Autu mn / W i n te r 2018- 2019
Strong Independent Sophisticated &Free
A “KAY LI� woman is a confident, mature individual who has a flair for art and is well travelled. Her fashion sense is influenced by art, philosophy, opinions that she wants to express rather than following the main trends. Her voice comes from her awareness of global affairs and understanding of life.
She understands luxury comes from quality, care and time. Her excellent style is truly unique and a prefect complement to her intellect.
#DRESSLIKEAWOMEN
AW18-19 A utilitarian tone embodies this Autumn Winter 2018 collection with simple yet beautifully structured shapes. Unique pieces blending modernity with classic style stand out against a traditional olive green, black and navy blue broken up with accent of gold, rustic orange and burgundy. Balancing strong heavy outerwear fabrics with soft and refined dresses , this collection showcase a polished tomboy chic appeal, strong yet feminine. The fascinating subject of what women wear to work is the primary inspiration of this collection. Throughout history, workplace dress code was imposed on women by their employers, to neutralize femininity in exchange for a sense of professionalism and authority. Feminism has been enjoying an accelerated popularity in the last years. The female community including doctors, soldiers, servicewomen, athletes and many more reacted by Twitting under the hashtag #dresslikeawoman to express their independence and freedom in how they dress in work environment. This AW18 collection is a tribute of this brilliant collective effort to combat gender stereotype. Modern femininity is seen throughout the collection. Clean and unclustered lines combining with utilitarian details are the core of the collection. Structured pockets and detachable panels are placed to accentuate the functionality aspect of the collection. Continuing the label's commitment to sustainability, this trans-seasonal collection reveal a adaptable, sculpted but effortless aesthetics using premium materials and meticulous tailoring to create luxury staple pieces that lives beyond years. Flattering and yet functional wearable designs further showcase the ethos to dress independent and distinctive women.
BRAND STORY An independent contemporary Ready-to-Wear fashion label aimed to create unique and uncomplicated pieces for modern sophisticated women.
An independent contemporary Ready-to-Wear fashion label aimed to create unique and uncomplicated pieces for modern sophisticated women. Designed and developed by Hong Kong-born fashion designer Kay Li after graduating from ESMOD University with an 1st Fashion award and an Excellence award. Kay Li established her eponymous label in 2012, combining the artistic and edgy Asian fashion aesthetics with European minimalistic chic. KAY LI, a fashion label that aspires to create stylish yet comfortable and wearable everyday clothing for women with fast-paced, global lifestyle. The label caters for distinctive women with individual thinking, whose personality shout louder than their outfts and those who create trends rather than following it. Blurring the line between masculine and feminine qualities, androgynous edge can be seen in each collection combining with carefully selected premium fabrics to create a clean and unclustered silhouette. A eco-conscious fashion label, KAY LI create timeless pieces yet with a unique appeal to make a strong statement that lives beyond the season. Each piece is carefully thought-out and meticulously assembled. Each collection is made with patience, precision and care.
Connect with KAY LI @KayLiTheLabel #kaylithelabel
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GRACE Trousers AW18-COT1
GRACE wool vest AW18-COT01
GRACE wool vest AW18-COT01
GRACE wool vest AW18-COT01 EILEEN Jumper AW18-TOP02
GRACE Trousers AW18-COT1
MICHELLE dress AW18-DRS01
AMELIA wool jacket AW18-JCK01
JUDY Shirt AW18-TOP03
JEANNE Trousers AW18-PTS01
JUDY Shirt
JEANNE Trousers
Sky blue
AW18-PTS01
AW18-TOP03
JUDY Shirt Yellow AW18-TOP03
JUDY Shirt Purple AW18-PTS03
Photography / Mannbutte Fashion / Keanoush Da Rosa Film / Jullz Bek Makeup / Toni Malt Hair / Melanie Meyer Model / Jean Yong @ NowModel
w w w.kay -l i .com
Photography assistant /Abuzer
#kaylithelabel