Polimoda Masters Fashion Brand Management Final Kenzo

Page 36

FINAL SELECTION & ARGUMENT

29

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Articles inside

Communication

35min
pages 218-267

- Retail/ distribution Brand implementation features

3min
pages 268-279

the proposed rebranding strategy

3min
pages 282-287

Future Archetype

0
pages 169-170

Script - Video mood board

0
page 171

Future vision, mission and values

0
page 168

Concept proposal

2min
pages 163-165

Communication

8min
pages 98-112

Designers

4min
pages 60-65

Iconic runways

7min
pages 66-77

- Strategic brand history analysis and cultural relevance context

7min
pages 50-59

Scan

1min
pages 32-35

Iconic products

4min
pages 78-87

Genotypes

2min
pages 88-91

Distribution

3min
pages 92-97

Final selection & Argument

3min
pages 36-45
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