Polimoda Masters Fashion Brand Management Final Kenzo

Page 169

FUTURE ARCHETYPE The Renegade is someone fearless with his or her sense of expression and lives to challenge the current status quo of what fashion is perceived to be. He displays incredible confidence and is deeply conceptual with his approach. Driven by his intuition in his decision making process and naturally leads to disruptive, new found opportunities in lifestyles that represent a forward minded and futuristic approach.

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