS files (more than 4). The site has too many JS files (more than 7).
Site speed has a huge impact on performance, affecting user experience, conversion rates, and even rankings. By reducing page load times, users are less likely to get distracted and the search engines are more likely to reward the site by ranking its pages higher in the SERPs. See Google's PageSpeed Insights Rules for specific details on improving site speed.
Average
TECHNOLOGIES
(CONTINUED)
Analytics
No
Doctype
HTML5
Encoding
Great
SSL Secure
No analytics tool was detected on this site. No subscript was detected on this page.
This tag defines the version of HTML that the page is written in. Declaring a doctype helps web browsers to render content correctly. The language/character encoding is specified: UTF-8.
Specifying language/character encoding can prevent problems with the renering of special characters.
This site has a certificate for SSL security. That certificate was issued by GoDaddy.com, Inc. and it expires in a year. However, the site's URLs do not redirect to HTTPS pages and the site's headers are not properly et up to use HSTS.
Recent sites tend to be SSL secured (HTTPS) as it provides an extra security layer when logging into the web service. In 2014, Google announced that an HTTPS (vs HTTP) site would receive an extra boost in the SERP. All HTTP pages should be redirected to HTTPS versions on the site. HTTP Strict Transport Security (HSTS) should be used in the site's headers. All of the site's content (CSS, etc.) should be linked to HTTPS. The XML sitemap needs to be created/updated to ensure the URLs include HTTPS and update the robots.txt file to reference this version. Lastly, the HTTPS site needs to be registered in Google and Bing Search Console/Webmaster Tools. Source: This is the URL of the page linking to your site. Target: The URL of the page on your site that is being linked to. Anchor: The clickable anchor text used in the hyperlink. Backlink Quality: The overall quality of the link.
Backlink Quality
None
No backlinks were detected for this site.
Safe Browsing Test
Passed
This site is not currently listed as suspicious (no malware or phishing activity found). The hostname for 107.180.116.56 is ip-107-180-116-56.ip.secureserver.net. Confirm that this IP address is associated with the site's domain name.
Reverse DNS Lookup DMOZ Listed
No
Site analytics let the owner of a site measure visitor activity on the site. At least one analytics tool should be inistalled, and it can also be good to install more than one and cross-check the data. Suggested tools include Google Analytics, Quantcast, AdobeAnalytics, Piwik, chartbeat, Clicky, and ClickTale.
This web page is not listed in the Open Directory Project (DMOZ).
SOCIAL
Header
Vanity URL
Yes
Africa Welfare Association
Account Name
https://www.facebook.com/africawelfareassociation/
Shares
66
Talking About
24
Comments
0
Likes
48
About
Yes
Africa Welfare Association is a pioneer provider of diaspora welfare services globally. For more information kindly email info@africawelfareassociation.org
Meta Description
Yes
Africa Welfare Association (AWA) is a pioneer provider of Diaspora welfare services. We are entrusted with the welfare of members of the African Diaspora globally. AWA was set up in response to the ever growing demand for services at a critical time. With trusted partners, AWA will offer you benefits wherever you are in the world. 1775 Eye St. NW, Suite 1150 Washington, DC 20006
Address Phone Number
Yes
Relationship Established
Yes
(202) 587-5639
Header
URL
https://twitter.com/awa_2017
Handle
@awa_2017
Followers
5
Tweets
5
Bio
Africa Welfare Association (AWA) is a pioneer provider of Diaspora welfare services. Join us for a Peace of Mind, visit our website
Location
United States, Europe, Africa
Created
16 days ago
Relationship Established
No
Google+
None found
YouTube
None found
None found
None found
Being active in this social network is important for claiming your brand, influencing your search engine rankings,and interacting with your network.
SOCIAL
(CONTINUED)
StumbleUpon
None found
Delicious
None found
None found
Foursquare
None found
Yelp!
