Special SLCC Edition
Metaverse Messenger The
A real newspaper for a virtual world
Tuesday,August 21, 2007
A Rose from Ash Publication
Free
INVOLVE CONCEPT ART GIVES A HINT OF THE ATTRACTIONS at their themed sim. Proposed attractions include the "Lost Temple," seen at left, and "Haven Harbor,” seen at right. The Second Life development company of IVM has changed its name to Involve and created an interactive media campaign, including a sim which will fully engage visitors. - COURTESY PHOTOS.
IVM evolves into Involve
By HOLMAN TIBBETT Staff writer
J.S. Tomorrow is the avatar name of a 25-year-old female journalist based in Seattle, Washington. In real life she is earnest, restless, brash, flippant, and has a tendency to doodle when other people are talking. Her eclectic nature is reflected in her list of favorite movies, which includes the schmaltzy Titanic, the iconic Blade Runner and the classic Night of the Iguana. Fresh from journalism school, her first major assignment was to investigate Involvium Energy Ventures’ strange research project in Second Life. Her sister, Trish, is already a Second Life resident, and as her fascination with the virtual world increased, so did her withdrawal from her family. It’s been more than a month since the normally close siblings have spoken to each other. “That’s why I agreed to take this gig,” J.S. admits. “I’ve been morbidly curious for a while to see the Metaverse — I’ve just never had a reason. Now I have one: to find my sister and give her a swift kick in the @#$%!” With such a strong personality and so many quirky traits, it seems finicky to note that Tomorrow is also fictional. The multi-leveled narrative of her ongoing investigation is aimed at both promoting Infinite Vision Media’s corporate name change to “Involve,” and demonstrating their expanded mission in developing social media
Inside:
INDEX
Sim of the Week - Page 10A
SL News . . . . . . . Page 3A Perspectives . . . . .Page 5A The Line . . . . . . . .Page 6A ROTW. . . . . . . . . . .Page7A Comics . . . . . . . . .Page 7A Entertainment. . . . Page 7A Photo Contest . . . .Page 8A Sports . . . . . . . . . .Page 6B Community . . . . . Page 8B Lifestyles . . . . . . . Page 1C
in the 3D web. As Infinite Vision Media, the interactive media studio was responsible for some of Second Life’s most successful commercial builds, including the Weather Network’s Weather Island. “It’s number one amongst branded sims,” says CEO and Executive Producer Boliver Oddfellow (Drew Stein in Reality). “It’s become a premier date location in SL. People come in pairs to ski, surf and mountain bike.” But as successful as IVM has been, Oddfellow believes they have only scratched the surface. No longer content to sail within sight of land, their corporate ship has been rechristened to reflect her new course into uncharted waters. “‘Involve’ more accurately describes what we do,” says Chief Creative Director Ethan Therian (Ian Tepoot in real life). “We create in-world, immersive experiences that go beyond ‘engagement’ or ‘interaction’ into the realm of fully involving the guest.” The creation of a successful in-world promotion is the Philosopher’s Stone for any corporation interested in transmuting Second Life’s choice demographic into gold. Like the Stone, however, it tends to be notoriously illusive. Many companies, such as Coca-Cola and American Apparel, have created optimistic new sims only to find that the adage, “If you build it, they will come,” works better for baseball See INVOLVE, Page 4A
Web poll About Us Go to our website at www.metaversemessenger.com
to participate in our online poll. This week’s question:
"What feature would you like to see added to SL soon?" See next week’s issue for the results.
Volume 2 No. 48 Second Life The Metaverse Messenger Sido (184, 195)
Inside:
Resi of the Week - Page 7A