TABLE OF CONTENTS Search Engine Optimization (SEO) Audit Social Media Assessment
1 12
(A) Summary
20
(B) Marketing Checklist
24
(C) Keywords Cloud
39
(D) Keywords Consistency
40
(E) Complete List CSS and JavaScript Files
41
(F) Related Websites
42
(G) Disallow Directives
43
(H) In-Page Links
44
(I) Quality of Referring Links
46
SEARCH ENGINE OPTIMIZATION (SEO) AUDIT SOCIAL MEDIA CHANNEL ASSESSMENT Katie Key | November 16, 2017 IMPACT
EASE OF FIX
TEST
RESULT
OVERALL SCORE MARKETING CHECKLIST
EXPLANATION
RECOMMENDATION/GUIDELINE
TYCO tyco-fire.com
VIKING vikinggroupinc.com
VICTAULIC victaulic.com
40
63
79
70 See page 24.
OPTIMIZE SEO
TITLE TAG/
38
META TITLE
character(s)
Reliable Automatic Sprinkler Co., Inc. <title>Reliable Automatic Sprinkler Co., Inc.</title>
The HTML title tag appears in browser tabs, bookmarks and in search result pages. Title tags should be clear, concise (50-60 characters), and should include Reliable's most important keywords.
TITLE TAG/META
Search engines treat a page's title as a summary of the page's content. If the title is not relevant, it can negatively impact the page's ranking in
TITLE RELEVANCE
the search results.
18 character(s)
DESCRIPTION
character(s)
Reliable is one of the world’s largest producers of automatic
CTR (click-through rate). They allow us to influence how our web pages are
236
fire sprinklers and sprinkler system control equipment.
described and displayed in search results. We need to ensure that all of our
character(s)
web pages have a unique meta description that is explicit and contains our
RELEVANCE
Grooved Fittings - Pipe Fittings Solutions
and ancillary building construction
MISSING
products. Sprinklers - Valves &
149 character(s)
grooved fittings. Find pipe fittings, valves & mechanical pipe connectors across industries & business solutions
Blazemaster CPVC - SprinkCAD
of the user’s search query).
META DESCRIPTION
Victaulic - Grooved Couplings &
Victaulic offers grooved couplings &
fire suppression system components
Accessories - Grooved Products -
most important keywords (these appear in bold when they match part or all
74 character(s)
leading manufacturer of water-based
important to use enticing messaging with a clear call to action to maximize
Viking Group Inc. | Viking Group Inc.
Tyco Fire Protection Products is a
included). A good meta description acts as an organic advertisement, so it is 117
37 character(s)
Reliable's website's page titles are relevant, but we still need to make sure they are optimized to improve each page's CTR in the search result.
A meta description should contain between 70 and 160 characters (spaces
META
Tyco Fire Products
Pages with relevant meta descriptions have higher CTRs in the search results (i.e., search engine users click on those pages more frequently).
Our page's meta description is not sufficiently relevant. It is recommended to use more relevant keywords in the description to help summarize each page's unique content.
CONTENT
Meta tags are used to place metadata in an HTML page. They provide search engines with a certain quantity of information facilitating the analysis and indexation of our website in search engines,
META ATTRIBUTES TYPE
META
index, and social networks. utf-9
charset http-equiv
x-ua-compatible
name
description
name
viewport
IE=edge
Meta tags should be placed after the title and the meta description should be after the HTML code.
Reliable is one of the world’s largest producers of automatic fire sprinklers and sprinkler system control equipment.
In order to properly fill all the required meta tags of our website, Google established a list of accepted tags.
width=device-width, initial-scale=1 This is a representation of what our title tag and meta description look like in Google search results.
GOOGLE PREVIEW
Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. It is important to be clear, concise, and within the suggested character limit.
MIXED CONTENT
2
http://www.reliablesprinkler.com/sites/default/files/products/images/B-733_171x130THUMB.jpg
If our website contains any elements that are not secured with HTTPS, this may lead to security issues. Moreover, browsers will warn users about loading unsecure content, and this may negatively
http://www.reliablesprinkler.com/sites/default/files/content/images/Cut-Away%20Poster_THUMB.jpg
affect user experience and reduce their confidence in our website. Only embed HTTPS content on HTTPS pages.
HEADINGS
HEADER HIERARCHY
<H1>
2
<H2>
1
Reliable Automatic Sprinklers Navigation
<H1> Reliable Automatic Sprinklers <H1> Navigation
Quick Links Committed to global and regional service Technology. Quality. Service. Storage Sprinklers Fabrication
<H3>
9
For ALL your fire protection needs Stainless Steel Sprinklers TNL280 Attic Sprinklers RFC58
<H4>
0
<H5>
0
KEYWORDS CLOUD
See page 39.
<H3> Committed to global and regional service <H3> Technology. Quality. Service. <H3> For ALL your fire protection needs <H3> Storage Sprinklers <H3> Fabrication
reliablesprinkler.com currently has (2) <H1> header tags. Each page should have one, and only one, <H1> tag. Keywords should be used in our headings with our most important keywords in the top level, and we need to make sure the <H1> to <H6> hierarchy is always maintained.
<H3> TNL280 <H3> Stainles Steel Sprinklers <H3> Attic Sprinklers
HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.
While it is important to ensure every page has an <H1> tag, only include more than one per page if we are using HTML5. Instead, use multiple <H2> through <H6> tags.
<H3> RFC58 <H2> Quick Links
The Keyword Cloud provides insight into the frequency of keyword usage within the page. We need to do keyword research to get an understanding of the keywords that our audience is using. There are a number of keyword research tools available online to help us choose which keywords to target.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
1
SEO (continued)
KEYWORDS CONSISTENCY
Keyword consistency is the use of keywords throughout the different elements of the webpage. Consistent keyword use helps crawlers index our site and determine relevancy to search queries. The table attached highlights the most frequently used keywords on our page and how consistently we are using them. There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and
See page 40.
grammatically correct copy. This URL is currently ranked in the top 20 organic Google listings for the search terms below: ❶ reliable auto sprinkler ❷ reliable automatic
RELATED KEYWORDS
❸ rasco sprinkler head ❹ reliable automatic sprinklers ❺ reliable sprinkler heads
ALT ATTRIBUTE
2
2 images on this web page have been found with empty or missing alt attributes:
Alternative text allows us to add descriptions to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative
❶ https://www.reliablesprinkler.com/sites/default/files/homepage_featured/B056-Attic_320x210THUMB-whitebox_0.jpg
text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users. The number of alt text characters should be
❷ https://www.reliablesprinkler.com/sites/default/files/homepage_featured/B006-RFC58_320x210THUMB
150 or less (including spaces) to optimize page load times.
This webpage was found to have (5) inline CSS styles: ❶ <article class="contextual-links-region slide slide-1" style="background-image:url('/sites/default/files/homepage_slides/mma-global-2.jpg');"></article>
INLINE CSS TEST
2
❷ <article class="contextual-links-region slide slide-2" style="background-image:url('/sites/default/files/homepage_slides/homepage_slide_assemblyline-1920x850.jpg');"></article> ❸ <article class="contextual-links-region slide slide-3" style="background-image:url('/sites/default/files/homepage_slides/Homepage-slide-OneSource-Layout-3_0.jpg');"></article> ❹ <article class="contextual-links-region slide slide-4" style="background-image:url('/sites/default/files/homepage_slides/Reliable_Storage_0.jpg');"></article>
Move all the inline CSS rules into an external file in order to make our page "lighter" in weight and decrease the code to text ratio. Check the HTML code of our page and identify all style attributes. Properly move all declarations in the external CSS file and remove the style attribute.
❺ <article class="contextual-links-region slide slide-5" style="background-image:url('/sites/default/files/homepage_slides/Reliable_Fabrication.jpg');"></article> CSS MINIFICATION TEST
See page 41.
JS ERROR CHECKER JS MINIFICATION TEST DEPRECATED HTML TAGS NESTED TABLES TEST
0 See page 41. 0 Passed
In order to pass this test we must minify all of our external CSS files.
Minified files reduce page size and overall load time.
There Are no severe JavaScript erros on this webpage.
If errors were found, the may have prevented users from properly viewing our pages and impacted their user experience. Sites with poor user experience tend to rank worse in search engine results.
In order to pass this test we must minify all of our external JavaScript files.
Minified files reduce page size and overall load time.
This webpage does not use any deprecated HTML tags. Our page does not use nested tables. This speeds up page loading time and optimizes the user experience.
A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser.
A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters. Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time. DISCOVERED PAGES
4,210
Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages. If we use parameters in our URLs like session IDs or sorting and filtering, use the rel="canonical" tag tag to tell search engines which version of those pages is the original.
IN-PAGE LINKS External Links: NoFollow External Links: Follow Internal Links
0% 8.40%
Links pass value from one page to another. This value is called 'link juice'. A page's link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There's no exact number of links to include on a page but best practice is to keep it under 200. Using the Nofollow attribute in our links prevents some link juice, but these links are still taken into account when calculating the value that is passed through each link, so using lots of NoFollow links can still dilute PageRank.
91.60%
BROKEN LINKS
0
www RESOLVE
Great
No broken links were found on this web page.
Broken links send users to non-existent web pages. They hurt our website's usability and reputation, which impacts SEO. Fortunately our page does not contain any broken links. Search engines see www.reliablesprinkler.com and reliablesprinkler.com as different websites. This means they could see a large amount of duplicate content, which they do not like. Fortunately, our
A redirect is in place to redirect traffic from our non-preferred domain.
website redirects www.reliablesprinkler.com and reliablesprinkler.com to the same site.
(3) URLS on this website were found to not be SEO-friendly: SEO-FRIENDLY URL TEST
3
❶ https://www.reliablesprinkler.com/products/sprinklers?pctid%5B%5D=64
In order for URLs to be SEO friendly, they should be clearly named for what they are and contain no spaces, underscores or other characters. We should avoid the use of parameters when possible, as
❷ https://www.reliablesprinkler.com/products/fabrication?pctid%5B%5D=166
they are make URLs less inviting for users to click or share.
❸ https://www.reliablesprinkler.com/search/product/?keys=f1-ss The meta robots tag states when search engines should explore, index, or follow our pages. This tag can be responsible for the absence of our website in certain search engine's indices. The "noindex" META ROBOTS
value prevents the page from being indexed and the "nofollow" value prevents the links from being tracked by search engine robots. The tag should be placed after the title tag and the meta
MISSING
description in the head tag of our HTML document.
robots.txt
XML SITEMAP
Yes
Yes, but errors
The robots.txt file can be found at: https://www.reliablesprinkler.com/robots.txt.
A robots.txt file allows us to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to our page’s XML sitemap file.
See attached for a complete record of this file.
Our site currently has a robot.txt file.
NOTE: Google Search Console indicates NO sitemap is found on the site and suggests to create one and upload it. However, the link below is active. This inconsistency could be caused by the errors on the file that was uploaded. https://www.reliablesprinkler.com/sitemap.xml
XML sitemaps contain the list of URLs that are available to index and allow the search engines to read our pages more intelligently. They can also include information like our site’s latest updates, frequency of changes, and the importance of URLs. It is important to be sure to only include the pages we want search engines to crawl and to leave out any that have been blocked in our robots.txt file. We need to avoid using any URLs that cause redirects or error codes and be sure to be consistent in using our preferred URLs (with or without www.), correct protocols (HTTP vs HTTPS), and trailing slashes. We should also use our robots.txt file to point search engine crawlers to the location of our sitemap. URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning we could have a duplicate content problem. Sometimes, it is able to recognize these
URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. We can help URL PARAMETERS
Good
The URLs for this website look clean.
Google recognize the best URL by using the rel="canonical" tag. Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
URL UNDERSCORES
Passed Flash
No
BLOCKING FACTORS
DOMAIN REGISTRATION
Google sees hyphens as word separators while underscores are not recognized. For example, Google interprets www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URLs relevance to a keyword. While it often looks nicer, Flash content cannot be properly indexed by search engines. We can maximize our SEO efforts by avoiding Flash. Search engines also have problems with frames because they cannot crawl or index the content within them. We always need to avoid them if we can, and use a NoFrames tag when we cannot. Flash content does not work well on mobile devices, and is difficult for crawlers to interpret. Frames divide a browser window into multiple sections where each section can load separate HTML documents. Frames create problems
iFrames
No underscores are used in URLs.
Yes
for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). We should avoid the use of frames when possible.
Created 22 years ago
Our domain is the human-readable address of our website on the Internet. How long our domain name has been registered does have a limited impact on your rankings in search results. The newer our domain is, the harder it can be to achieve a higher rank. If this were the case, in
Expires in 8 years
order to help offset this we could consider buying a second-hand domain name. In the future, it would be beneficial to register our domain in increments of 10 years. By doing so, we can further show the world that we are serious about keeping this business open and active.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
2
SEO (continued)
In a crowded digital marketing world, content is king. Publishing our content on other sites is beneficial, but publishing it on our own site is the most effective. One of the best ways to do this is through a blog. We need to start a blog on reliablesprinkler.com to engage with our BLOG
No
No blog was found on this website.
audiences and improve our online visibility to attract qualified traffic from a variety of new sources. If we, for whatever reason, do not think a blog would work for our site, we need to consider publishing other forms of evergreen content such as guides or whitepapers on an aggressive basis and create a strategy for distributing it to the proper channels.
RELATED WEBSITES
See page 42.
This lists the websites related to our domain. Some may be competitors while others may be websites with related content. We may be able to use this information to see how our competitors are doing. HTML5 Microdata is an easy way to add semantic markup to our web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Our webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data.
MICRODATA SCHEMA TEST
No
Here is a example of how we could use HTML5 microdata on our contact web page: <div itemscope itemtype="http://schema.org/Person">
Our website does not use HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the
<span itemprop="name">Joe Doe</span>
content of our site and create rich snippets in search results (which helps increase click-through rate to our site).
<span itemprop="company">The Example Company</span> <span itemprop="tel">604-555-1234</span> <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a> </div>
NOINDEX CHECKER
No
Our webpage does not use the noindex meta tag. This means that our webpage will be read and indexed by search engines.
It was checked if our webpage was using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show our site in search results pages.
CANONICAL TAG CHECKER
No
Our page does not use the canonical link tag.
The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
DISALLOW DIRECTIVE CHECKER SPF RECORDS CHECKER
CONTENT READABILITY
We need to double-check to see if our robots.txt file is instructing search engine crawlers to avoid parts of our website. The disallow directive is used in robots.txt to tell search engines not to crawl and
See page 43.
286 words (homepage) Low
index a file, page, or directory. Our DNS server is using an SPF record. This SPF record is listed below:
SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of our domain. Creating an SPF record increases email delivery
v=spf1 a:mail.reliablesprinkler.com a:hybrid.reliablesprinkler.com ip4:209.18.87.128/26 include:spf.protection.outlook.com -all
rates by reducing the likelihood of our email being marked as spam.
Our page has a low volume of text content which search engines can interpret as "thin content", and may not rank well. Additionally it`s been
Pages with substantive content are valuable to users and search engines because they provide sufficient infomration to answer search queries. Content should be added to each page to raise the
well researched that in general, higher text content volumes lead to better rankings.
minimum word count to at least 300 words.
The Reliable website does not contain content that is easily read. If a page is easily readable, it will appeal to a large and diverse audience.
The Reliable webpage is difficult to read. It is recommended to use shorter sentences and less complicated words to improve the page's readability. Accelerated Mobile Pages (AMP) are an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks. Google is obviously giving preference to
AMP LINKS
0
No pages have AMP (Accelerated Mobile Page) links.
pages created with its new technology, known as AMP, by placing them at the top of mobile search resurlts in the Top Stories area. So, if we would like to win Google's favor and see our pages in Google's Top Stories, we should definitely consider creating Accelerated Mobile pages.
https://www.reliablesprinkler.com/sites/default/files/products/translations/010%20Rev.%20G_PT_0.pdf https://www.reliablesprinkler.com/sites/default/files/products/translations/018%20Rev.%20F_ZH.pdf https://www.reliablesprinkler.com/pdfs/products/French/424_Model%20E%20alarm%20valve%20O&S_French.pdf https://www.reliablesprinkler.com/pdfs/products/Seminole%20WSN-1102.pdf 404 ERRORS
9
https://www.reliablesprinkler.com/pdfs/products/252%20Models%20B%20and%20C%20Air%20Compressor%20Panel%20and%20C%20Pressure%20Maintenance%20Device.PDF https://www.reliablesprinkler.com/pdfs/products/Erico%2014%20-%20Hardware.pdf https://www.reliablesprinkler.com/pdfs/products/German/110.pdf https://www.reliablesprinkler.com/sites/default/files/products/translations/032%20Rev.%20D_SV.PDF https://www.reliablesprinkler.com/pdfs/products/Spanish/251%20-%20Model%20A-2%20B1%20Air%20Maint.%20Dev..PDF
RICH CARDS
Fail
Rich cards are a good way to provide data to Google Search about events, products, or opportunities on our website. Rich card data can be displayed to users in a variety of formats on different
No rich card structured data was found on our website.
devices, and can help drive traffic to our website.
SPEED HTML PAGE SIZE TEST HTML COMPRESSION/ GZIP TEST SITE LOADING SPEED TEST
6.35kB
Yes
3.154s
The size of the Reliable webpage's HTML is 6.35kB and is under the average webpage's HTML size of 33kB. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings. This webpage is successfully compressed using gzip compression on our code. Our HTML is compressed from 22.54 kB to 6.35 kB (72% size savings). This helps ensure faster loadiing webpages and improved user experience. The Reliable website loading time is around 3.154s, and this is under the average loading speed of 5s.
HTML size is the size of all the HTML code on our web page. This size does not include images, external javascripts or external CSS files.
HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.
PAGE OBJECTS Total Objects
60
HTML Pages
6
CSS Files
8
Scripts
24
Images
22
Flash Files
Our page has more than (20) http requests, which can slow down page loading. We should reduce http requests through various methods such as using text instead of images, using CSS sprites, using data URIs instead of images, or combining several external files together into one.
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, our page may display incorrectly, leading to a bad user experience and lower search engine rankings.
0 No
Images currently on the Reliable website needs to be reassessed to ensure that all are optimized for the web.
Properly formatting and compressing images can save many bytes of data.
Yes
We have a caching mechanism on our website. Caching helps speed page loading times as well as reduces server load.
A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts).
IMAGE EXPIRES TEST
Yes
Our webpage uses 'Expires' header for our images and the browsers will display these images from the cache.