None found
JS Files - Not Minified 1
http://www.africawelfareassociation.org/wp-content/plugins/bbpress/templates/default/js/editor.js?ver=2.5.12-6148
2
http://www.africawelfareassociation.org/wp-content/plugins/contact-form-7-multi-step-module/resources/cf7msm.js?ver=2.0.7
3
http://www.africawelfareassociation.org/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6.1
CSS Files - Not Minified 1
http://www.africawelfareassociation.org/wp-content...s/LayerSlider/static/css/layerslider.css?ver=5.6.6
2
http://fonts.googleapis.com/css?family=Lato:100,30...%7COswald:300,regular,700&subset=latin%2Clatin-ext
3
http://www.africawelfareassociation.org/wp-content.../templates/default/css/bbpress.css?ver=2.5.12-6148
4
http://www.africawelfareassociation.org/wp-content...7-multi-step-module/resources/cf7msm.css?ver=2.0.7
5
http://www.africawelfareassociation.org/wp-content...s/contact-form-7/includes/css/styles.css?ver=4.6.1
6
http://www.africawelfareassociation.org/wp-content...revslider/public/assets/css/settings.css?ver=5.2.5
7
http://www.africawelfareassociation.org/wp-content/themes/Avada/style.css?ver=4.7.2
8
http://www.africawelfareassociation.org/wp-content/themes/Avada-Child-Theme/style.css?ver=1.0.0
9
http://www.africawelfareassociation.org/wp-content/themes/Avada/ilightbox.css?ver=1.0.0
10
http://www.africawelfareassociation.org/wp-content/themes/Avada/animations.css?ver=1.0.0
11
http://www.africawelfareassociation.org/wp-content/themes/Avada/assets/css/woocommerce.css?ver=1.0.0
12
http://www.africawelfareassociation.org/wp-content/themes/Avada/assets/css/bbpress.css?ver=1.0.0
13
http://fonts.googleapis.com/css?family=PT+Sans:700,400%7CCambo:400%7CAntic+Slab:400&subset=latin
14
http://www.africawelfareassociation.org/wp-content/plugins/LayerSlider/static/skins/v5/skin.css
OPTIMIZE IMAGES 1
http://www.africawelfareassociation.org/wp-content/uploads/2016/08/banner3-1.jpg
2
http://www.africawelfareassociation.org/wp-content/uploads/2016/08/banner4-1.jpg
3
http://www.africawelfareassociation.org/wp-content/uploads/2016/08/banner2-1.jpg
4
http://www.patkiuru.com/awa/wp-content/uploads/2016/08/product4-300x175.jpg
OPTIMIZE IMAGES
(CONTINUED)
5
http://cdn.ywxi.net/tm/img/float2-right.png?h=africawelfareassociation.org&d=20170207
6
https://www.paypalobjects.com/webstatic/mktg/logo/AM_mc_vs_dc_ae.jpg
7
http://www.africawelfareassociation.org/wp-content/uploads/2016/08/awa_logo-1.png
8
http://www.patkiuru.com/awa/wp-content/uploads/2016/08/product1-300x175.jpg
9
http://www.patkiuru.com/awa/wp-content/uploads/2016/08/product2-300x175.jpg
10
http://www.patkiuru.com/awa/wp-content/uploads/2017/01/footer_logo.jpg
11
https://seal.godaddy.com/images/3/en/siteseal_gd_3_h_l_m.gif
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KEYWORD CLOUD awa arrangements welfare place travel repatriation association africa mind peace return diaspora burial membership individual claims spouse dependent loved fees recurring monthly
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The keyword cloud provides an insight into the frequency of keyword usage within this page. There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
KEYWORD CONSISTENCY KEYWORD (1 WORD) AWA Arrangements Welfare REPATRIATION Association
KEYWORD (2 WORDS) AWA Blog Africa Welfare Welfare Association Travel Arrangements dependent children
KEYWORD (3 WORDS) diaspora welfare services provider of diaspora association pioneer provider welfare association pioneer africa welfare association
KEYWORD (4 WORDS) provider of diaspora welfare pioneer provider of diaspora welfare association pioneer provider africa welfare association pioneer
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Keyword consistency is the use of keywords throughout the different elements of the site. Consistent keyword use helps crawlers and spiders index the site and determine relevancy to search queries. The site's most common keywords are not appearing in one or more of the meta-tags. The primary keywords should appear in the meta-tags to help identify the topic of the site to search engines.
HIGH PRIORITY FIXES HEADER STRUCTURE Reorganize header structure to of proper header hierarchy. META DESCRIPTION Include a meta-description tag in the page header (<head> section): <head> <meta name="description" content="type_your_description_here"> </head> Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed. Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value). SITE LOADING SPEED In order to resolve this problem: › Minimize HTTP requests › Use Gzip compression › Use HTTP caching › Move all CSS style rules into a single, external and minified CSS file › Minify all JS files and, if possible, try combining them into a single external JS file › Include external CSS files before external JS files › Place your JS scripts at the bottom of your page › Optimize images › Reduce redirects › Reduce the number of plug-ins IP CANONICALIZATION Consider using a 301 re-write rule in your .htaccess file so that the site's IP points to the domain name. Since the site is running on Apache server, put these lines in the .htaccess after RewriteEngine online: RewriteCond %{HTTP_HOST} ^XXX\.XXX\.XXX\.XXX RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L] Note that the first line must be properly formatted using the site's IP (replace X characters with proper digits from the site's IP) and the second line using the domain name. PRIORITIZE VISIBLE CONTENT Move information that requires absolute communication to the above-the-fold placement.
MEDIUM PRIORITY FIXES GOOGLE ANALYTICS TEST Create an account on Google Analytics site and insert into THE page a small javascript tracking code. Example: <!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y', 'auto'); ga('send', 'pageview'); </script> <!-- End Google Analytics --> Note that 'UA-XXXX-Y' must be updated with the proper id which bill be found in the site's analytics account. IMAGE EXPIRES TAG In order to reduce the number of HTTP requests, use the HTTP Expires header to set an expiration time for the site's images or any other content type. Add the following lines into the .htaccess file: <IfModule mod_expires.c> ExpiresActive on ExpiresByType image/jpg "access plus 1 month" ExpiresByType image/jpeg "access plus 1 month" ExpiresByType image/gif "access plus 1 month" ExpiresByType image/png "access plus 1 month" </IfModule> HTTPS If the website needs a secured authentication or an encrypted transfer of data, install an SSL certificate in order to provide a secure connection over HTTPS protocol.
