AW17
THE GREAT EXPECTATION
AW 17
Strong, independent, sophisticated and free.
A “KAY LI� woman is a confident, mature individual who has a flair for art and is well travelled. Her fashion sense is influenced by art, philosophy, opinions that she wants to express rather than following the main trends. Her voice comes from her awareness of global affairs and understanding of life.
She understands luxury comes from quality, care and time. Her excellent style is truly unique and a prefect complement to her intellect.
kay-li.com / AW 17
brand story An independent contemporary Ready-to-Wear fashion label aimed to create unique and uncomplicated pieces for modern sophisticated women.
An independent contemporary Ready-toWear fashion label aimed to create unique and uncomplicated pieces for modern sophisticated women.
The label caters for distinctive women with individual thinking, whose personality shout louder than their outfts and those who create trends rather than following it.
Designed and developed by Hong Kong-born fashion designer Kay Li after graduating from ESMOD University with an 1st Fashion award and an Excellence award. Kay Li established her eponymous label in 2012, combining the artistic and edgy Asian fashion aesthetics with European minimalistic chic.
Blurring the line between masculine and feminine qualities, androgynous edge can be seen in each collection combining with carefully selected luxurious fabrics to create a clean and unclustered silhouette. A eco-conscious fashion label, KAY LI create timeless pieces yet with a unique appeal to make a strong statement that lives beyond the season. Each piece is carefully thoughtout and meticulously assembled. Each collection is made with patience, precision and care.
KAY LI, a fashion label that aspires to create stylish yet comfortable and wearable everyday clothing for women with fastpaced, global lifestyle.
Connect with KAY LI @KayLiTheLabel #kaylithelabel
4
kay-li.com / AW 17
p.5
kay-li.com / AW 17
Autumn Winter collection 17 The Great Expectation
An examination of the range of emotions, “The Great Expectation” follows a bride of an arranged marriage on her wedding night. From the feeling of helplessness to the explosion of anger, eagerness to happiness, this collection is filled with asymmetrical elements to articulate this mixture of emotions through Asian-fused androgynous looks. As the wedding celebration draw to a close, the bride awaits eagerly to meet her future husband for the first time. The color palette of the collection is a reflection of the bridal room, which is filled with red ornaments and decoration with gold embroideries. “Happiness” candles were lit to light up the dark room and she gaze patiently through the translucent window for the shadow of the groom. Symmetrical vs. asymmetrical tailoring symbolizes the bride’s inner struggles and anxiety. The flower laser cutting pattern is based on the traditional Chinese lattice window design which not only expresses the bride’s tenderness but also her joy of looking forward to the next chapter of her life. Exaggerated coat collar and prolonged belt tied around the waist represents restraints as a wedded woman. Although the design “The Great Expectation” is filled with metaphors of an uncertain situation, but the overall sculpted and androgynous shape shows how women always emerge to be stronger and more independent.
7
/ PHOENIX Brocade Coat / COT01-006-AW17
kay-li.com / AW17
p.8/24
LOOK1
kay-li.com / AW 17
LOOK2
/ LOVERKNOT dress / DRS02-006-AW17
9
kay-li.com / AW 17
LOOK 3
/ JOY LUCK Blouse / TOP02-008-AW17 / Brocade pants / PTS02-006-AW17
10
LOOK 4
/ JOY LUCK DRESS / DRS04-001-AW17
kay-li.com / AW17
p.12/24
kay-li.com / AW 17
LOOK 5 / AWAIT Biker Jacket / JAC01-008-AW17 / JOY LUCK Blouse / TOP02-001-AW17 / GOBLET Trousers / PTS02-008-AW17
13
kay-li.com / AW 17
LOOK 6
/ AWAIT Biker Jacket / JAC01-008-AW17 / BLOSSOM Shirt / ECO02-001-AW17 / L I LY T r o u s e r s / PTS02-001-AW17
14
kay-li.com / AW 17
LOOK 7
/ RED Robe Coat / COT02-008-AW17 / GOBLET Trousers / PTS02-007-AW17 15
/ BLISS Tunic / DRS03-001-AW17 / LUNA TOP / TOP01-001-AW17 / GOBLET Trousers / PTS02-V001-AW17
kay-li.com / AW17
p.16/24
LOOK 8
kay-li.com / AW 17
17
kay-li.com / AW 17
LOOK 9
/ FLAME DRESS / DRS01-006-AW17
18
kay-li.com / AW 17
LOOK 10
/ MOONLIGHT Blazer / JCK02-007-AW17 / SLIT Trousers / PST01-007-AW17
19
p.20/24 LOOK 11 / LUNAR Top / TOP01-007-AW17 / HALFMOON Skirt / SKT01-007-AW17
kay-li.com / AW 17
LOOK 12 / LOVERKNOT Dress / DRS02-001-AW17
21
p.22/24 LOOK 13
kay-li.com / AW17
/ FLAME dress / DRS01-007-AW17
kay-li.com / AW 17
LOOK 14
/ Asymmetrical shirt / ECO02-004-AW17 / L I LY T r o u s e r s / PTS02-001-AW17
/ SHADOW Blazer / JCK02-001-AW17
23
CONTACT WEBSITE kay-li.com EMAIL orders@kay-li.com PHONE +971 (0)55 138 5432
SOCIAL MEDIA FACEBOOK, TWITTER, INSTAGRAM & PINTEREST
@kaylithelabel
@kayli_offical
/ Fashion Director: Hideyuki Hayashi / Photography: Mannbutte (thingsbypeople.com) / Hair: Jehnna Mahoney / Makeup: Sharon Drugan / Model: Eva Yardley @ TheAgenC