TEXT/CODE RATIO
Low
9.12% of our page content is text type. This is too low.
IMAGE OPTIMIZATION PAGE CACHE TEST (SERVER SIDE CACHING)
An image expires tag, which specifies a future expiration date for our images, is important. Users' browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep refetching the unchanged image from your server). This speeds up our site the next time returning visitors arrive at our site and require the same image. The text/code ratio corresponds to the quantity of text compared to the quantity of HTML code in the page. It is used to estimate the richness of the page's content. The higher the ratio is, the higher the credibility of the page is. A 15% ratio minimum is recommended. Do not forget to ease our code by cancelling comments or useless code (line breaks, white spaces, etc.).
Search Engine Optimization (SEO) Audit/ Social Media Assessment
3
SPEED (continued) ESTIMATED VISITORS
17,549
An image expires tag, which specifies a future expiration date for your images, is important. Users' browsers will see this tag and cache the image in their browser until the specified date (so that it
Estimated unique visitors per month: 17,549
does not keep re-fetching the unchanged image from your server). This speeds up our site the next time returning visitors arrive at our site and require the same image.
SERVER AND SECURITY URL CANONICALIZATION TEST
Passed
Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the
https://www.reliablesprinkler.com/ and https://reliablesprinkler.com/ resolve to the same URL.
same URL). If this happens, search engines may be unsure about which URL is the correct one to index.
Our website is successfully using HTTPS, a secure communication protocol over the Internet.
SSL SECURITY
SAFE BROWSING TEST
Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to our web service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive
Our website's URLs redirect to HTTPS pages. Our headers are not properly set up to use HSTS. We need to renew our SSL certificate now. It expires in a month. The certificate issuer is Let's Encrypt.
Passed
an extra boost in their ranking. HTTPS ndicates that a website is using a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to HTTPS helps users by improving privacy and overall security. Google is increasingly using HTTPS as a positive ranking factor.
Our website was not identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the
This site is not currently listed as suspicious (no malware or phishing activity found).
online community and is often penalized by search engines.
By default, the Apache webserver sends HTTP headers with some information about our server version, operating system, modules installed, etc. This information can be used by hackers in order to Our server signature is ON. Turning off our server signature is generally a good idea from a security standpoint.
exploit vulnerabilities (specially if you are running an older version). This information can be hidden or changed with very basic configurations.
Server: Apache/2.4.18 (Ubuntu) SERVER SIGNATURE TEST
Failed
Open Apache's configuration file (httpd.conf or apache.conf) and search for ServerSignature. When found, edit it to: A server signature is the public identity of our web server and contains sensitive information that could be used to exploit any known
ServerSignature Off
vulnerability. Turning our server signature OFF is considered a good security practice to avoid disclosure of what software versions we are
ServerTokens Prod
running. If not found, add these two lines at the end of the file. Note that, after we modify the configuration file, the Apache server must be restarted. DIRECTORY BROWSING TEST
Passed
PLAINTEXT EMAILS TEST
Passed
Our server has disabled directory browsing.
When directory browsing is disabled, visitors will not be able to browse our directory by accessing the directory directly (if there is no index.html file). This will protect our files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint.
Our webpage does not include email addresses in plaintext.
Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in our site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). Recent browsers (Internet Explorer, Google Chrome, Safari, etc.) have integrated filters in order to detect possible attacks. However, this feature can be disabled. The "X-Xss-Protection" can be added
XSS PROTECTION
MISSING
X-Xss-Protection header is missing.
in the HTTP header with "1;mode=block" as value (1 to indicate the activation, and mode=block to indicate that the entire page must be blocked if a problem occurs). It will force the execution of these filters.
CONTENT SECURITY HEADER
MISSING
Content-Security-Policy is missing.
Implementing a content security policy explains to the web browser which servers are allowed to deliver resources on the page. If the browser makes a request to an unauthorized server, the user will be warned.
MOBILE
MOBILE
Mobile visits is the number of people visiting our site on a mobile device per month.
VISITS
MOBILE FRIENDLINESS
Good
This web page is optimized for mobile visitors.
Mobile friendly pages make it easy for users to complete objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design). Our site is well configured for mobile users.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
4
MOBILE (continued)
80% of adult Internet users now have a smartphone. Our website should be optimized to render on the most popular mobile devices.
MOBILE RENDERING
1
Touchscreen readiness is an important aspect of our site’s mobile friendliness. Our tap targets should be at least a 48 pixels in height and width with at least 32 pixels of extra space on all sides. We
The most important buttons/links need to be large enough to be tapped easily.
TOUCHSCREEN READINESS
can further improve our User Interface by adding size and density buckets to accommodate varying device sizes and screen densities.
MOBILE COMPATIBILITY
Passed
No embedded objects were detected.
Our website does not embed any special types of web content, such as Flash, Silverlight or Java, so our content can be accessed on all devices.
FONT SIZE LEGIBILITY
Passed
Our web page's text is legible on mobile devices.
We can find additional font recommendations for mobile devices in Google’s typography guidelines for Android. Keep in mind that since the width (in CSS pixels) of the viewport may vary, our page content should not solely rely on a particular viewport width to render well. We need to consider these additional
MOBILE VIEWPORT
Passed
tips:
A configured viewport is present.
•
The content fits within the specified viewport size.
Avoid setting large absolute CSS widths for page elements.
• If necessary, CSS media queries can be used to apply different styling depending on screen size. • Ideally, serve responsively-sized images.
To increase speed, we should consider making these updates: Optimize images.
MOBILE SPEED
û
Like with desktop, the time it takes a mobile page to load is an important part of mobile search engine results page ranks. Our mobile/responsive website must deliver and render the “above the fold"
Eliminate render-blocking JavaScript and CSS in above-the-fold content.
content in under one second. Unfortunately, the mobile page speed for reliablesprinkler.com is SLOW. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU
Leverage browser caching.
consumption (for instance JavaScript Parse time) need to be addressed first.
Minify JavaScript. Minify CSS. No mobile frameworks were detected.
MOBILE FRAMEWORKS MEDIA QUERY RESPONSIVE TEST
Passed
Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices. Our page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different
Our website uses media query technique, which is the base for responsive design functionalities.
presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
USABILITY URL LAST URL CRAWL
2
17 character(s) 14 NOV 2017
FAVICON
Yes
CUSTOM 404 PAGE
Yes
ASSET MINIFICATION
reliablesprinkler.com
This website has a favicon. Our website has a custom 404 error page. Our server responds with the HTTP status code: 404.
ASSET CACHEABILITY
Passed
All of our assets are cached.
Declared:
English
DOMAIN AVAILABILITY
2.4 KiB (40%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from our website, fewer bytes and lighter assets are sent over the network, resulting in faster delivery which loads our website faster for our customers.
Our declared language matches the language detected on the page. Tips for multilingual websites: Define the language of the content in each page's HTML code. Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Detected:
DATA MARKUP
4.5 KiB (40%)
/sites/default/files/js/js_gPqjYq7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js All of our assets are compressed.
STRUCTURED
Custom 404 error pages are an opportunity for us to reduce customer frustration and link to other pages on our site.
/sites/all/themes/reliablesprinkler/js/main.js
LANGUAGE
Favicons are the small icons that appear next to our site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title, or bookmarks. It always needs to be consistent with our brand.
We could reduce 40% (6.9KiB by minifying the asset(s) listed below: 60%
Passed
URLs to make your site more "crawlable" by Google.
The Reliable webpage was last crawled on 14 NOV 2017 and the result was that it downloaded successfully.
ASSET COMPRESSION
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it. Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean
No
English
No structured data markup was detected.
Available
reliablesprinkler.net
Available
reliablesprinkler.org
Taken
reliablesprinkler.info
Available
reliablesprinkler.biz
Available
reliablesprinkler.eu
Use hreflang tags to specify language and country for Google, and the "content-language" meta tag to specify the language and country for Bing. Structured Data Markup is used to generate rich snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping us to understand our content and create well-presented search results. Get the most out of Google's rich snippets for content types such as: reviews, people, products, businesses and organizations, events, and videos. If our website covers one of these topics, we should annotate it with schema.org using microdata.
Register the various extensions of our domain to protect our brand from cybersquatters.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
5
USABILITY (continued)
TYPO AVAILABILITY
EMAIL PRIVACY
Available
repiablesprinkler.com
Available
reliablesprinkle4.com
Available
reliablesprinkelr.com
Available
reoiablesprinkler.com
Available
relisblesprinkler.com
Available
reliablesprinlker.com
Available
reliablesprinklr.com
Register the various extensions of our domain to protect our brand from cybersquatters.
A few email addresses were found in plain text.
Plain text/linked email addresses should not be found on any of our webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form. We need to remove explicit e-mail references from the website.
66%
Trust
This feature shows how trustworthy our domain is based on data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware
86%
Child Safety
Average
TRUST INDICATORS
blacklists.
TECHNOLOGIES SERVER UPTIME
100%
216.59.53.114
SERVER IP
Our server's IP address has little impact on our SEO. Nevertheless, we should try to host our website on a server which is geographically close to our visitors. Search engines take the geolocation of a server into account as well as the server speed.
Server Location: Greenville ns-1069.awsdns-05.org
DNS SERVER
ns-1877.awsdns-42.co.uk
WEB SERVER IPV6 COMPATIBILITLY
We should be constantly monitoring our site's uptime. We should consider setting up uptime notifications to alert us any time our site goes down.
The server has been up 100% of the last month.
ns-500.awsdns-62.com ns-666.awsdns-19.net
Apache/2.4.18 (Ubuntu); Apache/2.4.18 (Ubuntu); Fail
Website is not ipv6 ready.
The IPv6 protocol is a new version of the IP protocol which is the main protocol of routing packets used on the internet. The IPv6 protocol will soon replace the IPv4 protocol. Our web server must be
IPv4 : 216.59.53.114 - Reverse : 216.59.53.114
prepared for this change.
text/html; charset=iso-8859-1; text/html; charset=utf-8; CHARSET
It is important to define the set of characters used in order minimize display problems in our text. The set of characters Unicode with the UTF-8 encoding is advised and enables you to manage all the
Header: utf-8
languages and it is supported by all web browsers.
Meta: utf-8 Apache
Web Server
Apache
Web Server
Apache
Web Server
Underscore.js
JavaScript Framework
Drupal
CMS
Google Tag Mgr
Tag Manager
Drupal
CMS
Backbone.js
JavaScript Framework
Google Tag Manager
Tag Manager
jQuery
JavaScript Framework
jQuery
JavaScript Framework
WordPress
CMS
jQuery
JavaScript Framework
mod_ssl
Webserver Extensions
Modernizr
JavaScript Framework
Font Awesome
Font Script
PHP
Programming Language
OpenSSL
Webserver Extensions
Pardot
Marketing Automation
DataTables
JavaScript Framework
Font Script
Pardot
Marketing Automation
PHP
Programming Language
Google Font API
Font Script
Ubuntu
Operating System
PHP
Programming Language
Typekit
Font Script
jQuery
JavaScript Framework
YouTube
Video Player
UNIX
Operating System
LiveChat
Live Chat
Nginx
Web Server
PHP
Programming Language
spin.js
JavaScript Framework
Twitter Emoji
JavaScript Graphic
Yoast SEO
Marketing Automation
YouTube
Video Player
Typekit TECHNOLOGIES
Our website's speed should be improved.
SPEED TIPS
ANALYTICS
Needs Improvement
Yes
DOCTYPE
HTML5
URL REDIRECTS CHECKER
Passed
Our website does not use nested tables. Our website is using inline styles. Our website has too many CSS files (more than 4). Our website has too many JavaScript files (more than 7).
Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward us by ranking our pages higher in the SERPs. Conversion rates are far higher for websites that load faster than their slower competitors.
Web analytics let us measure visitor activity on our website. We have at least one analytics tool (Google Analytics) installed, but It can also be good to install a second in order to cross-check the data. Other popular analytics tools Include: Quantcast, AdobeAnalytics, Piwik, chartbeat, Clicky, ClickTale, etc. The doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in. Declaring a doctype helps web browsers to render content correctly. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers. <!DOCTYPE html> Our main URL does not have any redirects, which could potentially cause site indexation issues and site loading delays.
Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.
(28) pages have temporary redirects. TEMPORARY REDIRECTS
Warning;
Temporary redirects (i.e., a 302 and a 307 redirect) mean that a page has been temporarily moved to a new location. Search engines will
Review all pages to make sure the use of 302 and 307 redirects is justified. If so, we should not forget to remove them when they are no longer needed. However, if we permanently move any page,
28 pages
continue to index the redirected page, and no link juice or traffic is passed to the new page, which is why temporary redirects can damage our
replace a 302/307 redirect with a 301/308 one.
search rankings if used by mistake.
ENCODING
Yes
The language/character is specified: utf8.
Specifying language/character encoding can prevent problems with the rendering of special characters.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
6
TECHNOLOGIES (continued) Make sure the Reliable webpage's IP address is associated with our domain name. Computers use a DNS (Domain Name System) to determine the IP address associated with a domain name. Reverse REVERSE DNS LOOKUP
No
Hostname not found.
DNS lookup is the inverse process. It is the determination of a domain name that is associated with an IP address. The IP address of our website should should be associated with our domain name. If it is not the same, emails sent from the domain will be marked as spam sooner.