SERVER SIGNATURE By default, the Apache webserver sends HTTP headers with some information about the server version, operating system, modules installed, etc. This information can be used by hackers in order to exploit vulnerabilities (specially if an older version is running). This information can be hidden or changed with very basic configurations. Open Apache's configuration file (httpd.conf or apache.conf) and search for ServerSignature. Once found, edit it to: ServerSignature Off ServerTokens Prod If you don't find it, just add these two lines at the end of the file. Note that, after the configuration file is modified, restart the Apache server. SITEMAP Create a sitemap.xml file for the website. Some of the best practices are listed below: It is strongly recommended that a sitemap be placed in the directory of the site: http://yourwebsite.com/sitemap.xml Sitemaps should be no larger than 10MB (10,485,760 bytes) and can contain a maximum of 50,000 URLs. This means that if the site contains more than 50,000 URLs or the sitemap is bigger than 10MB, create multiple sitemap files and use a Sitemap index file. All URLs listed in the sitemap must reside on the same host as the sitemap. For instance, if the sitemap is located at http://www.yourwebsite.com/sitemap.xml, it can't include URLs from http://subdomain.yourwebsite.com. Once the sitemap has been created, let search engines know about it by submitting directly to each one, pinging them, or adding the sitemap location to the site's robots.txt file. Sitemaps can be compressed using gzip, reducing bandwidth consumption.
SITEMAP (CONTINUED) sitemap.xml example: <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.yourwebsite.com</loc> <lastmod>2013-01-01</lastmod> <changefreq>weekly</changefreq> <priority>0.9</priority> </url> <url> <loc>http://www.yourwebsite.com/articles/100</loc> <changefreq>weekly</changefreq> </url> <url> <loc>http://www.yourwebsite.com/articles/101</loc> <lastmod>2013-01-02</lastmod> <changefreq>weekly</changefreq> </url> <url> <loc>http://www.yourwebsite.com/articles/102</loc> <lastmod>2013-01-02T13:00:12+00:00</lastmod> <priority>0.5</priority> </url> </urlset> PAGE TITLES TOO LONG Africa Welfare Association – Pioneer provider of Diaspora welfare services http://www.africawelfareassociation.org Africa Welfare Association – Pioneer provider of Diaspora welfare services http://www.africawelfareassociation.org/ DUPLICATE PAGE TITLES
http://www. africawelfareassociation. org/category/bringing-peace-of-mind/ http://www. africawelfareassociation. org/services/hello-world/ http://www. africawelfareassociation. org/shop/ http://www. africawelfareassociation. org/products/
LOW PRIORITY FIXES INLINE CSS It is a good practice to move all the inline CSS rules into an external file in order to make the page "lighter" in weight and decrease the code to text ratio. Check the HTML code of the page and identify all style attributes. For each style attribute found, properly move all declarations in the external CSS file and remove the style attribute. For example: <!--this HTML code with inline CSS rule:--> <p style="color:red; font-size: 12px">some text here</p> <!--would became:--> <p>some text here</p> <!--and the rule added into your CSS file:--> p{color:red; font-size: 12px} PLAINTEXT E-MAILS Make e-mail addresses invisible to e-mail spiders. Note that the best option is to replace the entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below: › Replace the at (@) and dot (.) characters › Replace text with images › Use email obfuscators › Hide email addresses using JavaScript or CSS trick MICRODATA SCHEMA HTML5 Microdata is an easy way to add semantic markup to the web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Here is a simple example of how to use HTML5 microdata in the contact web page: <div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Joe Doe</span> <span itemprop="company">The Example Company</span> <span itemprop="tel">604-555-1234</span> <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a> </div>
LIBWWW-PERL ACCESS Block the libwww-perl user-agent in the .htaccess file. Since the site is running on an Apache server, put these lines in the .htaccess after RewriteEngine on line: RewriteCond %{HTTP_USER_AGENT} libwww-perl.* RewriteRule .* ? [F,L] SPF RECORDS CHECKER An SPF record is a type of Domain Name Service (DNS) record that allows e-mail systems to check if the sender of a message comes from a legitimate source and refuse an e-mail if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. Before creating the SPF record for the domain, it is important to have access at the domain's DNS zone and to know what mail servers the domain is likely to use and plan how any non-authorised e-mail is to be handled. Example: Let's say that e-mails are planned for distribution using Google Apps and it must be ensured that no other mail servers are authorised. You can use an SPF record like this: v=spf1 include:_spf.google.com -all "v=spf1" - This sets the SPF version "include:_spf.google.com" (This includes Google mail servers in your list of authorized sending servers) "-all" (This means that any server not previously listed is not authorized) If VPS is being used to send e-mail and not any other service like Mandrill, Google Apps, etc., than an SPF record can be created like this: v=spf1 mx -all TAP TARGETS The following tap targets are close to other nearby tap targets and may need additional spacing around them. The tap target <input type="submit" class="searchsubmit"> is close to 1 other tap targets.