CONCEPT PROPOSAL
The outcome: Pave a way for a change in status, resulting in equality and continually evolving society. New concept proposal: - To create a brand & product/service that facilitates and generates the movement of same status ideology in society. - This will be done through the implementation of the brand DNA, with use of colours & prints. Along with implementing core brand identifiers. - Brand identifiers: Kenzo QR code, Kenzo colour & implementing non-gendered design features. - This idea will be communicated through social media platforms, stores, runways and WABI SABI principles.
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