MEASURE GOOGLE ANALYTICS (Analytics over the last 90 days as of 11/16/2017). USERS
53,329
6.2% ▲
SESSIONS
134,231
4.5% ▲
CONVERSIONS PAGEVIEWS PAGES/SESSION
0 1,032,887 7.69 27.30%
227.8% ▲
SESSION DURATION
3m 58s
4.9% ▼
% NEW SESSIONS
32.62%
BOUNCE RATE
NEW VISITORS
43,814
32.6%
RETURNING VISITORS
90,417
67.4%
MONDAY
10:00AM - 11:00AM
2,000
11:00AM - 12:00PM
2,000
2:00PM - 3:00PM
1,900
9:00AM - 10:00AM
2,000
10:00AM - 11:00AM
2,300
11:00AM - 12:00PM
2,200
1:00PM - 2:00PM
1,900
2:00PM - 3:00PM
2,100
3:00PM - 4:00PM
2,000
TUESDAY
MOST FREQUENT USE (DAYS/TIMES) (OVER LAST 90 DAYS AS OF 11/16/2017)
9:00AM - 10:00AM
2,100
10:00AM - 11:00AM
2,300
11:00AM - 12:00PM
2,300
1:00PM - 2:00PM
1,900
WEDNESDAY
2:00PM - 3:00PM
2,100
3:00PM - 4:00PM
2,100
9:00AM - 10:00AM
1,900
10:00AM - 11:00AM
2,100
11:00AM - 12:00PM
2,000
2:00PM - 3:00PM
1,900
10:00AM - 11:00AM
2,000
11:00AM - 12:00PM
1,900
THURSDAY
FRIDAY
Search Engine Optimization (SEO) Audit/ Social Media Assessment
7
GOOGLE ANALYTICS (Analytics over the last 90 days as of 11/16/2017). (continued) ORGANIC
7,000
65.7%
DIRECT
3,150
29.6%
REFERRAL
450
4.2%
35
0.3%
OTHER
20
0.2%
5,900
55.3%
3,200
30.0%
806
7.6%
207
1.9%
550
5.2%
SEARCH
TRAFFIC CHANNEL
GOOGLE/ ORGANIC
HOW DO WE ACQUIRE USERS? (OVER LAST 90 DAYS AS OF 11/16/2017)
DIRECT/ NONE SOURCE/MEDIUM
BING/ ORGANIC YAHOO/ ORGANIC OTHER
reliablesprinkler.applicantpro.com
150
30.7%
msn.com
75
15.4%
webster.vasc.com
30
6.1%
start.att.net
23
4.7%
210
43.0%
REFERRALS
Other PAGE
WHAT PAGES DO OUR USERS VISIT? (OVER LAST 90 DAYS AS OF 11/16/2017)
TOP DEVICES? (OVER LAST 90 DAYS AS OF 11/16/2017)
PAGE VALUE
/
58,351
$0.00
/products/sprinklers?...pctid[]=52&pctid[]=51
20,591
$0.00
/price-book/north-and...uth-america/us-dollar
11,623
$0.00
/products/sprinklers?pctid[]=61
9,475
$0.00
/products/sprinklers?...pctid[]=58&pctid[]=57
8,717
$0.00
/products/sprinklers?pctid[]=64
6,629
$0.00
/products/sprinklers?pctid[]=52
6,335
$0.00
/products/sprinklers?pctid[]=62
5,977
$0.00
/products/sprinklers?pctid[]=203
5,637
$0.00
5,386
$0.00
/products/sprinklers?...ctid[]=47&pctid[]=203 WHAT ARE OUR
PAGEVIEWS
83.7%
1.1% ▼
MOBILE
12.1%
0.6% ▼
TABLET
4.2%
1.7% ▲
DESKTOP
Search Engine Optimization (SEO) Audit/ Social Media Assessment
8
LANGUAGE
GOOGLE ANALYTICS (Analytics over the last 90 days as of 11/16/2017). (continued) en-us
113,534
en-gb
4,938
3.68%
es
1,784
1.33%
en-ca
1,583
0.18%
pt-br
1,134
0.84%
tr
1,107
0.82%
en-au
87
0.65%
es-419
823
0.61%
de
815
0.61%
zh-cn
570
0.42%
COUNTRY
UNITED STATES
100,491
74.86%
CANADA
4,903
3.65%
UNITED KINGDOM
4,486
3.34%
AUSTRALIA
1,789
1.33%
MEXICO
1,621
1.21%
TURKEY
1,356
1.01%
UNITED ARAB EMIRATES
1,348
1.00%
INDIA
1,311
0.98%
BRAZIL
1,158
0.86%
994
0.74%
15,659
11.60%
4,425
3.30%
2,141
1.59%
GERMANY (not set) NEW YORK AUSTIN
CITY
DEMOGRAPHICS
84.57%
HOUSTON
1,507
1.12%
OMAHA
1,392
1.04%
WASHINGTON
1,166
0.87%
CHICAGO
1,159
0.86%
DALLAS
1,134
0.84%
DUBAI
1,109
0.83%
ASHBURN
1,109
0.83%
Search Engine Optimization (SEO) Audit/ Social Media Assessment
9
GOOGLE ANALYTICS (Analytics over the last 90 days as of 11/16/2017). (continued)
SYSTEM
BROWSER
CHROME
66,396
49.45%
INTERNET EXPLORER
39,161
29.17%
SAFARI
10,179
7.58%
FIREFOX
8,956
6.67%
EDGE
7,779
5.79%
SAMSUNG INTERNET
956
0.71%
OPERA
199
0.15%
ANDROID WEBVIEW
174
0.13%
UC BROWSER
161
0.13%
81
0.06%
OPERA MINI
OPERATING SYSTEM
WINDOWS
OPERATING SYSTEM SCREEN RESOLUTION
MOBILE
86.07%
iOS
9,508
7.08%
ANDROID
6,861
5.11%
MACINTOSH
1,806
1.35%
LINUX CHROME OS (not set)
382
0.28%
76
0.06%
456
0.03%
WINDOWS iPHONE
17
0.01%
BLACKBERRY
8
0.01%
SAMSUNG
2
0.00%
iOS
SITE CONTENT: SEARCH TERMS
115,561
9,509
43.67%
ANDROID
6,861
31.51%
WINDOWS
5,370
24.66%
WINDOWS PHONE
17
0.08%
BLACKBERRY
8
0.04%
(not set)
5
0.02%
SAMSUNG
2
0.01%
TIZEN
1
0.00%
360 x 640
4,656
21.38%
375 x 667
4,553
20.91%
414 x 736
1,801
8.27%
320 x 568
1,740
7.99%
192 x 1080
1,560
7.16%
768 x 1024
1,236
5.68%
1368 x 912
609
2.80%
1536 x 864
599
2.75%
412 x 732
438
2.01%
412 x 846
298
1.37%
f3
124
3.50%
ex
77
2.17%
ra1414
28
0.79%
g5
27
0.76%
RA1414
23
0.65%
model g
20
0.56%
reliable sprinkler
20
0.56%
f1fr
19
0.54%
ra1425
19
0.54%
butterfly
18
0.51%
Search Engine Optimization (SEO) Audit/ Social Media Assessment
10
GOOGLE PAGESPEED INSIGHTS Optimize images. Optimize the following images to reduce their size by 2MiB (60% reduction). Optimize the following images to reduce their size by 2.1MiB (61% reduction). Compressing https://www.reliablesprinkler.com/…t/files/homepage_slides/mma-global-2.jpg could save 1MiB (78% reduction). Compressing https://www.reliablesprinkler.com/…homepage_slide_assemblyline-1920x850.jpg could save 716.4KiB (75% reduction). Compressing https://www.reliablesprinkler.com/…s/homepage_slides/Reliable_Storage_0.jpg could save 83.8KiB (17% reduction). Compressing and resizing https://www.reliablesprinkler.com/…d/B056-Attic_320x210THUMB-whitebox_0.jpg could save 67.7KiB (94% reduction). Compressing https://www.reliablesprinkler.com/…homepage_slides/Reliable_Fabrication.jpg could save 65.2KiB (19% reduction). Compressing and resizing https://www.reliablesprinkler.com/…red/B006-RFC58_320x210THUMB-whitebox.jpg could save 61.2KiB (93% reduction). Compressing https://www.reliablesprinkler.com/…/Homepage-slide-OneSource-Layout-3_0.jpg could save 48.7KiB (35% reduction). Compressing https://www.reliablesprinkler.com/…ll/themes/reliablesprinkler/img/logo.png could save 3.7KiB (38% reduction). Compressing https://www.reliablesprinkler.com/…/reliablesprinkler/img/icon-facebook.png could save 1KiB (61% reduction). Compressing https://www.reliablesprinkler.com/…/reliablesprinkler/img/icon-linkedIn.png could save 1KiB (58% reduction). Compressing https://www.reliablesprinkler.com/…reliablesprinkler/img/icon-instagram.png could save 699B (43% reduction). Eliminate render-blocking JavaScript and CSS in above-the-fold content. Our page has 5 blocking script resources and 4 blocking CSS resources. This causes a delay in rendering our page. None of the above-the-fold content on our page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML. Remove render-blocking JavaScript:
DESKTOP: POOR 32/100
https://www.reliablesprinkler.com/…Pj5RurExr4Zj4GdGvvL7W4-u6_XRVeEsXyp3Q.js https://www.reliablesprinkler.com/…fdeiEoaLXCWaLUWEw3lvVKe8tL-KJCcJMguXo.js https://www.reliablesprinkler.com/…gYd-ANxp8zZ_N-xVkvD8F3Tf5OMGUGwU-H6zY.js https://www.reliablesprinkler.com/…7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js https://use.typekit.net/jwh0iuv.js Optimize CSS Delivery of the following: https://www.reliablesprinkler.com/…f-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css https://www.reliablesprinkler.com/…QPnZ1t4QxE0breUwXah1QEgbYZ7H73Alppzs.css https://www.reliablesprinkler.com/…tb186Ydycnpwpw34cuUsHaKc80ey5LiQXhSY.css
MOBILE: POOR 29/100
https://www.reliablesprinkler.com/…l/themes/reliablesprinkler/css/style.css Leverage browser caching. Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network. Leverage browser caching for the following cacheable resources: https://use.typekit.net/jwh0iuv.js (10 minutes) https://static.doubleclick.net/instream/ad_status.js (15 minutes) https://www.googletagmanager.com/gtm.js?id=GTM-PVD6PKP (15 minutes) https://www.google.com/…%22%2C%22language%22%3A%22en%22%7D%5D%7D (60 minutes) https://www.google-analytics.com/analytics.js (2 hours) Minify JavaScript. Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time. Minify JavaScript for the following resources to reduce their size by 7.4KiB (20% reduction). Minifying https://www.reliablesprinkler.com/…Pj5RurExr4Zj4GdGvvL7W4-u6_XRVeEsXyp3Q.js could save 5.3KiB (16% reduction) after compression. Minifying https://www.reliablesprinkler.com/…/all/themes/reliablesprinkler/js/main.js could save 1.2KiB (42% reduction) after compression. Minifying https://www.reliablesprinkler.com/…7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js could save 999B (53% reduction) after compression. Minify CSS. Compacting CSS code can save many bytes of data and speed up download and parse times. Minify CSS for the following resources to reduce their size by 4.4KiB (35% reduction). Minifying https://www.google.com/…0d43cfc659265840a556af195/default+en.css could save 3.9KiB (40% reduction) after compression. Minifying https://www.google.com/cse/static/style/look/v2/default.css could save 555B (18% reduction) after compression.
GOOGLE MY BUSINESS URL
MISSING. No profile linked to our company.
URL
MISSING. No profile linked to our company.
GOOGLE+
ABOUTME.GOOGLE.COM URL
MISSING. No profile linked to our company.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
11
PROMOTE BACKLINKS The backlinks score is calculated by looking at a combination of link signals.
BACKLINKS SCORE
Good
reliablesprinkler.com
This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing
Good
tyco-fire.com
Good
vikinggroupinc.com
Very Good
victaulic.com
238,881
tyco-fire.com
96,297
vikinggroupinc.com
151,787
victaulic.com
826
tyco-fire.com
761
vikinggroupinc.com
2,751
victaulic.com
to a website. The quality assessment is based on the linking pages.
BACKLINKS COUNTER
3,644 (405 domains)
Backlinks are links that point to our website from other websites. They are reliablesprinkler.com
like letters of recommendation for our site. Since this factor is crucial to SEO, we should have a strategy to improve the quantity and quality of backlinks.
Recently found backlinks for the Reliable domain are below: Checked on Nov 11, 2017 - https://www.sccommerce.com/zh-hans/news/reliable-automatic-sprinkler-co-inc-expanding-operations-pickens-county Checked on Nov 11, 2017 - http://www.islamcg.com/trane/trane-condenser-wiring-diagram Checked on Nov 10, 2017 - http://essayhelp24.com/refrigeration/refrigeration-expansion-valve-function Checked on Nov 10, 2017 - http://www.bingapis.com/images/search?FORM=RESTAB&q=Double%20Valve%20Sprinkler Checked on Nov 10, 2017 - http://www.bingapis.com/images/search?FORM=RESTAB&q=Double%20Valve%20Sprinkler reliablesprinkler.com 96% have a Live link REFERRING DOMAINS
470
100% have a Follow link
The number of domains our backlinks are coming from.
2% have a Homepage link 100% have a Direct link 27% have an HTTPS link This is an analysis of the quality of our site's top backlinks. Source: This the URL of the page linking to our site. Links pass trust and authority to their targets, so links from high-quality domains are valuable. Target: The URL of the page on our site that is being linked to. Users who click the link will arrive on this page. QUALITY
SEE ATTACHED
Anchor: The clickable anchor text used in the hyperlink. Links with keywords in the anchor text will help our site rank for those keywords. However, if all our links are exact matches for keywords will cause our backlink profile look unnatural, and could result in a penalty from Google. Backlink Quality: The overall quality of the link. This rating is based on linking domain and page quality, trust and authority as well as anchor text relevance. When it comes to post-Penguin backlinks, quality is much more important than quantity, so we should focus on building better links, not more links. It is important to maintain a quality, natural backlink profile. Not only will this help us rank highly for target keywords, it will help protect us against negative SEO attempts (which are rare, but do happen). We need to track our link quality by regularly performing a link audit to identify our most valuable links and to identify potential targets when conducting a link building campaign.
TRAFFIC FROM BACKLINKS
SEE ATTACHED
SOCIAL 27
SOCIAL MEDIA MANAGEMENT
reliablesprinkler.com
33
tyco-fire.com
126
vikinggroupinc.com
556
victaulic.com
RELIABLE
TYCO
VIKING
VICTAULIC
Facebook Shares
9
24
120
542
Google+
0
0
1
0
LinkedIn Shares
18
3
5
14
Pinterest Shares
0
0
0
0
StumbleUpon
0
6
0
0
Search Engine Optimization (SEO) Audit/ Social Media Assessment
12
SOCIAL MEDIA: FACEBOOK (Insight Data is from the last 28 days as of 11/15/2017.)
URL NAME ADDRESS PHONE
https://www.facebook.com/pg/Reliable-Automatic-Sprinkler-Co-Inc-297747416987947/about/?ref=page_internal Reliable Automatic Sprinkler Co., Inc. Facebook is a vital part of modern digital marketing - no matter what type of business we have. We should use Facebook Insights to optimize our Facebook posts to maximize engagement and website 103 Fairview Park Dr, Elmsford, New York
traffic.
(914) 829-2042
NO vanity URL!
FACEBOOK PAGE CATEGORY
Business Service
OUR STORY
MISSING
LINKS
MISSING
PAGE ID FOLLOWERS
893
LIKES
864
ACTIONS ON PAGE PAGE VIEWS PAGE PREVIEWS PAGE LIKES REACH
428
30 7,032 NO DATA
POST ENGAGEMENTS
256
VIDEOS
96
PAID FOLLOWERS
30
PUBLISHED 11/06/2017
PUBLISHED 10/10/2017
PUBLISHED 09/01/2017
PUBLISHED 08/31/2017
No other company social media accounts are linked. This needs to be done ASAP in order for Google to establish relationships and give us credit for this.
297747416987947
0% ▲
The number of clicks on our page's contact information and call-to-action button.
23% ▼
The number of times our page's profile was viewed by logged in and logged out people. The number of times people hovered over our page name or profile picture to see a preview of our page content.
NO DATA
RECOMMENDATIONS
PUBLISHED 11/06/2017
RESPONSES TO LAST (5) POSTS
2
NO username/custom page created!
7% ▼
The number of new people who have like dour page broken down by paid and non-paid.
42% ▲
The number of people who saw any of our page posts, broken down by total, paid, and non-paid. The number of times people recommended your page.
1% ▲
The number of times people have negaged with our posts through likes, comments, shares, and more.
35% ▼
The total number of times our page's videos have been viewed for more than 3 seconds, broken down by total, paid, and non-paid.
0% ▲
The number of new people who have followed our page broken down by paid and non-paid.
Reliable Automatic Sprinkler Co., Inc.
1.7K: Reach (Organic/Paid)
updated their business
14: Post Clicks
(no post actually curated/created)
9: Reactions, Coments, and Shares
Reliable Automatic Sprinkler Co., Inc.
1.9K: Reach (Organic/Paid)
updated their address
8: Post Clicks
(no post actually curated/created)
7: Reactions, Comments, and Shares
The TNL280 tunnel nozzle is now available! Specifically designed to…
It's officially football season! With more occasions to tailgate and…
#TBT to last week's RASCO Open House and BBQ in Kent,…
1.1K: Reach (Organic/Paid) 70: Post Clicks 28: Reactions, Comments, and Shares 237: Reach (Organic/Paid) 7: Post Clicks 11: Reactions, Comments, and Shares 1K: Reach (Organic/Paid) 155: Post Clicks 25: Reactions, Comments, and Shares
Search Engine Optimization (SEO) Audit/ Social Media Assessment
13
SOCIAL MEDIA: FACEBOOK (Insight Data is from the last 28 days as of 11/15/2017.) (continued) TOTAL PAGE LIKES
0
0
3.2K
0.1% ▲
4
24
VIKING GROUP, INC.
7.2K
0%
1
17
VICTAULIC COMPANY
15.1K
0.2% ▲
11
119
GLOBE FIRE SPRINKLER CORPORATION
1.2K
1.2% ▲
10
207
NOTE: This is NOT Tyco Fire. This is the wrong competitor.
FANS OF PAGE REPRESENT THESE TOP (5) CITIES
63
CANADA
30
MEXICO
21
SAUDI ARABIA
17
EASLEY, SC
34
CAIRO, EGYPT
30
LIBERTY, SC
15
GREENVILLE, SC
12
ENGLISH (US)
FANS OF PAGE REPRESENT THESE TOP (5) LANGUAGES
8 692
ARABIC
42
ENGLISH (UK)
41
SPANISH
34
SIMPLIFIED CHINESE
FANS: SEX
576
EGYPT
PICKENS, SC
ENGAGEMENT THIS WEEK
1.5% ▲
TYCO INTEGRATED SECURITY
FANS OF PAGE REPRESENT THESE TOP (5) COUNTRIES
POSTS THIS WEEK
864
RELIABLE AUTOMATIC SPRINKLER CO., INC.
USA
FROM LAST WEEK
8
MALE
1
FEMALE
0 0.349%
MALE
13 - 17 0.116%
FEMALE
5.000%
MALE
2.000%
FEMALE
18 - 24
30.000%
MALE
25 - 34 5.000%
FANS: AGE BREAKDOWN
27.000%
FEMALE MALE
35 - 44 3.000% 13.000%
FEMALE MALE
45 - 54 3.000%
FEMALE
4.000%
MALE
55 - 64 3.000%
FEMALE
2.000%
MALE
65 + 58.200%
FEMALE
https://www.facebook.com/The-Reliable-Automatic-Sprinkler-Co-109969142400316/https://www.facebook.com/The-Reliable-Automatic-Sprinkler-Co-109969142400316/
We need to figure out who owns this account and remove it.
Does the UK office have a separate Facebook account for RASCO UK (as they do with Twitter)? If so, Marketing needs access to that site immediately to give it an overall assessment.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
14
SOCIAL MEDIA: TWITTER (Analytics are from the last 28 days as of 11/15/2017.)
NAME TWEETS
TWITTER ACCOUNT
258
FOLLOWERS
287
LIKES
41
LISTS
0
MOMENTS
0
Our Twitter account is linked to reliablesprinkler.com. Linking our Twitter account to our website helps prevent brandjacking and can help make our social media marketing more effective.
LOCATION CREATED
PROFILE VISITS MENTIONS
NOVEMBER 2017 SUMMARY
OCTOBER 2017 SUMMARY
31 7
TWEETS
1
TWEETS IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS TWEETS
AUGUST 2017 SUMMARY
4
NEW FOLLOWERS
NEW FOLLOWERS
SEPTEMBER 2017 SUMMARY
23.2% ▼
728
MENTIONS
IMPRESSIONS PROFILE VISITS
a year ago (Joined November 2016)
45.8% ▼
IMPRESSIONS
PROFILE VISITS
Worldwide
43
287
IMPRESSIONS
Founded in 1920. Reliable Sprinkler is one of the world's largest manufacturers and suppliers of fire #sprinkler products.
1,317
FOLLOWERS
PROFILE VISITS
48
FOLLOWING
BIO
IMPRESSIONS
@RASCO_Sprinkler
13 ▲
NOTE: No company Tweets have been posted ths month.
2,359 56
NOTE: We only posted 1 Tweet in October 2017.
4 22 1 4 109
NOTE: We only posted 1 Tweet in September 2017.
2 17 5 4,699 82
MENTIONS
6
NEW FOLLOWERS
17
Search Engine Optimization (SEO) Audit/ Social Media Assessment
15
SOCIAL MEDIA: TWITTER (Analytics are from the last 28 days as of 11/15/2017.) (continued) TWEETS
JULY 2017 SUMMARY
IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS TWEETS
JUNE 2017 SUMMARY
IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS TWEETS
MAY 2017 SUMMARY
IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS TWEETS
APRIL 2017 SUMMARY
IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS IMPRESSIONS
MARCH 2017 SUMMARY
FEBRUARY 2017 SUMMARY
PROFILE VISITS
6 3,579 133 4 22 4 3,181 169 5 13 8 2,474 174 4 19 555 59 1 11 4
IMPRESSIONS PROFILE VISITS MENTIONS
1,086 135 4 24 2
IMPRESSIONS
432
PROFILE VISITS
163
TWEETS IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS TWEETS IMPRESSIONS PROFILE VISITS MENTIONS NEW FOLLOWERS
AUDIENCE SEX BREAKDOWN
2 19
TWEETS
NEW FOLLOWERS
NOVEMBER 2016 SUMMARY
135
NEW FOLLOWERS
TWEETS
DECEMBER 2016 SUMMARY
5,798
NOTE: No Tweets were posted in March 2017. MENTIONS
NEW FOLLOWERS
JANUARY 2017 SUMMARY
4
27 4 1,044 153 3 41 1 34 135 2 40
MALE
72%
FEMALE
28%
Search Engine Optimization (SEO) Audit/ Social Media Assessment
16
SOCIAL MEDIA: TWITTER (Analytics are from the last 28 days as of 11/15/2017.) (continued) AUDIENCE TOP (3) COUNTRIES
AUDIENCE AGE/SEX BREAKDOWN
UNITED STATES
53%
UNITED KINGDOM
27%
CANADA
12%
13 - 17
2%
18 - 24
14%
MALE
25 - 34
36%
MALE
35 - 44
24%
FEMALE
45 - 54
16%
FEMALE
55 - 64
6%
FEMALE
65+
2%
SOCIAL MEDIA: TWITTER (Analytics are from the last 28 days as of 11/15/2017.)
