Polimoda Masters Fashion Brand Management Final Kenzo

Page 50

STRATEGIC BRAND HISTORY ANALYSIS AND CULTURAL RELEVANCE CONTEXT

43

KENZO_book cc copy.indd 43

2022/6/7 22:07

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Communication

35min
pages 218-267

- Retail/ distribution Brand implementation features

3min
pages 268-279

the proposed rebranding strategy

3min
pages 282-287

Future Archetype

0
pages 169-170

Script - Video mood board

0
page 171

Future vision, mission and values

0
page 168

Concept proposal

2min
pages 163-165

Communication

8min
pages 98-112

Designers

4min
pages 60-65

Iconic runways

7min
pages 66-77

- Strategic brand history analysis and cultural relevance context

7min
pages 50-59

Scan

1min
pages 32-35

Iconic products

4min
pages 78-87

Genotypes

2min
pages 88-91

Distribution

3min
pages 92-97

Final selection & Argument

3min
pages 36-45
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.