NAME
TWITTER ACCOUNT
@RASCOUK
TWEETS
196
FOLLOWING
151
FOLLOWERS
438
LIKES BIO LOCATION CREATED
NOTE: The Marketing Department does not have access to the analytics for this account (no login and password). This issue needs to be addressed immediately.
116 Founded in 1920. 23 Branches worldwide. Reliable Sprinkler is one of the world's largest manufacturers and suppliers of fire #sprinkler products. Worldwide Joined August 2014
Search Engine Optimization (SEO) Audit/ Social Media Assessment
17
SOCIAL MEDIA: INSTAGRAM (Analytics are from the last 28 days as of 11/15/2017.)
INSTAGRAM ACCOUNT
NAME
@reliablesprinkler
POSTS
24 This Instagram account is NOT connected back to the Reliable URL. This needs to be updated ASAP.
FOLLOWERS
169
FOLLOWING
50
SOCIAL MEDIA: YOUTUBE (Analytics are from the last 28 days as of 11/15/2017.)
URL DESCRIPTION
YOUTUBE ACCOUNT
JOINED VIEWS SUBSCRIBERS
VIDEOS POSTED
https://www.youtube.com/channel/UCCNATfyj6O2fQuH_jCdIuTQ/videos?view_as=subscriber Reliable Automatic Sprinkler Co., Inc. is one of the world's largest producers of automatic fire sprinklers and sprinkler system control equipment. 4 NOV 2016 3,504 59
323 Views
Model TNL280 Tunnel Nozzel
1 month ago
438 Views
Model F1SS Stainless Steel Sprinkler
3 months ago
223 Views
Reliable's Dry Sprinkler Line-up
7 months ago
169 Views
The New RFC58 - An awesome addition to our
7 months ago
Model EX Dry Pipe Valve
1 year ago
2.3K Views
USER ID
CNATfyj6O2fQuH_jCdIuTQ
CHANNEL ID
UCCNATfyj6O2fQuH_jCdIuTQ
This YouTube account is connected to Reliable's Twitter account, but NOT the company's URL. This needs to be addressed ASAP.
Search Engine Optimization (SEO) Audit/ Social Media Assessment
18
SOCIAL MEDIA: YOUTUBE (Analytics are from the last 28 days as of 11/15/2017.) (continued) SEX BREAKDOWN
GEOGRAPHIC BREAKDOWN
MALE
93%
FEMALE
7%
UNITED STATES
74%
UNITED KINGDOM
5.90%
CANADA
2%
GERMANY
1.70%
INDIA
1.60% 0.000%
MALE
0.000%
FEMALE
5.900%
MALE
13 - 17
18 - 24 0.000% 29.000%
FEMALE MALE
25 - 34 3.700%
AGE/SEX BREAKDOWN (VIEWS)
35.000%
FEMALE MALE
35 - 44 1.500% 14.000%
FEMALE MALE
45 - 54 0.000%
FEMALE
6.700%
MALE
55 - 64 1.500%
FEMALE
3.000%
MALE
0.000%
FEMALE
65 +
SOCIAL MEDIA: LINKEDIN (Analytics are from the last 28 days as of 11/15/2017.)
LINKEDIN ACCOUNT
URL
https://www.linkedin.com/company/reliable-automatic-sprinkler/
NOTE: Marketing does NOT have administrator access to this account. This needs to be remedied ASAP.
LOCAL No Link
Foursquare
No Link
Yelp
LOCAL DIRECTORIES
Search Engine Optimization (SEO) Audit/ Social Media Assessment
19
(A) SUMMARY Katie Key | November 16, 2017
Total URI Encountered
2,721
Total Internal Blocked by robots.txt
1
Total External Blocked by robots.txt
47
Total URI Crawled
2,673
Total Internal URI
2,582
Total External URI
92
INTERNAL All HTML JavaScript CSS
2,582
100.00%
240
9.30%
14
5.83%
6
42.86%
Images
258
4300.00%
685
265.50%
Flash
0
0.00%
Other
1,379
53.41%
All
92
100.00%
HTML
EXTERNAL
78
84.78%
JavaScript
2
2.17%
CSS
0
0.00%
Images
0
0.00%
0
0.00%
Flash
0
0.00%
Other
12
13.04%
2,596
100.00%
39
1.50%
2,557
98.50%
PROTOCOL All HTTP HTTPS
Summary
20
(A) SUMMARY (continued) Katie Key | November 16, 2017
RESPONSE CODES All Blocked by robots.txt Blocked resource
2,674
100.00%
1
0.04%
0
0.00%
No Response
319
11.93%
Success (2xx)
2,265
84.70%
87
3.25%
Redirection (3xx) Redirection (JavaScript)
0
0.00%
Redirection (Meta Refresh)
0
0.00%
Client Error (4xx)
1
0.04%
Server Error (5xx)
0
0.00%
2,582
100.00%
URI All Non ASCII Characters
3
0.12%
Underscores
17
0.66%
Uppercase
50
1.94%
Duplicate
0
0.00%
Parameters
66
2.56%
Over 115 Characters
32
1.24%
182
100.00%
PAGE TITLES All Missing
1
0.55%
Duplicate
70
38.46%
Over 65 Characters
41
22.53%
Below 30 Characters
0
0.00%
Over 571 Pixels
31
17.03%
Under 200 Pixels
0
0.00%
Same as <H1>
0
0.00%
Multiple
0
0.00%
182
100.00%
META DESCRIPTION All Missing
1
0.55%
181
99.45%
Over 156 Characters
0
0.00%
Below 70 Characters
0
0.00%
Over 930 Pixels
0
0.00%
Under 400 Pixels
0
0.00%
Multiple
0
0.00%
Duplicate
Summary
21
(A) SUMMARY (continued) Katie Key | November 16, 2017
META KEYWORDS All
182
100.00%
Missing
182
100.00%
Duplicate
0
0.00%
Multiple
0
0.00%
182
100.00%
<H1> HEADERS All Missing Duplicate Over 70 Characters
1
0.55%
181
99.45%
0
0.00%
181
99.45%
182
100.00%
2
1.10%
159
87.36%
1
0.55%
75
41.21%
258
100.00%
Over 100kB
124
48.06%
Missing Alt Text
257
99.61%
0
0.00%
Multiple
<H2> HEADERS All Missing Duplicate Over 70 Characters Multiple
IMAGE All
Alt Text Over 100 Characters
HREF All
2,205
100.00%
Missing Confirmation Links
0
0.00%
Inconsistent Language Confirmation Links
0
0.00%
Non Canonical Confirmation Links
0
0.00%
Noindex Confirmation Links
0
0.00%
Incorrect Language Codes
0
0.00%
Multiple Entries
0
0.00%
Missing Self Reference
0
0.00%
Not Using Canonical
0
0.00%
Missing X-Default Missing
Summary
0
0.00%
2,205
100.00%
22
(A) SUMMARY (continued) Katie Key | November 16, 2017
DIRECTIVES All
1,910
Canonical
100.00%
22
1.15%
Canonicalised
0
0.00%
No Canonical
884
46.28%
Next/Prev
0
0.00%
Index
0
0.00%
Noindex
811
42.46%
Follow
0
0.00%
Nofollow
0
0.00%
None
0
0.00%
NoArchive
0
0.00%
NoSnippet
0
0.00%
NoODP
0
0.00%
NoYDIR
0
0.00%
NoImageIndex
0
0.00%
NoTranslate
0
0.00%
Unavailable_After
0
0.00%
Refresh
0
0.00%
AJAX All
0
0.00%
With hash fragment
0
0.00%
Without hash fragment
0
0.00%
926
100.00%
Sessions Above 0
0
0.00%
Bounce Rate Above 70%
0
0.00%
No GA Data
0
0.00%
ANALYTICS All
SEARCH CONSOLE All
926
100.00%
Clicks Above 0
0
0.00%
No GSC Data
0
0.00%
Summary
23
(B) MARKETING CHECKLIST Katie Key | November 16, 2017 IMPACT
EASE OF FIX
CHECKLIST
TECHNOLOGIES (2) We should never let a server outage hurt our business, as well as our search engine optimization. Even the best web hosting services
Start monitoring our website uptime.
can experience occasional problems, so it is essential to know if our website is not available for any reason.
Several services provide 24/7 server monitoring with email and mobile txt/sms alerts if an issue occurs. Make sure emergency contacts for our hosting service are available in the event of a problem. Keep a record of any outages in conjunction with our website analytics to
Outages can also occur due to extremely high traffic or even hacking attempts as well as technical issues. These can happen at
ensure accurate reporting.
unsociable hours of the day or night, so it is important to be notified straight away and get things fixed. The time it takes for our pages to load is not only a factor in how well our pages rank in search results. Internet users are also
increasingly impatient and a delay of milliseconds can cause them to leave our website in frustration.
Optimize our site speed performance. There are a range of issues which can affect the speed of our site, so it’s important to look at each factor logically in turn from our server speed to our code and content.
Check our server speed and optimization for scaling with increased traffic using Google's tools and resources. Caching tools can lessen the server load, and improve speed. These can be deployed at server, database and website levels. Optimize our content, particularly large image and video files. Reduce inessential widgets, graphics and code. Code improvements such as reducing CSS files and Javascript can make a big difference. Ensure that we are monitoring our page load times and maintaining best practices.
SEO (25) Reasess our keyword target list and examine how the top handful of regularly appearing sites in organic results may have targeted those terms. And whether they also advertise or use social media. Not only do we need to know how our competitors may have achieved successful search rankings, but it is also great to see what they are currently investing time in and consider pursuing those efforts as well. By analyzing the performance and activity of our key
Develop search rankings competitor research.
competitors, we can get an understanding of what they are working on right now. That does not mean we have to compete with every competitor for every term – just those that are also beneficial and relevant to our business.
Use free or paid tools to get more detailed information on who is bidding on keywords within our industry, and where competitor sites are obtaining relevant links. Look for new keywords being targeted, or significant effort and changes for existing keywords to identify the current focus of our competitors. Check competitors online and offline advertising for opportunities, such as a competitor advertising a term or phrase we could rank for or advertise against. Analyze competitor activity, looking at what content is being produced on their website, on social media and externally for specific pages and terms.
Although keyword research will give overall levels of competition for particular opportunities, we can gain much more insight by performing specific content research. In particular, look at successful competitors to see how they have optimized their own content
Develop competitor and audience content research.
Regularly research our existing customers for additional opportunities that they are not finding on our site.
and efforts. Find potential customers online at trade publications, specialist forums, or offline at industry events, and find out how they are currently Combine this with audience research; including speaking to our own existing customers and asking our potential audiences for
searching and finding solutions. Test surveys before sending them out.
feedback, particularly if there are examples where they cannot find a good solution in search results. Include regular checks for both rising trends within our industry, and for potential news-related opportunities that may occur in order to benefit from areas that our competitors may not have noticed yet. An accurate text description of an image is valuable to search engines, as well as to visually-impaired or blind website visitors. It is also valuable to websites in potentially generating traffic from image searches as well as avoiding losing potential customers.
Optimize images for our website.
Ensure our descriptions are accurate for the content of the image. Avoid alt text longer than seven words. The absolute maximum would be 150 characters including spaces. Use the most relevant descriptive keyword(s), and avoid repetitive keyword stuffing. Consider how
This text is contained in the alternative text or ‘alt’ attribute, which is seen by search engines, various social image sharing sites (e.g
users performing an image search may look for different attributes than a web search. File names and captions should also be logical.
Pinterest), and is converted to speech by software for the visually impaired. This makes an accurate description of the content of the
Images should also be optimized for load times, but larger and higher quality pictures will perform better in image search results.
image highly important.
Marketing Checklist
24
SEO (25) (continued) Include natural and relevant links within content but do not attempt to link to every page on our site within one article. Keep below 100 links total per page (Internal and external) Use relevant keywords consistent with the focus of the destination page for the linked anchor text. Do not attempt to fit every possible Internal links are an important SEO factor as well as enhancing the usability and conversion rates for our website. Doing this correctly
keyword into one link text.
guides users and search engines to our most valuable pages, and also ensures that they are seen as relevant for the correct terms.
Use keywords for internal site links.
There should not be a need to optimize internal links to our homepage as we should already have a link on each page via our logo or We also have far more control over our internal linking to ensure that our website does not become over-optimized and become seen as
home button.
a spam site by search engines. Useful links can be placed in the footer of our website, but we need to avoid the temptation to include sitewide spam links. We should use NoFollow sparingly to avoid passing value to pages which do not need it, for example our Privacy Policy or Terms and Conditions. Try to keep the hierarchy of website sections as flat as possible, and conform to common naming conventions. Effective navigation and links are vital for happy website users and search engines. It should be clear and simple for visitors to
Optimize our site internal navigation and links.
understand, and should be kept to as few levels as possible to avoid burying important content and pages deep within our site. It is important to check links have not become broken or outdated over time, leading visitors and search engines to error pages, including important links within articles and other content.
This needs to be balanced with keeping the total links on a page below 100 in total. Schedule regular checks to ensure links are still functioning. Content that has moved can be fixed by putting 301 redirects in place to send visitors and search engines to the new, correct location. Ensure important internal links are positioned early in content to ensure they are crawled and weighted appropriately.
Non-accurate search engine listings will not only harm our site usability but might also lead to search penalties. Cloaking, or the practice to show different content to users than to search engines, is a common trick used by spammers and hackers that among
Show the same content to users and search engines.
others, is well-known by search engine companies and should be avoided at all costs. Although manipulating and tricking search engines, known as ‘black hat’ SEO, can lead to short term gains, these are generally also
Invest time and resource into creating or improving relevant content for search traffic. Avoid ‘easy’ short-term tricks which are likely to lead to penalties in the long term. To maintain results gained through ‘black hat’ techniques, the cost is usually the same or greater than the investment needed to do it ethically to begin with.
short-lived, and the repercussions last much longer. Evaluate keywords and phrases by volume, competition and whether they are likely to be in a purchase funnel for conversions. For instance, longer, more detailed product searches involving attributes such as size, colour, design etc. Our website ambitions and keyword research will give us a large number of potential opportunities, so it is important to have a clear
and defined way to evaluate which will make a difference to our business.
Monitor and balance our brand keywords, the shorter and more competitive words, and the longer, more specific phrases to maintain a
Develop an overall SEO process plan.
natural link profile and combine volume with results that are quicker to achieve. From that point we will also need a defined process for enacting the changes needed to achieve our goals to be able to follow it through to successful outcomes.
Combine this with analysis of the work required, and map out the logical stages required. These should be separated into areas such as technical code changes or content improvements and the processes should be designed to be replicated easily for each keyword or topics. Choose the most accurate keywords related to our products and brand with a reasonable search volume with a lack of competitors.
The most important element of a successful search engine optimization strategy is picking the right keywords to target. Not only will it
Develop a keyword research.
inform our wider marketing activity, but also trying to rank for the wrong keywords will cost time and money. Accurate research will let us identify the correct opportunities to aim for, and give us plenty of insight into how to achieve them.
Look for longer phrases (long-tail) opportunities. Common terms and phrases are more achievable than attempting to force users into adopting new words just to find our website. Start by brainstorming as many potential words and phrases searchers may use, and look at what is actually resulting in visits to our website via our analytics platform. Add additional suggestions via free online tools, including looking at the common results supplied via Google Autocomplete. Watch for growing trends and opportunities via Google Trends. Aim for URLs to be useful and concise. Use only the 3-5 most important keywords, separated with hyphens.
A short and clean URL structure is taken into account by search engine indexing algorithms, and enables easier understanding and
social media sharing by website users. Both prefer to visit clear and well-signposted destinations.
Avoid unusual characters such as ?&=*#$, capital letters, repetition and unnecessary stop words such as a, our, the, for, etc.
A clean structure also makes it clear which should be the main and canonical URLs to avoid duplicate content issues due to additional
Avoid including multiple directories that don’t relate to a site category or product level. For example,
parameters for serving dynamic content or tracking purposes.
http://www.mywebsite.com/folder1/subfolder1/subsubfolder1/keyword1-keyword/ instead, use http://www.mywebsite.com/category-
Optimize our URLs.
name/product-name/ Ensure our keyword or keyphrase appears in our page titles and headlines, ideally towards the front of each.
Attempting to rank for all desired keywords with one page of our website is not only impossible, but will not be always relevant and easy to use for our site visitors.
Optimize our site content.
Instead, we should develop each unique page and piece of content to target one particular keyword, topic or phrase and use is consistently across all the visible and metadata associated with that URL. Combining that with unique, quality content will give us the highest scores for relevance, and the best chance of achieving prominent search engine rankings.
Use our keyword throughout our content. Frequency is useful, but avoid forcing our keyword into every sentence, and use related words, phrases and topics to add authority and readability to our content. Maintain a high ratio of text to HTML. Break up text with sub-headings, ensure they are tagged with tags and use our keyword or phrase. Our keyword or phrase should also appear in image alt text and captions where possible, and in the meta description for the page, which is what will appear in search results under our page title. Check our content is not duplicated elsewhere on our site, or is being copied by other websites.
Marketing Checklist
25
SEO (25) (continued) An HTTP status code is a response from our server when a page is requested, whether that comes from a user or a search engine crawler. Status codes indicate whether the website page is served successfully, whether there are any redirects in place to other pages,
Verify that our site pages are showing the right HTTP status.
or whether there are issues such as pages which are unable to be found or which are unavailable due to server errors. A high number of issues and errors is obviously bad for website users, and will also lead to problems with search engines crawling and indexing our website effectively. There are a wide range of codes which can be potentially seen, and the most common ones are listed below.
editorial plan to enable text, assets and marketing to all be produced in a timely and organized way.
Develop a content plan for our website.
3xx is for redirections, such as 301, which indicates a permanent redirection to a new location, or 302 for a temporary move to a different location. 4xx indicates an error in the request, most commonly a 404 Not Found response, which visitors usually experience as a 404 error page. 5xx indicates a server error, such as 503 if the server is unavailable.
Visitors and search engines both respond to fresh, unique, high quality content. To consistently provide that level requires a content or
2xx equals a successful process, such as 200, which indicates the server has correctly provided the requested page.
It also gives more time and structure to allow planning for important seasonal or industry events, or respond to specific months when purchases might be more frequent. We will also have a structure against which to measure the success of specific content types or articles.
Defining brand tone or guidelines is important to ensure consistency for all content and communication, including using the right logos, images and assets. A content calendar or schedule allows us to balance types of content – e.g. Promotions, Information, Industry News and Insights, to reach customers at different stages of the buying cycle and clearly map it to the desire keyword target. Include content produced for our website, and all relevant marketing such as emails and social media. Canonicalization is seen as a hint rather than a directive, so should not be used in place of 301 or 302 redirects. It should only be used
Canonicalization is the specification of the original page version for our content. This is done by choosing one canonical (preferred) URL
where content is identical or very similar.
for each page and refer to it from the other pages that we might have featuring the same content.
Use canonical annotations.
Canonicalization is specified via a link added to the head section of the non-canonical pages, and should only be used for one level of For example, if we have identical products with different colors on separate pages, we could pick the most popular example as the
canonicalization.
canonical version. The alternate colors will still exist for users, but external links to them will be largely passed onto the canonical URL. Overuse or incorrect use can be seen as attempt to ‘sculpt’ the SEO value of our website and pages and should be avoided. Clear and consistent categories are best. Try to use common accepted language used by customers and search engines. Using mutually exclusive categories will help to avoid duplicate content and other issues.
Humans and search engines both love clear structure, particularly when looking to purchase goods or services.
Establish a hierarchically organized site architecture.
Large supermarkets are generally great examples of clear structure enabling easier purchasing. Search engines also use the hierarchy or our site architecture to establish clear signals about our business and website focus and priorities.
Subcategories should also be immediately accessible to establish our taxonomy and help users quickly refine their options. Look at how users search and refine their options to help improve categorisation. Do we need categories for brands in addition to product type? Ensure all category and subcategory pages are optimized as landing pages for the appropriate keywords, including titles, metadDescriptions, and on-page content. Our site hierarchies will influence which links may be displayed in our search engine results, and will be reflected in our page URLs. Ensure a blog is set up on our domain, e.g. http://blog.example.com, or http://www.example.com/blog/ rather than using an external platform, such as Blogger, Tumblr, etc. Optimize the design, and avoid slowing page loads by adding sidebar widgets that won’t be useful for our readers.
Blogs are a great way to publish fresh content on a regular basis to our site, attracting visitors and helping it to rank for our desired keywords.
Develop frequent shareworthy content in a site blog.
Plan an editorial calendar to set out the keywords and subjects we will target, and supplement this with monitoring news and trending keywords relevant to our business.
Given the huge rise in business blogging, it is important to make sure we are publishing content that our audience will find useful, attractive, and therefore recommend and share. Balance self-promotion with valuable resources for our industry and customers, insights into our business, and content which helps to build the community in our industry.
Register our blog with directories such as Technorati, Google+ Publisher, and the Authorship markup. Optimize each post for SEO, and promote each one on social media. While SEO titles should be factual for the keywords to target, social media promotion should be rewritten to be more enticing. Monitor and respond to comments promptly. Services such as Akismet and Disqus can help to tackle and reduce spam comments. Multi-lingual or multi-country websites should use rel="alternate" hreflang="x to indicate the correct language and country with a HTML link element in our pages headers, HTTP headers or in sitemaps. Each page must identify all language versions, including itself.
The Internet is a global marketplace so it makes good sense to offer our products or services with a multilingual or
Optimize international sites to target different countries and languages.
Check that the language and country codes are correct, for instance, it should be hreflang="en-gb", not hreflang="en-uk"
multi-country website without accidentally creating duplicate content issues. If we are targeting a single country with a website, we can either rank higher by using the correct domain extension for that nationality, or indicate our targeted country via Google Search
Build our URLs using the language code e.g. http://www.example.com/en/ or http:// en.example.com.
Console for a generic domain extension such as .com. Provide a specific XML sitemap for each language and specify the location of our sitemap in our robots.txt file. Research and optimize for the correct keywords for each language.
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SEO (25) (continued) Frames and iFrames are largely a legacy problem on older websites, used as a way to display separate and distinct documents and
websites within the same Internet browser window. They were largely used to lower the user bandwith required for viewing, and have
Optimize frames & iFrames usage.
become redundant with faster Internet access widely available. They should be avoided as search engines do not crawl or index content within them.
Avoid using frames or iFrames. Where cost and resource effective, convert valuable content to appear normally on the page and within our HTML code. If a frame is a necessity, use a NoFrames tag to provide alternate content for search engines and where frames are not supported by browsers. Avoid using Flash as much as possible, unless it is strictly necessary.
Flash software was widely used by websites to display animations, games and vector graphics. Best practice for search engine
Optimize any Flash usage.
optimization and usability is to avoid it unless required for specific applications.
Google will index text within Flash content, but not images, videos, or buttons without associated text.
It is possible for Google to index Flash content, but many websites have now switched to using HTML5 as an alternative for video
Adobe has announced the withdrawal of support for Flash on mobile devices, a large source of traffic for most websites.
playback, particularly as this alternative offers mobile compatibility. Apple mobile devices such as the iPhone and iPad do not support Flash content directly.
Avoid using Flash for our entire website, particularly for our site navigation. You’ll need to add HTML Elements to flash files for better indexation. For large paginated listings, adding further subcategories will help indexing and user conversions. And it is far better than trying to link to every piece of paginated content from one page. Check for duplicate page titles and meta descriptions.
Splitting ecommerce product inventory or website content over multiple pages can cause issues from a search engine perspective as
Optimize our site paginated pages.
well as for usability.
The preferred choice for most issues is to create a separate ‘View All’ page and canonicalize to that from each paginated option.
The first issue is that search engines prefer content to be accessible in the minimum number of clicks, so deeper, paginated content
Where this is impractical, use Rel="prev"/"next" HTML attributes to create a chain through our pages.
may not be crawled. In addition, pagination can lead to a host of problems with duplicate content, and splitting articles or reviews can mean that you don’t have enough unique content on each page for it to be indexed separately.
The last option would be to remove paginated content with no value from the search engine index by using a meta robots NoIndex, Follow tag on those pages. Try to benchmark how paginated content is currently performing via our server logs to judge the success of our work, and doublecheck the implementation, particularly rel="prev"/"next".
Anyone can buy a domain name and usually at a low cost. If ewe invest in registering our domain for several years or more, it is an
Register our domain for additional years and buy top country extensions.
as .co.uk in addition to .com to avoid the risk of imposters and competitors causing confusion, or users guessing our URL incorrectly.
These additional top-level country domains can also be used for our international web presence.
You also avoid having to remember to renew our domain name every year – forget, and you may find someone else picks it up.
Investing for several years usually results in a discount on our domain purchase.
The robots meta tag allows us to control the indexation and appearance on search results for individual pages. In addition to stopping
Utilize meta robots tagss on individual site pages.
Additional domains should be redirected to our main website using 301 Redirects.
additional signal to search engines that we are committed to our business. It is also worth securing the top-level country domains such
all, or specific, search engine robots from indexing a page, it can also be used to indicate all links on a page should be ‘NoFollow’ and pass no popularity.
Use the meta robots "NoIndex, Follow" directive to avoid the indexation of a page or set of pages but allow the links to be followed by search crawlers. NOODP will block the Open Directory Project (Dmoz.org) description of a page from being displayed if required.
These instructions should be included in the section of the page HTML.
Individual content creators should create a Google+ profile and use Google Authorship to establish a link with their websites. This link will enable enhanced information in search results (for instance, when someone searches for that author by name), and helps to verify them as legitimate content creators.
Link our authorship and publisher pages with Google+.
As a Google-owned social network, Google+ is an increasingly important way to verify our identity as an individual and publisher across
Authorship can also potentially help to avoid plagiarized content from our site outranking our own pages.
all Google services. Although it is not a direct ranking factor at present, Google+ is core to the future of the search engine provider, and will only grow in importance. It makes sense to take advantage of the current opportunities as well as preparing for the future.
Businesses and websites should create a Google+ page and verify themselves with Google Publisher. This establishes them as the owner of that website, and therefore that brand on Google+, and also links into other services such as Google My Business. Although the direct effect of social network engagement on ranking positions is still debated, certainly it appears to help new content become indexed more quickly.
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SEO (25) (continued) Ensure these pages are not indexed in preference to our content or even our homepage. For example, use an AJAX overlay for splash pages, and Javascript for interstitial ads to avoid search engines seeing them. Cookies can be used to set the frequency for visitors. Both options interrupt the user experience so make sure the value outweighs the potential loss in traffic due to users needing an extra Splash pages and interstitials are overlays or pages which appear before or after the expected content. They can be used for age
Optimize the usage of interstitials and splash pages.
click. Is our content compelling enough to be worth the extra effort?
restrictions, subscriptions and paywalls for content, or to show advertising or other information before a user reaches their desired content.
Consider mobile traffic – Google explicitly frown on interstitials shown when visiting a mobile website.
There are several considerations when using a splash page or interstitial besides personal browsing preferences.
Also check the effect on page load times, as this may affect our rankings. As may happen most users give up on our site and bounce back to search results rather than continuing. Avoid splash pages for multi-country sites by recognizing visitor locations by their IP address, or detecting their browser language to suggest the correct page. Plan videos around specific keywords/phrases and aim to answer popular questions or topics for our business and industry. Offer tutorials and guides for customers, which can be add value to our site and product listings. Where possible, publish transcriptions for each video, which will then be indexed by search engines.
Videos are often highlighted in search results, so optimizing for the right keywords will get our videos found by our target customers.
Optimize our site videos.
Make sure we are including relevant keywords in our titles and descriptions when we upload to video sharing sites. Include a link back In addition to search results, it will also ensure our content is found on video sharing sites, which have extremely large and diverse
to our site in the description and as an annotation where possible (e.g. Youtube).
audiences, even if this is in addition to hosting our own videos. Creating a series of videos will enable you to build our audience and optimization over time. Include a Video Sitemap and Video Rich Snippets on our site. In addition to the full videos, share smaller clips via Vine and Instagram. Accessibility is important for all users, but particularly for those who may have a disability or impairment. Meeting those requirements also ensures search engine crawlers won’t experience problems. It is important to have good, clean code for our website to ensure that search engines can index it correctly, visitors can access it properly, and our page load times are as low as possible.
Clean our HTMLs from non-relevant information.
Passing the W3C compliance test with 100% can be difficult and time-consuming, so it’s important to prioritise the biggest issues against the cost of correction.
One way to measure our code is to validate it against the World Wide Web Consortium (W3C) tests. Although this does not directly impact our SEO rankings, it does ensure that our website is accessible for search engines and visitors, including those who may be visually impaired or have other accessibility issues.
Modern browsers can cope with some broken code, and have varying standards of their own, so it’s good to test across browsers and mobile/tablet devices as much as possible to meet W3C standards. Incorrect or inefficient code may have an impact on page load times, which can directly affect rankings. However, despite this, creating good content and optimising other areas of our site is often enough to achieve high rankings.
VISITORS (4) Check our main landing pages in our analytics package to ensure we are aware where visitors are arriving, and look at bounce rates, time on page, and where they go next.
Optimize our landing pages towards conversion.
Landing pages are the first pages our visitors will see when they visit our site, often in response to a specific search query or via our
Ensure each landing page is optimized with relevant and consistent keyword use, plus clear and compelling calls-to-action (CTAs) for
marketing and promotion.
our desired outcomes for these visitors.
They need to be highly effective to ensure visitors convert by making a purchase, registering for more details, or promote our page to
Make sure goals and actions are as simple and easy to follow and complete as possible. For instance, request the minimum details for a
their own network.
follow-up, rather than a form with too many fields which will lead to a high drop-out unless it promises huge value in return. Consider adapting our website design on key landing pages to remove clutter and unnecessary options. This can give more space for information and CTAs, limiting distraction and confusion. Ensure our analytics package is correctly configured and set tracking for specific goals (e.g. requesting information or submitting an
Do not waste resources by worrying about every available measurement for our website.
Track and follow-up with the goals, KPIs and ROI of our site.
By setting clear KPIs, and tracking goals and conversions, we can focus on what makes the biggest impact to our business. It is far easier to scale a website which is already performing well for a smaller audience than trying to change an established property. Ensure that everyone involved understands the metrics, priorities and how they will impact on our return on investment (ROI).
email address), and the conversions for each goal. This allows us to follow the progress of our website users as they journey towards each goal by using a funnel to see progress step-bystep and identify stages which cause potential customers to drop out of the process. We can then prioritize our design, content, and marketing on increasing conversion rates, reducing areas which cause friction and lowering investment in channels which are not performing.
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VISITORS (4) (continued) When we have identified problem areas and pages in our conversion funnel, we can dive deeper into analysis with on-page tracking, if there is enough visitor volume for valid measurement. Challenge ourselves to come up with more than one potential solution for each problem. Assess each idea against potential
Form and test hypotheses to drive improvements on our site conversions.
Every website ever published will have improvements that could be made to raise conversion rates. What separates successful sites is
implications for conversion rates, cost of implementation, and how they affect the rest of our site. Even very small changes, such as a
that improvements are constantly evaluated and tested to allow changes to be tracked and measured.
word or background color on a button can make a big difference.
To develop a conversion optimization plan, we need to form a set of hypotheses based on our analytics and insight for methods of
For changes which will deliver an ROI, identify how you can test and evaluate them, for instance via A/B testing, usability tests or other
improvement that will allow us to correctly implement these ideas.
measures. It may be worth driving additional paid traffic to view those changes in the short term. Prioritize data and results over personal preference. It is easy to dismiss or overlook results if we feel the changes will make our site look ugly, for example. An honest evaluation would compare the value of increasing conversions against any potential loss in brand value and trust from a design change. Identify the metrics for customers early in the buying cycle or those who might convert. Segment these into awareness and research areas.
The only valuable metrics for any business are those that result in action and improvement. After setting up and reviewing our analytics reports, we should be able to pinpoint the areas that need improvement.
Analyze the gathered metrics to improve the conversion of the site.
Identify the pages that should be part of our goal or conversion funnels and isolate the biggest drops in potential customers. Try to reduce the number of clicks to successfully complete goals.
Once we have isolated the correct areas, we can then go into deeper detail to identify specific improvements to a page or section, or look at testing potential solutions. The main aim should always be to reduce any friction felt by users as they journey towards a goal conversion.
Look at our most popular landing pages, where people arrive from search, referrals and other sources: Do they visit other pages or immediately leave? What are our bounce rates? Check Search queries and internal site structure for popular questions that may need an answer, or where the solutions may be hidden by a lack of clear navigation and internal linking.
BACKLINKS (9) Due to the sheer amount of text, images, infographics and videos on the web, our content has to be compelling for it to be worth sharing. Think about how we can make information and resources easier to view, use and share by using graphics, videos and other tools. Given information of equal value, most people will automatically prefer and share whichever is better visually.
Create relevant and attractive content that connect with our audience.
If we are investing time in creating great content and resources, it is worth spending extra time on the design and polish to ensure they are appealing. That gives us the best chance of attracting awareness, social shares and links.
Make sure our assets can be shared by providing social media buttons, and can also be embedded by either using external platforms or creating our own embed code. All content should be branded or watermarked to ensure our brand is seen wherever it is used. Each asset can attract traffic and links individually via image searches, or by sharing on relevant sites such as Visual.ly, Flickr, Instagram, Youtube, Vine, Slideshare, etc. Look for relevant and quality websites within our industry. If they already link to us can this be repeated or improved for relevance? If they link to competitors, is this something that can be leveraged for our own website?
Great content is of little value if it is impossible to find. Therefore it is important to generate traffic to our website articles, and this can
Develop a link building plan for our Website.
also generate links which pass search engine ranking value.
Target content types which appeal to industry websites. Do they tend to feature research, infographics, advice, etc.?
Our research should highlight popular and relevant websites for our customers as locations from which to try and get relevant and
Use journalism tools such as HARO to respond to enquiries for experts within our industry. Responses often include our bio and a site or
quality visitors. We should also include references to our website which do not currently include relevant links, and coverage or links
social media profile link.
obtained by our competitors. If a website mentions or covers our competitor, there is a high chance they will mention us. We should have a mix of backlinks to our site that supply traffic and popularity for our search engine rankings. Avoid focusing solely on one or the other. Set up tracking for links to our site (backlinks). Check for the quality of the websites, the anchor text used, and where the links are pointing to. Try and maintain a good balance of optimized and generic terms, and Followed/NoFollowed links. In addition to picking up on mentions on other sites which could be turned into links, it is also increasingly important to monitor where
Verify which sites are mentioning and linking to our site.
all our website links are coming from.
Watch for increases in links from low quality sites. This may be due to plagiarism, particularly if you provide RSS feeds of our content.
Not only does this mean we can pick up on inaccurate, irrelevant or broken links, but it is possible that our site rankings could be
Maintain domain diversity. We need links from a range of different websites, across different quality levels. We do not want hundreds of
harmed by links from low quality spam sites. By monitoring our links and link profile, we can spot a sudden increase in low quality links
links all pointing to our website from one low quality domain.
and respond appropriately. If we notice an large increase in low quality links, we can respond by contacting the website owner to request removal, or potentially consider using Google’s tool to Disavow those links and avoid having them counted by the search engine as a last resort.
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BACKLINKS (9) (continued) Aim for trusted and popular websites that cover the same or relevant topics as our site. Balance a reasonable amount of relevant keywords in the linked anchor text with more generic terms such as brand names and phrases like ‘click here’ and ‘read more’ to avoid being flagged for over-optimising our link building. Ideally aim for a 50-50 balance. Links from other relevant and quality websites is a major part of improving our search engine rankings, and can also produce direct
Develop a competitive and audience link research.
traffic to our website.
Mix Follow links (that pass link popularity) with NoFollow links (that pass no SEO benefit). It’s unnatural to only have links to our website which pass link equity for highly relevant terms.
By looking at which sites are linking to competitors, and which sites our target audience is visiting, we can combine both benefits when we earn links to our website. These backlinks have a large influence as they are recommendations for our site for those particular terms.
Monitor our backlink profile, and avoid spam sites. These are likely to rank poorly, be covered in advertising, and have hundreds of links per page. Be aware that search engine guidelines state any linking in exchange for payment, free products or other incentives should be NoFollowed. Check for mentions of our brand or website, and see if they are linked. If so, are the links using relevant or brand terms?
Our website may already be getting mentions and links from external sites. By reaching out to the authors and website owners, we can
Whenever domains are changed or pages and content are moved, check for links to those pages and try to get them updated (Also
ensure that we are not missing out on useful recommendations and traffic.
ensure 301 redirects are in place on changed content to preserve as much linking benefit as possible).
It is also important for our brand and usability that we are not being linked for irrelevant terms, or that existing links have not been
Make sure we are monitoring optimization of existing links alongside new link generation to keep the right balance of keyword and
broken over time if we have changed domains, or moved pages and content to new URLs.
brand links.
Optimize our existing external links.
Monitor news, blogs, social media and forums for mentions of our brand. Look for local events and groups. Consider starting our own if nothing appropriate exists as it does not take more than a local venue with a spare room and sharing the details. Share via Facebook and Google + Event listings. Industry events are a great way to raise our profile and awareness of our business, and with an increasing number of online webinars
Obtain links by covering and attending to our industry's events.
and other events, we may not even need time out of our office.
Join industry events online or host our own. Google Hangouts are great for running public discussions and easily sharing that content later via Youtube. Take some time to check our webcam and audio quality and lighting, which can easily look great for a very small
Create a list of local, national, and global events in our industry and look at ways to present, cover, or sponsor.
investment. Cover industry events via our own blog and social media channels, or volunteer to report on them for larger industry websites who will often be grateful to save sending their own staff. Pick a manageable, relevant list of sites to monitor and build on. It is better to become respected in smaller communities first, rather than struggling to stand out in larger groups.
Get in touch and develop visibility with our sector influencers.
Business networking and reputation can be built up relatively quickly online by becoming an active participant in important and popular
It is generally better to respond as an individual business owner/staff member than being anonymous under our business or website
sites. These can include industry websites, popular blogs, and question and answer sites.
name. This is a particular spam signal in blog comments.
By consistently providing relevant and valuable information, we can build our social profile, earn niche traffic for our site, and open our
Provide relevant and useful advice. If our information includes recommendations for our services or products, ensure you disclose our
company up for new business leads and opportunities.
position with the company/business. If there are multiple people networking for our website or business, Marketing will spend some time creating and sharing a guideline document, so everyone is clear on the style and approach to use. Press releases should be written to provide newsworthy information about our company. Follow advice for making sure journalists and bloggers have the information they require, and avoid promotional waffle which will be disregarded. Assets such as images and videos can be made available on our own properties for viewing or embedding in articles, as well as being available to download for use by companies covering our press release.
Distribute frequent press releases with relevant news about our company.
Press releases remain an effective and viable distribution system for news about our business, particularly for the hundreds and thousands of websites that we might not have resources to contact individually.
We should not fill our releases with heavily optimized anchor text as Google specifically mentioned this as unnatural linking. We will stick to the most relevant one or two examples, combined with useful brand links. If we are publishing the same information on our own website, ensure the text is as unique as possible, and that it appears before our release is distributed. If our website content is mainly identical to our press releases, and appears after other websites have published it, you may end up running into duplicate content issues.
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BACKLINKS (9) (continued) Avoid low cost and automatic submission services as they are likely to create inaccurate listings on low quality sites.
There are various benefits to submitting our site to quality directories. These include any direct traffic, diversifying the types of sites
Submit our site to authority and relevant directories
linking to you, and improvements to ranking in search results.
Look for high quality, respected sites. These can be global, such as DMOZ, but more are likely to be industry-based, or location-based. Trusted local authorities and organisations often provide business listings for an area. Look for those which are edited and reviewed by staff.
Although search engines have targeted low quality, spam directories for penalties, there are still plenty of high value sites that can be utilised. But it is more important than ever to pursue quality rather than quantity.
Add directory listings gradually over time, ensuring you have unique titles and descriptions for each. Many quality directories may NoFollow their links, which will not pass search engine juice. However, they are still useful listings to potentially send traffic to our site, and to ensure a balanced link profile.
LOCAL (7) Register our business via Google My Business, and ensure our address is verified and activated. Optimize our listing with great photography, and all relevant information regarding our business, including contact details and opening Our listing on Google+ not only helps to promote our work via the social network, but it is extremely important for location listings for
Optimize our Local Business with Google My Business.
times.
Google Maps, which are hugely prominent in locally focused searches, particularly on mobile devices. Encourage reviews of our services are submitted via Google, in addition to on our site or via other review services. Plus we will also benefit from Google Publisher Markup, and other services such as Google Hangouts. It is also useful to go through the same claim and verification process for Bing.
Claim the best custom URL when it is available for our Google+ identity. Ensure our Google+ profile is linked from our website to enable Publisher and Authorship links, and to encourage reviews and likes from our audience. Optimize our business for Google My Business (including Google+) and Bing Places. Create local-focused content, optimized for relevant keywords plus location in our titles, descriptions and other content.
Even if we do not have a physical retail location for our business, many customers still want to deal with local vendors for products and
Optimize our site local signals.
services. Not only is this important for search via desktop, but the massive increase in mobile search and the search weighting for
Use the local-focused content when generating links from other local websites, organizations and business listings.
Google My Business results, makes them essential. Utilize location-based directories and services, such as Yelp and online Yellow Pages. Also location-based apps such as Foursquare. Ensure we are targeting any paid promotion, such as social media advertising, by location too.
Local service listings will helps us optimize for Local SEO, as they are usually relevant to specific locally targeted sectors and they will
Submit our business to locally targeted data aggregators.
also help us to attract nearby customers to support our website or business.
Look at directories based on our location. Assess them for quality, including rankings for relevant terms, and editorially-driven listings. Make sure our listing is optimized and maintained to ensure you don’t have out-of-date addresses and phone numbers displayed. Check our area for local blogs covering the region in general, or relevant niches such as food, entertainment, shopping etc. We might
By working with local providers you’ll also build our business network.
also find the creators of larger national blogs are located in our area. In both cases, build relationships with those bloggers. If we allow reviews on our site, use relevant HTML Markup to ensure these can be picked up by search engines and used in search results. Alternatively, highlight client success in case studies to encourage mentions of our business.
Hopefully our customers and clients are happy with the products or services the we are supplying to them. If so, we could be benefitting from reviews, links and referrals from them.
Encourage reviews, links and referrals from customers and clients.
Track negative reviews and respond wherever they are posted (review sites, Q&A sites, forums). Often this will defuse further complaints and turns negative feelings into positive ones for our business or website. Try to respond promptly, even if the solution takes
All reviews and referrals should be enabled as naturally as possible to avoid accusations of faking or manipulating reviews. If reviews can be submitted to our website, we cannot forget to also encourage recommendations on external sites as well, including our Google+ Business Page – scores and reviews also appear on Facebook Pages.
more time. Monitor our brand mentions across social media – Google+ is particularly relevant for search, but other networks can be aggregated, reposted or republished. If we include links as a signature in client sites, ensure these are brand mentions rather than using keywords.
Each traffic source to our business and website should be measured in line with their different aims and objectives. Not every visitor is created equal.
Establish and measure our site Local KPIs and Conversions target.
Local visitors will cross over between desktop and mobile. They are likely to be loyal, regular customers who will recommend our business as being part of their communities.. In addition, we may wish to include KPIs relating to our local business network, or pool or potential employees.
Check the local breakdown of our current visitors in our analytics package. This may be slightly skewed at a city level by the location of their Internet service provider. Use custom URLs for local online and offline promotions to segment visitors to our site from our region. When promoting via social media, use geographic filtering to show unpaid posts and paid promotions only to relevant audiences. Use Advanced Segments in analytics to allow us to split out and report on local website behavior and conversions.
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LOCAL (7) (continued) Find out which communities are recommended by respected industry influencers. Be helpful and humble when joining these communities, and seek to participate and add value. Focus on quality and consistent interaction, rather than signing up to every community and never having time to even check them all. Online communities are a valuable way to connect with our peers and exchange information, advice and business leads.
Interact in most important communities in our sector.
In addition to specialist online communities, check our local area for online and offline business networking and learning communities. Public communities and forums can provide links directly where relevant, but many industry groups may be private and invitation only. These provide a safer way to ask questions, and can also lead to link and guest post opportunities.
Utilize opportunities to guest post, provide quotes, and also to promote other community members. For instance, create a valuable blog post on our site by asking our community for their opinions on a question or topic. Open public forums used predominantly for linking should be popular (1000 members+), have a good number of posts with more being added every day, and should be easily found via search for related terms. Invest in suitable assets, such as some attractive photography of our location. Or encourage customers to share their best photos for our business. Ensure you have used location listings on general social networks, such as Facebook.
Social proof is an incredibly powerful recommendation for a brand, whether customers read reviews or see that friends have recently
Optimize our local business presence in relevant local communities.
visited.
List our business on location-based services such as Foursquare, which allows you to not only create a profile, but also create location lists to market our business. We can also send updates to previous customers when they are nearby.
By making sure our profiles are as optimized as possible it makes it easier and more effective when they are shared or viewed.
Make sure we are listed on location based listings such as Yelp, and that we are actively monitoring and promptly responding to any negative reviews and complaints. Look for local and niche-based communities which can allow us to stand out. Local government websites, local business organisations and local newspapers can all be useful.
SOCIAL (12) Monitor news sites, blogs and social media for mentions of our brand, our competitors, or relevant questions that could earn you customers or links. (e.g. ‘Where can I buy product x?’) If a site is already mentioning us, our competitors, or our industry, then it is a good sign they would be willing to link to our site if
prompted with good reasons.
Prioritise relevant industry sites, and respond promptly to social network enquiries.
The easiest route is to suggest that an existing mention would be more useful to their visitors as a relevant link, at which point you can
Ensure we are contacting the right person, and that our contact is polite and helpful to them. Point out how our request will be helpful
ensure that the link is the most relevant and optimized version for our needs.
to them, and their readers, rather than the benefit to us.
Optimize our existing mentions.
Make sure we are balancing optimized keyword links with general brand links to avoid an over-optimization problem. Social media marketing takes time to build momentum. Plan how to build our audience over time using content, promotions, competitions and paid options most effectively. Monitor revenue based metrics above those for awareness, such as Likes or Retweets. Experiment to find which networks and content Without an overall plan and objectives, attempts at social media marketing are doomed to failure. Although social media is often seen
Develop an overall social media marketing plan.
are most effective at increasing revenue, or are more appropriate for awareness and customer service functions.
as free, it takes time, resources and increasingly some paid promotion to deliver results. Ensure we have guidelines in place for all employees who are interacting with business or personal profiles, and clear rules for profile Make sure we are successful by researching and planning which networks are most appropriate for our business goals, and how we will
ownership and crisis response.
publish and engage on them. By putting a plan in place, you’ll also have appropriate measures for success. Allow room in our plans for quick responses to newsworthy and trending topics and content, and for experimentation as platforms and audiences will continue to evolve over time. Make sure we are aware of the latest platform terms and conditions to avoid having profiles suspended or deleted. Ensure our page is optimized and we respond to Facebook page layout and design changes. In addition to posting on our page as our business, you can also use Facebook as our brand rather than our individual profile (use the Settings gear icon to switch). It is no longer good enough just to have a Facebook page for our business. With every company competing for attention, simply posting
Engage and promote within our Facebook presence.
generic text updates is not enough to give you the visibility you need to reach out to our audience.
Experiment with content frequency. General best practice is once per day, but image updates can work with more frequency, particularly around occasions and events. It can also be worth posting both a text and image version of an update, separated by a few
Without using all the tools available to engage with our audience and build a following, there is no reason for our Facebook presence to
hours.
generate any return for our business. Hashtags have been introduced to Facebook to group updates around topics. Use logical choices in our updates, along with tagging relevant pages. Consider boosting our content with paid promotion – use targeting to ensure it is shown to the right audience.
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SOCIAL (12) (continued) Create and optimize our Googl+ Business page, which will appear as part of Google+ and the Google My Business suite for locationbased services. Include quality images, contact information and a tagline.
Google+ is being integrated into the core of all Google products, including search results. And as a result, it’s grown over time to become a sizeable network with some unique features.
Engage and promote within our Google+ presence.
You cannot actively add people to our page, so promotion is essential via personal profiles, our website and other channels. Use circles to segment our followers and target updates (Followers won’t know which circles they are included in). We can also target
The importance of it will only grow as Google increases the role of Google+ in social signals and verification processes such as Authorship and Publisher markup. Tagging people will also reach them as alerts whenever they are in a Google property, such as Gmail or Youtube.
individuals for relevant updates as appropriate, particularly if we are referencing or quoting someone. Google Hangouts are a great way to host live video discussions and post the results to Youtube. Publicise them via Google+ Events and on other channels. Image and Video updates both work well, as on Facebook. Hashtags will be automatically assigned by Google depending on our content, so it’s worth making any text relevant and likely to be picked up. You can also add hashtags manually within the text field. In addition to setting up and optimizing our main Company page, spend time creating our products and/or services pages for each area that you offer. Separate business units can also be given a Showcase page.
As a business-focused network, LinkedIn is valuable for connecting with a range of companies and individuals, including vendors,
Engage and promote within our LinkedIn presence.
potential employees and more. It’s also a valuable research tool to understand more about our clients and other companies.
Make sure our name is available to employees so that they list themselves correctly on their own profile, and areas such as Contact Details are available for journalists and writers researching our company. Use targeted updates to tailor our audience to the most relevant people for a particular content. Audience can be boosted by paying to sponsor our update. LinkedIn Groups can be useful, but check to see how active they are. Dormant groups offer little value – consider creating our own if you have the resource to actively grow it as a community. Research which sites in our niche have a sizeable audience and quality reputation. Spend time looking at any guest blogging guidelines they have available.
Establish guest blogging collaborations with relevant industry blogs.
By writing for established and relevant sites, we can build an audience for our brand, and ensure that we are associated with quality
Choose relevant subjects and keywords to build our articles around. Check to see whether you can offer something new or insightful.
publications.
Can we offer a new angle to ensure our article stands out? Unique and valuable content is always more likely to be featured.
Many larger sites will already have established guest blogging procedures in place, ensuring that they follow search engine guidelines.
Try to build a relationship with those working for the target websites. This could be through social media, industry events, or by building
Most should also ensure Google+ Authorship is in place, raising our social profile. It also enables you to build an on-going business
on initial answers we could provide via services such as Help A Reporter Out, Quora etc. Don’t overlook our existing network of family,
relationship which can benefit in other ways.
friends and business contacts for a way to establish contact. Help to promote and share our guest blogs as you would for our own site. And ensure that our own properties are optimized for the subject if readers are then looking for our business as a result. Think about how to make competitions and offers quick and easy for anyone to share with friends and contacts. Every potential barrier to sharing will lower our reach so data capture should be balanced with the effect on completion.
Grow the engagement from our community.
Discounts and offers are some of the most popular reasons for customers to follow brands via social media. They also provide a great
Research what customers and competitors are already doing to promote competitions and discounts. Use mechanisms that are already
route to building an audience and reaching new people, particularly as Facebook has relaxed the rules on how competitions can be
shown to be effective.
promoted. It’s more cost effective to retain repeat customers than attract new ones – look at rewarding loyalty and referrals with exclusive special In addition to our website and social media, there are also a number of dedicated forums for bargain hunters, or sections of established
offers and discounts.
niche sites which may also be applicable. It’s worth preparing a set of terms and conditions for competition entries that can quickly be tailored to each contest.
Research and use general special offer and discount sites, and check sites and forums within our niche for areas which allow offers to be promoted. Can we provide an extra prize or discount on blogs or websites that promote our offer, particularly local and relevant niche sites? Use our analytics package to segment Social visitors, and by each platform.
Each traffic source to our business and website should be measured in line with their different aims and objectives. Not every visitor is
Establish and measure our site social KPIs and Conversions .
created equal. In general, social traffic is more likely to generate awareness, engage in research and customer service queries, and potentially promote our business to their own networks. Some networks are more driven by commerce, such as Pinterest.
Set appropriate targets and KPIs by platform. we will find some networks, such as Facebook, never result in the same product sale conversion rates as Pinterest, but are better for generating awareness. Use custom campaigns to monitor specific Calls To Action on social sites, using Google’s Campaigns URL Builder for custom campaign parameters. Monitoring for sudden spikes in social traffic will allow you to respond quickly to surges in popularity or in an emergency. For instance a problem with our site or pricing which has gone viral.
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SOCIAL (12) (continued) Register our brand name on the main social networks to avoid others claiming it either accidentally or on purpose. Several sites exist to check our brand availability across a wide range of networks. Social media sites cover a huge range of purposes, including reviews, discussions, photo sharing, document sharing and video. Spend time optimizing those that make sense for our business and the content. Others can be set to private, or left with a profile and message
Promote our content with our community in social networks.
Social networks command huge audiences, who spend a large amount of time and effort in online communities.
pointing users to the most relevant channel we are active on.
By reaching out to where our customers are spending time, we are able to engage with existing and new business. Benefits also include
Ensure we use quality imagery and content for our company profiles and biographies. Include links, contact details and other relevant
increasing social signals for our website, potentially cutting customer service costs, better insights into our customers and preventing
information.
rivals or other users registering our brand which can be problematic to recover. If we are also using personal social media profiles, ensure these are kept separate, including using entirely different social media management tools for business and non-business activity. Aim to publish content consistently according to an overall social media plan. Ensure every active business member has clear guidelines for activity and knows how to respond appropriately to complaints and issues. Pick the most relevant networks for each content type and consider button placements. While we may want prominent locations on articles, we don’t want to add social distractions next to the purchase button on an eCommerce site. There is no denying the huge impact of social media on marketing. Social share buttons provide an easy way for visitors to spread the
Include and configure social share buttons.
word about our products or services to their network of friends, providing valuable advocacy. By ensuring social shares are tagged and monitored via our analytics package, we wil be able to identify which content works best for generating awareness, and see which networks are most likely to covert to revenue.
Ensure our page titles and meta data are correct as these are often included by default when a page or image is shared on a social network. Take this further by optimizing for enhanced display, such as Twitter Cars and Pinterest Rich Pins. Track which networks provide the best awareness and conversions. This can be augmented by proactive social media marketing or paid promotions. Realistically plan and allocate time for social network activity. Our core networks will require significant amounts of time to build correctly, although those focused more on sharing documents and videos will need less direct management. Various tools exist for monitoring and updating our profiles. Utilise these to look for shareable content from other users, and for keyword searches related to our business as well as posting content.
With the increased importance of social signals, it is vital to be engaging via our social networks and not just registering profiles that are
Build an optimized presence in relevant industry targeted social networks.
then left dormant.
Combining tools can allow you to use their strongest applications. For instance, using Tweetdeck or Hootsuite for active monitoring, but use Buffer for posting content. That allows us to set posting times, and each update will automatically be set up for the next available
In addition to the impact it has on search, and actively gaining awareness and customers, it also ensures respectable scores on social
slot.
media ranking tools such as Klout and Peerindex to ensure our business is building a well-rounded reputation and marketing mix. Ensure that we record all social media profile names, account details and associated email addresses to ensure that you do not lose access to any of them, and we can update all brand profiles when details require updating. Spend time analyzing the results of our social media engagement to determine which content works best, and what is the optimum publishing schedule. Make sure we are familiar with the metrics and analytics provided by each social platform and what each measurement really means, along with any external tools we are using. Combine these insights with the results gained from our own website analytics, and how that ties into our business objectives, particularly around revenue growth. Although core marketing techniques remain fairly constant, the way in which they are most effectively applied has never changed faster than in the digital age.
Follow-up and evolve our social actions based on our results.
Subscribe or follow the company updates for businesses and marketing on each platform to learn about new changes as they are rolled out.
Each social network platform is constantly evolving to try to reach a bigger audience or increase the revenue it makes, and as a result, the most effective social media marketing is constantly adapting to make the most of each new opportunity. And that includes new networks appearing – many big names such as Pinterest didn’t exist 5 years ago.
Evaluate how different content performs across different social media channels. Are particular types of image or video more effective? Experiment with different approaches to titles and text to see what delivers the most visitors, and whether they are satisfied with what they find (e.g. look at time spent on the landing page and bounce rate). Look at sites with a well-earned social reputation, such as Buzzfeed and Upworthy for inspiration. Be aware that audiences will tire of some types of updates, particularly when it is being used by numerous businesses, such as basing everything on popular memes.
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MOBILE (6) Consider the advantages of each solution for creating a mobile-optimized site. In many cases, responsive design offers the quickest and easiest solution.
Develop a mobile-friendly site version for our site.
Without a website that is optimized for mobile visitors, we are turning huge numbers of customers away. Most Internet users have
Mobile devices have a variety of screen sizes and operating systems. Check which are most popular with our current and potential
access to smartphones or tablet devices, and this can be their sole internet-enabled device in some cases.
audience, and prioritise optimization specifically for those screen resolutions and ratios.
Not only can we ensure our website displays correctly on mobile devices, but we can also optimize the design and layout to be more
Check the different website behaviours of mobile users and highlight their most popular actions, such as researching phone numbers,
appropriate for touchscreen viewing and input.
addresses and opening times for example. Bandwith and connectivity are more important for modern mobile users than desktop consumers – check how to optimize our mobile site for speed. Measure our current mobile audience in Google Analytics under Audience > Mobile Overview and Devices, and Internet browsers under
Although desktop browser standards and compatibility have become more manageable, many websites are not optimized for the huge
Ensure our site works across popular browsers, resolutions and devices.
numbers of mobile and tablet users.
Technology > Browser &OS. You can also check Operating Systems, Screen Resolutions and more. Ensure our website is checked across Screen Resolutions and Mobile Devices whenever design changes are made to ensure both
This means that potential customers could be lost purely by not enabling and optimizing websites for effective mobile display and desktop websites are often impossible to use on smaller mobile touchscreens.
compatibility and usability. Virtual emulators allow you to check devices you do not own. Use Segmentation to reference Device and Screen Resolution with conversions to prioritise further optimization. Do certain settings indicate higher conversion rates or bigger purchases? Consider how interaction with a smartphone is likely to have different requirements to our desktop version. Speed and usability are prime concerns.
Although responsive design and HTML5 have made mobile websites and optimization easier, it is important to research and understand
Show the right mobile version to the relevant device.
the different behaviours of users by device. This allows us to tailor our design to smartphone or tablet use, and optimize for each customer segment. And more than half of users say they will not recommend a business with a poorly designed mobile website.
Desktop versions can work reasonably well on large tablets, but not for smaller tablets or the largest smartphones (or ‘phablets’). An ideal solution would be a third design. Consider serving images dynamically to provide lower resolution versions for smaller devices to enhance speed. Device detection can be server –side or client-side. Server-side detection is usually more suitable for larger, enterprise-level organisations.
The huge growth in mobile traffic to websites means a mobile-accessible version of our website is essential. But we need to make sure that any mobile optimization does not interfere with crawling, indexing ,and ranking either the mobile or desktop version.
Show the same content to mobile users and search bots.
Google recommends sites use responsive design to serve the same HTML on the same URLs, by using CSS to change how the page appears on each device. This also means we do not need to block any Google crawlers. The other options are to dynamically server different HTML and CSS on the same URL, or to use separate mobile URLs. Both these options require additional work to flag to Google which versions should be crawled for mobile.
Responsive design does not need any specific robots.txt instructions for search engine crawlers. If we serve different HTML we will need to request Google to crawl the page for mobile content, while different URLs will need "alternate" and "canonical" rel tags in place. Verify our mobile site in Google Search Console or Bing Webmaster Tools, and build and submit a mobile sitemap. If we have unique urls for mobile pages, then these will need to earn popularity and links individually. Mobile titles, urls, and meta descriptions should be highly relevant and concise. Check how our website performs on mobile devices, and consider how to display a more effective design to those users, optimized for mobile screen sizes and bandwidth. Set appropriate KPIs for the different objectives, access and abilities of mobile users. For instance, a touchscreen is not the best method
Each traffic source to our business and website should be measured in line with their different aims and objectives. Not every visitor is
Establish and measure our site mobile KPIs and conversions target.
to fill out huge text fields or forms.
created equal. Identify Landing Pages for mobile visitors, and optimize them with clear CTAs. Consider specific landing page designs, including larger Mobile visitors are likely to be more driven by immediate information, booking and purchasing than desktop users who are researching
linked buttons for touchscreens.
potential purchases. If you have physical locations, a quick and easy access to contact and address information is also key. Rearrange information most suitable for mobile users. For instance, address and location details, or SMS updates and services. Avoid interstitials and pop-ups to recommend Apps and other mobile services. Instead use text and graphics on our page to minimise bandwith, avoiding usability and SEO issues. Use Google Search Console or Bing Webmaster Tools to check for mobile crawl issues and to fetch our mobile pages. Use Google PageSpeed Insights to optimize our mobile pages for shorter load times and lower bandwith devices. Mobile traffic and search volumes have grown massively over recent years to be a substantial part of any website, particularly in
Optimize the content of our mobile version.
location-based industries. If users can’t find our site on their mobile, we are losing a large amount of potential revenue. Start by researching our current mobile traffic and trends via our analytics software and look at our top mobile queries and pages within Google Search Console or Bing Webmaster Tools.
Titles, URLs and meta descriptions should be highly relevant and concise. Ensure we are using structured data for both desktop and mobile. Use Google for Business to improve our presence on search and maps. Use a mobile emulator to see how our website displays before and after any changes, and a tool like User Agent Switcher for Firefox to check mobile search results on our desktop.
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KEYWORD TOOL (1) Regularly check errors and recommendations in Google and Bing Webmaster Tools. Crawl > Sitemaps: Shows the number of URLs submitted and indexed by search engines is accurate. Search Traffic > Search Queries: Displays keywords delivering traffic to our website.
Measure SEO progress with the right KPIs and metrics.
Know if we are making a difference by ensuring the correct tracking and measurements are in place before we start optimizing our
Search Traffic > Internal Links: Make sure you’re linking within our own website (limit links within a single page to 100 or less).
website. It is difficult or impossible to achieve retrospectively, and reporting is vital to justifying our efforts. Search Appearance > HTML Improvements: Suggestions for technical code changes. Check our Analytics for Traffic Sources > Search > Organic to see who arrived on our site purely through search queries. Exclude our brand terms and account for Google’s ‘Not Provided’ setting. Track Organic Search Ranking and Backlinks in our WooRank Review, including the quality of inbound links and anchor text.
USABILITY (7) Make sure you have accurate goal tracking set in our Analytics package. Use functionalities such as Events Tracking if a conversion does not result in a separate page loading. We have to be able to assess the impact of any changes you make to our website. Do long term results match with what we saw in
Measure the advancement of our usability and CRO efforts.
short term testing? we may find visitor preferences and user behavior changes, including the rapid increase in mobile Internet users. That means we need to ensure every change is noted, monitored, and reported in our analytics package and reporting.
Ensure you have valid benchmark figures before starting our test to allow optimal comparisons. Regularly reassess our efforts to ensure they are in line with our business goals, and delivering a good ROI. We should not invest in expensive changes without business benefits. Track improvements against the impact on other areas of our site. Often changes may have unforeseen effects which will be apparent in analytics. Generally we should work from the final pages of each goal back to the earliest. Replace default 404 Error Pages with a custom design that matches our website and design style.
Our 404 Error Page is displayed when something goes wrong and a user tries to access a non-existing page on our website. It is
Consider adding help items such as a more prominent site search, a sitemap, contact form or live help chat to assist users.
important to minimize any frustration and get a user back on track quickly.
Optimize our 404 error page.
Custom designs may include additional elements, such as images or videos that aim to relieve frustration with on-brand humour. This IUt is also an additional chance to add personality to our website, reduce the overall bounce rate, and potentially encourage people to
can reinforce the character of our business, and may result in links from social media and other websites.
share and link our example of a great custom 404 Page. Check why our 404 Page is appearing – old or outdated links should be checked and updated. Alternatively, it may be that our hierarchy or navigation encourages users to guess incorrectly how to jump around our website. Use clear and consistent navigation. Use natural words familiar to visitors, with a clear hierarchy to help them navigate around. Clear titles, headings and breadcrumbs can help users to establish where they are in our website structure, and jump to the right level quickly. We can also highlight the current page or section via our navigation. Lost and frustrated visitors do not convert into customers. Instead they share their negative impression of our website with
Have a clear and easy to use navigation system.
their friends.
A HTML sitemap may be helpful for users in addition to a dynamic XML version for search engines. Do not use navigation options that stop search engines seeing our categories, subcategories and other site structure information.
Wherever someone lands on our website, they should be able to find where to go via clear and consistent navigation that easily leads them to the solution they need.
Help functions, such as site search or live chat should be clearly displayed on each page. Monitor our internal site search for indications of failed navigation, particularly when users are frequently searching for important content that should be obvious. Optimize our 404 Error Page to get users back on course quickly and effectively. Titles: Only the first 70 characters will be shown, so keep them short (6-8 words maximum), include our keywords as early as possible, and make them appealing for users.
Use metadata and markup to stand out in search results.
There is little point achieving a high ranking in search results if no one clicks through to visit our website as a result. By optimizing the way our site appears, we can ensure our site stands out against our competitors and receives more traffic.
Meta Description/Snippet: 160 characters of our meta description will be shown. Make it relevant, include our keywords, but the main purpose is to encourage people to click through and visit our website. Rich Snippets/Structured Data: Make the best use of website data such as ecommerce product specifications and prices, ratings, reviews etc., by marking them up on our website using Microdata, Microformats or RDFa to identify the data on our pages. There is also a drag-and-drop ‘Data Highlighter’ tool within Google Search Console.
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USABILITY (7) (continued) First, choose our conversion goal and call to action (CTA). Think about who our ideal customer is and what they are looking for on our site. Create a CTA that fits their needs: are they looking for a first purchase discount code, a how-to ebook or a "stay up-to-date" Converting visitors into prospects/clients is probably the most important goal for our website. One of the most common ways to do this
Add a conversion form to maximize customer retention.
is by adding a conversion form to our website. It might be a CTA to sign up for our newsletter, register for a lunch and learn, or download a free ebook. Whatever it is, having contact information from our site visitors means that we can follow up by email (or phone) with our potential customers.
newsletter? Second, decide which information you need. It is generally a best practice to ask for as little information as possible in order to make the process quick and easy for our site visitor. Third, choose a way to create our form and insert it on our site. We might use a form creation tool provided by our email marketing campaign software, a form service, a specialized conversion tool or ask our development team to customize one for our needs. Designing pages on a clear grid structure can help to ensure a consistent layout.
A consistent layout allows users to easily move through our website. This avoids any pause that can lead to users leaving or
Keep a consistent layout throughout our website.
reconsidering a conversion move. The location of important navigation should remain the same throughout our website, colors, and design should also remain consistent so that users can scan for familiar visual clues.
While content within the page may change for different functions, the surrounding navigation and other elements should stay consistent. Desktop and Mobile versions of the site should be consistent for each platform, ideally with the same design elements, even if the layout changes for smartphones and mobile devices. Keep important navigation elements clear and accessible to all users and search engine crawlers.
Website hacking attempts have risen hugely as the Internet has become an integral part of our lives. If our website is hacked and used
Ensure all website software is on the latest stable version as older programs are a prime way to attack a site.
to spread viruses or other malware, used for scams or to manipulate search results, it is likely to be banned from search engine results.
Enhance our site security against spam.
In addition it can also be placed on blacklists by antivirus companies and national internet filters.
Make sure all website staff practice IT security best practices, including unique and secure passwords.
Finally it is much cheaper to avoid being hacked than to invest in clearing up the problems it can cause.
Regularly check if our site is not blocked by antivirus sites.
TASKS CHECKED (7) - DONE!
Track users and activity with Analytics and Webmaster Tools.
It is essential to know what visitors to our website are responding to. Although some CMS systems contain rudimentary analytics, a dedicated service will show the root to sales or business lead conversions. Even if we are not going into detailed reports now, that data will be collected and available from the time the analytics package is installed.
We currently have Google Analytics monitoring our site. It is good practice to use an extra tool to confirm trends, (numbers are never comparable between analytics services).
Search engines do not like pages which duplicate large amounts of content on the same website, which can happen when the same page, due to Web configuration or CMS issues, is shown in different URLs.
Configure our domain redirects from nonoriginal pages versions.
A common scenario for this issue is found when the non-www and the www version of our site both feature our content. For example, when www.domain.com and domain.com show the home page information.
A 301 redirect should be used to refer from the non-original URLs to the original ones. If we are creating other subdomains, use relevant keywords and avoid duplicate content.
We should pick either version to show our site content and use 301 redirects to refer from the non-original page versions to the original ones, making show you only show each page through one URL. A unique title should be created for each page. Avoid duplication, particularly due to automation on larger websites. Try to avoid boilerplate titles as far as possible. Page titles are important for search engine relevance and they will also be the first thing users see in search results, so it is important
they are logical for the search query and users feel confident clicking on them.
Titles should be 70 characters or less (including spaces) and should include our keywords as early as possible. The brand should only
Optimize our pages titles.
be placed first on the homepage of our website. They should be optimized as an accurate reflection for what is on that particular page to avoid being flagged by Google, or users simply feeling tricked when they arrive on our website.
Use combinations of terms such as city names and industry terms to add relevance. Keep the keywords consistent with those in our content, sub-headings (H tags) and meta descriptions.
Any site will have pages which are needed by users or website administrators, but are not necessarily required or desirable to appear in
The robots.txt file should be published to the top-level directory of our server, usually wherever the main index.html page is located.
search results. These can include login pages, duplicate content etc.
It can be uploaded and tested in both Google Search Console (previously Webmaster Tools) and Bing Webmaster Tools to check it
Create and configure our robots.txt file.
A robots.txt file can be used to stop search engines from crawling these groups of pages and adding them to their search engine index.
works as expected. In Google Search Console it can be found under Crawl > Blocked URLs.
It is easy to create and edit by uploading a simple text file to our server, but some care needs to be taken to avoid any errors. It is also important to note that malware and spam robots are likely to ignore any instructions in the robots.txt file, and as a publicly available file
Note the time and date of any changes, and monitor crawl rates and indexation in our webmaster tools dashboard to ensure only the
anyone can view our restrictions.
desired pages are affected.
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TASKS CHECKED (7) - DONE! (continued) Meta descriptions should be 160 characters (including spaces) to appear in full across all search engines, and should including our keyword for that page. Meta descriptions are a summary of our page content and give us space for an elevator pitch to encourage visitors to our site from
search results.
Use combinations of terms, potentially including our brand name, and avoid using the main keyword more than twice.
They need to combine relevance with encouragement, and avoid appearing spammy. Consider how we can answer the questions of
Avoid duplication, which will be flagged up in Google and Bing Webmaster tools. It’s better to have no description than duplication. If
people searching for that particularly keyword or phrase.
nothing is provided, search engines will either use arbitrary text from the page or potentially a DMOZ listing.
Optimize our meta descriptions.
Try to answer relevant questions and provide reasons for users to click through. Ensure our brand name is registered and our profile is optimized for Twitter’s profile design. Our background image can be used for additional information, contact details etc. Use our bio to list relevant keywords as the description for our business to aid finding our profile. Although the Twitter active user base is smaller than that of Facebook, it has been described as the nervous system of the Internet for the spread of content and information.
Engage and promote within our Twitter presence.
Updates can be made at a relatively high frequency, including repeating earlier updates, as the Twitter stream means many followers might not see content when it is first posted.
Although Twitter has a large general audience, it is used by a higher number of bloggers, writers, journalists and marketers, making it a great way to distribute news and resources. As a result it is also more likely to result in other sites picking up our content and linking back to us,
Putting a full stop before replies to other Twitter users enables everyone to see our response e.g .@company Use relevant hashtags, but don’t overdo it, and never use irrelevant topics simply because they’re trending. Images have become more integrated into Twitter. Upload images alongside linking to articles. Use Twitter tools to research our audience, manage accounts and help to report on metrics.
An XML sitemap helps us to make sure search engines are crawling and indexing all applicable pages for our website (we may need to use several XML sitemaps if we have more than 10,000 pages or to focus on different types of content, such as images or videos). By ensuring our sitemap is easily found and submitting it to Google Search Console and Bing Webmaster Tools, we can specify the priority for different content, how often it is updated, and when the last changes took place to make sure new content is being
Generate XML sitemaps featuring our site content.
highlighted. A dynamic sitemap generator will mean latest content will be automatically added to it, rather than requiring manual updates.
XML sitemaps do not guarantee all pages listed will be crawled but it greatly increases our chances. A sitemap index file is required if you use multiple sitemaps (either due to the size of our site, or using specific sitemaps for images, video etc). Sitemaps should also be listed in our robots.txt file. Test our sitemap using free validation tools, and checking it when adding to Google Search Console and Bing Webmaster Tools.
it is important to only include pages that we want the search engines to crawl, so avoid any that have been blocked via our robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with our URLs, for example, including our preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all
By producing a sitemap and comparing the quantity of pages versus the number indexed by search engines, we can discover other problems with our site such as duplicate content or robots.txt errors.
end with or without a trailing slash.
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(C) KEYWORDS CLOUD Katie Key | November 16, 2017
RELIABLE
TYCO
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VIKING 118
VICTAULIC
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2
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4
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6
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2
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4
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2
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4
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5
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6
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2
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4
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4
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3
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RELIABLE AUTOMATIC SPRINKLER CO., INC.
Keywords Cloud
39
(D) KEYWORDS CONSISTENCY Katie Key | November 16, 2017
KEYWORDS (1 WORD)
FREQ
TITLE
DESC
<H>
Sprinklers
8
Reliable
7
systems
6
products
6
Fabrication
5
Storage
5
all
4
learn
4
Javascript
3
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FREQ
TITLE
DESC
<H>
Reliable offers
2
Storage Sprinklers
2
List Price
2
Preaction Systems
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2
KEYWORDS (2 WORDS)
KEYWORDS (3 WORDS) reliable automatic sprinkler list price books 039 high challenge terms 2017 reliable local areas reliable
KEYWORDS (4 WORDS) features site click instructions sprinklers reliable offers complete local areas reliable fabrication javascript required features site 056 rfc58 flat cover
Keywords Consistency
40
(E) COMPLETE LIST OF CSS AND JAVASCRIPT FILES Katie Key | November 16, 2017
MINIFIED CSS FILES https://www.reliablesprinkler.com/sites/default/files/css/css_xE-rWrJf-fncB6ztZfd2huxqgxu4WO-qwma6Xer30m4.css https://www.reliablesprinkler.com/sites/default/files/css/css_T5CORgKQPnZ1t4QxE0breUwXah1QEgbYZ7H73Alppzs.css https://www.reliablesprinkler.com/sites/default/files/css/css_MnXiytJtb186Ydycnpwpw34cuUsHaKc80ey5LiQXhSY.css https://www.reliablesprinkler.com/sites/all/themes/reliablesprinkler/css/style.css https://www.youtube.com/yts/cssbin/www-player-2x-webp-vflScN-3o.css
NOT MINIFIED CSS FILES https://www.google.com/uds/api/search/1.0/e58ec880d43cfc659265840a556af195/default+en.css https://www.google.com/cse/static/style/look/v2/default.css
MINIFIED JAVASCRIPT FILES https://www.reliablesprinkler.com/sites/default/files/js/js_Iu231mfdeiEoaLXCWaLUWEw3lvVKe8tL-KJCcJMguXo.js https://use.typekit.net/jwh0iuv.js https://www.google-analytics.com/analytics.js https://www.googletagmanager.com/gtm.js?id=GTM-PVD6PKP https://cse.google.com/cse/cse.js?cx=001710075205938178452:0ep2ripwyq4 https://www.google.com/jsapi?autoload=%7B%22modules%22%3A%5B%7B%22name%22%3A%22search%22%2C%22version%22%3A %221.0%22%2C%22callback%22%3A%22__gcse.scb%22%2C%22style%22%3A%22https%3A%2F%2Fwww.google.com%2Fcse%2Fstatic %2Fstyle%2Flook%2Fv2%2Fdefault.css%22%2C%22language%22%3A%22en%22%7D%5D%7D https://www.youtube.com/yts/jsbin/www-embed-player-vflbL-ysc/www-embed-player.js https://www.youtube.com/yts/jsbin/player-vflXHVFyU/en_US/base.js https://www.google.com/uds/api/search/1.0/e58ec880d43cfc659265840a556af195/default+en.I.js https://www.google.com/js/bg/PQMXuY6MlKBLQCoydS_eTwE-g1k9WHzhWAyB_BDUb3g.js https://static.doubleclick.net/instream/ad_status.js https://www.youtube.com/yts/jsbin/player-vflXHVFyU/en_US/remote.js https://www.youtube.com/yts/jsbin/player-vflXHVFyU/en_US/remote.js
NOT MINIFIED JAVASCRIPT FILES https://www.reliablesprinkler.com/sites/default/files/js/js_tm1gahPj5RurExr4Zj4GdGvvL7W4-u6_XRVeEsXyp3Q.js https://www.reliablesprinkler.com/sites/default/files/js/js_mw06s-gYd-ANxp8zZ_N-xVkvD8F3Tf5OMGUGwU-H6zY.js https://www.reliablesprinkler.com/sites/default/files/js/js_gPqjYq7fqdMzw8-29XWQIVoDSWTmZCGy9OqaHppNxuQ.js https://www.reliablesprinkler.com/sites/all/themes/reliablesprinkler/js/plugins.js https://www.reliablesprinkler.com/sites/all/themes/reliablesprinkler/js/main.js
Complete List of CSS and JS Files
41
(F) RELATED WEBSITES Katie Key | November 16, 2017
URL reliablesprinkler.iapplicants.com tyco-fire.com
PAGES
BACKLINKS
SCORE
-
-
75.8
27k
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40.1
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37k
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63.5
victaulic.com
20k
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78.9
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38k
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47.4
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145
664
46.6
sitecom.com.mx
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48.8
austinreliable.com
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26.5
384k
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170
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ww1.reliable-online-news.net
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Related Websites
42
(G) DISALLOW DIRECTIVES Katie Key | November 16, 2017
Our robots.txt file disallows the search engines access to some parts of our website. We need to check this list carefully to see if the access to these resources or pages are blocked correctly and legitimately. Disallow: /includes/ Disallow: /misc/ Disallow: /modules/ Disallow: /profiles/ Disallow: /scripts/ Disallow: /themes/ Disallow: /CHANGELOG.txt Disallow: /cron.php Disallow: /INSTALL.mysql.txt Disallow: /INSTALL.pgsql.txt Disallow: /INSTALL.sqlite.txt Disallow: /install.php Disallow: /INSTALL.txt Disallow: /LICENSE.txt Disallow: /MAINTAINERS.txt Disallow: /update.php Disallow: /UPGRADE.txt Disallow: /xmlrpc.php Disallow: /admin/ Disallow: /comment/reply/ Disallow: /filter/tips/ Disallow: /node/add/ Disallow: /search/ Disallow: /user/register/ Disallow: /user/password/ Disallow: /user/login/ Disallow: /user/logout/ Disallow: /?q=admin/ Disallow: /?q=comment/reply/ Disallow: /?q=filter/tips/ Disallow: /?q=node/add/ Disallow: /?q=search/ Disallow: /?q=user/password/ Disallow: /?q=user/register/ Disallow: /?q=user/login/ Disallow: /?q=user/logout/
Disallow Directives
43
(H) IN-PAGE LINKS Katie Key | November 16, 2017
ANCHOR
TYPE
FOLLOW
Website by Cyberwoven
External Links
Follow
External Links
Follow
External Links
Follow
External Links
Follow
External Links
Follow
YouTube
External Links
Follow
Click here for instructions
External Links
Follow
Careers
External Links
Follow
No Anchor Text
Internal Links
Follow
Design Information
Internal Links
Follow
No Anchor Text
Internal Links
Follow
Sprinklers
Internal Links
Follow
Commercial Quick Response
Internal Links
Follow
Commercial Standard Response
Internal Links
Follow
Special
Internal Links
Follow
Storage
Internal Links
Follow
Residential
Internal Links
Follow
Open Sprinklers & Nozzles
Internal Links
Follow
Accessories
Internal Links
Follow
Spray Distribution Patterns
Internal Links
Follow
Valves
Internal Links
Follow
Alarm
Internal Links
Follow
Riser Check
Internal Links
Follow
Dry
Internal Links
Follow
Low Pressure Dry Systems
Internal Links
Follow
Deluge
Internal Links
Follow
Check
Internal Links
Follow
Accessories
Internal Links
Follow
Special Hazards / Systems
Internal Links
Follow
PrePaK Systems
Internal Links
Follow
DryPaK Systems
Internal Links
Follow
Single Interlock Preaction Systems
Internal Links
Follow
Skip to content
Internal Links
Follow
System Components
Internal Links
Follow
Americas
Internal Links
Follow
International
Internal Links
Follow
Fabrication
Internal Links
Follow
Fabrication
Internal Links
Follow
About Us
Internal Links
Follow
In-Page Links
44
(H) IN-PAGE LINKS (continued) Katie Key | November 16, 2017
ANCHOR
TYPE
FOLLOW
Links
Internal Links
Follow
Locations
Internal Links
Follow
News & Events
Internal Links
Follow
eStore
Internal Links
Follow
List Price Books in Multiple Currencies.
Internal Links
Follow
Learn about our New Products.
Internal Links
Follow
View Storage Products
Internal Links
Follow
Learn more
Internal Links
Follow
All Bulletins
Internal Links
Follow
Brochures
Internal Links
Follow
Product Solutions
Internal Links
Follow
Advertisements
Internal Links
Follow
Posters
Internal Links
Follow
Forms
Internal Links
Follow
Reliable Automatic Sprinklers
Internal Links
Follow
Bulletins 065 and 064
Internal Links
Follow
Bulletin 099
Internal Links
Follow
Bulletin 056
Internal Links
Follow
Learn more
Internal Links
Follow
Contact Us
Internal Links
Follow
eUpdates
Internal Links
Follow
FAQs
Internal Links
Follow
Privacy Policy
Internal Links
Follow
Terms of Use
Internal Links
Follow
Double Interlock Preaction Systems
Internal Links
Follow
In-Page Links
45
(I) QUALITY OF REFERRING LINKS Katie Key | November 16, 2017
SOURCE
TARGET
ANCHOR the reliable automatic sprinkler
QUALITY
www.sfpe.org/page/Corporate100Partners
/
adl.ru/about/partners/
/
http://www.reliablesprinkler.com
3
reliablesprinkler.applicantpro.com/jobs/
/about-us
company history
2
reliablesprinkler.applicantpro.com/jobs/
/
logo
2
reliablesprinkler.applicantpro.com/jobs/
/products/fabrication
fabrication
2
reliablesprinkler.applicantpro.com/jobs/
/estore
estore
2
reliablesprinkler.applicantpro.com/jobs/
/notices
news & events
2
www.firefire.com/how-we-can-help/products
/
reliable
2
/
reliable sprinkler
2
www.associatedfire.com/technical-information/fire-protectionmanufacturers/ www.associatedfire.com/fire-protection-systems/fire-sprinkler-
company
/
system/
3
2
www.encorefireprotection.com/services/fire-sprinklers/
/
reliable
2
qualityfab.net/quality-partners
/
reliable sprinkler company-
2
adl.ru/about/partners/reliable/
/
http://www.reliablesprinkler.com
3
www.alliedfiresafety.com/Site/RelatedLinks/
/
reliable
2
/
http://www.reliablesprinkler.com
3
www.accwll.com/fire-fighting-partners
/
reliable sprinkler - usa
2
skillscanada.nb.ca/index.php/en/homepage
/
reliable_logo-black
1
www.hanoverparkillinois.org/Development/Business-Directory.aspx
/
www.bvfa.de/de/94/mitglieder/mitgliederverzeichnis/
/
www.reliablesprinkler.com
2
www.solbergfoam.com/IndustryLinks.aspx
/
www.reliablesprinkler.com
2
www.albilad.com.sa/links
/
reliable
2
www.firebusters.com/news-blog/
/
bst.vds.de/messe-info/ausstellerverzeichnis/
/
www.nedcc.org/free-resources/preservation-leaflets/3.-emergencymanagement/3.2-an-introduction-to-fire-detection,-alarm,-andautomatic-fire-sprinklers
Quality of Referring Links
reliable automatic sprinkler company
reliable automatic sprinkler company webseite
3
2
2
46
(I) QUALITY OF REFERRING LINKS (continued) Katie Key | November 16, 2017
SOURCE
TARGET
ANCHOR
QUALITY
www.cityfire.com/fire-safety-products/
/
eurosprinkler.org/membership/
/
wiginton.net/integrated-services/system-component-exporting
/
www.stephens.com/private-equity/portfolio/
/
reliablesprinkler.com
3
/
reliable automatic sprinkler co. inc.
3
www.pacesupply.com/divisions/fire-protection/
/
reliable
2
cmeici.com/info-membres/liste-des-membres/
/
www.reliablesprinkler.com
2
www.nordicsprinkler.se/
/
reliable
1
www.rbcompany.com/products/
/
www.reliablesprinkler.com
2
www.rbcompany.com/submittals/
/technical_specifications.php
reliable
2
www.davecarter.com/products/plumbing-products
/
reliable sprinkler systems
1
www.iklimnet.com/hotelfires/sprinkler_manufacturer.html
/
reliable sprinkler
2
www.fpcmag.com/links.html
/
reliable
1
sfpe.site-ym.com/
/
www.sfpe.org/
/
www.wlhs.com/vendor.htm
/
www.georgiafiresprinkler.org/associate-members/
/
www.reliablesprinkler.com
1
bst.vds.de/en/exhibition/exhibitor-directory/
/
website
2
www.hpil.org/Development/Business-Directory.aspx
/
www.allied-fire.com/about_us/
/
reliable
1
www.allied-fire.com/company
/
reliable
1
www.allied-fire.com/fabrication
/
reliable
1
www.allied-fire.com/links
/
www.casa-firesprinkler.org/find-a-member/associatemanufacturersupplier/
Quality of Referring Links
2 reliable automatic sprinkler company
2
2
the reliable automatic sprinkler company the reliable automatic sprinkler company reliable automatic sprinkler company
reliable automatic sprinkler company
reliable automatic sprinkler co., inc.
2
3
2
2
1
47
(I) QUALITY OF REFERRING LINKS (continued) Katie Key | November 16, 2017
SOURCE
TARGET
ANCHOR
QUALITY
www.tfsca.com/associates.html
/
www.reliablesprinkler.com
1
www.bvfa.de/en/18/members/memberslist/
/
www.reliablesprinkler.com
2
www.abspk.org.br/sobre/empresas-associadas/
/
http://www.reliablesprinkler.com
1
bst.vds.de/messe-info/ausstellerverzeichnis/
/
webseite
2
www.vipond.ca/en/about-us/our-partners
/
reliable logo
1
download technical sheet
2
download technical sheet
2
download technical sheet
2
download technical sheet
2
download technical sheet
2
/sites/default/files/products/bulletins/
www.melisamingenieria.com.ar/en/products/reliable/special-
740%20Model%20DDX%20PrePak%20
hazards-systems/
Preaction%20System,%20Small.pdf /sites/default/files/products/bulletins/
www.melisamingenieria.com.ar/en/products/reliable/sprinklers/
105%20HV%20Spray%20Nozzles_.pdf /sites/default/files/products/bulletins/ 018%20JL-
www.melisamingenieria.com.ar/en/products/reliable/sprinklers/
14%20ESFR%20Early%20Suppression %20Fast%20Response.pdf /sites/default/files/products/bulletins/
www.melisamingenieria.com.ar/en/products/reliable/sprinklers/
180%20Model%20F1-FTR%20(PLD).pdf /sites/default/files/products/bulletins/
www.melisamingenieria.com.ar/en/products/reliable/sprinklers/
210%20FT%20Recessed%20Escutcheo n.pdf
www.4specs.com/s/21/21-1300.html
/
reliable automatic sprinkler co.
3
nfsawi.org/find-a-vendor/
/
www.reliablesprinkler.com
1
integratedfireprotection.com/services/portable-fire-extinguishers/
/
www.metrafire.com/metraflex-distributors.html
/locator_map.php
www.reliablesprinkler.com
1
fps.eurosprinkler.org/en/home/
/
main sponsor
0
www.subcontractorsutah.com/calendar/calendar
/
reliable sprinkler
1
skillscanada.nb.ca/index.php/fr/accueil/
/
reliable_logo-black
1
eng.adl.ru/about/partners/reliable/
/
http://www.reliablesprinkler.com
2
www.supportcsm.org/sponsor
/
reliable automatic sprinkler co., inc
2
www.enexia.fi/feed/
/
reliable automatic sprinkler co.
1
www.enexia.fi/uutiset/
/
reliable automatic sprinkler co.
1
integratedfireprotection.com/restaurant-kitchens-markets/
/
Quality of Referring Links
1
1
48
(I) QUALITY OF REFERRING LINKS (continued) Katie Key | November 16, 2017
SOURCE
TARGET
ANCHOR
QUALITY
integratedfireprotection.com/services/access-control/
/
1
integratedfireprotection.com/services/exit-and-emergency-lighting/
/
1
integratedfireprotection.com/services/fire-alarm-systems/
/
1
www.fishbaseball.org/links.html
/
reliable sprinkler
1
skillscanada.nb.ca/en/affiliations/sponsors/
/
reliable
1
skillscanada.nb.ca/en/homepage/
/
reliable_logo-black
1
snowcrest.net/thriftysupply/index.html
/home
reliable fire sprinkles
0
www.neafpsd.com/links.html
/
reliable sprinkler
2
www.arcofire.com/feed/
/
www.arcofire.com/feed/atom/
/
www.fpcdatacentre.co.uk/links-page.php
/
reliable sprinklers
1
www.skop.com.br/
/
reliable
2
eurosprinkler.org/es/asociados/
/
fps.eurosprinkler.org/home/
/
eurosprinkler.org/fr/adhesion/
/
www.warp-drive.com/fire_sprinkler_design_links.htm
/
warp-drive.com/fire_sprinkler_design_links.htm
/
www.vegastravelalert.org/stations/events/national-fire-sprinkler-
https://www.reliablesprinkler.com / https://www.reliablesprinkler.com /
reliable automatic sprinkler company main sponsor reliable automatic sprinkler company reliable automatic sprinkler company reliable automatic sprinkler company
2
2
0
2
2
1
1
/notices/events
event website
1
cmeici.com/en/members/members-list/
/
www.reliablesprinkler.com
1
www.manufacturerscaringforpickens.com/
/
reliablesprinkler.com
0
www.nfsa.org/mpage/2016Bis_Archive
/
association
skillscompetencescanada.com/en/skills-canada-nationalcompetition-2015-partners/ www.davejonesinc.com/about-us/our-partners/
0
/
reliable
0
/
www.reliablesprinkler.com
1
Quality of Referring Links
49
(I) QUALITY OF REFERRING LINKS (continued) Katie Key | November 16, 2017
SOURCE
TARGET
ANCHOR
QUALITY
joelounge.com/profiresystems/pro_fire_005.htm
/
* reliable
1
www.alliancefire.com/information/helpful-links/
/
reliable
2
www.bluebell-bungalow.co.uk/listing_by_build_stage
/
www.reliablesprinkler.com
1
www.firecommandco.com/suppliers
/
0
stopfire.com/about/the-leader-in/
/
0
stopfire.com/resources/overview/
/
0
Quality of Referring Links
50